Visual Standards Guide
PAN AM
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Visual Standards Guide
2 2017
Visual Standards Guide by Alma Kamal
Sections. 4
A Sentimental Journey
Brand History, Logo Evolution, Future of the Past as well as Pan Am's Historical Foundation. This section introduces the
[P. 10] Brand History [P. 12] Logo Evolution [P. 16] Future of the Past [P. 18] Pan Am's Historical Foundation
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Visual Standards Guide
PAN AM
Future Explorations
Mission Statement, New Identity, Sizing Chart, Visual Guidelines and Future Explorations. We discuss the
[P. 22] Mission Statement [P. 26] New Identity [P. 30] Sizing Chart [P. 32] Visual Guidelines [P. 44] Future Explorations
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B
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Visual Standards Guide
PAN AM
Section — A → Brand History → Logo Evolution → Future of the Past → Pan Am's Historical Foundation
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Sentimental Journey
8
Pan Am was the innovator and should be remembered as that.
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Visual Standards Guide
PAN AM ↓
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—Robert Gandt Pan Am pilot and author
10
Subsidiary (Compania Mexicana de Aviaclon, (CMA) was providing air services throughout Mexico. During 1930, the Colombian airline SCADTA (now AVIANCA), and NYRBA (New York, Rio, & Buenos Aires Airline) were acquired (bringing many qualified personnel, nearly 30 almost new multi-engined planes, and the Panair Do Brasil subsidiary). Pan Am S-40 loading passengers 1931In 1931, Sikorsky S-40, four-engined flying boats (the first Clippers) opened a new route to Colombia, via Jamaica, and to Panama. Many of these routes were opened by Charles Lindbergh himself, and by then Hugo Leuteritz had completed a system-wide radio network, and equipped all aircraft with two-way radio. In 1932, new subsidiaries were opened in Alaska and Cuba.
Brief History The Pan Am most of us knew was born on 28 October 1927, when it began scheduled mail service between Key West and Havana… Pan Am Fokker F-7 General MAchado, October 1927 in Havana, CubaPassenger service started on 16 January 1928. There were few aviation facilities in Latin America, only three weather stations and no aeronautical radio. A radio genius, Hugo Leuteritz joined the company in 1928, and Charles Lindbergh became the company’s Technical Director in 1929. An expansion of miraculous proportions then began, and within two years Pan American routes extended from Miami to Brazil and Buenos Aires, and from both Miami and Brownsville,Texas, via Central America to Panama, connecting with Pan American Grace Airways (Panagra), flying the west coast of South America as far as Chile and Argentina.
Captions [1] Juan Trippe, founder of Pan Am.
In 1933, CNAC, the China subsidiary was acquired, and began new coastal services. The next year a new subsidiary in Peru was formed, and the Mexico subsidiary opened service between Los Angeles and Mexico City. New Douglas DC-2’s, Lockheed Electras, and the famous Sikorsky S-42 four-engined flying boats all entered Latin American service that year. In 1935, the China Clipper opened trans-Pacific schedules to Manila, Electras opened new schedules in Alaska and Cuba, and DC-2s came to CNAC. Pan Am Sikorsky S-42 in flightIn 1937 Sikorsky S-42Bs surveyed the Atlantic routes, and opened Bermuda service from New York and Baltimore. Douglas DC-3’s entered Latin American service. In 1939, Boeing 314 Clippers entered Pacific service and opened Atlantic schedules to Europe. In 1940 the world’s first pressurized airliner, Boeing 307 Stratoliner brought new, fast service to Latin America, augmented by new Douglas DC-3As throughout Latin America, Alaska, and China. Early in 1941, new Africa and Air Ferry Divisions were opened to provide assistance to British forces in the Middle East. The flight training school in Miami began training navigators for U.S. and British air forces (training more than 5000 by 1944). At the time of Pearl Harbor, Pan American operated on 88,478 total route miles serving 52 countries, and had 8,750 employees (including new Africa and Air Ferry divisions), with 162 aircraft, 192 radio/weather stations and 300 airports. During the Second World War, Pan American operated many services for the military and other branches of the government, performing many heroic missions. CNAC (who had pioneered the “Hump” route in 1940/41) flew more than 20,000 Hump flights during the war. In the postwar era, PAA re-opened its Pacific and Atlantic routes, using new long-range land planes for services to Africa, Europe, and Asia. On 17 June 1947, Juan Trippe realized perhaps his greatest dream, by opening new Round-the-World schedules. New aircraft included the Constellations, Boeing 377 Stratocruiser, DC-6B, DC-7C (Seven Seas), then opened the new “”Jet Era” in October 1958. The B-747 opened a new “wide-body” era in 1970, with more comfort and efficiency. Internal German
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Section – A
Brand History
Visual Standards Guide
PAN AM
[1]
The magic era ended with the passing on of Juan Trippe in 1981, and a succession of managements were unable to regain profitability. The rapid rise of world terrorism, culminating in the tragedy of Lockerbie, was the final deathblow. All the treasures had been sold, many at bargain-basement prices-yet the deficits remained. The end came on December 4, 1991. The airline of many “firsts,” a world leader in technology and innovations, was gone, mourned by many across a world that will not see its like again.
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Services helped lead to an economic boom in Western Europe. Technical assistance projects were undertaken to many countries, such as Afghanistan, Turkey, and Pakistan, bringing modem airlines into being in many countries. Like the Latin American subsidiaries and affiliates, these gave their hosts technical skills, and corporate structures providing travel capabilities, to the benefit of local citizens. Pan Am’s return from these was a more technically advanced world, and additional traffic feeds for our main routes. A fair exchange, thought Mr. Trippe, and most of us would agree. By the mid-1950s, major expansions were over, and efforts were concentrated on superior service and economy fares, while cargo services were improved and expanded. The 1970s soon brought major increases in worldwide fuel prices, and declining travel. followed by deregulation and huge increases in competition. Despite Pan Am’s being a leader in low operating costs, deficits grew.
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Logo Evolution Pan American’s first logo was an arrow piercing a bracketed shield with the letters ‘PAA’ enclosed. From the top of the shield, lines flowed towards the tail giving an impression of an arrow in express flight. In October 1930, [Chief Engineer] Andre Priester ordered a standard theme for all Pan American aircraft, a logo designed with a hemispheric globe underneath a half wing. This logo eventually evolved into a series of three symbols, which were painted on the nose and near the tail of all its aircraft. The first in the series showed the continents of North and South Americas in the center of the globe. In 1944, several changes were made by placing the letters “PAA” on the wing, incorporating grid lines, and rotating the globe to show portions of the western hemisphere. Later, the grid lines were removed. Navy blue became the official color for aircraft livery. Pan Am’s corporate name changed several times. In 1950, the company’s original name ‘Pan American Airways’ was changed to ‘Pan American World Airways.’ Then in 1972 the corporate name was changed again to the company’s popular nickname ‘Pan Am.’
1927
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Section – A
Logo Evolution
Visual Standards Guide
PAN AM
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1973 1944 1928
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Visual Standards Guide
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Future of the Past 16 2017
Section – A
Brand History
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PAN AM ↓
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You can't fly it anymore or see its famous logo at the airport, but the airline that came to symbolize the glamour of the heady early days of air travel is a hot commodity once again. Pan American Airways—known to travelers around the world simply as Pan Am—may be heading to the small screen as the setting for a nighttime drama about flight attendants working for the iconic carrier in the 1960s, when flying was the domain of the rich and famous. The characters are fictional, but "Pan Am" the series—a pilot for which has been ordered by ABC—will draw on the experiences of executive producer Nancy Hult Ganis, who was herself a stewardess for seven years. "It was the most amazing time of my life," Ganis said. "It was a great, fun job." Her career started unexpectedly in 1968 when Ganis, then a 21-year-old student teacher in Detroit, walked past a Pan Am office and was intrigued by a poster that read, "Our stewardesses know their way around the world better than most people know their way around the block." On a whim, Ganis walked in and signed up for an interview. When she showed up at the appointed time the following week, she was shocked to see hundreds of women vying for the same job. Looks were important, but the airline flew only international routes, so it also needed people who spoke a foreign language and could serve as its ambassadors to the world, she said. Ganis, who studied French and traveled as a young girl, was a good match, and a few weeks later, she was invited to report for work in Miami. "I was only going to do it for a year, like everyone, but it was just too exciting," Ganis said. "It was in a time when very few people in the U.S. even had passports. So suddenly, it was just this exciting adventure, and I really wanted it."
Ganis flew all over the world, hopping from continent to continent while serving travelers in style. It was before the era of private jets, so Pan Am's customers included royalty, dignitaries and many, many celebrities. Ganis remembers seeing John Wayne, Eric Clapton, Andre Previn, and Sly and the Family Stone on her flights. She had lots of time off and free passes to fly anywhere she wanted, so she pored over maps to figure out where to go. To help pick a place, she would often simply ask herself: Where have I not been yet? The show is already drawing comparisons to "Mad Men," another drama set in the 1960s, but Ganis calls it "Anti-Mad Men." The women in "Pan Am" decide not to confine themselves to a job in the secretarial pool but rather seek to break out of the confines of a misogynist society by going off to see the world, she said. The Hollywood Reporter reports that actress Christina Ricci is in talks to star in the project. If all goes well, the series will debut this fall, Ganis said. But television is not the only place the Pan Am brand has popped up in the two decades since the once-great airline collapsed into bankruptcy. If you've never forgotten your first flight on Pan Am or were so enamored with the experience that you kept the drink stirrers with the famous logo on them from the trip, you can get your Pan Am fix online. "It's a feel-good brand. Everybody remembers the glory days of travel in the jet age, when everything was innovative and exciting and brand new, and you dressed up to travel," said Stacy Beck, a spokeswoman for Pan Am Brands. The company runs an online store where you can buy bags, T-shirts, model planes and even cufflinks adorned with the Pan Am logo. The biggest seller is a replica of the classic blue and white bag the airline used to give out to passengers, Beck said. Pan Am Brands is part of Pan Am Systems, a Nashua, New Hampshire, company that bought what was left of the airline in 1998. It now owns Pan Am Railways and other transportation-focused companies. It also licenses the famous name to projects such as the upcoming ABC series. The Pan Am store opened for business in 2007 after executives realized that there was still a lot of "passion and a love" for the brand, Beck said. Shoppers include young people who find the logo "hip and cool and retro," she added. That's a lot of love for an out-of-business carrier, but as the U.S. Centennial of Flight Commission put it, "there is no airline more influential, important, and better known than Pan American Airways." The panel noted that when Stanley Kubrick produced "2001: A Space Odyssey," he envisioned Pan Am as the carrier that would take humans regularly into space. But a recession, deregulation and massive financial losses forced the airline to shut down in 1991. The carrier also never recovered from the 1988 bombing of Pan Am Flight 103 over Lockerbie, Scotland, that killed 270 people. There were several attempts in later years to resurrect the airline, but none was successful. Asked whether there are any plans to try again, Pan Am Systems was tight-lipped. The company would say only that it is always "investigating opportunities to improve and expand the scope of its transportation holdings."
Pan Am's Historical Foundation 18 Juan Trippe had an affinity for nautical aspects of mid-nineteenth century clipper ships that were developed in the U.S. These ships were sleek and fast sailing vessels and acquired the name ‘Clipper’ from the way they ‘clipped-off’ their miles, dramatically reducing sailing times between distant ports of call. Sailing to Australia in 1854, Donald McKay’s ‘Sovereign of the Seas’ reported the highest rate of speed, 22 knots, ever achieved by a sailing ship. Clipper ships were built for seasonal trade, where early cargo delivery was paramount. These sleek vessels were ideally suited for low-volume, high profit goods, such as tea, spices, gold, opium from China and wool from Australia. Their cargoes could be spectacular in value. In 1930, Trippe made a corporate decision that all Pan American aircraft would adopt a nautical theme. Airspeed would be calculated in knots, time in bells, aircraft interiors would be nautical and a crew’s tour of duty would be referred to as a watch. All company aircraft would be christened ‘Clippers.’ This tradition continued for the life of the company, with the brand name registered to ensure its exclusive use. On Columbus Day 1931, a Sikorsky S 40, was the first aircraft to bear the name
2017
‘Clipper’. It was christened ‘American Clipper’ by Mrs. Herbert Hoover, the President’s wife. Since the law of Prohibition (18th Amendment, later repealed) was in effect, a bottle of Caribbean Sea water was used for the christening instead of a bottle of champagne. Pan American Clippers, the ultimate in aviation technology, were the proud symbols of America’s ability to lead the world in the advancements of commercial aviation. During this same era, André Priester ordered that cockpit crew members’ uniforms be changed from white trousers and dark blue coats to navy-blue serge uniforms, standard black neck ties and gold wings pinned on the breast of their jackets. These uniforms changes were for all divisions as well as for certain ground personnel and included the subsidiary companies of Pan American. ” In the summer of 1932, a new uniform insignia was introduced along with standardized pay for all pilots and other employees. Captains received a flat salary of $600 dollar a month. Chief pilots received wings with three stars on a blue bar. Senior pilots wore wings with two stars, co-pilots had one star and junior pilots had none. The title of captain was adopted and implied master of the ship. Originally, crew rank was not indicated on uniforms, but after WW II, four gold braided stripes were added to the sleeves of captain’s uniforms and ‘scrambled eggs’ were placed on hat bills. All other cockpit crew members wore three gold stripes and plain black billed hats.
Section – A
Brand History
Visual Standards Guide
PAN AM ↓
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Pan American cabin crews were traditionally male stewards or pursers, modeled in function and appearance after stewards of luxury ocean liners. Their uniforms were white shirts, black neck ties, white waist-length jackets and black trousers. Their work was considered to be too arduous for women, but in 1944, this tradition changed. Pan American hired its first seven stewardesses to fly in their Latin America Division from Miami. The following December, the Alaska Division hired one lady, Marcia Black. On September 15, 1945, the Atlantic Division hired a class of stewardesses to be trained for the Boeing 314 Atlantic service. In March 1946, the Pacific Division hired their first stewardesses.
Section — B 20
Future Explorations → Mission Statement → New Identity → Sizing Chart → Visual Guidelines → Future Explorations
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Visual Standards Guide
PAN AM
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22 Re-branding Opportunities
Aiming to completely erase cross-cultural walls and stigmas by creating a safe place for people of all backgrounds to meet and learn about others' cultures, food, music, language, stories, beliefs‌This environment can exist literally anywhere whether at an establishment or in a public space.
Mission Statement
Changing our dreams, aspirations and perceptions of the world through discovery, exploration and sharing.
Brand Soul Pan Am, endless journeys leading to discovery.
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Section – B
Mission Statement
Visual Standards Guide
PAN AM
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Visual Standards Guide
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Modifying the Logotype 26
The typeface of choice for the logotype is Atlas Grotesk Black. However, the edges of the typeface were modified first, to fit the logo mark and, second, to give a friendlier feel because the typeface as it stands is too sharp for Pan Am's soul. The logomark was also kerned to give a visual balance among the letter-spacing. The reason for choosing Atlas Grotesk is because it's a very well established typeface, extremely clean and legible yet still has character. The logotype shouldn't overpower the logomark, both should co-exist in harmony without having to fight for dominance and space.
Pan Am [1]
Atlas Grotesk Black
[2]
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Section – B
New Identity
Visual Standards Guide
PAN AM
All arrows lead to this round, wholesome meeting point, which is another way to Pan Am wants its people to feel included, united and equal. Also, arrows from all angles lead to this point, which offers a sense of belonging and peace as if to say ' it doesn't matter where we come from, we are all the same.'
The shape symbolizes unity, wholeness and inclusion. It's also a less common shape than a circle. It's edges symbolize a radius of 360Âş, which reflects all parts of the world. They're also round meaning you will never get stuck while navigating that territory.
Captions [1] Notice the sharp corners on those letterforms, these are the ones that were modified. [2] Even though the modification is slight, it makes a huge difference and reflects a totally different character for the logotype, it makes it inviting.
The arrows symbolize exchange, as well as directing the viewer to a certain place [i.e., meeting point].
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Meaning Behind the Logomark
Final Logo 28
This is the final logo design for the new face of Pan Am; elegant, simple, clean yet memorable. It communicates culture, exchange, unity and friendliness. Notice how all the arrows point at a small meeting circle represented through negative space; this is the all-inclusive Pan Am spirit.
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Section – B
New Identity
Visual Standards Guide
PAN AM
Logo Anatomy
x 31/2 x 5x
x
2x
x
31/2 x
1/4 x
Logomark x
x 3/4 x
x
x x
Logotype
x
x
x
x
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The circle you saw in the previous page was used to adjust all the bits and paces in a concise, well-measured dynamic. Here, you can very clearly see the spacial and thickness relation between the letterforms, lines, shapes and negative space. This correlation is measured by X, which is the width of the P stem.
Alternate Versions and Size Chart 30
The logo is an essential part of the brand soul and image. Therefore, it's very important it be represented in a clear and legible manner whenever used. Below are the logo versions based on the space available.
Signature 1.5 inches
1 inches
0.5 inches
0.25 inches
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Section – B
Sizing Chart
Visual Standards Guide
PAN AM
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Symbol Wordmark
Logo Don'ts The logo must always appear clear and follow the specific guidelines in this book. Below are the incorrect uses of the logo.
32 No drop shadow and effects
No rotation
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No stretching
Section – B
Visual Guidelines
Visual Standards Guide
PAN AM
No outline
Not from color palette
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No missing parts
Typeface Exploration 34
Below are the typeface combinations to go with the new journey for Pan Am. Lab Grotesque will be used most of the time for its uniqueness, legibility, flexibility and simplicity. Chronicle, on the other hand, will be used for short and/or quite subheadings.
Pan [1]
Lab Grotesque
Conceptually, Lab Grotesque is built on the idea of round strokes straightening out towards the terminals. With that in mind, we made the choice of square or rounded dots possible through stylistic sets. Lab Grotesque comes in five resolute weights, complete with italics. Lab is designed with and for Stockholm Design Lab, and now it’s available for everyone. 2017
Section – B
Type Explorations
Chronicle was designed to work well under any conditions. It includes four different grades, which get progressively more robust while maintaining a common width. This allows different branches of a newspaper to choose the grade most suited to their printing press, without having to set any of the content from scratch .
[2]
Chronicle Text
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A scotch face designed for the New Times newspaper chain. Chronicle Text had to be sturdy enough to cope with the trials of newspaper printing, where the low quality paper and breakneck printing speeds often cause hairline serifs to disappear.
PAN AM
Quite Headings
Visual Standards Guide
Am
35
Light Light Italic Regular Italic Medium Medium Italic Bold Bold Italic Black Black Italic
The Pan Am Palette 36
As mentioned earlier, the new Pan Am is all about cultures and people and colors and adventures. We've looked at many traditional costumes and pattern and cloths while thinking of a new color palette and finally came to a conclusion we're quite happy with: 3 pop colors and a neutral one to go with. The purple symbolizes an elegant and all-inclusive diversity, while the orange represents the energy and positivity Pan Am want to spread across cultures. The green is for prosperity, fulfillment and growth. The black though—which is actually a very dark purple—is a mediator to neutralize the saturation among the other colors. As a rule the purple, orange for the logo as well as the visual system in general. The black version of the logo is to be used for more formal interactions and communications. The green, however, has a much more constricted use and is to never be represented in the logo in any way, form or shape.
Main: this is the standard color palette for the logo and will be used often
Formal: this palette is for more formal communications
Reverse: this palette is for black and white communications and/or to be used on dark backgrounds
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Section – B
Visual Guidelines
Visual Standards Guide
PAN AM
Energetic Orange
Neutral Black
Growing Green
[CMYK] 60, 80, 0, 0
[CMYK] 0, 60, 100, 0
[CMYK] 87, 86, 48, 61
[CMYK] 68, 0, 99, 0
[RGB] 124, 81, 161
[RGB] 245, 130, 32
[RGB] 31, 25, 51
[RGB] 69, 198, 69
[PANTONE C] 7677 C
[PANTONE C] 144 C
[PANTONE C] 5255 C
[PANTONE C] 802 C
[PANTONE U] 2685 U
[PANTONE U] 144 C
[PANTONE U] 282 U
[PANTONE U] 7488 U
To be used for the logo as well as to support the visual system
Only to be used for decoration
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Kind Purple
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Logo Clear Space Keeping a clear space around the logo at all times is extremely necessary, first, to keep the logo's integrity and legibility and, second, to draw more attention and importance to it whenever used. The logo, along with the Pan Am colors, is the first thing a person will recognize. Therefore, they must be treated properly and preserved well.
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Section – B
Visual Guidelines
Visual Standards Guide
PAN AM
5x
5x
5x
5x
x
Captions An equivalence of 5X must be kept free around the logo whenever used.
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5x
Photography Style 40
The new Pan Am photography is different from the previous one in a few ways: it's much more colorful, it encapsulates adventure and activity rather than empty spaces and, most of all, it's all about the people. Pan Am of the past was about beautiful sceneries from the countries it flew to. However, the new direction of the brand is about cultures and diversity and bringing people together.
2017
Section – B
Visual Guidelines
Visual Standards Guide
PAN AM
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Business System 42
This is Pan Am's new business system. The way we present ourselves is very important; Pan Am must reflect it's brand soul and core values in everything we put out into the world.
601 Van Ness Ave.
San Francisco, CA 94102
The Pan Institute
The Pan Institute
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415.788.7142
PAN AM
Dear Madison, Thank you for reaching out to us. The Pam Institute is a center where all classes, such as: language, cooking, music, history and culture, take place. It also has a gallery, a bookstore and around the world, an experience that can be learned when traveling, however in our world today, one does not have to hop on a plane.
happy to have you join our Pan Am family and hope I have answered all your questions. Please do not hesitate to reach me again if you have further inquiries. Regards,
Alma K. Institute Director alma@panam.com
601 Van Ness Ave.
San Francisco, CA 94102
The Pan Institute
601 Van Ness Ave
San Francisco, CA 94102
2017
Section – B
Visual Guidelines
Visual Standards Guide
PAN AM
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Future Explorations 44
Media
Knowledge
Community
Retail
West
North
East
South
W1. PAN APP
[P][S]
App updating you about all the cultural events happening around. You can also set your preferences (i.e., language, food… etc) W2. PAN.AM
[P][S][ED]
Website and series of videos that have different sections on travel, culture, cuisines and stories from all over the world. W3. PAN FILMS
[P][S]
Working with film students across the world to come up with culturally diverse films as well as a Pan Am film festival. W4. PAN PODCAST
[ED][S]
A podcast sharing stories from all over the world by a diverse collection of people. W5. PAN REALITY TV [P][S][ED]
A tv show where people from different cultures are invited to spend a day in someone's home where they can experience first-hand the food, culture and upbringing of someone else. W6. PAN STORIES EVENT [S][ED][EN][EX][EV]
Short story competition event where people are asked to write a story the reflects their backgrounds/culture. W7. PAN MARATHON [EN][EV]
Run to raise awareness and money for the less privileged countries.
N1. PAN INSTITUTE
E1. PAN-GOOGLE COMPETE
S1. PAN MUSIC STORE [P][EN]
[S][ED][EN][EX]
[EN][EX][S][P]
Sells musical instruments.
A center where all classes, such as: language, cooking, music, history and culture— take place. It also has a gallery, a small store and a coffee shop.
Work with Google since it's a culturally vibrant to create an annual competition where participants can come up with technology/devices to bring people/cultures together.
N2. PAN TRAVEL
E2. PAN CULTURAL DAY
[S][ED][EN][EX]
[EN][EX][S]
Travel expeditions to different places around the world to learn history, culture, cuisines and traditions.
Work with universities with international to create a Pan Am official culture day and celebrate that every year.
N3. PAN CULTURE-AWARE
E3. PAN UNITED [ED][EN][EX]
[EN][ED][S]
The brand can exist in minority neighborhoods where people are isolated and feel the need to connect with others… it can be in the form of group meetings that take place in public areas within those neighborhoods (i.e., park)
A program to raise awareness of other cultures in schools through talks, brochures and inviting high schoolers to volunteer at the institute. N4. PAN CURRICULUM [EN][ED][S]
Advocate the introduction of a culture-based awareness curriculum in schools. N5. PAN INTERNS [S][EN][EX]
Working as a mediator to provide internships in different countries for people who are interested in experiencing other places. N6. PAN NEWS
[P][ED]
A newspaper run by collaborators at the institute. N7. PAN CLASSES ON THE GO [S][EN][EX][ED]
Business exchange with different companies around the globe to create diversity and approachability.
E4. PAN TOGETHER [S][EN][EX]
An opportunity to meet new people at the Pan Institute for anybody whose interested in signing up to meet new people E5. PAN ANNUAL CUISINE [S][P][EN][EX]
Annual international cuisine event where you get to experience authentic food from all over the world in your city.
S2. PAN BOOKSTORE [P][EN]
A bookstore that holds independent less mainstream books from international authors all over the world. S3. PAN RE-FASHION
[P][EN]
Fashion label selling traditional clothes sewn by people from dying trades. A percentage of the profit goes back to those communities. S4. PAN ART GALLERY [P][EN][EX]
A small gallery at the institute housing different works of art from diverse, less recognized artists from around the world. The art is for sale and some of the profit goes for supporting the community. S5. PAN RECYCLE [P][EN]
People can donate their old clothes, which will be given new authentic design-lifts and resold at the Pan Am store. S6. PAN AGENTS [S][EN][EX]
Pan Am has agents all over the world to help make your experience more authentic and point you to local hidden gems wherever you go.
E6. PAN TUNES EVENT [S][EN][EX]
An outdoor music festival to encourage people to use their musical talent to introduce their culture to others. E7. COSTUME PARTY [EN][EX][EV]
P
EX
EN
Product.
Experience.
Environment.
S
ED
EV
Service.
Educational.
Event.
Annual costume festival fundraiser where random people are coupled up and asked to wear the traditional dress of their companion to reflect unity and equality.
2017
Section – B
Future Explorations
Visual Standards Guide
PAN AM
Intellectual
E5 W7
E4
N1
E7 S1
N3
S5
S4
W1 N4
W5
N5
N6 N2 S2 S6
E1
W3
W6
W2
N7
E6 E2
W4
S3
E3
Journeys
Physical stands for actual journeys/travels you can do through the Pan Am institute
Emotional
Intellectual stands for skills Pan Am can teach you Emotional stands for emotional gain and support you get by being a part of the Pan Am family
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Physical
Knowledge
46
Pan Institute A center where all classes, such as: language, cooking, music, history and culture, take place. It also has a gallery, a bookstore and a coffee shop. Δ
A place where people can come together to learn many different skills from around the world, an experience that can be learned when traveling, however in our world today, one does not have to hop on a plane. Our institute will combine the right amount of classes to meet people and learn different cuisines, speak and write different languages, including music, history.
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Section – B
Future Explorations
Visual Standards Guide
PAN AM
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48
—Pablo Picasso Spanish painter, sculptor, printmaker and more
Everything you can imagine is real. 2017
Visual Standards Guide
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Knowledge
50
Pan Culture-Aware A program to raise awareness of other cultures in schools through talks, brochures and inviting high schoolers to volunteer at the institute.
Δ
Effective intercultural communication is an imperative in our survival. Understanding the values, attitudes and behaviors of people from various countries is very important in order to know how to interact with them. To raise individual awareness of cultural differences and the advantages of a diverse environment. We help you acquire the intercultural communication skills needed to improve performance in today’s culturally diverse environment. This program is designed to question the participants’ understanding and sensitivity to differences in cultural diversity as well as the impact their behavior may have on others and to value diversity as a source of community strength. This workshop will help to facilitate mutual understanding and effective communication between people from diverse cultural backgrounds.
2017
Section – B
Future Explorations
Visual Standards Guide
PAN AM
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Community
52
Pan Annual Cuisine Annual international cuisine event where you get to experience authentic food from all over the world in your city.
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Celebrating the rich intercultural diversity, the Pan Annual Cuisine invites you to join us with plenty of food and beverages available for purchase. Come enjoy delicious foods from around the world while watching a diverse folk show with singers and dancers from different countries, as well as a fashion show with traditional outfits from some of our participating countries. The Pan Annual Cuisine creates a Cultural and Educational Experience like no other. Our stands do not only sell food; they showcase, educate and teach their culture through food. Culture encompasses the customs and traditions of a country. Culture encompasses religion, food, what we wear, how we wear it, our language, marriage, music, what we believe is right or wrong, how we sit at the table, how we greet visitors, how we behave with loved ones, and a million other things.
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Knowledge
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Pan Classes On the Go For your business exchange with companies from other cultures, we will bring the classes to your office rather than have you come to us.
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Our language programs combine a diversity of teaching techniques that focus on a communicative approach and provide students with the necessary skills and concepts to feel comfortable to speak and understand others in a foreign language environment. Our programs offer the perfect mix of grammar, reading, writing, listening, speaking and vocabulary to help our students understand and perfect their use of the language. Our program frequently gives opportunity to our students to learn about different cultures and traditions of the foreign countries in particular. Our teaching materials have been carefully selected, are easy to use, and offer a solid didactic sequence for our students to use in class and at home. All our programs are taught by experienced teachers of the foreign language with an educational background and at least one year of experience. All instructors are fun and energetic and take very seriously the students’ goals and commitments.
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[Media]
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Pan Films Working with film students across the world to come up with culturally diverse films as well as a Pan Am film festival.
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An event where we encourage talented filmmakers from around the globe to share their stories in film. The cinema is a way for people to connect with each other across seas, learn from each other, and share a personal narrative through the screen. Pam Am will have its very own annual film festival as a screening event for those talented who wouldn't get the opportunity to show their work otherwise.
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Knowledge
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Pan Together An opportunity to meet new people at the Pan Institute for anybody whose interested in signing up to meet new people
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Offers free monthly meet and greets at the Pan Institute for anybody who is interested in signing up to meet new people, you don't have to be a member… This is a nice way to introduce the institute to people and create a friendly, often-visited environment. Pan Am wants its people to feel at home when at the institute and feel free to use it as a hangout place at anytime.
2017
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Community
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Pan Tunes Event An outdoor music festival to encourage people to use their musical talent to introduce their culture to others.
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A Biannual music festival in public places, participants will play different instruments, sing, dance and create a friendly environment where people can come together through music. After all, people always connect through music. Love for music is one of the things we all have in common.
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Retail
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Pan Classes On the Go Business exchange with different companies around the globe to create diversity and approachability.
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In addition to the classes offered at the Pan Institute, Pan Am will offer classes on the go for your business needs and business exchange with companies from other cultures in order to create an environment to encourage people to work together, not be afraid of others whom we think are different from us. We will offer the right tools and skills to pursue business exchange including language classes. We will bring the classes to your office rather than have you coming to us.
2017
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Short story competition event where people are asked to write a story the reflects their backgrounds, cultures and tradiotions.
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This event aims to create an environment where people can share stories with each other to encourage a dialogue between different people and cultures. Also, it is a fun way to bring people together and raise awareness as well as encouraging unity and compassion between people from around the world.
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Pan Stories Event
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One’s destination is never a place, but a new way of seeing things. —Henry Miller American writer
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Sources
76 Articles everythingpanam.com content.time.come Photography everythingpanam.com pinterest.com belize-travel-blog.com jacobimages.com worldphoto.org fiftythreemm.com
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All rights reserved. No part of this book may be reproduced or transmitted in any form or by any means—digitally or physically—without permission from the owner This book was designed and printed in San Francisco, CA for a project at the Academy of Art University (AAU) The typefaces used in this book are Lab Grotesque and Chronicle Text
© Alma Kamal, 2017.
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Pan Am, endless journeys leading to discovery.
2017