Prop pack pres

Promo Pack Presentation Board Professional Practice LAUIL602 Alex Patrick

What’s Inside My Promo Pack?

• A Creative CV • Stickers • Business Cards • A5 Postcrad/Print

The Creative CV I made a creative CV on the off chance that perhaps one day I may need one. At this point I am not planning on having a job in the art industry and would rather make work in my free time that I can continue selling on Etsy like I already do. I also want to take more commissions for paintings but doubt I will need a CV for that.

Despite this, I think it was worth making as even if I don’t use it, I have a rough idea of how to make one and what to include in it. If I ever do need one in the future I can at least add to this one or build another using this one as a guide. I’m glad I took the time to make one even though I didn’t really need to because at least it in there for future reference. If I was going to use this, I would do so by sending it to possible employers in creative fields, as this sort of CV would be much more appropriate than your average CV.

Stickers I chose to make stickers to include in my promo pack as I think they are quite a cool and versatile product to have. If I had them printed, there's lots of different ways I could use them to promote my work. I could sell them on my Etsy store, and the people that bought them would be spreading information about my brand wherever they chose to put my stickers. There is a trend of covering laptops and sketchbooks in stickers so if people applied my stickers to these sorts of things then others might see and visit my social media. I could also stick them around areas where I live. You see a lot of stickers on lampposts and in bars and things like that in Leeds and I think it would be a good idea to o around applying my stickers to things where the general public might see them. I could also use them on my packaging on my Etsy parcels or even pop a few free ones in parcels too! I chose this image for my stickers as it is quite a charming design that my tutors were very fond of as well as people on social media who I shared it with.

Business Cards I’m so glad I chose to make business cards. Originally I didn’t think there was much point but changed my mind after realising most artists I have purchased from pop a business card In alongside orders. They have always seemed a bit ‘serious’ to me before now, but since making one I’ve realised they don’t have to be. I chose to make mine with the same design that features in my logo, to keep things consistent and so people will associate this image with me and my ‘brand’. When I print my cards, I hope to have some at my exhibition, as well as leaving some around on public noticeboards and such. I would also include them in parcels I send when people buy from my Etsy shop, as it’s like sending a mini artwork for them to keep, as well as reminding them of my website/etsy/social media accounts.

A5 Postcard/Print Alongside all the other bits in my promo pack, I have decided to include a little A5 postcard/print. I think this is a good way of self promoting as I could ask to leave this around in art stores such as Colours May Vary or Hey Ho Print Co or even venues like Brudenell or Belgrave for people to collect and keep. I myself am always collecting little bits like this that I see around and either scrap book them or stick them on my wall. I think its cool because people will feel like they have a little piece of art they can keep but it will also keep my information with them where they can see it often, if they were to put it on a wall. I could also put these in Etsy orders. I chose the same design as my logo again, to keep consistency and so people associate it with me, since it is my profile image across all of my professional social media accounts. I really enjoyed making these and think the final design works as it is informative, yet simple and doesn’t overwhelm the reader with too much colour or text.

Final Outcomes

After Thoughts Overall, I’m pretty happy with my finished promo pack and I’m really happy I made the things I did. I think my creative CV definitely needs more work, if and when the time comes for me to use one. As for the other parts of my promo pack, I really like them and am pleased with how consistent they are and how they work nicely as a little pack. I think because I chose to use mainly the same designs, that this will make it easy for people to remember be and associate these pictures with my personal brand. If I were to go back and change anything, I think I would have another look at the type used. Type is something I struggle with and would like to get better at as I think it would vastly improve some of my prints that use type, as well as my promotional materials.