2023 Convention General Partner Playbook

GENERAL PARTNER

Convention Overview

ALPFA CONVENTION GENERAL PARTNER PLAYBOOK

Convention Overview

ALPFA is excited to host our 51st Annual Convention in San Antonio, Texas at the Henry B. González Convention Center and Grand Hyatt San Antonio Riverwalk. We have completely reserved the adjoining properties for 4 days of Professional Development, Career Fair, Student Mentoring, Awards, Receptions and in-person Networking!

This convention will be the embodiment of the positive changes that are happening within ALPFA and beyond - globally. We want this convention to showcase the importance of standing in the power of our history and culture. San Antonio is known as a Real & True City, in the same spirit we have decided our theme this year is, “Real Power. True Culture”.

Convention will provide attendees with:

‹ Professional development workshops focused on both technical training and leadership development

‹ Panel discussions featuring prominent business leaders, including Fortune 500 CEO’s

‹ Continuing Professional Education (CPE) credits earned in workshops and panel sessions

‹ Marquee events with the Women of ALPFA, scholarship partners, and ALPFA award winners

‹ Valuable connection and networking opportunities with executives, professionals, and students from across the country

Convention will provide partners with:

‹ A unique opportunity to engage with ALPFA in a way that allows you to meet all of your employee lifecycle goals, from recruitment through promotion.

‹ Opportunities to create an engagement experience that will motivate and inspire your existing employees while branding your organization as the place to work for entry level and executive Latinx professionals alike.

‹ Main Stage Speaking opportunities

‹ Speaking opportunities for company executives and subject matter experts through workshops, panels and marquis events

‹ Allotment of registrations for employees to participate

‹ Space for company ERG / BRG meeting

‹ Booth & interview space in Expo Hall

‹ Product placement (in Convention bag & in events, where appropriate)

‹ Advertising and Promotional Opportunities

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Important Resources

2022 Convention Report

2023 Convention Catalog

2023 Convention Brand Guide

ALPFA General Brand Guide

02 Agenda

ALPFA CONVENTION GENERAL PARTNER PLAYBOOK

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ALPFA CONVENTION GENERAL PARTNER PLAYBOOK

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Important Dates & Deadlines

ALPFA CONVENTION GENERAL PARTNER PLAYBOOK

FEBRUARY

FEB. 28: Registration Open

FEB. 28: Housing Sub-Block Open

APR. 1: Annual Awards Nominations Open

APR. 24: L.E.A.D Program Registration Open (Tentative)

APR. 24: DivERGe Program Registration Open (Tentative)

Important Dates Deadline/Final

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MAY 1: Annual Awards Nominations Close

MAY 1: Final Sub-Block Request Date

MAY 15: Sub-Block Confirmation Notices

MAY 15: First Round of Workshop Confirmations Sent

MAY 15: Student Bootcamp Topic Submisson Deadline

MAY 30: Student Bootcamp Speaker Asset Submission Deadline

JUNE 1: Marketing Assets Deadline

JUNE 15: FINAL Workshop & Information Session Submission Deadline

JUNE 19: Last day to finalize Housing Sub-block guarantee total

Remember that reservations canceled after June 19, 2023, may incur liquidation damage fees.

JUNE 30: DivERGe Registration Close

JUNE 30: Exhibitor EAC Form Deadline

ALPFA CONVENTION GENERAL PARTNER PLAYBOOK

JULY 5: Additional AV Request Final Cut-Off

JULY 14: Hotel/Convention Center Request Food & Beverage Final Cut-off

JULY 15: Bulk Registration Request Deadline

JULY 19: DivERGe Virtual Session

JULY 20: Convention Resume Database Available

JULY 20: Appointment Scheduling Available

JULY 21: Final day to make any dates/name changes to sub-block

JULY 26: DivERGe Virtual Session

JULY 28: Housing & Registration Cut-off Subject to change if capacity is reached earlier

JULY 31: L.E.A.D Program Registration Close

AUG. 2: DivERGe Virtual Session

AUG. 9-10: Student Bootcamp (Virtual)

AUG. 14-18: Pre-Convention ALPFA Connect Session Window (Virtual)

AUG. 19-20: L.E.A.D. Program

AUG. 19-20: DivERGe Program

AUG. 20-24: 51st Annual Convention

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Date

February 28, 2023

February 28, 2023

April 1, 2023

April 30, 2023

April 24, 2023

May 1, 2023

May 1, 2023

May 15, 2023

May 15, 2023

May 15, 2023

May 30, 2023

June 1, 2023

June 15, 2023

June 19, 2023

June 30, 2023

June 30, 2023

June 30, 2023

July 5, 2023

July 14, 2023

July 15, 2023

July 21, 2023

July 19, 2023

July 26, 2023

July 20, 2023

July 20, 2023

July 24, 2023

July 28, 2023

July 31, 2023

August 2, 2023

August 9 & 10, 2023

August 14 - 18, 2023

August 19 - 20, 2023

August 20 - 24, 2023

Activity

Registration Open

Housing Sub-Block Open

Annual Awards Nominations Open

Convention Early Bird Pricing Ends

L.E.A.D Program & DivERGe Program Registration Open

Annual Awards Nominations close

Final Sub-Block Request Date

Sub-block Confirmation Notices

First round of Workshop Confirmations sent

Student Bootcamp Topic Submission Deadline

Student Bootcamp Speaker Asset Submission Deadline

Marketing Assets Deadline

FINAL Workshop & Information Session Submission Deadline

Last day to finalize Housing Sub-block guarantee total Remember that reservations canceled after June 19, 2023, may incur liquidation damage fees.

FINAL Workshop & Information Session Speaker

Assets Submission Deadline

DivERGe Registration Close

Exhibitor EAC Form Deadline

Additional AV Request Final Cut-off

Hotel/Convention Center Request

Food & Beverage Final Cut-off

Bulk Registration Request Deadline

Final day to make any dates/name changes to sub-block

DivERGe Virtual Session

DivERGe Virtual Session

Convention Resume Database Available

Appointment Scheduling Available

Freeman Order Cut-Off

Housing & Registration Cut-off

Subject to change if capacity is reached earlier

L.E.A.D Program Registration Close

DivERGe Virtual Session

Student Bootcamp (Virtual)

Pre-Convention ALPFA Connect Session Window (Virtual)

L.E.A.D. Program DivERGe Program (In Person - San Antonio, TX)

51st Annual Convention

Convention Registration

Convention Registration

Full Access Partner Professional attendees will be required to register using discount codes this year. All partners will receive custom registration codes and instructions to share with their teams.

Please always refer to your 2023 Partnership Logistics Guide for your registrant total and codes*

Purchasing a Full Access Partner Professional ticket means you receive a code for a Professional Experience Ticket AND a code for up to (2) additional ticketed event registrations. This means that registrants must SELECT the ticketed events they intend to attend during their registration and apply BOTH codes during checkout.

*Partners who received their logistics guide prior to 4/17/2023 may not have convention registration discount codes included in their guides and therefore will need to refer to their registration instructions document that was emailed to your main point of contact.

Registration Instructions

Go to https://membership.alpfaplus.org/login and log in with your ALPFA member profile email and Password. If this is your first time in our new member platform, click ‘Create an Account.’

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ALPFA CONVENTION GENERAL PARTNER PLAYBOOK

Select the Professional Experience Pass

Select 1 item for the ALPFA Gala Ticket, and 1 item for the Women of ALPFA Luncheon Ticket.

Your discount code covers you for 1 ticket of each. If you would like to get more for a guest, you will need to enter your credit card in the payment section.

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Once you reach the Order Summary, verify that you have the Professional Experience Pass, the ALPFA Gala Ticket, and the Women of ALPFA Luncheon Ticket. The Quantity for each should be one unless you are purchasing more. Enter the first discount code, and click apply. Enter the second discount code, and click apply.

DON’T FORGET to save conventionregistration@ national.alpfa.org to your email contacts to receive our emails when we open our Attendee Hub and Mobile App. If you have not received our registration confirmation email, bookmark this page and come back in July for more details.

PLEASE NOTE: Partners with 50+ convention registrants may complete and submit our registration bulk upload excel form to conventionregistration@national.alpfa.org by July 17th, 2023. Fields highlighted in yellow are required and those that are in green are nice to have!

Exhibitor Registration

Exhibitor Registration

All partner points of contacts will be made Administrators in our Exhibitor Portal. You will be able to do the following:

‹ Register and Manage Career Fair Registrants (Booth Staff)

‹ Please note: Exhibitors will ONLY have access to the career fair, and Full Access registrants will have access to all convention sessions and meals (does not include ticketed events)

‹ Register your Full Conference Attendees

‹ Complete partner profile

‹ Purchase and assign your LeadCapture licenses

‹ Export lead information closer to the date

‹ Manage planner-assigned tasks prior to the event

Please always refer to your 2023 Partnership Logistics Guide for your registrant total and codes*

*Partners who received their logistics guide prior to 4/17/2023 may not have convention registration discount codes included in their guides and therefore will need to refer to their registration instructions document that was emailed to your main point of contact.

Manage Access

To manage your digital visibility to our registrants, provide us with the contact information for your admins. Every Friday, we will review the contacts and send email invites to these admins. If you are an admin, you can also add other admins once you are added.

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Logging In to the Exhibitor Portal

Our invite emails will provide unique links, which we recommend saving and bookmarking. However, if an admin loses that email, they can log in via this Exhibitor Log-In

Your Company Profile

The Exhibitor Hub will allow you to update your Company Profile which will be visible to attendees leading up to and during the convention.

‹ Add Company Logo

‹ Add Company Social Media Links

‹ Add Company Website

‹ Add an About Section

‹ Add a Tagline

‹ View your Booth # once assigned.

‹ Sessions your company is sponsoring (If Applicable)

ALPFA CONVENTION GENERAL PARTNER PLAYBOOK

Adding Your Team to Your Virtual Booth

Once your team is registered to attend the Convention, you can add them to your Virtual Booth to be seen as a company representative in your virtual booth. Each Virtual Booth Staff can also check in to make themselves self-available to chat with attendees.

Any admin can Add Registered team members to your virtual booth via the “Team” Tab. Once you select a team member (by searching via registered email or confirmation #) and “Import Selected,” they will be visible to attendees in the Attendee Hub.

ALPFA CONVENTION GENERAL PARTNER PLAYBOOK

Any admin can Add Registered team members to your virtual booth via the “Team” Tab. Once you select a team member (by searching via registered email or confirmation #) and “Import Selected,” they will be visible to attendees in the Attendee Hub.

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Adding Other Admins

Once added as an admin, you can add other admins via the ‘Team’ and ‘Admins” tabs.

ALPFA CONVENTION GENERAL PARTNER PLAYBOOK

Registering Your Exhibitors

Your package includes [# OF EXHIBITOR] Exhibitor Registrants. You can register these Exhibitors in two ways.

Upgrading Your Exhibitors (Optional)

‹ Self-Service (via Credit Card Only)

‹ Upgrade an Exhibitor to a Professional Experience Pass

‹ Purchase Gala or WOA Luncheon Special Tickets for Exhibitors (While supplies last)

Purchasing More Exhibitors (Optional)

‹ Purchase additional Exhibitor passes or Professional Experience Passes

Purchasing Lead Retrievals

‹ Purchase License for Booth Lead Retrievals (Optional)

‹ Single License: $149

‹ o 3-Pack: $499

‹ Purchase a Badge Kit to capture leads using a third-party tool. A developer API key will be provided for you to sync your data. $995 (Optional)

‹ View Lead Reports

‹ Manage Lead Collection

The ALPFA Exhibitor portal is a portal that will allow you to manage your team’s presence and engagement with our attendees. Below are several components of the Exhibitor Portal.

For additional information on how to navigate the Exhibitor Portal please visit this link: Using the Exhibitor Portal

If you need to order 11+ additional exhibitor passes or registrations in bulk please contact corporatepartners@national.alpfa.org otherwise please feel free to purchase additional tickets individually on our registration site.

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Career Fair

ALPFA CONVENTION GENERAL PARTNER PLAYBOOK

Exhibiting

Please refer to your partnership agreement to confirm the size of your booth. Our Career Fair will be open Tuesday, August 22 from 9:30AM - 5:00PM and Wednesday, August 23 from 9:30AM - 5:00PM. The Career Fair will take place in HALL 3 of the Henry B. Gonzalez Convention Center.

We are working with Freeman for the event buildout. Freeman will make its online ordering system available to each company, enabling partners to preorder any equipment or services they may require to properly display within their booth area and to make shipping arrangements. A digital link with userspecific log-in and password information to the Exhibitor Kit will be emailed to all partners when requested by Show Management.

Please find the Freeman online exhibitor portal here

IF YOU ARE NOT WORKING WITH FREEMAN TO BUILD YOUR BOTH YOU ARE REQUIRED TO COMPLETE THE EXHIBITOR APPOINTED CONTRACTOR FORM AND SUBMIT TO DELIVERY@NATIONAL.ALPFA.ORG BY JUNE 30, 2023.

ALL ORDERS MUST BE PLACED BY JULY 21, 2023

Exhibitor Check-in/Load-in will be Monday, August 21, 2023

For more information about our venue please visit: Henry B. Gonzalez Convention Center Exhibitor Resources

Physical Presence

Partners are encouraged to represent this year's theme through their booth and show the Real Power & True Culture of your company through the design and activities hosted in their booth.

Booths that are creative, welcoming and host unique offerings and activities receive the most engagement throughout convention. We welcome you to host giveaways, competitions, video, photo stations and popup activities at your booth.

We look forward to seeing all the unique booth designs this year and ask that all partners are mindful and do their best to avoid obstructing the view of other booths when designing the booth experience.

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Digital Presence

Partners are required to update their organization profiles via the Cvent Exhibitor Portal. You may also list direct links to open roles on this profile for attendees to access. Please note: this profile will be visible in the attendee hub and convention app. The organization profile is your virtual career booth so please be sure to add informative, engaging and relevant links and assets there!

Swag Bags

UPDATE: Partners are being encouraged to include all swag giveaway items at their booth. ALPFA Bags will be available at the ALPFA Booth and attendees will be encouraged to visit exhibitor booths to receive swag items.

Partners are encouraged to ship items to Freeman using the shipping labels included in your exhibitor portal and in the appendix. Swag bag items should be meaningful and useful items and/or postcards that encourage attendees to engage with your team at career fair or vouchers that allow them to pick up special items from your team throughout the convention.

Appointments

Partners who have purchased interview spaces and/or interview rooms will need to designate a main point of contact who will be responsible for managing all appointments (interviews) for the organization in their exhibitor portal.

This individual will receive instructions a month from the event date and be given access to our appointments feature via the cvent platform that will allow them to set-up appointments with potential candidates during the designated times and locations for each partner.

Hotel Reservations

ALPFA CONVENTION GENERAL PARTNER PLAYBOOK

Hotel Reservations

Upon completion of the convention registration form, individuals will be able to find links to the housing site that includes our convention hotels with special rates. The following are considered ALPFA Convention Hotels

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Professional Room Rates

(1) Grand Hyatt

$199/night

(2) Hyatt Regency $199/night

(3) Marriott Riverwalk

$199/night

(4) Marriott Rivercenter $199/night

(5) Hilton Palacio Del Rio $184/night

Sub-Blocks

ALPFA is pleased to offer sub-blocks under the 2023 ALPFA Convention room block reserved at the following hotels:

All sub-blocks must be reserved with a minimum of 10 rooms .

Note: In order to obtain a sub-block, your company must have at least 20 pre-purchased registrants or be a Platinum/Legacy Level Sponsor.

If you are interested in requesting a sub-block, please fill out this following form: Hotel Sub-Block Request Form by May 1, 2023. You may make changes to your room block until June 19, 2023. Should rooms need to be canceled after June 19, 2023, attrition fees to ALPFA may still apply.

For any partners who would prefer to have their team register separately, please feel free to register directly through the following link: Hotel Reservations

PLEASE NOTE: We anticipate that we will need to close out sub-block requests early due to the high volume of requests made early this year.

Housing Contact Information

Housing Call Center: 833-638-6500

Housing Partners Contact Email: ALPFApartners@conferencedirect.com

Convention Package

General Convention Package

Description Timing/Options

Pre-Convention Student Bootcamp Workshop

As we head into convention season ALPFA offers its student members the opportunity to network with recruiters, but also participate in workshops to support their preparation for convention. Students will have access to numerous workshops regarding resume building, networking, their personal brand, getting to know the companies who will be attending the convention.

Convention Resume Book

This is credentials to access a custom built page before the convention. The page has links to all registrants resumes submitted during registration.

August 9 - 10, 2023 on CVENT Platform

Next Steps

Please submit your Student Workshop Topics and Preferences here.

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Will be made available on 7/20

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A La Carte Opportunities

A La Carte Opportunities

Please refer to your convention catalog and/or partnership agreement for deliverables details.

Early Access

Description

Pre-Convention ALPFA Connect ALPFA Connect Office Hours provide an easy way to network with or recruit targeted audiences of our ALPFA professionals and students, building a more intimate bond that translates into improved relationships and recruiting pipeline results in the days leading up to convention.

DivERGe Lunch Sponsor

DivERGe Lunch Sponsor provides partners with a branding opportunity for DivERGe participants (early/mid career professionals). This program has an expected attendance of 300 people.

L.E.A.D. Lunch Sponsor

L.E.A.D. Lunch Sponsor provides partners with a branding opportunity for L.E.A.D participants (experienced professionals). This program has an expected attendance of 100 people.

DivERGe/L.E.A.D.

Mixer Primary Sponsor

This provides partners with a branding and networking opportunity for participants (early/mid/experienced professionals). This program has an expected attendance of 250 people.

Pre-Convention Reception

Pre-Convention Corporate receptions are an opportunity for your company to host an exclusive or open reception prior to our main events starting, giving you a head start! This serves as a great opportunity to invite candidates and engage with them in a more relaxed environment to initiate relationships.

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Timing/Options

ΠSessions may be hosted between August 14August 18, 2023

Next Steps

If you have purchased a “PreConvention ALPFA Connect” you may submit your event request here

to Select Menu Partner to provide a point of contact and logo for placement.

All corporate receptions will be in the Grand Hyatt. Receptions are listed on full agenda and partners are encouraged to work with the hotel, and our convention vendors to build out an exciting and engaging reception. Partners will be responsible for managing their own guests lists and door entry.

Career Fair

Description

Career Fair Break (1 Day - 1.5 Hrs)

Snacks & Refreshments served in a fun and engaging way! . At a maximum of 2 breaks per day. The convention workshop breaks offer unique opportunities to capture the attention of students and professionals ready for a little break from the intensity of learning.

Career Fair Activation (1 Full Day)

Career Fair Activations allow partners to host a pop-up activity inside of the career fair in our designated booth area. Whether you want to do an interactive branded takeaway, a headshot station, a pop-up podcast recording studio, get creative!

Workshops

One of the best ways to connect to our professional convention attendees is by showing off your expertise in a professional workshop aimed at developing our professionals’ essential and technical skills. Choose from a variety of workshop topics and development tracks (including Women of ALPFA, Veterans and LGBTQ+) or suggest your own and present toan audience of up to 100 participants.

Information Session

Information sessions are one hour long and are intended to be used as an opportunity to connect with attendees prior to the grand opening of the Career Fair. Partners may choose to use this opportunity to network, host a panel, pass out materials or facilitate group conversations. Think of this as an open Office Hour for all interested attendees.

Timing/Options

Next Steps

Time Slots will be assigned by ALPFA, please expect confirmations will be sent on a rolling basis.

Time Slots will be assigned by ALPFA, please expect confirmations will be sent on a rolling basis.

Please note: Partners must submit one form per workshop included in their package by May 15, 2023. ALPFA will confirm the location, date and time of your workshop via email to the designated POC by May 19th.

Please submit workshop topic and details here

Please note: All Sessions will be titled, “Get to Know PARTNER NAME” Unless otherwise requested via form.

Partners must submit a form by June 15, 2023.

Please submit information session details here

ALPFA CONVENTION GENERAL PARTNER PLAYBOOK

Main Events

All main session deliverables and details will be coordinated directly with the convention planning team. You can find a listing of opportunities considered Main Events below. Please identify a POC for planning here

Description

Sunday, Aug. 20, 2023

ΠNew Member Orientation

ΠWelcome Reception

Monday, Aug. 21, 2023

ΠOpening Session

ΠScholarship Luncheon

ΠAward Ceremony

Tuesday, Aug. 22, 2023

ΠStudent Breakfast

ΠWomen of ALPFA Luncheon

ΠVeterans Event

ΠWhite Party

Wednesday, Aug. 23, 2023

ΠRestorative Breakfast

ΠPride Brunch

ΠGala Hospitality Suites

May be used as offices, interview rooms or an intimate reception space. This allows partners to to interact with potential candidates.

Timing/Options

Next Steps

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Π8/20 - 8/24

ΠCheck in: 4:00pm

ΠCheck out: 11am

Partners arrange food and beverage and any add-ons directly with the hotel.

Suite assignments booked through ALPFA will be available by May 15. Suites booked directly with the hotel will be assigned on a rolling basis.

Featured/Custom Events

Description

VIP Events

VIP Events are an opportunity for your company to host an exclusive event/ reception. This serves as a great opportunity to invite candidates and engage with them in a more relaxed environment to build relationships. Unlike corporate receptions, VIP events are able to be hosted during different times of the day during the convention.

Speaker Series

A speaker series provides partners with an opportunity to host an exclusive speaker event. This event gives your company an opportunity to capture the attention of our convention attendees and showcase the best of what your company has to offer.

Student Programs

Showcase your companies’ expertise with an exclusive student program or competition aimed at developing the skills needed for our students to successfully transition to professional life.

Local Tours/Excursions

Hosting a local tour and excursion is a great way to interact organically with attendees by inviting them to participate in a local excursion or to tour your facility. We will promote and market the tours on behalf of partners and include details on our website.

Lounge Takeovers

Lounge takeovers provide partners with both an amazing branding opportunity and networking opportunity with convention attendees. Lounges are located in prime locations and partners can expect plenty of organic traffic.

Next Steps

VIP events can be in Grand Hyatt or Convention Center space. Receptions are listed on full agenda and partners are encouraged to work with the hotel, and our convention vendors to build out an exciting and engaging reception. Partners will be responsible for managing their own guests lists and door entry.

All speaker series details will be coordinated directly with the convention planning team.

All student program details will be coordinated directly with the convention planning team.

All tours/excursions details will be coordinated directly with the convention planning team.

Location placements are assigned by ALPFA, all partners who have purchased a lounge takeover will be connected with our recommended vendor Freeman to plan out the build out of their lounge.

ALPFA CONVENTION GENERAL PARTNER PLAYBOOK

Description

AM/PM Break

Snacks & Refreshments served in a fun and engaging way! . At a maximum of 2 breaks per day. The convention workshop breaks offer unique opportunities to capture the attention of students and professionals ready for a little break from the intensity of learning.

La Placita Activation/Table

La Placita Activations allow partners to host a pop-up activity inside of the placita in our designated area. Whether you want to do an interactive branded takeaway, a headshot station, a pop-up podcast recording studio, or a special offering, you can get creative!

Business Center Primary Sponsor

Fitness/Wellness Activity Sponsor

One of the challenges many of us faced during the last two years was a disruption to our fitness routines and healthy choices. As the world opens up and we’re forced to get back into work clothes, we want to offer our attendees an opportunity to prioritize their wellness during the convention.

Timing/Options

Π8/21 - 8/23

Next Steps

Location placements and activity selections are assigned by ALPFA, all partners who have purchased a AM/PM break will receive break details on a rolling basis and may make any recommendations or suggest changes.

Π8/21 - 8/23

Time Slots will be assigned by ALPFA, please expect confirmations will be sent on a rolling basis. You will work alongside the convention planning team to coordinate the activity.

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Location placements are assigned by ALPFA. All business center logistics will be coordinated directly with the convention planning team.

Location placements are assigned by ALPFA. All business center logistics will be coordinated directly with the convention planning team.

ALPFA will create wi-fi names & passwords and send them to partners for approval.

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Wi-FI Sponsor

Affiliate Meetings & Events

Location placements are assigned by ALPFA, all partners who have purchased a meeting space will receive confirmation details on a rolling basis.

All Food & Beverage, additional setup needs and upgraded A/V must be coordinated and paid for directly with the Convention/Hotel vendors.It is not included in sponsorship.

Marketing

General Marketing Package

About ALPFA

ALPFA (Association of Latino Professionals For America) is the longest standing Latino organization with 106,000+ members. ALPFA continues to build upon its proud legacy with a mission: To empower and develop Latino men and women as leaders of character for the nation, in every sector of the global economy. We aspire to be the business partner of choice for companies seeking to hire and develop Latino talent.

Convention Overview

We’re excited to host the 2023 ALPFA Convention in the real and true city of San Antonio on August 2024, 2023. The city serves as inspiration in reclaiming our power through the celebration and embodiment of our diverse cultures and history.

Convention 2023 is the first of the next 50 years of ALPFA. This multi-day event will be the embodiment and reflection of the positive changes that are happening within the organization and beyond - globally. As ALPFA continues to expand into innovative industries and strengthen the value we provide for our community, ALPFA's Convention 2023 is all about capitalizing the power of our Latino cultures.

At our convention, you will experience and be part of the conversations that will be led by us and for us. Bring your power and energy and join us in San Antonio to help us build the next 50 years of ALPFA.

Brand Guidelines

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2023 Convention Brand Guide

ALPFA General Brand Guide

Signage

To ensure that our corporate partners are providing us with high-quality assets that help us promote their brand and align with the goals of the Convention, we have created guidelines that partners should follow when sending assets:

01. PROVIDE HIGH-RESOLUTION IMAGES: Corporate partners should provide high-quality images in a minimum resolution of 300 DPI, which will allow us to use them in various formats such as print, digital, and social media.

02. SUBMIT AND INCLUDE THE APPROPRIATE AND APPROVED BRANDING: Ensure that all assets provided are on-brand and include the correct logo, color scheme, and any other elements specific to the company. Changes will not be possible after submission.

03. MEET DEADLINES: The deadline for all of the assets is June 1, 2023. Please submit assets well in advance of the deadline to ensure that we have enough time to review and approve them.

Please upload all of your assets through the form Again, the deadline for all marketing assets is June 1, 2023 . Extensions will not be granted . Failure to submit by deadline can impact onsite hotel and convention production . Please make sure that assets are in its approved and final format .

Convention Center

L1-PB100s Window Bank

Digital

Logo on Convention App

Logo on ALPFA Attendee Hub

Logo on Selected Event Signage/Collateral

Contact Us

If you have any questions or concerns regarding your marketing deliverables and deadlines for Convention, please contact Marketing Manager, Zuhaly Ramon at zuhaly.ramon@national.alpfa.org .

If you have concerns or questions regarding, please contact Graphic Designer, Alexandra Larson at alexandra.larson@national.alpfa.org.

Key Contacts

ALPFA CONVENTION GENERAL PARTNER PLAYBOOK

Key Contacts

Offerings

Conference Manager

(AV, Receptions, Food & Beverage, VIP Events, Career Fair)

Housing & Sub-blocks

Primary Contact

Suneeta.Akkinapalli@conferencedirect.com

ALPFApartner@conferencedirect.com

CC: alpfahousing@conferencedirect.com

Convention Registration and Exhibitor Portal conventionregistration@national.alpfa.org

DivERGe (ERG Leaders)

L.E.A.D. Program

Scholarship

Student Bootcamp

support@national.alpfa.org

Marketing zuhaly.ramon@national.alpfa.org

Professional Workshop

Information Sessions

Pre-Convention ALPFA Connect

Main Stage Events

Speaking Opportunities

A La Carte Opportunities

felicia.gasparro@national.alpfa.org

jennylee.ramos@national.alpfa.org

CC: felicia.gasparro@national.alpfa.org

Escalation/CC

JENNYLEE RAMOS

Sr. Director of Operations

jennylee.ramos@national.alpfa.org

General Technical Assistance

support@national.alpfa.org

Your Partnership Team

MELISSA MORALES

Director of Business Development & Partnerships

melissa.morales@national.alpfa.org

VALERIE GALLARDO

Partnership

Development Manager

valerie.gallardo@national.alpfa.org

JESSICA AZUCENA HERRERA Partnership Development Manager jessica.herrera@national.alpfa.org

Frequently Asked Questions

ALPFA CONVENTION GENERAL PARTNER PLAYBOOK

FAQs

Please visit this page for the latest General FAQ.

Q: When is the Convention?

A: August 20, 2022 - August 24, 2022

Q: Where is the Convention being held this year?

A: San Antonio, Texas

Q: Where is the Convention venue?

A: Henry B. Gonzalez Convention Center is the Convention venue. We will hold most major programs at the convention center and host some events at the Grand Hyatt.

Q: What does a ticket to the Convention cost?

A: Please see pricing here. Early Bird pricing ends on April 30, 2023.

Q: What events are optional tickets not included in the regular admission tickets?

A: The Convention Gala is an additional $150, and The Women of ALPFA Luncheon is an additional $150.

Q: What Hotels will be associated with the Convention?

A: Our hotels (until Sunday, July 30th) are:

‹ Grand Hyatt - $199/night (Connected to the Convention Center)

‹ Hyatt Regency - $199/night

‹ Marriott Riverwalk - $199/night

‹ Marriott Rivercenter - $199/night

‹ Hilton Palacio Del Rio - $184/night

real power.

Q: What does airport travel/transport look like?

A: View in Google Maps

Q: What virtual components will the Convention have?

A: The Convention will be 100% in-person.

Q: What is the refund policy?

A: Registrants can receive an 85% refund until 8/19/2023. After 8/19/2023, we will not issue any refunds.

Q: Do we have a quick access agenda?

A: You can view the high-level agenda here. We will have the latest updates to the schedule in the convention Attendee Hub and the Mobile App.

Q: What is the refund policy?

A: We want to remind our registrants that our refund policy returns 85% of the original purchase price and is only available until August 1st, 2023. After this date, we will not be able to process any refund requests. We encourage our registrants to review this policy before making a purchase. We appreciate your understanding and cooperation in this matter.

Resources and Forms Referenced

ALPFA CONVENTION GENERAL PARTNER PLAYBOOK

Websites and Resources

(Available in July 2023)

(Available in May 2023)

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Convention Registration Site

Exhibitor Portal

Attendee Hub

Freeman Online Exhibitor Page

For Exhibitors

Convention Center Resource

Convention Housing Site

Awards Criteria

ALPFA Brand Guidelines

2023 Convention Brand Guide