Incoming Directors

MATTHEW DIAMOND, MARKETING & COMMUNICATIONS

#retroracinggear

I started skiing at Alpine in 1979 (yes, I still have the badge). I raced, coached, instructed, and nothing makes me happier than ripping up Long John’s with my Stockli’s! I have three children, who are all active at the Club, and of course my wife, who will snowshoe three times a day if she can. We walk to the hill each day from our place at Alpine Springs and love to hike and bike here in the summer. I love sports of all types. I am a passionate marketer/entrepreneur and teach at IVEY once a year. I can’t wait to try new things with the Board in our quest to make Alpine the best club on the ridge.

NAME: Matthew Diamond PORTFOLIO: Marketing FAVOURITE ALPINE RUN: Long Johns YEARS AT ALPINE: 2022 is year 43 for me! EXPERIENCE: Raced, Coached/Taught at Alpine, Level 2 CSIA, Level 1 CSCF (but haven’t coached in a while) FAMILY: My wife Nisa, and three children, Jaryd, Darya and Rachel. But if it wasn’t for my parents, Gail and Leonard, I may have never discovered Alpine. FAVOURITE FOOD: BBQ (isn’t that a food?) FAVOURITE DRINK: Scotch (Auchentoshan, Balvenie, Deveron) BEST ALPINE STORY: Hershey Bronze Race Year, winning MVP based on finishing the final race on one ski (faulty Marker Bindings) – and learning the hard way that Salomon Snowblades are NOT meant for powder.

“IF YOU DON’T DO IT THIS YEAR, YOU WILL BE ONE YEAR OLDER WHEN YOU DO.”

Warren Miller MICHAEL GELFAND, MEMBER ENGAGEMENT

#dummydownhillchampion #alpinemonoskiassociation #racer4life

When you stand at the top of Alpine on a gorgeous day, blue sky above and fresh snow below, you savour the moment, then chart the course for your run. The possibilities are endless, but one thing is certain, you will make it your own. You’ll lose yourself in a few turns, then head back to the lift to do it again – another run, more choices, a myriad of opportunities. What do you want to do next? Whether it’s your next run or your passion for Alpine Ski Club in general, looking ahead is what it’s all about. How can it be even more amazing than it is now? This is what we should all be asking ourselves as we get set to hit ‘go’ on the 61st season at Alpine. How do we pull together to make our winters even better? How do we improve and expand our current slate of events? What can we do now to move closer to our goal of making Alpine our home away from home 365 days a year? How do we set the next generation of Alpine members up for success while ensuring the Club continues to serve the members who have been here for decades? The answers will all be found within the membership. Dream big, plan, and execute as only Alpine can.

Alpine has been a constant for multiple generations of my family for over 35 years. I’m excited and honoured to have the opportunity to give back to the club in any way I can. I’m looking forward to bringing energy, creativity, and a collaborative approach to my tenure on the Board. I’m especially looking forward to engaging the membership in fun and innovative ways.

NAME: Michael Gelfand (a.k.a. Hurricane) PORTFOLIO: Member Engagement FAMILY: Married to Sara. Two great kids, Stella and Asher. One big dog named Hazel. DAY JOB: Executive Producer, Maple Leaf Sports + Entertainment YEARS AT ALPINE: 36 (hat tip Howie and Carole) FAVOURITE ALPINE RUN: Look Ma to Oompa PROGRAMS: Racing, Fun and Glory FAVOURITE FOOD: Wings FAVOURITE DRINK: BioSteel - Pink Lemonade FAVOURITE APRES: Retro!