FoodNews March 2011

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FoodNews No. 25 • March 2011

Contents Baobab - superfood with many talents ......................... 1 New organic grape juice based products from Inosud ................................... 3 Improve dough hydration .... 3 New organic FOS from BENEO-Orafti ............... 4 News in brief: PROMILK IC25 - new from IDI ....................... 4 Malt as natural wheat flour corrector, flavouring and colouring ....................... 5 The Food Team ..................... 6

Baobab - superfood with many talents 2010 gave multiple baobab launches around the world. However, the big break-through for the fantastic superfood is expected in 2011. So what are you waiting for? By Afriplex The market research company Innova lists baobab in the top 5 flavours for 2011. If you haven’t yet considered baobab, it is time to do so. This trendy superfood is rich in vitamin C and B, potassium, and iron. In addition, it has more antioxidants than acai and more calcium than milk and any fruit. Baobab pulp powder comes in an offwhite colour and looks like sherbet. It has an unusual “caramel-pear” taste and can be used as a flavour enhancer, to provide nutritional fortification, or to help food and drink manufacturers reduce sugar in some applications. Due to its high pectin content of about 23-34g/100g, baobab could also play a role in formulations as a gelling or thickening agent or stabiliser.

Publisher: Alsiano A/S Circulation: 1000 copies Editor-in-chief: Katarina Furin Coordinator, text, layout: Dorthe Andersson FoodNews is published four times a year and distributed to customers and other interested parties. Reproduction of articles appearing in FoodNews requires prior consent of the author. Alsiano is not responsible for the content of articles written by external authors.

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Baobab has EU novel food status and US GRAS approval. Baobab product launch examples 2010 offered many baobab product launches around the world. For instance in the UK, the launches included lemonade, chocolate and ice cream. In the US market, baobab fruit bars in three different flavours and a nutrition ingredient drink mix have recently been introduced. At Woolworths, a retailer linked to Marks & Spencer, a health bar incorporating baobab fruit powder in both the coating as well as in the bar has been launched. Other product launches include jams and baobab cubes that work well in snacks, breakfast cereals, muffins, etc. (continues on page 2) >>


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FoodNews March 2011 by Alsiano A/S - Issuu