FoodNews No. 30 • October 2012
Contents The Nordic market for vegetarian food on the rise .................................. 1 Bio Springer yeast products in vegan and vegetarian recipes ................................... 2 TruTex textured wheat proteins ................................. 3 Organic egg powder ............ 4 Buchu betulina - the promising evergreen shrub from South Africa ..................................... 5 More ingredients for gluten-free success ............... 5 westhove whole rye H1 a key solution for rye bread ..................................... 6 The Food Team ..................... 6
Publisher: Alsiano A/S Circulation: 1000 copies Editor-in-chief: Katarina Furin Coordinator, text, layout: Dorthe Andersson FoodNews is published four times a year and distributed to customers and other interested parties. Reproduction of articles appearing in FoodNews requires prior consent of the author. Alsiano is not responsible for the content of articles written by external authors.
Alsiano
The Nordic market for vegetarian food on the rise The increasing number of vegetarians and vegans, and a changing stance on meat, paves the way for more meat substitute products Health, climate and ethical concerns have made an increasing number of consumers become vegetarians or consider opting out meat completely or partially. But also gourmet trends have had an effect contributing to making it more acceptable and fashionable as trendsetting gourmet restaurants have brought vegetables and herbs into focus and this way processed the common prejudice that vegetarian food is boring. Also the raw food trend has had some influence. According to the chairman of the Danish vegetarian association still more Danes choose to walk past the supermarket cold counter with meat when shopping for dinner. Particularly the number of young vegetarians is increasing. A survey conducted by Coop Denmark in 2010 revealed that approx. 160,000 or 3.9 % of the Danes
consider themselves vegetarians or vegans. At the same time, 61% of the Danes – 68% women and 54% men – think that there can be good reasons to eat less meat. 36% states the concern for their own health as the best argument while 15% points out the climate and 10% emphasizes the consideration for animal welfare. In practise, not all 160.000 Danes live 100% vegetarian. For instance, some eat a little fish or poultry now and then but still consider themselves vegetarians. In the same way, there is also a considerable number of Danes, who do not call themselves vegetarians but often opt out meat. Thus, some 40% have a meatless day at least once a month and approx. 17% skip the meat at least one day a week. (continues on page 2) >>