Artist's book by Alyna Butt

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Alyna Butt

- A Compilation of the artist’s work

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Table of Contents

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Design Graphic design 10

Introduction Selection and display of all the artist’s work in the category of graphic design including hand-done and digital work

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Social Issue Poster Call for action protest poster on a personal issue

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Color Theory Understanding the use of colors in diferent compositions

15

Visual Story-Telling

18

Taking lines from the book Perfume and making a visual

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One-Word Poster

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CONTENTS

Portraying the meaning of the word through an image in a poster

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Sticker Karachi as the theme, desiging sticker

Graphic Elements In-depth study of graphic elements and its use in different sets of compositions

Self-Portraits Exploring your inner-self and depicting the personalities in ten different forms

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Type-Image Integration Usage of appropiate fonts with the photographic image

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Typography 24

Introduction Selection and display of all the artist’s work in the category of Typography including hand-done and digital work

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Cootie Catcher Redefining the childhood game in order to solve a problem

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Flower Show Invitation

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Infograph All about the Economy of Pakistan in the year 2013

Designing an invitation card for the public for a flower show

Branding Different aspects of branding covered in various kind of business

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Branding a business

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Rebranding IVS

CONTENTS

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Photography 32

Introduction

40

Experimenting the medium of photography in different settings and study of Light and shadow

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Still Life

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CONTENTS

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Portrait Photography Photographing people in studio setup following a theme

Product Photography Commercial photography of products in daylight and studio setup

Capturing different angles of a product/ still life in daylight

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Photojournalism Exploring the art of story telling through a series of pictures

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Illustration 46

Drawing Introduction

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Caricature

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Making a character by hand done illustration

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Make an Icon

Semiotics

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Childern’s Book

The Sweet Escape Portraying the handome hunk of all the teenage dreamers

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Artist’s Portrait Making of a portrait of a known artist

Depicting a childhood rhyme through sinage and semiotics

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Album Cover Deisgning an album cover for favourite artist or band

Going through different stages to achieve an icon

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Introduction Free hand drawing is where the journey starts of an artist.

Selection and display of all the artist’s work in the category of illustration including hand-done and digital work

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Nostalgia In the remembrance of olden good days

Hand done illustrations of a story for books for children

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Goddess of Victory Amalgamation of ancient sculpture with contemporary art CONTENTS

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Introduction

The emergence of art in Europe about 30,000 years ago is widely believed to be the evidence that by this time human beings had developed sophisticated capacities for symbolization and communication. Experience teaches you that the archetype of the self-made man is a myth with roots in humankind’s relish for delusion. Life’s meanderings are determined by chance and luck, and the only thing we can do to funnel those factors is to ready ourselves to identify and seize opportunities when they pass by. Art has evolved ever since. It is becoming more digitalized as the time is moving on. It is said that a picture speaks more than a thousand words can which is evident in the history that how an autistic girl could never express her feelings because of her disability but through a free sketch on a wall with a stone, she achieved the sense of expression and set a stone in the history of art.

This original and inspiring collection of art works cover different mediums offering a clear and wide-ranging introduction to the principal artistic print media including branding, poster designs, usage of grids in magazines and other forms to photography, hand-done and digital illustrations and free hand sketches.

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Designed to be useful and attractive to almost all the age group, this artist’s book is itself a remarkable art piece preserving the artist’s work in different forms of art. Observation is an important tool used by artists and writers. The book narrative starts with the section of design that is sub divided into two sections named as graphic design and typography. They both are under the main section of design because be it typography or graphics; none of them can exist in isolation. They include works from poster design on a social issue to hand done work for understanding the graphic elements.

Branding of different business like school etc. is done in an elaborative way following a concept. Most of the fonts that artist has used in her works are of san serif nature which also speaks about the personality of the artists even when she is not there to explain the artwork because she communicates through the power of visual language and makes her work self-explanatory.

The Photography work includes the understanding of lights and shadows exploring daylight and studio lights covering different themes

and objects from still life to product/commercial photography and from journalism to fashion/portrait photography. Conceptual photography is what intrigues the artist’s fascination, which is quite evident in all her works.

The Illustration sections offers a peek into the humorous side of the artist including funny caricature drawing, hand done illustrations of childhood rhymes to drawings for children’s reading book which is an amalgamation of type and image and all is done by hand using playful and joyous colors.

The last section covers the free hand drawing sketches of the artist, which have a twisted caption, and heading mainly to involve the viewer to go deep and analyze the mental state of the artist and be able to read between the lines. It briefly portrays different aspect of the artist’s life which are very personal and has a sense of self expression..

With alot of effort and consumption of time, the book came into existence. Hope all who view this book enjoy the work of the artist to the fullest

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Graphic Design

DESIGN

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Aliquam cursus tortor vel venenatis fringilla.

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elementum, ut pharetra metus porta. Fusce id ultrices arcu. Nulla in vulputate eros. Nulla tempus, turpis bibendum varius efficitur, augue sapien ornare odio, sit amet facilisis libero ipsum ut lacus. Cras justo justo, pulvinar ut sollicitudin at, suscipit sit amet nulla. Ut ac venenatis nisl. Vestibulum vestibulum dolor sed risus ultrices, vel eleifend dui interdum.

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DESIGN

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Social issue Poster

DESIGN

The roaring sea

A trip down memory lane - 16.06.13

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DESIGN

A trip down memory lane - 16.06.13

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Color Theory - Veil

DESIGN

- Palm

- Obese

- Cupola

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Visual Story-Telling

(From the book PERFUME)

DESIGN

- He would often just stand there leaning against a wall or crouching in a dark corner, his eyes closed, his mouth half open and nostrils flaring wide, quite as a feeding pike in a great, dark, slowly moving current.

One-Word Poster

- No wonder love is blind.

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Make a Sticker

Just “Karachi�

DESIGN

- Jiye Altaf Bhai!

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Understanding Graphic Elements

Proximity

DESIGN

Closure

Continuence

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Figure

Similarity

DESIGN

Figure-Ground Alternative

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Self - Portraits

- More is less

DESIGN

- All in ONE!

- Fight or Die!

- Sun stares

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Things I love!

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- Lost in the ozone

- Inner conflict

- Whipping thoughts

DESIGN

- Shine on!

- Key to survival

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Type Image Integration

DESIGN

- Welcome to existence

- No trouble is too difficult to overcome

- You will always feel the pain when it breaks

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- Money can definitely buy a lot of things

- Look around, explore.

DESIGN

- In prayer it is better to have a heart

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Typography

DESIGN

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Nam eget mattis lectus. Curabitur ut nibh urna.

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elementum, ut pharetra metus porta. Fusce id ultrices arcu. Nulla in vulputate eros. Nulla tempus, turpis bibendum varius efficitur, augue sapien ornare odio, sit amet facilisis libero ipsum ut lacus. Cras justo justo, pulvinar ut sollicitudin at, suscipit sit amet nulla. Ut ac venenatis nisl. Vestibulum vestibulum dolor sed risus ultrices, vel eleifend dui interdum.

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DESIGN

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- The upper face of the cootie catcher

- The inner message of it

DESIGN

Cootie Catcher

- How it looks in real

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- Cover of the card - Inside of the invitation card

Flower Show Invitation card DESIGN

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Infograph

Economy of Pakistan

DESIGN

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- A compare and contrast on how the Pakistan’s economy has been throughout the year 2013

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- Buiness Card (front and back)

- Logo Variations

Branding a Buisness

DESIGN

- Envelope (9 by 12 inch)

- Letterhead (8 by 10 inch)

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Rebranding IVS

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DESIGN

- Letterhead (8 by 10 inch)

- Main logo and its variations

- Departmental logos

- Business card (front and back)

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Front Cover

Page (1-2)

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Page (3-4)

- Magazine for Communication Design Department

- Thesis guide for Fine Art Department

From the inside

DESIGN

Front Cover

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PHOTOGRAPHY

Photography

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Nam eget mattis lectus. Curabitur ut nibh urna.

Maecenas pharetra elit sem, vitae varius sapien lacinia quis. Donec a gravida nisl, ut consequat nisl.

Etiam rutrum vitae justo nec egestas. Etiam semper mattis felis eget eleifend. Morbi interdum lacinia nibh vitae viverra. Donec ut congue nisi, eu mollis mauris. Integer dapibus nunc sit amet leo

elementum, ut pharetra metus porta. Fusce id ultrices arcu. Nulla in vulputate eros. Nulla tempus, turpis bibendum varius efficitur, augue sapien ornare odio, sit amet facilisis libero ipsum ut lacus. Cras justo justo, pulvinar ut sollicitudin at, suscipit sit amet nulla. Ut ac venenatis nisl. Vestibulum vestibulum dolor sed risus ultrices, vel eleifend dui interdum.

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PHOTOGRAPHY

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Still Life Photography

PHOTOGRAPHY

You don’t take a photograph, you make it.

- Ansel Adams

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PHOTOGRAPHY

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Portrait Photography

PHOTOGRAPHY

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PHOTOGRAPHY

- Let this be the last time

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PHOTOGRAPHY

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- Lost in the echoes

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PHOTOGRAPHY

- A new reality

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Photojournalism A Journey of Pain

PHOTOGRAPHY

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So long this is goodbye, May we meet again in another life.

Like strangers passing by, May we see clearly in a different light.

- 10 years

PHOTOGRAPHY

PHOTOGRAPHY

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PHOTOGRAPHY

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Product Photography

PHOTOGRAPHY

Sell it big!

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PHOTOGRAPHY

ILLUSTRATION

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Illustration

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Quisque sed diam quis ipsum finibus facilisis.

Aliquam cursus tortor vel venenatis fringilla.

Interdum et malesuada fames ac ante ipsum primis in faucibus. Nam eget mattis lectus. Curabitur ut nibh urna. Maecenas pharetra elit sem, vitae varius sapien lacinia quis. Donec a gravida nisl, ut consequat nisl.

Etiam rutrum vitae justo nec egestas. Etiam semper mattis felis eget eleifend. Morbi interdum lacinia nibh vitae viverra. Donec ut congue nisi, eu mollis mauris. Integer dapibus nunc sit amet leo

elementum, ut pharetra metus porta. Fusce id ultrices arcu. Nulla in vulputate eros. Nulla tempus, turpis bibendum varius efficitur, augue sapien ornare odio, sit amet facilisis libero ipsum ut lacus. Cras justo justo, pulvinar ut sollicitudin at, suscipit sit amet nulla. Ut ac venenatis nisl. Vestibulum vestibulum dolor sed risus ultrices, vel eleifend dui interdum.

Duis condimentum leo ac ligula dictum, sit amet pulvinar libero viverra. Mauris pulvinar viverra tellus, a bibendum quam egestas sit amet. Etiam et rhoncus erat. Sed id facilisis erat, ut sollicitudin felis. Aenean condimentum nisi ut gravida lacinia. Nunc metus velit, rutrum ut dui ut

ILLUSTRATION

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Caricature Say Hello!

ILLUSTRATION

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- He wants all your moneyyy!

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Make an icon

- The final product.

ILLUSTRATION

- Different stages in making the icon.

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- Bulbul ka bacha

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- Khata tha Khichdi

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- Peeta tha paani

ILLUSTRATION

Semiotics

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- Gaata tha gaanay

- Ek din akeyla baitha howa tha

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- Mainey uraya

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Bulbul..

7 - Wapis naa aya

ILLUSTRATION

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Fusce id ultrices arcu. Nulla in vulputate eros. Nulla tempus, turpis bibendum varius efficitur, augue sapien ornare odio, sit amet facilisis libero ipsum ut lacus. Cras justo justo, pulvinar ut sollicitudin at, suscipit sit amet nulla. Ut ac venenatis nisl. Vestibulum vestibulum dolor sed risus ultrices, vel eleifend dui interdum. Duis condimentum leo ac ligula dictum, sit amet pulvinar libero viverra. Mauris pulvinar viverra tellus, a bibendum quam egestas sit amet. Etiam et rhoncus erat. Sed id facilisis erat, ut sollicitudin felis. Aenean condimentum nisi ut gravida lacinia.

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Children’s Book-story Teen Dost

ILLUSTRATION

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Fusce id ultrices arcu. Nulla in vulputate eros. Nulla tempus, turpis bibendum varius efficitur, augue sapien ornare odio, sit amet facilisis libero ipsum ut lacus. Cras justo justo, pulvinar ut sollicitudin at, suscipit sit amet nulla. Ut ac venenatis nisl. Vestibulum vestibulum dolor sed risus ultrices, vel eleifend dui interdum. Duis condimentum leo ac ligula dictum, sit amet pulvinar libero viverra. Mauris pulvinar viverra tellus, a bibendum quam egestas sit amet. Etiam et rhoncus erat. Sed id facilisis erat, ut sollicitudin felis. Aenean condimentum nisi ut gravida lacinia.

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- How these kids loved eating Jamun

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2 - Then they saw this tree while playing outside the house and questioned their dad about it

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ILLUSTRATION

- He told them that unintentionally the seeds they threw while eating ended up in a big tree

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Drawing

DRAWING

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Quisque sed diam quis ipsum finibus facilisis.

Aliquam cursus tortor vel venenatis fringilla.

Interdum et malesuada fames ac ante ipsum primis in faucibus. Nam eget mattis lectus. Curabitur ut nibh urna. Maecenas pharetra elit sem, vitae varius sapien lacinia quis. Donec a gravida nisl, ut consequat nisl.

Etiam rutrum vitae justo nec egestas. Etiam semper mattis felis eget eleifend. Morbi interdum lacinia nibh vitae viverra. Donec ut congue nisi, eu mollis mauris. Integer dapibus nunc sit amet leo

elementum, ut pharetra metus porta. Fusce id ultrices arcu. Nulla in vulputate eros. Nulla tempus, turpis bibendum varius efficitur, augue sapien ornare odio, sit amet facilisis libero ipsum ut lacus. Cras justo justo, pulvinar ut sollicitudin at, suscipit sit amet nulla. Ut ac venenatis nisl. Vestibulum vestibulum dolor sed risus ultrices, vel eleifend dui interdum.

Duis condimentum leo ac ligula dictum, sit amet pulvinar libero viverra. Mauris pulvinar viverra tellus, a bibendum quam egestas sit amet. Etiam et rhoncus erat. Sed id facilisis erat, ut sollicitudin felis. Aenean condimentum nisi ut gravida lacinia. Nunc metus velit, rutrum ut dui ut

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Album Cover

DRAWING

- Shapes still melt into the smoke Looking down at scattered bones

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The Sweet Escape

DRAWING

- If i could escape and recreate a world of my own!

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Fusce id ultrices arcu. Nulla in vulputate eros. Nulla tempus, turpis bibendum varius efficitur, augue sapien ornare odio, sit amet facilisis libero ipsum ut lacus. Cras justo justo, pulvinar ut sollicitudin at, suscipit sit amet nulla. Ut ac venenatis nisl. Vestibulum vestibulum dolor sed risus ultrices, vel eleifend dui interdum. Duis condimentum leo ac ligula dictum, sit amet pulvinar libero viverra. Mauris pulvinar viverra tellus, a bibendum quam egestas sit amet. Etiam et rhoncus erat. Sed id facilisis erat, ut sollicitudin felis. Aenean condimentum nisi ut gravida lacinia.

Nunc metus velit, rutrum ut dui ut

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Artist’s Portrait - Creativity is contagious

DRAWING

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Fusce id ultrices arcu. Nulla in vulputate eros. Nulla tempus, turpis bibendum varius efficitur, augue sapien ornare odio, sit amet facilisis libero ipsum ut lacus. Cras justo justo, pulvinar ut sollicitudin at, suscipit sit amet nulla. Ut ac venenatis nisl. Vestibulum vestibulum dolor sed risus ultrices, vel eleifend dui interdum. Duis condimentum leo ac ligula dictum, sit amet pulvinar libero viverra. Mauris pulvinar viverra tellus, a bibendum quam egestas sit amet. Etiam et rhoncus erat. Sed id facilisis erat, ut sollicitudin felis. Aenean condimentum nisi ut gravida lacinia.

Nunc metus velit, rutrum ut dui ut

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DRAWING

Nostalgia

- Eternal Bliss

- Pots of Gold

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Goddess of Victory - Something has got to hold it together!

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Fusce id ultrices arcu. Nulla in vulputate eros. Nulla tempus, turpis bibendum varius efficitur, augue sapien ornare odio, sit amet facilisis libero ipsum ut lacus. Cras justo justo, pulvinar ut sollicitudin at, suscipit sit amet nulla. Ut ac venenatis nisl. Vestibulum vestibulum dolor sed risus ultrices, vel eleifend dui interdum. Duis condimentum leo ac ligula dictum, sit amet pulvinar libero viverra. Mauris pulvinar viverra tellus, a bibendum quam egestas sit amet. Etiam et rhoncus erat. Sed id facilisis erat, ut sollicitudin felis. Aenean condimentum nisi ut gravida lacinia.

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59

Artist’s Statement

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I have always enjoyed Art from an early age.

My earliest memory of this is doodling on sheets of computer paper and cutting up old greeting cards to make new images. I can remember spending most of my childhood just drawing and being inspired to make and design anything and everything! This love of Art has stayed with me and developed and grown and, now, I cannot imagine wanting to do anything else. I don’t set out to produce art about one subject or another. I’m never without a sketchbook to hand so I am constantly drawing and sometimes the drawings are left in the sketchbook and other times they develop into more in-depth ideas and detailed images

Design is something that is a part of our everyday life. In our homes, in our towns and even in our wardrobes every aspect has come from a design.

I believe that you have to be creative, self-motivated and hard working when it comes to studying the different areas of art and design. To me, art is like a mystery that is to be solved. I see an artwork as the concentration of an idea or concept into a physical entity. The idea or concept is rarely evident through just looking at piece; it requires analysis or scrutiny to interpret it and as my portfolio developed and people started to review my work, the descriptions started

to emerge and I began to notice a pattern I hadn’t intended but am now please with.

As my art evolved through time, I’ve always had a passion, which lied in photography. I dream about photography... Memories of gazing through a finger marked windowpane, camera at my side, objects passing, and disparate perspectives through the lens. I think about the diverse ways in which photographs are interpreted..

Studying a foundation in Art and Design has given me a better insight into what path I want to follow in the future. I feel I have had the opportunity and freedom to experiment and explore my ideas fully. I have been able to expand and develop my visual communication skills and I am now able to create more effective and convincing imagery.

None of it was intentional - it all developed over time. People always ask for my artist statement so I needed to do one but I’ve never liked to explain a certain piece of work - if you’ve made a picture and that’s how you wanted it to be - hopefully it can speak for itself and whatever it says to the viewer it’s the right message because there isn’t a wrong and a right, Each person takes something a little different from the same picture and I’m happy with that.

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Index

A

D

I

N

S

W

Album, 6, 54

Digitalized, 8

Icon, 6, 48

Nostalgia, 6, 57

Scattered, 54

Warming, 12, 13

Amalgamation, 7

Illustration, 4, 46

Nostrils, 14

Semiotics, 6

Whipping, 20

Alternative, 8

Image, 3, 21

Similarity, 7

Whistling, 22

B

E Echoes, 37 Economy, 4, 27

Branding, 4

Elements, 3, 7

Brewing, 9, 22

Escape, 6, 55

Business, 4, 29, 30

Eternal, 57

C

Existence, 21 Explore, 22 Expression, 4, 56

Caricature, 6, 47 Children, 6, 51 Closure, 17 Color, 3, 13 Communication, 3, 10 Conceptual, 8 Conflict, 20 Contagious, 56 Content, 3,4,5,6

INDEX

Continuence, 17 Cover, 6, 54 Cupola, 13

Infograph, 4, 27 Isolation, 8 Integration, 3, 21 Introduction, 7 Invitation, 4, 26 Issue, 3

K Karachi, 16

F Fallacy, 15 Fascination, 8, 45

L Lane, 11,12

Feeding, 15 Figure, 18

G Graphics, 3, 17 Goddess, 6, 58

M Memory 12, 13 Myth, 7

O Obese, 13 Ozone, 20

Social, 4, 12, 13 Sticker, 4, 17 Storytelling, 4, 15 Symbolization, 7

P

T

Palm, 13

Themes, 7

Perfume, 15

Theory, 3, 13

Pike, 15

Transformation, 36

Photography, 5, 31, 43

Type, 3, 21

Photojournalism, 5, 39

Typography, 4, 23

Portrait, 5, 19, 36, 56

Twisted, 14

Poster, 3, 15 Proximity, 17

R Reality, 35 Rebranding, 5, 29 Roaring, 11

V Victory, 6, 59 Viel, 13 Visual, 3, 14

INDEX

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