Hello, Hello, I’m Alyse I’m Alyse
About Me I am a 21 year old graphic designer living on the Gold Coast. I am a recent graduate from Griffith University with a Bachelor of Digital Media, majoring in graphic design. I have a huge love for all things creative and a passion for branding, typography, packaging design, textile design and more. I would describe my design as feminine, minimalistic and modern. I love to combine traditional and contemporary styles to produce a unique and innovative body of work.
Contents 5. ALYCE & OLIVIA
7. THE CRUELTY FREE PROJECT 8. PEPPA ROSE BOUTIQUE 12. HUSH TEA 14. GUIDE TO TYPE 15. BOOK COVERS 16. HAND LETTERING
ALYCE & OLIVIA CAKERY Alyce & Olivia Cakery are a Gold Coast based business focused on cakes and cupcakes for special occasions. The client asked for a minimal yet feminine look for the logo design. The logo was designed by hand lettering and drawing followed by digitally manipulating the lettering and illustrations. The logo design resulted in the creation of a branding suite of business cards, invoice, letter head and packaging design. 5
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THE CRUELTY FREE PROJECT The Cruelty Free Project is a concept social campaign created as an entry for Creative Conscience, a competition that encourages young creatives to use design as a method of action against an issue. Making use this brief, I decided to raise awareness of cosmetic testing on animals. The core message of The Cruelty Free Project was fighting against cosmetic testing - aiming to educate consumers on what they are contributing to just for the sake of beauty. The campaign allowed me to experience web design, branding, advertising, photography & product design - designing promotional makeup bags to support the fight against cosmetic testing on animals. 7
PEPPA ROSE BOUTIQUE Peppa Rose Boutique is a hypothetical brand specialising in women’s sleepwear. The idea of Peppa Rose Boutique was to bring luxury and fashion together in sleepwear. Every product was hand sewn and designed. The creation of Peppa Rose Boutique required the use of graphic design, hand drawn and digitally manipulated illustrations, textile design, design for print, web design, photography, branding design & advertising design, as well as social media coordination. Peppa Rose Boutique combines my love for textile design, modern and minimal design styles as well as pastel colours and feminine themes. 8
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PRODUCT SHOTS
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HUSH TEA Hush Tea was a university assignment designed to combine feminine, minimalistic and contemporary design to create tea packaging design. The tea packaging was created using hand drawn and digitally manipulated illustration, graphic design and layout manipulation. The range of teas were designed to reflect a light, feminine, detox tea through a light pastel colour scheme and floral illustration design.
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GUIDE TO TYPE ‘Guide to Type’ is a book that was designed for a university assignment in my second year. The assignment gave me the task of modifying an already existing typeface, resulting in the creation of a modern serif font that I titled ‘Brandon Slab’. After doing this with the use of Adobe Suite, I then had to use my modified font to design a book for print based on the basics of typography. Through this, I created ‘Guide to Type’, which show cases a simple and minimalistic beginners guide to typography. 14
BOOK COVERS These book covers were designed through the use of hand lettering typography using mediums of paint, ink and brush lettering pens. Each book cover featured a Disney Princess/Character with hand l ettered typography merged in the illustrations. The typography was designed to create a fairytale-like imagery and design. 15
HAND LETTERING In my own time, I love to practise the art of hand lettering and creating my own typefaces. I base my designs on simple sayings or motivational words. This practise allows me to develop my skills using the mediums of ink, paint, brush pens and calligraphic nib pens. Majority of my hand lettering is used with calligraphy pens. 16
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A LY S E J U D D . C O M @ A LY S E J U D D _ D E S I G N H E L L O @ A LY S E J U D D . C O M