BY ALYSE JUDD
ABOUT US PEPPA ROSE BOUTIQUE IS A SMALL BUSINESS PRODUCING AND DESIGNING A RANGE OF DIFFERENT SLEEPWEAR SETS AND BRALETTES. PEPPA ROSE BOUTIQUES PRODUCTS ARE MADE BY HAND, UNIQUELY DESIGNED SLEEPWEAR & BRALETTES
PART ONE: PRODUCT DEVELOPMENT
PRODUCTS
FOR MY INITIAL PRODUCT PROPOSAL, I HAD A VERY CLEAR VISION OF HOW I WANTED THIS ASSESSMENT TO GO. THE PRODUCTS THEMSELVES ARE SLEEPWEAR SETS AND A SHEER LACE BRALETTE. THE DESIGNS ARE PLAYFUL AND FUN, WHILST STILL MAINTAINING A VERY LUXURIOUS OVERALL AESTHETIC. ALL ITEMS ARE MADE WITH SUPER COMFORTABLE MATERIAL AND RANGE FROM SMALL TO EXTRA LARGE. ALL SLEEPWEAR WAS MADE TO FEEL COMFORTABLE AND FUNCTION ABLE.
PRODUCTS NAMES: SLEEPY EYES SET TREAT YO SELF PINEAPPLES FOR YOU LOVE PEPPA TIRED LE WEEKEND ONE GIRL BRALETTE
INITIAL SKETCHES
INITIAL BRALETTE & SLEEPWEAR SHORT DESIGN
LOVE PEPPA SLEEP SET
PRODUCT SHOTS
SLEEPY EYES SET
TIRED. SET
TREAT YO SELF SET
LE WEEKEND SET
PINEAPPLES FOR YOU SET
ONE GIRL BRALETTE
PART TWO: BRANDING
AT PEPPA ROSE BOUTIQUE WE BELIEVE THAT THERE IS NOTHING MORE IMPORTANT THAN PUTTING YOURSELF FIRST. WE WHOLEHEARTEDLY BELIEVE IN TREATING YOURSELF WITH CUTE YET TRENDY PRODUCTS THAT ARE UNIQUE AND AFFORDABLE.
STATIONERY
PACKAGING
PACKAGING
WEBSITE
SHOP INTERIOR
PART THREE: CAUSE-RELATED MARKETING
EMPOWERED WOMEN EMPOWER WOMEN CAMPAIGN
WHO ARE ONE GIRL? OVER 60 MILLION GIRLS AROUND THE WORLD ARE DENIED AN EDUCATION. THERE ARE MANY THINGS THAT WILL PREVENT A GIRL BEING EDUCATED. BUT WHEN IT COMES DOWN IT, THE TRUTH IS, MILLIONS OF GIRLS ARE PREVENTED FROM GOING TO SCHOOL, SIMPLY BECAUSE THEY WERE BORN A GIRL. ONE GIRL FOUNDATION IS ALL ABOUT TAKING A STAND FOR GIRLS AROUND THE WORLD THAT HAVE BEEN DENIED THEIR EDUCATION SIMPLY BECAUSE THEY ARE FEMALE.
CAMPAIGN COMPONENTS
THE CAMPAIGN WILL BE SPLIT INTO 6 COMPONENTS 1. BRALETTE 2. POSTERS FOR PUBLIC AREAS 3. INSTAGRAM #PEPPAROSEXONEGIRL CAMPAIGN 4. WEBSITE BANNER 5. THANK YOU CARDS 6. SHOP INTERIOR CAMPAIGN
PEPPA ROSE BOUTIQUE AND ONE GIRL HAVE COLLABORATED TO RAISE AWARENESS OF THE IMPORTANCE OF WOMEN BEING EDUCATED. TO HELP RAISE FUNDS TOWARDS EDUCATING WOMEN AROUND THE WORLD PEPPA ROSE BOUTIQUE HAS DESIGNED THE ‘ONE GIRL BRALETTE’. 100% OF THE PROCEEDS WILL GO TOWARDS TO THE ONE GIRL FOUNDATION. THERE WILL ALSO BE A SOCIAL MEDIA CAMPAIGN TO RAISE AWARENESS.
POSTER
THE ONEGIRLXPEPPAROSE POSTER WILL BE PLACED THROUGHOUT PUBLIC AREAS SUCH AS SHOPPING CENTRES, BUS STOPS, LOCAL EVENTS.
#EMPOWEREDWOMENEMPOWERWOMEN
#ONEGIRLXPEPPAROSE
INSTAGRAM CAMPAGIN
WEBSITE BANNER
THANK YOU CARDS
SHOP INTERIOR CAMPAIGN
B Y A LY S E J U D D