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Assessment 3 In Class Critique For Integrated Media Campagin Adopt Don’t Shop
Table of Content Campaign Identitiy 4 Logo Typography
Outdoor Advertising 7 Campaign Merchandising 9 Social Media
11
Website
17
Campagin Video
22
Snapchat Facebook Instagram Twitter
What is Adopt Don’t Shop?
Campaign Identity
Every year 500,000 animals are surrendered to shelters in Australia. 48% of the animals get euthanised. Animals truly don’t deserve a life like this. ‘Adopt Don’t Shop’ has been developed to help these animals find loving and caring homes. The campaign Adopt Don’t Shop is aimed towards everyone! We want as many animals as possible to find homes that will look after and love them. Our main target is families, couples, singles and anyone looking for a companion. We will achieve this through the use of integrated social media campaign, which includes an animated video, social media accounts, website and print/digital advertisements.
Logo
Typography
Raul
Aa Bb Cc Dd Ee Ff Gg Hh Ii Jj Kk Ll Mm Nn Oo Pp Qq Rr Ss Tt Uu Vv Ww Xx Yy Zz !@#$%&*()-?
Din Condensed Aa Bb Cc Dd Ee Ff Gg Hh Ii Jj Kk Ll Mm Nn Oo Pp Qq Rr Ss Tt Uu Vv Ww Xx Yy Zz !@#$%&*()-?
Outdoor Advertising will be placed in bus shelters, billboards and other public places, such as train stations and on the light rail through out the main cities of Australia. While you are busy travelling for work or anything you will notice the advertising everywhere you go in Australia.
Outdoor Advertising
Hi, I’m Bruiser
Did you know, In Australia, you humans surrender over 500,000 of animals just like me, to shelters every year. Please dont let me be one the 48% that gets euthanized. Please give me a forever home &
ADOPT ME before you shop!
WWW.ADOPTDONTSHOP.COM.AU facebook.com/ADOPTdontSHOP
@ADOPTDON.TSHOP
youtube.com/user/ADOPTDONTSHOP
Hi, I’m Rex
Did you know, In Australia, you humans surrender over 500,000 of animals just like me, to shelters every year. Please dont let me be one the 48% that gets euthanized. Please give me a forever home &
ADOPT ME before you shop!
WWW.ADOPTDONTSHOP.COM.AU facebook.com/ADOPTdontSHOP
@ADOPTDON.TSHOP
youtube.com/user/ADOPTDONTSHOP
Campaign merchandising is make so you are able to show everybody you did it! The products will be available for only purchasing but is mainly for the adoption drive events.
Campaign M e rch a n d i s i n g
Merchandise
Social Media
Hashtag
#adoptdontshop The hashtag will be used to help connect people to the campaign. The tag is used so the campaign can spread throughout the internet on social media and possibly go viral, and it makes it easier for you to keep up with all the latest posts around Australia.
Snapchat
Want to get all the updates on the latest puppies up for adoption, donate towards the cause and see the latest news? Check out our website adoptdontshop.com.au.
Campaign We b s i t e
Home Page
Adopt Page
Donate Page
About Us Page
Campaign Video
Campaign Video
www.youtube.com/adoptdontshop