Tobe report by Alyssa Buettner

TOBE REPORT

COLOR REPORT: FALL WINTER 2015-2016

LETTER FROM THE EDITOR

This Color Report is a reconnaissance into

the moods and energy flowing intuitively through fashion of the moment. Fashion has to paint a big

“I found I could say things with color and shapes that I couldn’t say any other way things I had no words for”

picture; not only does it take into account style, but also expression, emotion, utility, and, functionality. And in order to truly resonate, it must have relevance to this world. Taking cues from art, music, events, cultural ideals, and current zeitgeist. Each chapter of this report attempts to take a snap shot into four

-Georgia O’Keeffe

different combinations of the sorts; color being the unifying expression of all. Color has the ability to transcend all and assign a pure hue to expression. Each chapter has a unique color story share no words can uphold in the same way. Best,

Alyssa Buettner

INDEX

01. PUBLIC DOMAIN

6-9

02. COVEN

10-13

03. SUPERNATURE

14-17

01. HISTORICAL RELEVANCE

18-21

01. PUBLIC DOMAIN

buzzword

on target

insert title here

pantone 12-0752

pantone 18-1763

pantone 18-4244

error message pantone 19-4024

tabloid

new release

pantone 17-6153

pantone 18-2436

pantone 14-1054

pantone 15-4421

This color story takes on the title Public Domain to address issues today with the rise of social media, over commercialization, and constant overexposure to images, logos, branding. Because of this issue most consumers have become numb to traditional means of advertising. Colors that were once used sparingly to shock and grab our attention in advertisements are now common place. This is expressed by the fashion world in graphics, optical patters, and bold pairings of color.

MIX & MATCH COLORWAYS

primarys and saturated bolds become part of our everyday visual language

MAIN

primary combinations create a graphic look

buzzword

on target

insert title here

INTERMEDIATE

deep saturation makes for a highly stimulating connection

error message

POP

in comparison brights become almost mundane

paparazzi

new release

ACCENT

in a high tech world earth like tones are a rarity

troll

tabloid normcore

02. COVEN

enigma

deadly sin

hysteria

sanguine

pantone 19-4006

pantone 18-2027

pantone 19-1532

pantone 19-1662

serpent

alchemy

beetle juice

hex

pantone 13-1009

pantone 18-3840

pantone 19-3933

pantone 18-1555

Coven speaks to the darker inner workings in us. An individualistic mind set that forms from the creativity within and rejects all external influences. Hand drawn graphic elements and stripes represent this. Covenâ&#x20AC;&#x2122;s moodiness unleashes a rebellious side usually only reserved for the night, manifested in overwhelming black with blood red hues.

MIX & MATCH COLORWAYS

the modern gothic calls for a darkened sense of luxury

MAIN

darks overwhelm and create mystery

enigma

hysteria

serpent

INTERMEDIATE

enriching jewel tones draw you in for a closer look

sanguine

deadly sin

beetle juice

POP

cool colors add an unexpected vibrant bounce off each other

hex

ritual

alchemy

ACCENT

adding layers of the same similar tones creates even further depth

incantation

juju

brew

superstition

03. SUPERNATURE

poison ivy

polarized

xeno

winternova

pantone 13-0608

pantone 15-4421

pantone 11-2409

pantone 15-0000

hellium

hypermint

labyrinth

pandora

pantone 13-4105

pantone 17-4328

pantone 11-2409

pantone 16-3304

Supernature is what will happen when humans begin to listen to nature. When human kind, technology, and nature fuse together in beautiful harmony. Perhaps it such a big undertaking, that we translate this trend as futuristic as a subconscious way of procrastination. Supernatureâ&#x20AC;&#x2122;s palette consists a large range of transitional pastels. Digital printing is used often as a way to translate the digital world to the physical world. Shinny details and holographic elements capture and reflect light into a spectrum otherwise unseen.

MIX & MATCH COLORWAYS

the elevated pastel palette of the season

MAIN

transitions of blue and purple play off one another

xeno

polarized

pandora

hellium

INTERMEDIATE

gray scale plays a major role in keeping this palette cool

labyrinth

winternova

hypermint

posin ivy

void

POP

this green is in no way natural, and when it appears stands out.

gravity

cryptic nova

atomic

ACCENT

Chalky colors balance the main shimmering rainbow

droid

skyhook

eon

04. MODERN RELEVANCE

persephone

viking

dutchess

classicism

pantone 18-1355

pantone 17-0935

pantone 16-1054

pantone 19-3921

guillotine

caravaggio

ophelia

medusa

pantone 19-0712

pantone 16-1334

pantone 18-1355

pantone 16-5904

History repeats itself. As does fashion. Modern Relevance is an ode to the dusty bookcase full of beautifully bound leather texts, myths, stories, and tales that timelessly have captured imaginations. These colors are soft, rich, and enticing; as if beckoning one in for a closer look at the brush strokes of an old renaissance painting. Classic fashion silhouettes will become irresistible with rich embroidery and fringe and gold accents.

MIX & MATCH COLORWAYS

natural, almost nostalgic, familiar color shades

MAIN

skin tones are matched with hunter green for a common aesthetic

viking

carravaggio

INTERMEDIATE

earth inspires with deep sophisticated shades of burgundy and navy

persephone

guillotine

dutches

classicism

POP

washed-out shades of cozy and inviting red, orange and blue

ophelia

lore

macbeth

ACCENT

softened by barely-there light accent colors berry kissed brown

paris

abridge

manor

WHATS NEXT.....

HOW SHE WEARS IT FIELD GUIDE TOP: TEN PICKS FIELD GUIDE: OUTLOOK 2015

TUMBLR TRENDLAND WGSN GOOGLE IMAGES STYLESIGHT PINTEREST

This book was not published by TOBE but was developed as a course assignment while studying at Savannah College of Art and Design. 22