Digital kitchen

Seattle

75 people

Chicago

Digital Kitchen

LA

creative & digital

20 years

Digital Kitchen is a creative and digital studio with locations in Seattle, Chicago and LA. There are 75 people who have been making this studio award-worthy for the last 20 years.

Gensler HBO BMW Dodge Paramount Microsoft

True Blood HBO

With seven people in leadership, there are two creative directors, Matt Mulder and Camm Rowland. Matt has worked specifically for Gensler, HBO, BMW, Dodge, Paramount and Microsoft. Camm Rowland, a bit newer to the company, has done work for HBO’s show, True Blood.

“what if?”

Their thirst for innovation and tendency to ask “what if” attracts not only the worlds leading brands, but the best creative and strategic talent in the world. Working with companies like Whole Foods to relate to strange and curious creatures known as “Earthlings” - people who want to know where their food comes from, who care about the animals they are eating and who are interested in growing food for themselves. Using social media, millions of Earthlings were reached and informed about Whole Foods and what they are doing to create a unique community that will continue the efforts of creating a sustainable eco system for us earthlings to live in. These little artichoke guys are made 3D-printed ceramic parts and an artichoke.

When assembled like a Mr.Potatohead, the produce is transformed into a cute Earthling ambassador that delivers a humorous, personal message to the recipient. Spreading the word through these respected, visible and active online influencers resulted in more than 18,000 visitors to the microsite coming directly from social media.

Digital Kitchen focuses on branding, social, entertainment, and the experiential. Like using hacking skills to make things for their own entertainment, like Stanley, the interactive piano.

CAMM ROWLAND:

“How do I become known” supersedes the question:

“how can I learn to make great work.”

When asked, What advice would you offer young creatives looking to make a name for themselves in the industry? Camm says “asking only, how do I become known?, can supersede the better question, how can I learn to make great work? It’s putting the cart before the horse.”

MATT MULDER:

First make sure you are doing what you truly love.

The hours and sacrifice won’t be worth it, if you’re after recognition or reward.

Matt answered the same question a bit more specifically, saying “stop, first, make sure you are doing what you truly love, the hours and sacrifice won’t be worth it, if you’re after recognition or reward. The only success should be the act of making things that connect with people”

Using my sense of humor is something I will take from Digital Kitchen; for The Browser You Loved To Hate campaign, DK created Things Aren't Always What They Seem: an original song and hand-drawn animation to encourage the audience to discover the new Internet Explorer for themselves, rather than believe the misguided perception that it hasn't changed since Windows XP. Digital Kitchen focuses on the consumer, the viewer and all of the depths of a company that they can capitalize on to make a fresh ad that will bring new customers in, and keep old customers supporting the name they are designing for. Whether it is controversial, cute or just plain weird, Digital Kitchen is not afraid to use their hands, video, puppets, home videos, or

even a bike with an alcohol-infused-ice cream cooler attached to the front of it to get consumers to appreciate their design work. Thank you.