Clean Jeans

A MARTHA STEWART PUBLICATION

THE ULTIMATE CHECKUP:

HOW TO GET THE MOST OUT OF YOUR DOCTOR VISITS

TRAIN YOUR BRAIN TO BEAT NEGATIVITY (AND FIND YOUR SIGNATURE STRENGTHS

body+soul in balance

STEFAN SAGMEISTER CREATED THE IMAGE

DECONSTRUCTING FOR THIS MONTHS COVER BY

A PAIR OF 501s

AMERICA’S FAVORITEJEANS

LEVI’S ARE MADE WITH BETTER PRODUCTS

FOR A BETTER PLANET

APRIL 2014

wholeliving.com

THESE DANGEROUS CHEMICALS (AND MORE) ARE ON LEVI’S

RESTRICTED SUBSTANCES LIST Perfluorooctane sulfonate Perfluorooctanoic acid p-Phenylenadiamine 2-Phenoxyethanol Benzoapyrene Benzoaanthracene Dibenzoaanthracene Benzopyrene Benzofluoranthene Benzofluoranthane Chrysene Benzoflouranthene Acenaphthene Acenaphthene Anthracene Benzoghiperylene Polybrominated Biphenyls N-Nitrosodimethlamine N-Nitrosodiethylamine N-Nitrosodiethylamine N-Nitrosopiperidine N-Nitrosomorholine N-Nitroso-N-methylaniline N-Nitroso-N-Ethylaniline Chloroaniline Chloro-o-Toluidine Cresidine Diaminoanisole Diamino-diphenylmethane

SEE THE LIST ON PG. 4

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Levi’s is creating a more sustainable world for you and I by thinking about the way they make jeans.

As a company that’s been helping to pioneer on sustainability for most of our 160-year history, we’re excited to have the opportunity to share some of our learnings through this Sustainable Apparel Series in partnership with Triple Pundit and other brands. Throughout this series we hope to share lessons, provide actionable insights, and examples of progress that help us all to make progress toward a more sustainable planet. I am often asked how I decide what to focus on within sustainability. It’s a question everyone seems to have an opinion on. Leading environmental organizations are uniting to focus on what they consider the biggest challenge facing the planet: climate change. Governments can be subject to a revolving door of priorities due to changes in officeholders and public opinion. Companies often choose what they believe their consumers are most interested in.

For us at Levi Strauss & Co., the answer is clear:

“WE FOCUS ON OUR BIGGEST IMPACTS AND ENCOURAGE OTHERS IN THE APPAREL INDUSTRY TO DO THE SAME.”

“WE PUBLISHED Aminoazobenzene Aminoazotoluene Aminodiphenyl Amino-4-nitroluene Anisidine

Tetramethylxylene Tolune diisocyanate Hexabrocyclododecane Polybrominated biphenyls Penta-bromodiphenyl ether

Formaldehyde Perfluorooctane sulfonate Perfluorooctanoic acid p-Phenylenadiamine 2-Phenoxyethanol

Chlorinated Toluenes Diphenylmethane diisocyanates Hexamethylene diisocyanate Isophorone diisocyanate Tetramethylxylene

Benzidine Chloroaniline Chloro-o-Toluidine Cresidine Diaminoanisole

Octa-bromodiphenyl ether Deca-bromodiphenyl ether Tri-o-cresyl phosphate Tris phosphate Bis phosphate

Benzoapyrene Benzoaanthracene Dibenzoaanthracene Benzopyrene Benzofluoranthene

Diamino Dimethoxybenzidine Dimethylbenzidine Dimethyl-4 Methylene-bis

Tris-phosphine oxide Cadmium Lead Antimony Arsenic

Benzofluoranthane Chrysene Benzoflouranthene Acenaphthene Acenaphthene

Tolune diisocyanate Hexabrocyclododecane Polybrominated biphenyls Penta-bromodiphenyl ether Octa-bromodiphenyl ether Deca-bromodiphenyl ether Tri-o-cresyl phosphate Tris phosphate Bis phosphate Tris-phosphine oxide Di(ethylhexyl) phthalate Di-n-octyl phthalate Di-iso-butyl phthalate

Naphthylamine Oxydianiline Thiodianiline Toluenediamine Toluidine

Chromium Cobalt Copper Mercury Nickel

Anthracene Benzoghiperylene Fluoranthene Fluorene Indeno pyrene

Di-iso-nonyl phthalate Di-iso-decyl phthalate Butyl benzyl phthalate Dibutyl phthalate Diethy phthalate

Trimethylaniline Xylidine Disperse Blue 1 Disperse Blue 3 Disperse Blue 7 Disperse Blue 26 Disperse Blue 35 Disperse Blue 102 Disperse Blue 106 Disperse Blue 124 Disperse Brown 1 Disperse Orange 1 Disperse Orange 3 Disperse Orange 11 Disperse Orange 37 Disperse Orange 149 Disperse Red 1 Disperse Red 11 Disperse Red 17 Disperse Yellow 1 Disperse Yellow 3 Disperse Yellow 9 Disperse Yellow 23 Disperse Yellow 39 Disperse Yellow 49 Acid Red 26 Basic Red 9 Basic Violet 14 Direct Black 38 Direct Red 28 Blue Colorant Dimethyl Fumurate o-Phenylphenol Isothiazolinones

Barium Selenium Mono-butyltin derivatives Di-butyltin derivatives Tri-butyltin derivatives Mono-methyltin derivatives Di-methyltin derivatives Tri-methyltin derivatives Mono-phenyltin derivatives Di-phenyltin derivatives Tri-phenyltin derivatives Mono-octyltin derivatives Di-octyltin derivatives Tri-octyltin derivatives Benzene N-Dimethylformamide Ethoxyethanol Ethoxyethanol Methooxyethanol Methoxyethanol acetate Methoxypropanol Methoxypropanol acetate Methylpyrrolidone Tetrachloroethene Formamide Trichloroethylene Toluene Di(ethylhexyl) phthalate Di-n-octyl phthalate Di-iso-butyl phthalate Di-iso-nonyl phthalate Di-iso-decyl phthalate Butyl benzyl phthalate Dibutyl phthalate

Napthalene Phenanthrene Pyrene PVC Dimethyl fumurate NP OP NPEO OPEO EO Polybrominated Biphenyls N-Nitrosodimethlamine N-Nitrosodiethylamine N-Nitrosodiethylamine N-Nitrosopiperidine N-Nitrosomorholine N-Nitroso-N-methylaniline N-Nitroso-N-Ethylaniline Chloroaniline Chloro-o-Toluidine Cresidine Diaminoanisole Diamino-diphenylmethane Toluenediamine Toluidine Trimethylaniline Xylidine Disperse Yellow 39 Disperse Yellow 49 Acid Red 26 Basic Red 9 Basic Violet 14 Direct Black 38 Direct Red 28

Di-n-hexylphthalate Di-C7-11-branches Alkyl phthalates Di-C6-8-branched Alkyl phthalates Di-(2-methoxyethyl) phthalate Acetophenone Benzylchloride Chlorinated paraffins Formaldehyde Perfluorooctane sulfonate Perfluorooctanoic acid p-Phenylenadiamine 2-Phenoxyethanol Benzoapyrene Benzoaanthracene Dibenzoaanthracene Benzopyrene Benzofluoranthene Benzofluoranthane Chrysene Benzoflouranthene Acenaphthene Acenaphthene Anthracene Perfluorooctane sulfonate Perfluorooctanoic acid p-Phenylenadiamine 2-Phenoxyethanol Benzoapyrene Benzoaanthracene Dibenzoaanthracene Benzopyrene Benzofluoranthene

ONE OF THE FIRST RESTRICTED

SUBSTANCES LISTS IN THE INDUSTRY�

Disperse Blue 35 Disperse Blue 102 Disperse Blue 106 Disperse Blue 124 Disperse Brown 1 Disperse Orange 1 Disperse Orange 3 Disperse Orange 11 Disperse Orange 76 Disperse Orange 149 Disperse Red 1 Disperse Red 11 Disperse Red 17 Disperse Yellow 1 Disperse Yellow 3 Disperse Yellow 9 Disperse Yellow 23 Disperse Yellow 39 Disperse Yellow 49 Acid Red 26 Basic Red 9 Basic Violet 14 Direct Black 38 Direct Red 28 Blue Colorant Dimethyl Fumurate o-Phenylphenol Sensitizing Isothiazolinones Pentachlorophenol Tetrachlorophenol Trichlorophenols Chlorinated Benzenes Chlorinated Toluenes Diphenylmethane diisocyanates Hexamethylene diisocyanate Isophorone diisocyanate Tetramethylxylene Tolune diisocyanate Hexabrocyclododecane Polybrominated biphenyls Penta-bromodiphenyl ether Octa-bromodiphenyl ether Deca-bromodiphenyl ether Tri-o-cresyl phosphate Tris phosphate Bis phosphate Tris-phosphine oxide Cadmium Lead Antimony Arsenic Chromium Cobalt Copper Mercury Nickel Barium Selenium Mono-butyltin derivatives Di-butyltin derivatives Tri-butyltin derivatives Mono-methyltin derivatives Di-methyltin derivatives Tri-methyltin derivatives Mono-phenyltin derivatives Di-phenyltin derivatives

DiTriBen N-D Eth Eth Me Me Me Me Me Tet For Tric Tolu Di(e DiDiDiDiBut Dib Die DiDiDiDiAce Ben Chl For Per Per p-P 2-P Ben Ben Dib Ben Ben Ben Chr Ben Ace Ace Ant Ben Flu Flu Tet For Tric Tolu Di(e DiDiDiDiBut Dib Die DiDiDiDiAce

-octyltin derivatives Formaldehyde Di-iso-decyl phthalate p-Phenylenadiamine Direct Black 38 -octyltin derivatives Perfluorooctane sulfonate Butyl benzyl phthalate 2-Phenoxyethanol Direct Red 28 nzene Perfluorooctanoic acid Dibutyl phthalate Benzoapyrene Blue Colorant Dimethylformamide p-Phenylenadiamine Diethy phthalate Benzoaanthracene Dimethyl Fumurate hoxyethanol 2-Phenoxyethanol Di-n-hexylphthalate Dibenzoaanthracene o-Phenylphenol hoxyethanol Benzoapyrene Di-C7-11-branches Alkyl Benzopyrene Sensitizing Isothiazolinones ethooxyethanol Benzoaanthracene phthalates Benzofluoranthene Pentachlorophenol ethoxyethanol acetate Dibenzoaanthracene Di-C6-8-branched Alkyl Benzofluoranthan Tetrachlorophenol ethoxypropanol Benzopyrene phthalates Toluidine Trichlorophenols ethoxypropanol acetate Benzofluoranthene Di-(2-methoxyethyl) phthalate Trimethylaniline Chlorinated Benzenes ethylpyrrolidone Benzofluoranthane Acetophenone Xylidine Chlorinated Toluenes trachloroethene Chrysene Benzylchloride Disperse Blue 1 Diphenylmethane diisocyanates rmamide Benzoflouranthene Chlorinated paraffins Disperse Blue 3 Hexamethylene diisocyanate chloroethylene Acenaphthene Formaldehyde Disperse Blue 7 Isophorone diisocyanate uene Acenaphthene Perfluorooctane sulfonate Disperse Blue 26 Tetramethylxylene ethylhexyl) phthalate Anthracene Perfluorooctanoic acid Disperse Blue 35 Tolune diisocyanate -n-octyl phthalate Benzoghiperylene p-Phenylenadiamine Disperse Blue 102 Hexabrocyclododecane -iso-butyl phthalate Polybrominated Biphenyls 2-Phenoxyethanol Acid Red 26 Polybrominated biphenyls -iso-nonyl phthalate N-Nitrosodimethlamine Benzoapyrene Basic Red 9 Penta-bromodiphenyl ether -iso-decyl phthalate N-Nitrosodiethylamine Benzoaanthracene Chlorinated paraffins Octa-bromodiphenyl ether tyl benzyl phthalate N-Nitrosodiethylamine Dibenzoaanthracene Formaldehyde Deca-bromodiphenyl ether butyl phthalate N-Nitrosopiperidine Benzopyrene Perfluorooctane sulfonate Tri-o-cresyl phosphate ethy phthalate N-Nitrosomorholine Benzofluoranthene Perfluorooctanoic acid Tris phosphate -n-hexylphthalate N-Nitroso-N-methylaniline Benzofluoranthane p-Phenylenadiamine Bis phosphate -C7-11-branches Alkyl phthalates N-Nitroso-N-Ethylaniline Diamino-diphenylmethane 2-Phenoxyethanol Tris-phosphine oxide -C6-8-branched Alkyl phthalates Chloroaniline Dichlorobenzidine Benzoapyrene Di(ethylhexyl) phthalate -(2-methoxyethyl) phthalate Chloro-o-Toluidine Dimethoxybenzidine Benzoaanthracene Di-n-octyl phthalate etophenone Cresidine Dimethylbenzidine Dibenzoaanthracene Di-iso-butyl phthalate nzylchloride Diaminoanisole Dimethyl-4 Benzopyrene Di-iso-nonyl phthalate lorinated paraffins Diamino-diphenylmethane Methylene-bis Benzofluoranthene Di-iso-decyl phthalate rmaldehyde Toluenediamine Naphthylamine Benzofluoranthane Butyl benzyl phthalate rfluorooctane sulfonate Toluidine Oxydianiline Chrysene Dibutyl phthalate rfluorooctanoic acid Trimethylaniline Thiodianiline Benzoflouranthene Diethy phthalate Phenylenadiamine Xylidine Toluenediamine Acenaphthene Di-n-hexylphthalate Phenoxyethanol Disperse Yellow 39 Toluidine Acenaphthene Acetophenone nzoapyrene Disperse Yellow 49 Trimethylaniline Anthracene Benzylchloride nzoaanthracene Acid Red 26 Xylidine Benzoghiperylene Chlorinated paraffins benzoaanthracene Basic Red 9 Disperse Blue 1 Fluoranthene Formaldehyde we Violet focused on its The greatestFluorene environmental impactPerfluorooctane sulfonate nzopyrene Almost 25 years ago,Basic 14 on the manu-Disperse Bluehead.

3 nzofluoranthene Black 38the first compa-Disperse 7 Indeno pyrene facturing process —Direct becoming isn’tBlue during the manufacturing process, as wePerfluorooctanoic acid nzofluoranthane Direct Red 28 Disperse Blue 26 Napthalene ny to establish a supplier code of conduct that had thought and as many of us now know — it’sp-Phenylenadiamine rysene Blue Colorant Disperse Blue 35 Phenanthrene 2-Phenoxyethanol set health and safety, labor Fumurate and environmentalDisperse when and when consum-Benzoapyrene nzoflouranthene Dimethyl Bluethe 102 cotton is grown Pyrene around the world. WeDisperse ers Blue launder enaphthenestandards for our suppliers o-Phenylphenol 106 our garments.

PVC All told, 49 percentBasic Violet 14 enaphthenefollowed that by creating Sensitizing Isothiazolinones Disperse Blue 124 the apparel industry’s of water use during the Dimethyl lifecyclefumurate of these prod-Direct Black 38 thracene Pentachlorophenol Disperse Brown 1 NP Direct Red 28 first global effluent requirements for our facto-Disperse uctsOrange is during the cotton-growing process, andBlue Colorant nzoghiperylene Tetrachlorophenol 1 OP around the world.Disperse 45 percent uoranthene ries and contract laundries Trichlorophenols Orange 3 is during consumer NPEO care. And whenDimethyl Fumurate uorene Benzenes Orange 11 wash then throw OPEO their pants in theo-Phenylphenol Then we published Chlorinated one of the first restrictedDisperse consumers trachloroethene Chlorinated Toluenes Disperse Orange 37/59/76 EO substances lists in the industry, setting a stan- dryer? That accounts for 58 percent of energySensitizing Isothiazolinones rmamide Diphenylmethane diisocyanates Disperse Orange 149 Polybrominated Biphenyls Pentachlorophenol dard for chemical management. use Red and1 greenhouse gas N-Nitrosodimethlamine emissions. chloroethylene Hexamethylene diisocyanate Disperse Tetrachlorophenol uene Isophorone diisocyanate N-Nitrosodiethylamine These were all pioneering efforts, and theyDisperse Red So, 11our assessment gave us two new focus-Trichlorophenols ethylhexyl) have phthalate Tetramethylxylene Redraw 17 materials andN-Nitrosodiethylamine led to industry-leading improvements forDisperse es — consumer use — bothChlorinated Benzenes -n-octyl phthalate Tolune diisocyanate Disperse Yellow 1 N-Nitrosopiperidine Chlorinated Toluenes workers, the environment and our consumers.Disperse made more by the fact that thoseDiphenylmethane diisocyanates -iso-butyl phthalate Hexabrocyclododecane Yellow 3 challengingN-Nitrosomorholine But our real breakthrough in sustainability parts of the are not under ourHexamethylene diisocyanate -iso-nonyl phthalate Polybrominated biphenyls cameDisperse Yellow 9 product lifecycle N-Nitroso-N-methylaniline -iso-decyl phthalate Penta-bromodiphenyl ether Disperse Yellow 23 N-Nitroso-N-Ethylaniline in 2007, when we completed an environmental direct control.

We immediately became involvedIsophorone diisocyanate tyl benzyl phthalate Octa-bromodiphenyl ether Disperse Yellow 39 Chloroaniline Tetramethylxylene lifecycle assessmentDeca-bromodiphenyl of two of our coreether products:Disperse in the Better Cotton Initiative with other leadingTolune diisocyanate butyl phthalate Yellow 49 Chloro-o-Toluidine Levi’s® 501® jeans and Dockers® Original Khakis.Acidbrands & Spencer, H&M,Hexabrocyclododecane ethy phthalate Tri-o-cresyl phosphate Red 26 such as IKEA, Marks Cresidine -n-hexylphthalate phosphate Diaminoanisole The results of that Tris study turned our thinkingChrysene NIKE and adidas as well as cotton growers,Polybrominated biphenyls -C7-11-branches Alkyl phthalates Bis phosphate Benzoflouranthene Diamino-diphenylmethane Penta-bromodiphenyl ether -C6-8-branched Alkyl phthalates Tris-phosphine oxide Acenaphthene Toluenediamine Octa-bromodiphenyl ether -(2-methoxyethyl) phthalate Di(ethylhexyl) phthalate Acenaphthene Toluidine Deca-bromodiph etophenone Di-n-octyl phthalate Anthracene Trimethylaniline Aminoazobenzene

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Stefan Sagmeister

cotton suppliers and traders, and NGOs such as the World Wildlife Fund and Pesticide Action Network. The Better Cotton Initiative is, in our view, the most holistic approach to achieving more sustainable cotton for the 300 million people involved in growing the crop globally. Better Cotton reduces water and chemical use in cotton, improves farmer profitability and educates farmers on human rights issues such as child labor. Our goal is to one day have all our products use Better Cotton.

Around the same time we launched the Care for the Planet initiative to engage and educate consumers about how they can make a difference during the parts of the lifecycle that are in their direct control – the laundering, care and reuse stages. Our message was simple: Wash your clothes in cold water and line dry them. And do it less often. If you wash your jeans once every two weeks instead of once a week, you can save

approximately 399 liters of water in a year and reduce your climate change impact by about thirty-two percent.

With our lifecycle data as our guide, we have been able to focus on the highest impact areas and make serious progress towards reducing our impact on the planet. And although we may see our greatest returns by engaging the cotton industry and our consumers, we welcome the chance to partner with others when we see an opportunity to make a difference.

We’re looking forward to digging into the key sustainability issues of our time and exploring a vast array of topics as this series evolves.

HERE’S TO MAKING A MORE SUSTAINABLE WORLD TOGETHER.

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Alyx Jacobs. Type 2. KCAI 2014