visual order

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lt a t s ge



content

figure/ground similarity proximity closure continuance translation rotation reflection glide/reflection dilation symmetric balance asymmetric balance ambiguous balance neutral balance


figure/ground distinction of an image from its background





similarity similar looking images go together





proximity images close to eachother go together





closure our minds complete an image even if it is not





symmetrical balance the matching of the left and right side of an image





translation distinction of an image from its background





rotation to move an image around an axis or center





reflection an image reflected over a centered axis





glide/reflection to move a reflected image across a plane





dilation to expand an image over and over again





symmetric balance the near exact matching of the left and right side of an image





asymmetric balance non-identical forms placed to balance the left and right side of an image





ambiguous balance unclear relationships of balance on the left and right side of an image





neutral balance random balance on the left and right sides of an image





速 Alyx Jacobs, 2013 completed as a requirement for visual communication course in the graphic design program at the kansas city art institute. michael kidwell, assistant professor.



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