Virtual Events Tips for Media Conferences, Training & Consumer Call to Actions
Webinars can generate media coverage, sales opportunities & educate your consumers. Here are five tips from AM+A:
1. Planning & Preparation Create an online event strategy that incorporates media information (i.e. press releases), social media promotion & news summaries to maximise exposure for the event ahead of time.
2. Panelists with Passion Select engaging speakers that have a good story to tell & know how to tell it. Big name speakers & those with large online following are good assets for promoting the event.
3. Make it Relevant Think how you can make your event topical & relevant to consumer / B2B current situations. The more newsworthy your event is, the more people are going to want to tune in.
4. Stakeholder Support Seek support from key partners & stakeholders - utilise databases, social media audiences & avenues for promotion. By offering exposure in return you can increase reach to target audiences.
5. Technology & Commerce Practice with your chosen software (Zoom, Livestream) so you know exactly how to run a seamless event, from publishing Facebook Live, YouTube & Instagram streams to integrating slides and video content. Utilise tools in live streams to create call to actions & enquiries.
© AM+A Marketing and Media Relations – June 2020. All Rights Reserved | www.welcometoama.com | @WelcometoAMA
https://mailchi.mp/04b350a3136e/ama-spring-newsletter-4044413
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© AM+A Marketing and Media Relations – June 2020. All Rights Reserved | www.welcometoama.com | @WelcometoAMA
© AM+A Marketing and Media Relations – June 2020. All Rights Reserved | www.welcometoama.com | @WelcometoAMA
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Our award-winning team has... • Generated 112,000 online event views this year • Turned every £1 spent into a reach of 12,404 • Connected organisations with new audiences of over 1.6 million AM+A Marketing & Media Relations
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