FOREWORD Bohinj is an alpine paradise under Slovenia’s mighty Mt Triglav. This year we began a new campaign as part of our strategy to pioneer a new destination-first sustainable tourism model. Our aim? To create a movement that would generate successful sustainable tourism practices and convince others to follow in these footsteps. To promote not only the destination itself, but also the idea that it is crucial to create a balance with nature, to preserve natural and cultural resources and to protect the livelihoods of local people and the landscapes on which they depend. As part of this campaign, we wanted to celebrate the destinations, businesses and collectives across Europe and the wider world who are going the extra mile to protect the earth, its natural and cultural resources and its people. Read on to discover more about these industry leaders or, to find out more about our destination-first sustainable tourism vision, visit: https:// www.bohinj.si/en/tourism-bohinj-green-movement/ Klemen Langus, Director of Tourism Bohinj
CONTENTS 1. Pioneering Green Mobility Schemes - Werfenweng, Austria 2. A Soft Mobility Travel Network - Alpine Pearls 3. Pioneering Smart Mobility Schemes - Helsinki, Finland 4. A New Commitment to Train Travel - Flygskam, Sweden 5. Pioneering Natural Conservation - The Azores 6. Sustainable Development Goals - World Trade & Tourism Council 7. Protecting Local Landscapes - Keep Scotland Beautiful 8. Improving Tourism Strategies - ABTA Tourism For Good 9. Preventing Human Trafficking in Tourism - Destination Better 10. Protecting the World’s Water Resources - IWRA 11. Creating the World’s Only Solar-Powered Railway - Riding Sunbeams 12. A World Class Green Tourism Model - Bhutan 13. Sustainable Development in the Alps - CIPRA 14. Reducing Food Waste in UK Supermarkets - Waitrose 15. Preserving Global Mountain Environments - Mountain Wilderness 16. Protecting Europe’s Rivers - RiverWatch 17. Protecting African Landscapes & Communities - SANParks 18. Eliminating Waste in our Society - Zero Waste Europe
ABOUT US This booklet is a selection of 2020 Bohinj Green Movement infographics celebrating green and responsible practices which we believe play a crucial role in delivering a sustainable approach to everyday life globally as well as locally. The report was produced and designed by Tourism Bohinj in association with AM+A and Mindbrand. AM+A is an award-winning PR and marketing agency specialising in sustainable destinations and lifestyle brands. Mindbrand is destination management consultation and representation agency with bases in London and New York. Together, AM+A, Mindbrand and Bohinj Tourism were awarded ‘Best in Responsible Tourism’ at the International Travel and Tourism Awards 2019 More information at: https://www.bohinj.si/en/tourism-bohinj-greenmovement/