Rainy
DayToys
Amanda Rowe
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Table of Contents
Research Brand Development Design Elements Logo Development Media Mix The Future
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Research
Similarities • Wooden Toys • Children Books • Indoor play section Differences • Custom Toys • Custom books • Book readings • Party Room. • Exchange book club
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Brand Development Narrative Twins Dalton and Dakota are having their birthday party at Rainy Day Toys. Dalton loves animals especially the family dog, Bandit. He is always pretending that they go on adventures. Dakota loves her dolls but wants a special place for them to live in. One after the other the twins rip into their gifts happily but rush into the next one. Dalton opens up a book and before he moves on to the next present he sees on the cover the title “Dalton and Bandit’s adventure with ABCs” Dalton is so excited that he has to open the book up to see what happens as his friends get closer to learn what it is all about.
Dakota is going through her presents just as fast until she opens a big wooden dollhouse that looks just like the house she and her family lives in. She is thrilled and all of her friends want to play with her new miniature look-a-like house as her dad looks at her mom who smiles and looks down at her belly and thinks to herself well this little girl can play with it too when she is old enough. Each party guest goes home and tells their parents they want a custom made toy or book from Rainy Day Toys too. Rainy
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Strategy
Rainy Day Toys is a small store. Imagination, customization, and nostalgia is the ideas. The plan is to create a campaign that will focus on these three ideas. Imagination is a stepping-stone to innovation and is an important benefit of the products. Having customized items to play with brings the child into a more interactive role and this will in turn let their imagination grow stronger. The main audience is the parents. Nostalgia is a great way to get the parents attention. The goal is to get Rainy Day Toys’ name and it’s great products know all over the world with a mix of media that is local and global.
Voice & Tone
Customizable - Having a customized toy is unique and interactive. It will enhance the child’s imagination even more. Educational - Developing certain skills at the 3-6 years old level is very important like tactile, hand-eye coordination, fine-motor, problem solving, and growing the imagination Parent Friendly - parents like these toys because they are durable, safe, and quite. Parents would rather her the sound of their child laughter and story telling than the bells, sirens and whistles of a plastic toy. Rainy Day Toys will have a friendly, upbeat, and amusing tone.
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Design Elements
8 Header - Superclaredon Bold Subheader - Verdana Body Copy - Times New Roman
Shapes:
Circles & Rectangles
Textures:
Wood grain
Amanda Rowe
heartsouldesigns@yahoo.com 229-469-2415