Rdt book 3rd Draft

Rainy

DayToys

Amanda Rowe

1

Table of Contents

Research Brand Development Design Elements Logo Development Media Mix The Future

2

3

Research

4

Competitive Review Similarities

• Wooden Toys • Children’s Books • Book Cornor

Differences

Custom Toys • Custom books • Party Room • Book club •

Strengths

• Custom made • Expert toy maker.

• Product benefits

Weakness

• Store front Startup • Little business experience • New Staff

Opportunity

• New designs • Main products can be explored and expanded • Expansion

Threat

• Many competitors • Location problematic • Advancement of technological toys.

5

Brand Development Narrative Twins Dalton and Dakota are having their birthday party at Rainy Day Toys. Dalton loves animals especially the family dog, Bandit. He is always pretending that they go on adventures.

Dakota loves her dolls but wants a special place for them to live in. One after the other the twins rip into their gifts happily but rush into the next one. Dalton opens up a book and before he moves on to the next present he sees on the cover the title “Dalton and Bandit’s adventure with ABCs� Dalton is so excited that he has to open the book up to see what happens as his friends get closer to learn what it is all about.

6

Dakota is going through her presents just as fast until she opens a big wooden dollhouse that looks just like the house she and her family lives in. She is thrilled and all of her friends want to play with her new miniature look-a-like house as her dad looks at her mom who smiles and looks down at her belly and thinks to herself well this little girl can play with it too when she is old enough. Each party guest goes home and tells their parents they want a custom made toy or book from Rainy Day Toys too.

7

Strategy Rainy Day Toys is a small store. Imagination, customization, and nostalgia is the ideas. The plan is to create a campaign that will focus on these three ideas. Imagination is a stepping-stone to innovation and is an important benefit of the products. Having customized items to play with brings the child into a more interactive role and this will in turn let their imagination grow stronger. The main audience is the parents. Nostalgia is a great way to get the parents attention. The goal is to get Rainy Day Toys’ name and it’s great products know all over the world with a mix of media that is local and global.

8

Voice & Tone Customizable - Having a customized toy is unique and interactive. It will enhance the child’s imagination even more. Educational - Developing certain skills at the 3-6 years old level is very important like tactile, hand-eye coordination, fine-motor, problem solving, and growing the imagination Parent Friendly - parents like these toys because they are durable, safe, and quite.

Parents would rather her the sound of their child laughter and story telling than the bells, sirens and whistles of a plastic toy.

Rainy Day Toys will have a friendly, upbeat, and amusing tone.

9

Design Elements

Colors

The color red is the most used color in advertising because it draws the views eyes. The color blue is the top favorite color. Green represents growth and nature. Yellow is associated with the sun and energy. These four colors are combined and used on many of the toys, clothes, and furniture for the target age group.

Red

Blue

Green

Yellow

Atactive

Popular

Growth

Energy

10 Header - Superclaredon Bold Subheader - Verdana Body Copy - Times New Roman

Shapes:

Circles & Rectangles

Textures:

Wood grain

Theme and Style

The theme is using real pictures of wooden toys with the computer generated vivid and flat background and scenery in the style of the digital art movement.

Look & Feel

The wooden toys can attracts children and give the adults a nostalgic feeling of the toys that are timeless. The background and scenery gives the idea of the kid’s imagination. The real pictures of the books and toys stand out from the “imaginary” flat background pictures.

Imagery Toys

The imagery consists of real photographs of the toys and book, real photographs of Children painting, reading, or playing with the toys, and computer generated backgrounds. The idea is to mix reality with imagination.

Kids

Logo Development

A survey was given online with questions concerning the logo sketches. Not one of the sketches got the most votes.

However, seventy-five percent said a combination of the logos marked 3 and 4 would work best for Rainy Day Toys. Using the full name from 3 and the train from 4, the logo came together with a nighty percent approval.

Rainy

DayToys

Rainy

DayToys

Rainy

DayToys

Rainy

DayToys

Usage & Prototypes Bithday Party Package Party Menu Chugles the Train Birthday Package

$159

- 12 Children - $12 each additional - Paper Goods - Balloon for each - Invitations - 1 T-shirt

Party Time

Dolly the Doll House Birthday Package Extras - Cake $20-$35 - Cup Cakes $15 (12) - Toy $15-$75 - Balloon $10 (12) - T-shirts $10-$25

- 12 Children - $18 each additional - Paper Goods - Balloon for each - Toy for each child - 1 T-shirt - Invitations - Thank you cards - 1 Tote bag - 1 customized Book

$199

Honk the Truck Birthday Package - 12 Children - $15 each additional - Paper Goods - Balloon for each - Toy for each child - 1 T-shirt - Invitations - Thank you cards

$250

Rainy

DayToys

Party Invitation

Thank you note Inside

Thank you note Front

Party Ballons Rainy Rainys DayToy

Day Toys

Rain

DayToyy s

Ra

iny Day To ys

Accessories Customer Shirts

Book Bags & Totes

Employee Shirts

New Storefront

Audience & Media Mix

Target Audiences The indirect target audience is three to six year olds. However, the parents of these three to six year old are the ones that will be making the purchase which makes the parents the direct target audience.

Interactive

45%

• • • • •

Social Media Search Engines Blogs Website GBD

GMP

25%

• Parks • Playgrounds • Special Events

OOH

15% Other

15%

Media Mix • Billboards • Posters

• Parenting magazines • Radio Spots

Website & Moble App Main Page of Website Contact Page of Website

Toys Page of Website Main Page of Moble App

The Future

Amanda Rowe

heartsouldesigns@yahoo.com 229-469-2415