Black Firday
Amar Aljic
IDeal
of Sweden
duc
lack Friday is the emerging sales event that originated in the US that the whole world has picked up in recent years so it has become more diffuclt to stand out with a ‘Black Friday’ campaign. #ideallyblack is my way of trying to push people more to appreciate the understated look in the asortment of products. However, in some cases adding a bright opposite to all the black will also emphasize the ‘regular’ colored products more and will make those stand out more since they are also on sale at 50% off. This in combination with a dark theme will make the ads stand out on Facebooks and Instagrams light backgrounds.
Case Assignment
Amar Aljic