Case Assignment
Amar Aljic
IDeal
of Sweden
duc
here is nothing necessarily
By introducing a bolder graphic profile while
wrong with the established
emphasizing individuality, this approach focusses
graphic profile. However, this
more on unique and diverse indivduals that
case study is an example of how
inspire the consumer to be more expressive.
the brand could switch direction and try to be more inclusive and innovative with
In a way; Encouraging them to establish their
its graphic profile. This would also apply to the
‘IDeal self’ by showing more of their identity by
imagery in general that is being used currently.
highlighting the ‘ID’ in IDeal. This way of thinking has already been established by allowing
As it is now, it is much of the ‘same’ and is need of
consumers to customize their own product.
some variety regarding influencers and ‘feeling’. I believe this is the way to enter the global fashion
This case merely shows this possible vision for
and lifestyle market and be more then a company
the brand, while pointing out some things that
that only makes fashionable phone acceessories.
could be improved with the current profile.
IDeal of IDeal of IDeal of
Sweden Sweden Sweden
ent
10 16
GRAPHIC PROFILE LOGO DESIGN STATIONERY
DIGITAL WEBSITE INSTAGRAM
20 IMAGE PROFILE IMAGERY
24 COMMUNICATION THE MESSAGE
30 COLLABORATIONS PEOPLE AND COMPANIES
Logo Design
10
The current logo of Ideal of Sweden has worked well so far. However, in terms of aiming for being a global fashion and lifestyle brand I feel my rendition of a possible new logo would be more appropriate. The new logo has a nice flexibility to be stacked or rotated vertically as well as being paired with
Graphic Profile
the myriad of campagins that Ideal of Sweden works with. It feels more like a ‘global brand’ by being understaded yet sophisticated in typical Scandinavian fashion that consumers yearn for.
Graphic Profile
11
Stationery
Graphic Profile
16
Digital
Graphic Profile
18
Graphic Profile
19
Image Profile
20
Imagery
The Message
24
The message that I want to convey with this assignment is ‘identity’. Its aim is to include and promote a more diverse brand then it currently does. In essence the goal is to encourage people to be their ‘ideal self’. Sweden has always strived to be that ideal country that represents inclusiveness and diversity. I believe the brand should promote that same ideal
Image Profile
when trying to break through the global market. By using a heavy dose of Scandinavian minimalism in the visual language, helps bring out the core product values of Ideal of Sweden; Quality, Design and Function.
25 Image Profile Ideal of Sweden is communicating directly to the customer through the online web-shop and official social media platforms such as Facebook and
Instagram.
This stratagey has proven that it works great for directly
informing
people
using
those
platforms.
Image Profile
26
globally
there
marketing ads in
needs
such
as
to
be
large
more
27
However, to reach an even larger audience offline
bilboards
and
large cities like New York or Pars.
This
would
mean
there
have
been
large
investsments
but
Swedish
companies
that
really
well
to
increase
brand
awareness.
Image Profile
have done a similair aproach that worked
Collaborations
30
Collaborations
Detailing the latest trends to styling tips, plus where to travel and what to do, Street Style Poser is an inspirational guidebook founded by Henry Ng. With strong photography and high-quality content, Henry has worked with W Singapore, OPSM and Dior Homme. Come along with Henry and discover your own style and travel inspirations.
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@streetstyleshopper
Collaborations
32
Collaborations
rgentinian-born Candela Pelizza and her twin sister came to Milan when they were 17, where they both landed a shoot for Italian Vogue with Bruce Weber. After making it into the legendary glossy, Pelizza started traveling the world and met her husband, architect Fabio Novembre.
She’s since settled in Milan with her two kids — she’s definitely a cool mom — and counts Chiara Ferragni as one of her closest friends. You can spot the stylish influencer with a bright, red lip seated front row at fashion weeks, draped in vintage maxi dresses and horizontal stripes.
@candela_________
Case Assignment
Amar Aljic