Ms. Cassandra Williams: CEO of W.E.T PR of Beverly Hills

CEO of W.E.T. PR of Beverly Hills

Write It, Edit It, and Tell It

assandra Williams was born and raised in South Central, Los Angeles. Her parents always focused on her and her siblings having a good education. Growing up, she was taught to be diligent about homework and responsibilities. Blessed to have graduated and attended The University of Southern California, a prestigious college known for its strong tradition of integrating liberal and professional education. Ms. Williams credits that education as an academic foundation to succeed, achieving a BA degree in Business Administration and Minored in Music. But it was her Mothers’ influence that propelled this extraordinary woman to the height of success on both a personal and community-based level, now elevating those in the entertainment field via Public Relations.

Although Ms. Williams and her Mother were opposites, she recalls a moment of clarity she gave her when in her mid-teens. Her mother was a strong woman with a meek manner and humility that made her words reverberate like a melodic echo. Her admirable no, non-sense temperament was an example of poise and genuine purpose.

She told the young Cassandra “she could do anything she wanted to do in life. She just didn’t have to be so loud about it.” She took those words as her premise and fundamental guide in helping others.

A loving wife of 39 years and the Mother of 3 children, DeMon, Christopher, and Crystal. She is also a Glam-Mom. She always wanted to help individuals and concluded early in life being sensitive towards people’s needs would enhance her ability to assist them. A person’s race, creed, or gender have no impact on their ability to express themselves and no two people are alike. She often found people will not physically approach another or write a letter on their behalf be it business or personal. Whether shy, stand-offish, or just low-key, she concluded she could help such individuals and embolden them in their pursuits eventually leading to W.E.T. PR. of Beverly Hills.

Her journey’s inception started while working for a Property Management Company as a Regional Manager in Orange County, California. The company had acquired a property in Las Vegas that was borderline demolition ready. Despite its condition, it still had tenants living there and the city was going through negotiations for low-income tax credits. Impressed by her work, two key owners of the company decided she would be the perfect person to handle the quest, and although she hadn’t volunteered for the task, she was given an offer she and her husband could not refuse, and they relocated to Las Vegas.

The first or initial property had over 288 residents and the second property she was assigned to had over 318 residents. It was obvious the tenants there were not comfortable and there was a lack of trust in those of authority in that community. She and her husband discussed knowing the conditions of poverty and decided to embark on a personal journey within the next year. At their own expense, they traveled to Washington, D.C. There Ms. Williams had the privilege to meet with the then-Secretary of HUD Henry Cisneros and spoke before Congress. Determined not to leave Washington without a definitive solution, she worked with the Secretary of Housing and Urban Development tirelessly on the Uniform Relocation Act. After Managing properties and then becoming a relocation specialist for HUD properties. It was time she quit her regional management position and created W.E.T. National Relocation Services, and started bidding on contracts all over the United States.

Counting her blessings in the success of the endeavor, Ms. Williams stresses the things she’s learned to draw focus to in working individually with residents. Everyone isn’t a stereotype or some gangster pedaling illicit products in the hood. She saw people who’d experienced great misfortune, tragedies, and obstacles. Life simply had not worked out so well for them. In short, an eminent domain tactic was the culprit, and that creates the loss of low-income housing.

Though often stated “to be for the greater good of the public,” it’s gentrification and means the location would no longer be affordable to the residents that formerly lived there. Once the rebuilding/renovations are started the forced out residents can’t afford to come back, including former property tax-paying citizens that often raised families in these communities. They too get forced out of neighborhoods after living in a home for two generations or more. Most often pushed to poverty-ridden areas, sometimes having to relocate out of the city. Although property owners receive payment of compensation. The right of a government or its agents to expropriate private property for public use with payment rarely puts a homeowner in

a better position. The elderly or larger family sometimes needing to accommodate three generations in one household.

The worker who lives on the bus line needing to remain close to their place of employment. These are all factors in such cases. In Ms. Williams’ case, the residents were in low-income housing, and in the late 80s through mid-90s, such an undertaking took a lot of configuration. At that time, it needed to be understood that she and her staff were truly going to help the situation by putting them in something better. Not relocate them, expecting them to come back unable to afford the area they were forced to leave. Ms.Williams using her business savvy and a strong sense of faith to do the task at hand began the process of not only changing lives but improving them.

Recognizing most residents despite the stereotypes, associated with project living were hardworking people who had not had the opportunity for better lifestyles. Often finding themselves stuck in a cycle based on a lacking of resources. She started what she refers to as “come to Jesus meetings,” using the community centers for meetings and discussions, as well as visiting their homes to explain the process.

It allowed her to better comprehend their fears, and assure them it was something beneficial for them. It’s not just housing but long-term improved living situations they can still afford, outside the usually impoverished communities they typically were forced into relocating to.

W.E.T. initially was established out of her sense of Civic virtue and Christian beliefs of helping Gods’ children, an innate ability to genuinely help for the betterment of residents and their communities. President and CEO Cassandra Williams established a unique and sensitive approach to assist families and improve their quality of life while returning to mainstream living with W.E.T. National Relocation Services.

Assisting with social service referrals, job training/development, and all aspects of improved living in the pursuit of achieving their personal goals. It later became one of the top relocation services in the nation. The realization that if a person is not comfortable with him or herself, he or she cannot move forward with any aspect of their life. That same personalized ingenuity would be utilized with the same success in her next endeavor.

Before working for the property management company Ms. Williams was an entertainer. Ten days out of the month she was the opening act for Joan Rivers providing the entertainment in a ten-minute segment. Jokingly, using the term “thought I could sing,” while describing her performances at Carlos and Charlie’s on Sunset Blvd. Joan Rivers a legend in life as well as death drawing Hollywood’s A-listers. It was business as usual to see acclaimed celebrities frequenting the spot. Everyone came to her shows. One particular evening, in a panic over a musician running late, she took the initiative to work the room.

Ms. Williams found herself greeting some of the top names in the business. Stars of the era such as Linda Evans, David Hasselhoff, and Michel Landon. The next day she learned they adored her and loved her comedic skills and charismatic personality. Ironically Joan Rivers gifted her $600, a dozen roses, and walking papers. She was fired.

The experience shed light on what may be happening to other entertainers and eventually would be the catalyst for the next phase of career goals. Ms. Williams took advantage of her writing skills, tenacity, and personal approach to helping others. Reformulating W.E.T. into W.E.T. Public Relations of Beverly Hills, not having to change the signage for the relocation company. She created W.E.T. Write it, Edit it, and then we Tell it.

Utilizing resources from her previous experience in the industry. Ms. Williams moved to Beverly Hills, and W.E.T. PR of Beverly Hills recreated with the same spiritual integrity and unique approach, assisting individuals who want to enhance their opportunity for success in the realms of the entertainment industry. Whether they’re a seasoned professional or an aspiring singer, model, comedian, or actor, W.E.T. PR, of Beverly Hills gets them recognized. With the same personal approach as her prior endeavor. The talent is screened in advance of signing a contract to ensure all aspects of their positive image reflects in the media; TV, Radio, and Silver Screen.

Ms. Williams holds an array of talented clients, well known and celebrated artists such as VeledaSpellman known for Z Rock TV Series (2009), Deadly Devotion (2014), A Crime to Remember(2014), and Congratulations (2018). Jackie Christie, a producer, and actress, known for Basketball Wives LA (2011). Author

Ms. Williams took advantage of her writing skills, tenacity, and personal approach to helping others

of six books, and was personally guided through some very turbulent situations by Ms. Williams, now trying to play peacemaker after a tumultuous Season 8 of Basketball Wives.

The Legendary Paul Mooney; a comedian, writer, social critic, television, and film actor. He is also well known as a writer for comedian Richard Pryor. He played singer Sam Cooke in The Buddy Holly Story and Junebug in Bamboozled. Rebecca Holden an Actress, Singer, Entertainer. Best known for roles in Knight Rider, General Hospital, Magnum P.I.

The R&B group Troop, most notable for a series of number-one R&B hits, including popular cover versions of the songs “All I Do Is Think of You” and “Sweet November.” and a generous array of Artists and Authors from every Genre and Profession.

Ms. Williams is known for spoiling her clients with a maternal instinct that creates an immediate sense of ease. Despite a highly qualified staff, clients demand her exclusive attention, and as a great Mom would, she caters to the need, understanding the sense of comfort the individual attention generates.

In July of 2019, she had the prestigious honor of being asked to present an event with Shaquille O’Neal as the new Chairperson representing The Association of Black Cardiologists. O’Neal’s son was diagnosed with an anomalous coronary artery. A congenital heart defect that causes an artery to grow in the wrong place. Shareef O’Neal, the son of Hall of Famer Shaquille O’Neal, underwent heart surgery in December 2018.

The event held on an annual basis in Washington, D.C. would now be in Beverly Hills, and Ms. Williams had the privilege of having the star-studded event at The Intercontinental Hotel. They arranged a Welcome Proclamation from the City of Los Angeles for Mr. O’Neal due to the health condition of/and in honor of his son. She jokingly speaks on her ability to indulge/spoil her clients and leaves the rest to the imagination.

Ms. Wiliams, grounded by her strong sense of faith and devout noble convictions. She wanted to be a full-time Minister and instinctively elevates her client’s long-term goals with honesty and truths. The intent is to present their truth, just as the Bible states. The success of her clients focuses on individuality and honest representation. Her goal is to provide truth-based material focusing on the real, allowing them to be assisted by her while creating a formula that enables their careers to flourish according to their desires and fullest potential. The perception and decisions of those seeking talent are as personal as any decision made in the business. Satisfaction is knowing you’ve given a realistic representation leaving less room for rejection.

Her dedication extends to unorthodox gatherings allowing her clients to engage collectively to institute a sense of community. Eliminating the typical PR stance of competitiveness amongst allies. The advice she shares with potential and active clients isn’t righteous sermons but a sense of maternal responsibility in their creative and goal-oriented development. Her professional advice to future artists, actors/actresses, singers/musicians, and authors. “Listen.” If you have a parent(s) who engages, cares, and advises. Listen. Be grateful you matter and understand parents are people who evolved with every emotion and notion you’re experiencing. Take nothing for granted and proceed with humility. When God bestows you with talent, with it comes revelations that tenacity, humility, and faith are required to achieve your goals.

W.E.T. PR of Beverly Hills instills these values on a scope that warrants success. The pandemic has proven to be as challenging for the industry as any other business. 2021 holds new projects and clientele for this innovative company. Expect new projects and ventures from Ms. Williams and the talent she mentors.