Recognizing The Best In Financial Marketing

Financial institutions responded to challenges in creative ways in 2022

Financial marketing. It sounds like something we all know what it is, but do we? It’s so much more than ads on social media and cable television stations.

For example, where financial marketing best serves credit unions and banks might be the campaigns that affect a consumer's image of, emotional connection to, and message perception of the financial institution.

One great emotional connection was made between Passumpsic Bank, a community focused bank in Vermont and northern New Hampshire, and its customers who love the great outdoors with Bank of the Wild.

PeoplesBank knew it had a leg up on larger competitors as a community bank that balanced local, easily accessible resources, and convenient technology. Its mission was to create frictionless banking.

Berkshire Bank is pursuing its vision of being the leading socially responsible omni-channel community bank in the markets it serves. It is creating economic inclusion by leveraging a suite of interconnected, innovative strategies, products, and services.

Financial marketing can also be used for an internal look at a bank’s or credit union’s most valuable assets: its employees. North Brookfield Savings Bank’s mission was to have a happy workforce. So, to that end, the bank created the Recognition Wednesday Campaign, where employees nominate each other for the weekly honor.

Look on the following pages to see what these financial institutions have creatively achieved to make the most of their financial marketing efforts. >>