PeoplesBank

PeoplesBank embarked on a journey in 2019 to redefine itself in an effort to uncover a unique brand position that mirrored its mission and connected the dots between its products and services.

PeoplesBank knew it had a leg up on larger competitors as a community bank that balanced local, easily accessible resources, and convenient technology. Its mission was to create frictionless banking. From there, the idea of Simple was bornnot basic or generic - but fewer hassles and better options that fit the needs of customers within its footprint.

PeoplesBank, with assets of $1.5 billion, evaluated all of its products through a “simple” lens so it could deliver on this message. The campaign is still running strong as the idea of Simple continues to resonate with consumers.

The success of Simple is measured by lift in brand awareness and a year-over-year increase in account openings and balances.