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In the mortgage industry, staying ahead of the curve is crucial to success—which can be a problem when the industry itself is filled with new daily twists and turns. Thankfully, the increasing use of automated technologies can help mortgage organizations stay ahead of these curves, both from a technology and market standpoint.
And yet, it reminds me of a famous Bill Gates quote about the limitations of automation. “The first rule of any technology used in a business is that automation applied to an efficient operation will magnify the efficiency. The second is that automation applied to an inefficient operation will magnify the inefficiency.”