The Human Touch

Geneva’s Culture Prioritizes Safe, Inclusive Environment

employees are taking note,” Whitten says. “We have been recognized by multiple magazines and awards for our unique take on the mortgage industry and what it means to truly humanize the homebuying process. Again and again, we are awarded titles like Best Company for Diversity and Best Company to Work For by our employees who are truly passionate about their work environment.”

Geneva’s mission is to approach every aspect of its business from the “insideout.” With a culture-forward mindset, the company focuses on its mortgage loan originators and support staff first in order to ensure an unbeatable experience for customers.

Geneva’s inclusive practices have empowered its employees to be themselves in and outside of the workplace. Whitten notes that more than half of Geneva’s leadership team alone is made up of women and members of the LGBTQ+ community, creating a standard for acceptance and open-mindedness at the top. These leaders are passionate about creating a culture of inclusion and acceptance across all levels.

“We also have more female and minority branch managers than any other mortgage company in the industry,” Witten says.

Despite a constantly shifting market, Geneva is always looking for talented, open-minded, good-hearted people to join it on the journey. Geneva has fostered a diverse community with employees of all different backgrounds, ethnicities, and orientations, creating a culture that is welcoming, supportive, and inclusive in a way that is unheard of in an industry that can be very uniform, Whitten says.

“We are genuine about wanting to support these communities in the mortgage industry and are excited our originators are just as involved in celebrating and developing our Good Human culture,” Whitten says. 

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