Mortgage Banker Magazine April 2020

Page 32

Technology

Here’s Why State of the Art Mortgage Lending Now Relies on Cloud-Based Services By Eric Drattell, Roostify

The decision to move to the digital mortgage application processing seems like it should be an easy one, never more so than today when the benefits of a digital mortgage platform have never been clearer. However, once mortgage company executives have made the decision to go digital, they are faced with a new set of questions, the answers to which have broad-based implications. Should they leverage the ubiquitous public cloud or elect instead for the private cloud option? Should they build or should they buy? The MORTGAGE BANKER Magazine

This article explores the key questions mortgage executives, including the heads of the mortgage business, the CIO and the CFO, have to consider, and suggests how some of these questions can be best answered.

THE HEAD OF MORTGAGE This executive is concerned primarily with making sure the move from paper-based mortgage applications and a loan officer-driven process to a digital mortgage platform drives customer satisfaction, creates stickiness with customers who are able to access the lenders non-mortgage products, including personal and auto loans, and reduces origination costs. The improvement to customer satisfaction is, to coin a phrase, the greatest no-brainer in the history of mankind. After all, how many customers have said they enjoyed the process of copying all 32

April 2020


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