James Mac Pherson

What he defines as ‘the ability to act in the face of fear for an espoused virtue with moral intent’ guides James Mac Pherson’s life and career.

“Courage is part of my foundation, but it is also the foundation of Academy Mortgage’s Core Convictions, which direct not only the actions of our company but our behaviors. They embody what we truly believe, and we hold onto them regardless of any success or challenge we face,” he says.

Mac Pherson, 47, strives to live by this famous quote from Harry S. Truman: “It is amazing what you can accomplish if you do not care who gets the credit.”

“As a leader I believe it’s important to face the hard things head on - not for yourself, but for others,” he says.

Mac Pherson also believes that the mortgage industry is not just about numbers, but actually helping people. That mindset is one he tries to impart on others.

“I hope that one day our industry will shift their focus to view every loan closed as an individual or family obtaining the dream of homeownership,” he says. “Through homeownership, families can create multigenerational prosperity for future generationsgiving them a greater opportunity for higher education, better health care, and an opportunity to pursue their dreams.” to touch the lives of others in unique and subtle ways.”

One of the main problems Mac Pherson sees facing the mortgage industry today is the prioritization of technology over workers themselves.

“A non-negotiable at Academy Mortgage is that our people are our most important asset,” he says. “I believe it is crucial that we don’t leapfrog the loan officer with technology and compromise the personal experience for the customer.”

Academy Mortgage is committed to elevating its loan officers, not only with technology but as individuals, to help them and their business achieve their full potential. Mac Pherson’s words.

“James has a gift of listening to others in a way that makes them feel heard and valued,” says Kaylyn Rafferty, communications specialist at Academy Mortgage. “James understands the importance of investing in others to help them achieve their potential. He is constantly looking for teaching moments and will always have the time

“It’s important that we don’t overlook our people and the true difference they can make in the lives of others,” he says.