Stanley Middleman

Jonathan Hallstead never wants to become stagnant, no matter how great his success.

“It’s important to always be innovating, embracing new technologies, and implementing better solutions,” he says. “Whether you’re aiming for an elevated client experience, increased efficiency in the mortgage process, or more effective sales strategies, you’ll find success if you’re always looking for revolutionary new ways to push the industry forward.

“Never be afraid of trying something new. There is immense value in always seeking a new and better way to do business.”

Hallstead, 40, says the best advice he’s ever received is to always invest in people, add value, and create a better life for those around you. “In our business, we’re positioned to have a massive impact on the lives of those in our communities, serving as their partner through their biggest and most important investments,” he says. “They put their trust in us, and we must deliver for them.” He sees a bright future for the mortgage industry through instilling successful habits and training the next wave.

“The impactful mentors I’ve been lucky to have throughout my career have served as a catalyst for my own success,” he says. “I now aim to pay it forward through sales training and professional development programs that emphasize the importance of embracing innovation and creating better, more efficient mortgage experiences.”

Adrea Reed, Cardinal Financial’s regional marketing director, can attest to the fact that these are Hallstead’s top priorities, as she nominated him for the honor.

“Jonathan has fostered the growth and success of future mortgage leaders through mentorship, sales coaching programs, and emphasizing the importance of implementing cuttingedge industry innovations,” Reed says.

Hallstead acknowledges the rapidly changing market conditions facing the mortgage industry, a shift away from an exceptionally low-rate environment to one that has been marked by many rate adjustments and uncertainty.

“I believe many would say navigating this market is their biggest challenge going forward, and understandably so. It’s good to be aware of your circumstances,” he says. “However, I believe the way to address this problem, and many other hurdles we often face in the industry, is to always be looking for opportunities. Set goals, persevere, and focus your energy on the opportunities in front of you rather than things outside your realm of influence.

“I’m working to promote the idea that we control our own destinies and can persevere in any environment with the right mindset and unwavering determination.”

Hallstead continues to develop training and coaching programs to facilitate the growth and development of industry professionals, and leads discussions through the California Association of Mortgage Professionals’ High Trust Elite Coaching Program.