Tom Shaw

Marketing

Tom Shaw has forged ahead where few have dared to venture, says Elizabeth Florek, LoanStream Mortgage’s director of marketing.

In doing so, she says, Shaw has made his mark within the industry for several decades in using both technology and marketing to maximize efficiency and innovation for lending organizations, brokers, and customers.

His expertise has included building out and implementing technologybased automated marketing tools, wherever he goes, to build flourishing brands and organizations.

Shaw, 52, has been a driving force within the industry for both large and midsize lenders over the last 25-plus years.

“Tom’s approach to implementing technology workhorse tools and successful marketing strategies has empowered lenders, sales leaders, and originators to be successful in blazing new trails for business avenues they may have otherwise not considered and made it faster to do so,” Florek says. “His unique combination of technology and marketing experience and roles have resulted in quicker activation on understanding what the market and customers need and turning that technology (products and services) which can be delivered by a company to fulfill that need.”

Shaw takes a 360-degree approach to studying the mortgage business, from the back-end technology issues lenders face, to the frontend issues that brokers and clients might have. He does a deep dive into understanding how the various support arms of an organization integrate and make it all work - from sales to operations to underwriting.

In the end, it’s given lenders the ability to move quicker as an organization; armed sales organizations with automated tools to help them be successful and given originators a better, faster, smoother experience so they keep coming back, Florek says.

“Tom is knowledgeable in all these facets of a lending organization, and this is what makes him unique,” Florek says. “In addition he’s been a marketing trailblazer, creating successful brands from scratch that included retail, wholesale, correspondent and commercial channels, and made them recognizable names in the industry.

These brands will continue to flourish in the industry after he moves on, Florek says.

“He has the magic sauce for making it happen. Tom leaves a walking trail of technology and successful marketing and branding wherever he goes, and that’s what makes him a legend.”