AMC Catalogue – 08 by AMC Cookware

PRODUCT

Catalogue NO.

CONSULTANT CENTRE Windhoek

Namibia

Potchefstroom

Oakdene

C O N TAC T D E TA I L S

Durban Chatsworth Port Shepstone Mthatha

East London Atlantis Parow Lansdowne

Port Elizabeth

FREE DELIVERY WESTERN CAPE • • • •

Goodwood Parow Lansdowne Lansdowne (AMC Support Centre) Atlantis (AMC Factory)

• • • •

Pietermaritzburg Port Shepstone Queensburgh Westville

MPUMALANGA • Nelspruit

EASTERN CAPE

LIMPOPO

• East London • Mthatha • Port Elizabeth

• Polokwane

KWA-ZULU NATAL hatsworth C • Durban North • Musgrave

Printed 08/2013

GAUTENG • • • •

Alberton Centurion Lenasia Meadowdale Oakdene

ANYWHERE IN SOUTH AFRICA AND NAMIBIA

• • • • •

Pretoria Pretoria-North Randburg Southdale Roodepoort Soweto

NORTH WEST • Klerksdorp

FREE STATE • Bloemfontein

KEY

NAMIBIA

• Factory • Area/ Regional Centre

• Windhoek

P rovincial Centre

CONTACT DETAILS AMC SUPPORT CENTRE: 086 1111 262 SALES CENTRES

CENTRE MANAGER

CELL NUMBER

TEL. NUMBER

FAX NUMBER

WESTERN CAPE Goodwood

Shaheed Johaadien

082 700 4796

021 591 4228

021 591 4229

goodwood@amcsa.co.za

Lansdowne

Farieda Parker

083 250 7860

021 763 5490

021 763 5489

lansdowne@amcsa.co.za

Parow

Jason Anthony

072 769 4929

021 930 1880

021 930 1886

parow@amcsa.co.za

EASTERN CAPE East London

Tandie Sesani

082 593 3960

043 726 8745

043 726 5777

eastlondon@amcsa.co.za

Mthatha

Zukie Gqabu

083 770 0934

047 531 1943

047 531 1958

mthatha@amcsa.co.za

Port Elizabeth

Xoliswa Mbaza

084 624 9979

041 374 0030

041 374 1909

portelizabeth@amcsa.co.za

KWAZULU-NATAL Chatsworth

Reetha Singh

083 555 0443

031 401 3420

031 401 2960

chatsworth@amcsa.co.za

Durban-North

Vasie Naik

084 208 5674

031 564 9554

031 564 9550

durbannorth@amcsa.co.za

Musgrave

Romona Ballim

084 303 1224

031 201 9587

031 201 5332

musgrave@amcsa.co.za

Pietermaritzburg

Marilyn Collop

082 723 0630

033 345 7250

033 342 5167

pietermaritzburg@amcsa.co.za

Port Shepstone

Pateka Cingo

081 888 6965

039 682 4816

039 682 4859

portshepstone@ amcsa.co.za

Queensburgh

Lutfiya Khan

083 234 1316

031 463 1925

031 463 1979

queensburgh@amcsa.co.za

Westville

Thokozile Chiliza

082 423 1147

031 266 4415

031 266 4411

westville@amcsa.co.za

013 752 5311

nelspruit@amcsa.co.za

015 291 4470

polokwane@amcsa.co.za

Nelspruit

Anthony Trollip

083 601 2571

013 752 6644

Polokwane

Reginah Setati

083 591 1142

Alberton

Shanine Pieters

082 455 9927

011 907 8813

011 907 9048

alberton@amcsa.co.za

Centurion

Antoinette Mc Mullin

083 389 4928

012 653 7244

012 653 5894

centurion@amcsa.co.za

Lenasia

Rupesh Budia

082 675 7591

011 852 3807

011 852 3200

lenasia@amcsa.co.za

Meadowdale

Ellen Fourie

082 854 2757

011 453 2972

011 453 7795

meadowdale@amcsa.co.za

Oakdene

Vino Chibabhai

082 445 8249

011 435 0614

011 435 0624

oakdene@amcsa.co.za

Pretoria

Bertie van Niekerk

083 625 0103

012 440 2236

012 440 9728

pretoria@amcsa.co.za

Pretoria-North

Kate Makubu

072 766 8190

012 546 4745

012 546 4753

pretorianorth@amcsa.co.za

Randburg

Tuks Dabula

072 108 1901

011 886 8998

011 886 8339

randburg@amcsa.co.za

Roodepoort

Jenny Potgieter

083 654 4133

011 768 6842

011 768 2640

roodepoort@amcsa.co.za

Southdale

Leslie Chabalala

082 478 2459

011 680 1775

011 680 2978

southdale@amcsa.co.za

Soweto

Penny Nteleki

083 392 0300

011 938 3332

011 938 3327

soweto@amcsa.co.za

018 462 5701

klerksdorp@amcsa.co.za

051 447 0440

bloemfontein@amcsa.co.za

LIMPOPO 015 291 4463 GAUTENG

NORTH WEST Klerksdorp

Essie Davids

082 526 8262

018 462 5954 FREE STATE

Bloemfontein

Thembi Bangane

073 955 9952

051 447 4473

8 EASY WAYS TO PAY YOUR ACCOUNT WITH AMC 1

By Debit order - simply complete the information on the reverse side of the order form and leave the rest to us.

Absa Bank and FNB branches countrywide.

Through the EasyPay system at Pick ’n Pay and Shoprite/Checkers stores.

The SA Post office.

Payment made direct to the Accounts department: Accounts, AMC Cookware Support Centre, P.O. Box 24600, Lansdowne 7779.

At any AMC Consultant Centre - address listed in the phone book and online at www.amcsa.co.za

P ay via EFT, using your account number or order number as reference: Nedbank Current Account • Account number: 1186033681 • Branch Code: 118602 (Tygerberg Winelands) • Reference: Customer account/order number

Direct deposit: FNB Current Account • Account number: 62016188775 • Branch Code: 200109 • Reference: Customer account/order number

C O N TAC T D E TA I L S

MPUMALANGA

CO N T E N T S 01

WELCOME

CONTENTS

RECIPE: MUTTON CURRY BUNNY CHOW

RECIPE: BUTTERNUT BOBOTIE

FLUX INDUCTION COOKER/COMBO & CUTLERY

ACCESSORIES

DEMONSTRATION QUICK GUIDE

ABOUT AMC

COOKWARE SYSTEMS

COOKWARE COMBOS: (CONT.)

REPOLISHING SERVICE

RECIPE: BOEBER

YOUR FREE GIFTS

COLOUR VISIOTHERMS速

AMC PRODUCTION

BRAND AMBASSADORS

GETTING STARTED

FEATURES OF AMC

RECIPE: MIELIEPAP

AMC DEMONSTRATIONS

AMC COOKWARE SPECIFICATIONS

FREQUENTLY ASKED QUESTIONS BY CUSTOMERS

AMC LIFETIME GUARANTEE

COOKWARE COMBOS

COOKWARE COMBOS: (CONT.)

AMC LIFESTYLE PRODUCTS

PRODUCT KNOWLEDGE

YOUR FREE GIFTS

Welcome to AMC

A warm welcome to AMC! It is a privilege and a pleasure to have you on board, and I hope you will find great value in the opportunity, friendships and joy that AMC has to offer.

WITH AMC YOU CAN:

•

Join for a nominal fee. If you make your first sale within 2 months of registering, your initial start-up fee will be refunded.

•

Earn money in your own time. With AMC you can work part time or full time, on your own schedule depending on your needs.

•

Work flexible hours. Being your own boss makes you in charge of your time. Work when it suits you.

•

Sell and represent AMC with confidence. With over 40 years experience in the market, AMC Cookware is a company you can trust, for quality and support.

•

Have fun while you work. A career in selling is exciting and a lot of fun – you will gain confidence, meet new people and earn great money! You will have the opportunity to travel nationally and internationally.

Are you ready to start an exceptional and exciting career in a company driven by people? Consider your training as your ticket to success in AMC. Whether you’ve joined us to just earn some extra money, or are going to be selling full time – use this catalogue to gain the knowledge and expertise to speak confidently about AMC with your customers. Now, let’s get started!

Deon van Staden National Sales Director AMC Cookware - South Africa

0 1 CWOENLTCEONMT ES

ABOUT AMC AMC is dedicated to supporting our customers and sales consultants in their pursuit of a better quality of life, for life. Today, AMC is one of the best known brands of cookware in the market and sold in over 36 countries worldwide. We are known and recognised for our precision designed cookware and it’s long lasting quality, that enables our customers to lead a healthier lifestyle through healthy cooking principles. AMC is also one of the most successful direct sales companies in South Africa, and has offered income earning opportunities to all South Africans for over 40 years. AMC stands for Alpha Metalcraft Corporation, our parent company that was established in 1963 in Germany, and in South Africa in 1968. In 1972 AMC South Africa began manufacturing locally, under license to AMC International. Our technology and methods used in manufacturing has improved over the years, and we are proud to produce a world class product according to strict international guidelines.

FOR QUALITY AMC cookware is manufactured from the ﬁnest grade 18/10 stainless steel, that provides a quality we’re so conﬁdent of we guarantee it – for life. Buy AMC cookware once and never again.

Currently our company has over 30 Consultant Centres nationwide that provide training, support and motivation for our consultants as well as a service to our customers. The AMC Support Centre is based in Cape Town and our factory is situated on the West Coast of the Western Cape.

ABOUT AMC

POTS ARE POTS RIGHT? SO WHY IS AMC SO SPECIAL? Preparing food the AMC way is based on fat-free and waterless cooking concepts. This philosophy makes it possible to prepare delicious meals using no extra (or very little) fat or oil and a minimal amount of water. AMC

is high quality, stainless steel cookware with precision design features that enable a healthier way of eating

FOR DESIGN Over the past 40 years AMC has mastered the precision design of our cookware that enables waterless and fat-free cooking. The classic design is the perfect complement to any kitchen, and is now also “induction friendly”.

and preparing food with optimal nutritional value. By the way, we don’t refer to our product as pots. We sell precision designed cooking instruments.

FOR VERSATILITY Our multi-cooking system enables you to roast, fry, poach,

COOKING THE AMC WAY WILL: 1

E nsure that your food is full of flavour as well as essential nutrients. By cooking waterless, a minimal amount of vitamins and minerals are lost and you also don’t boil and alter the basic taste of your food.

E nsure a gentle heating process, using medium to low temperatures. This further prevents nutrient loss and also aids in easy cleaning.

T he lower temperatures combined with the design of our cookware also allow you to successfully cook fat-free or with significantly reduced amounts of fats and oils - essential for many modern lifestyles.

R educe your electricity or gas costs in the kitchen. Using medium to low temperatures and cooking in AMC makes a considerable difference in the amount of energy needed to cook. This is a very real concern in all South African homes!

Cooking with AMC is for life. Whether it’s a literal take on our slogan by referring to our lifetime guarantee, or that cooking the AMC way improves your diet, leading to a healthier lifestyle. We say, choose AMC – for life.

steam, braise, stew, bake and serve, all in the same units.

FOR HYGIENE The stainless steel used to make AMC is the most hygienic material for cookware. It is non-porous, easy to clean, does not rust and won’t release metals into the food, making AMC an excellent choice in cookware.

YOUR FREE GIFTS FOR HEALTH With AMC, preparing healthy meals for your family is easy. You’ll use less fats, oils and salts while cooking, a basic dietary guideline we all should follow. This is especially beneﬁcial to those with health conditions such as high cholesterol, heart disease

FOR SAVINGS By cooking the AMC way, you’ll save money by using up to 40% less of the electricity usage of your stove. You’ll spend less on groceries by using less oils and fats during cooking. AMC is easy to clean, saving you precious time in the kitchen.

FOR GUARANTEE & SUPPORT Our Consultants are

THE AMC BOOK FREE WITH CERTAIN ORDERS. (SEE PRICELIST P08 FOR DETAILS) The AMC Book is a recipe book as well as an instruction book which helps you to use and care for your cookware easily and correctly. We have included over 150 fully tested recipes to help you enjoy a lifetime of cooking the healthy waterless and fat-free way.

AMC OVEN GLOVE OR AMC GOURMET GRIP (FREE WITH ANY GOURMET COOKWARE PURCHASED)

passionate about AMC Cookware and are ready at a moment’s notice should you have queries regarding your purchase. Added to that we have an amazing Support Centre team dedicated to answering your calls and assisting you.

FREE GIFT LEVELS

and diabetes.

FEATURES OF AMC 1 7

COOK SMARTLY AT THE RIGHT TEMPERATURE The AMC lid knob has a built-in thermometer called the Visiotherm®, which is fundamental in cooking the AMC way. Using the Visiotherm® correctly enables a gentle cooking process that requires less water, fats and oil. The lid knob includes a finger guard design, protecting fingers against a hot lid.

F E AT U R E S O F A M C

CLASSIC COOKWARE HANDLES Ergonomically designed handles give a good grip and stay cool during cooking, allowing for easy handling and carrying.

GOURMET COOKWARE HANDLES Ergonomically designed handles give a good grip and stay cool during cooking, allowing for easy handling and carrying. Cookware with these handles can also be used in the oven for finishing off a meal or grilling. Use an AMC Oven Glove or Gourmet Grip to remove from the oven.

EVEN HEAT DISTRIBUTION AND RETENTION The AMC “Akkutherm®” base ensures perfect heat distribution and retention, eliminating “hot-spots” and the need for a hotplate when serving. With the release of new generation cookware in 2009, AMC is also suitable for induction cookers.

MONO-COOLING SIDES ASSIST IN THE COOKING PROCESS The sides of AMC units are a single layer of stainless steel that play a key role during the cooking process as “cooling zones”, keeping the cooking temperature just below boiling point and allowing food to cook gently.

A VERSATILE LID MAKES COOKING A PLEASURE A perfect–fit, weighted lid creates a water tight seal during the cooking process. The lid also has a nondrip design capturing moisture that has collected on it’s inside surface, keeping kitchen counters clean. The lid fits conveniently between the handle and rim for safe placement while adding ingredients to your meal or stirring. And finally when reversed (lid knob facing down), the lid becomes a stable serving base for your meal.

HOW DOES THE VISIOTHERM® WORK? As the unit preheats, the gold indicator in the Visiotherm® will move according to the temperature inside. It indicates the ideal temperature to start frying, browning or cooking specific foods, and it shows you when the temperature is too high. View the Visiotherm® as a clock face. There are four key areas to consider as the indicator moves during cooking:

Cold unit

First red area - start cooking or reduce heat

THE AMC AUDIOTHERM® The Audiotherm® is your partner in the kitchen, keeping an eye on your cooking so you don’t have to. It will alert you when your AMC unit reaches important temperatures indicated on the Visiotherm® – first red area (time to start frying, or reduce heat), white zone (ideal temperature for longer cooking) and 2nd red area (unit too hot). Once in place, the Audiotherm® will signal an alarm when the Visiotherm’s gold indicator is aligned with the arrow on the Audiotherm®.

White zone- optimum cooking temperature

Second red area - unit too hot

COLD AREA

FIRST RED AREA

12 ‘O CLOCK

SECOND RED AREA

This indicates a cold unit, or a cold lid that was removed during cooking. Preheat your empty unit on medium to brown or sauté foods. Or place dripping wet vegetables or rice with water in your cold unit and heat over a medium temperature.

When heated over a medium temperature, this indicates the ideal heat to start browning or sautéing most foods without the addition of fat. Or you need to reduce the heat now when cooking rice or waterless vegetables.

The ideal cooking temperature is between the 12 o’ clock and 2 o’clock position, indicated by a white zone.

The unit is too hot and your food might burn. Reduce the temperature or remove the unit from the heat.

F E AT U R E S O F A M C

NON-DRIP RIM AMC cookware features a narrow design rim that is impact-resistant and designed to pour liquids without dripping.

COMPLET THE AMC SYSTEM

Lifetime GUARANTEE

Our products are well known for their lifetime guarantee, and this is without a doubt one of the main reasons why your customers will choose to invest in AMC cookware.

IT IS A CONDITION THAT:

•

AMC cookware and serving units are made of the finest grade stainless steel.

•

All materials used in AMC cookware including handles, screws and washers are rustproof.

•

I f for any reason replacement or repair is necessary because of faulty material or workmanship, this will be done without charge. In the event of replacement under guarantee where the style of cookware is no longer in our current range, it will be replaced with the same unit from our latest range.

•

There is no time limit to this guarantee.

•

I f for any reason it is necessary to replace the Visiotherm®, Audiotherm®, Electric Probe, Element, Speedcooker® Lid Handle or Urn Tap and Switch within two years of purchase because of faulty material or workmanship, this will be done without charge. Thereafter the Visiotherm®, Audiotherm®, Electric Probe, Element, Speedcooker® Lid Handle or Urn Tap and Switch will be replaced at 50% of the ruling retail selling price, upon presentation of the original damaged item.

•

ccidental damage: Any cookware which is accidentally damaged in whatever way will be replaced by A AMC at 50% of the ruling retail selling price.

•

Bakelite and nylon parts are guaranteed for two years.

•

The Speedcooker® rubber sealing ring is guaranteed for one year.

AMC LIFETIME GUARANTEE

HERE ARE THE DETAILS: We offer our customers a lifetime guarantee on our cookware with the exception of the Visiotherm®, Audiotherm®, Electric Probe, Element, Speedcooker® Lid Handle, Urn Tap and Switch, Lid Knobs and Handles on the following basis:

The following is not covered by our guarantee:

•

T his guarantee does not cover consequential damage and/or loss or damage to AMC cookware should such damage be caused due to negligence or misuse.

•

egligence or misuse would refer to ignoring the care instructions for your cookware. Refer to page 12 N – 15 of The AMC Book or the AMC Use & Care Leaflet.

•

S eparation of the encapsulated base of the unit, owing to excessive overheating is not covered by this guarantee.

•

Pitting is not a result of material defect or faulty workmanship.

•

amages effected by refurbishing or repair to any of our products or our electrified units, by parties D other than AMC, except when appointed by AMC, are not covered by our guarantee.

YOUR FREE GIFTS

MUTTON CURRY BUNNY CHOW

Serves 6 – 8

Bunny chow, an authentic South African fast food, is made by filling a loaf of bread with delicious curry. • 1 – 1.25 kg mutton – stewing meat on the bone • 2 onions, chopped • 2 cloves of garlic, crushed • 10 ml each ground coriander & turmeric • 15 ml ground cumin • 15 ml fresh ginger, grated • 20 ml each curry powder & dried mixed herbs • 1 red chilli, chopped • 1 each bay leaf & stick cinnamon • 15 ml soy sauce

1. H eat an AMC 8 Litre Speedcooker with a normal AMC 24 cm lid over a medium temperature until the Visiotherm reaches the first red area. 2. B rown a quarter of the meat, then remove and set aside. Repeat with the rest in batches, and set aside. 3. S auté onions and garlic until tender, add all the spices and herbs (except garam masala). Sauté for

• 1 tin (400 g) chopped tomatoes

a few minutes to enhance the flavours. Add the soy sauce, tomatoes and stock. Return meat to the

• 180 ml chicken stock

unit, stir well and seal the unit with the Speedcooker lid. Allow the indicator to reach the red level.

• 1 small butternut peeled & diced • 3 medium potatoes, peeled & diced

Reduce heat slightly to keep indicator at this level and cook for 20 – 25 minutes. 4. R emove unit from heat and allow cooking indicator to drop completely. Release excess steam by

• 1 - 2 medium sized aubergines

pressing the red safety valve and open unit. Add the vegetables and reseal with the Speedcooker

• 4 - 6 baby marrows, cut in chunks

lid. Heat over a medium temperature, allowing the indicator to rise to the green level then reduce

• 30 ml cake flour

heat slightly and cook at this level for 10 minutes. (Alternatively cook vegetables with the normal

• 15 ml garam masala • 30 - 60 ml fresh coriander, chopped, or more to taste • 2 - 3 loaves of bread, halved and hollowed out

AMC lid until cooked through.) 5. R emove unit from heat and allow cooking indicator to drop completely again before opening. 6. I f needed, mix the flour with a little water and add to the curry. Bring to a gentle simmer and allow to thicken slightly. 7. S eason curry to taste with salt and pepper, garama masala and coriander. Fill the hollowed breads with curry and serve. Alternatively, serve curry with rotis or basmati rice and sambals.

RECIPE

pepper to taste

• salt and freshly ground black

TIPS: If you don’t have a Speedcooker, cook the curry in an AMC 24 cm High. Cook for 1½ - 2 hours or until tender.

COMPLET SYSTEM

20 cm Low

16 cm High

24 cm Fry Pan

24 cm Roaster

COMPLET SYSTEM

16 cm Low

30 cm Electric Frying Pan

16 cm, 20 cm & 24 cm Kombi

PRICELIST: P01 PXX TABLE: 1

8 litre Speedcooker

20 cm Grater & 24 cm Inset Ring

PRODUCT CODE

20 cm High

88120

24 cm High

30 cm Super High

COMPLET SYSTEM

24 cm Chef’s Pan

24 cm & 20 cm Dome & Seal

24 cm & 20 cm Wire Basket

FOR ALL FAMILY SIZES. IDEAL COOKWARE TO EQUIP YOUR KITCHEN. INCLUDES AMC ACCESSORIES FOR ADDED VERSATILITY PLUS A FREE AMC BOOK 4 Egg Poacher

Sucker Knob

UNIVERSAL SYSTEM

20 cm Low

24 cm Roaster

24 cm High

UNIVERSAL SYSTEM

16 cm Low

16 cm, 20 cm & 24 cm Kombi

24 cm Wire Basket

PRICELIST: P01 TABLE: 2

20 cm Wire Basket

88115

24 cm Fry Pan

24 cm Dome & Seal

20 cm Dome & Seal

20 cm High

UNIVERSAL SYSTEM

PRODUCT CODE

20 cm Grater & 24 cm Inset Ring

4 Egg Poacher

COOKS FOR 6 - 8 PEOPLE

INCLUDES AMC ACCESSORIES FOR ADDED VERSATILITY PLUS A FREE AMC BOOK

Sucker Knob

FOOD FOR THOUGHT: IDEAL FOR MEDIUM SIZED FAMILIES. PERFECT COOKWARE FOR EVERYDAY COOKING

ALSO GOURMETGOURMET SYSTEM (USE CODE XXXXX) ALSO AVAILABLE AVAILABLEASASXXX UNIVERSAL SYSTEM (USE CODE 83115)

JUBILEE SYSTEM

24 cm High

20 cm Low

20 cm Dome & Seal

JUBILEE SYSTEM

16 cm High

20 cm Kombi

20 cm Wire Basket

PRICELIST: P01 TABLE: 3

20 cm Grater & 24 cm Inset Ring

24 cm Wire Basket

PRODUCT CODE

88113

24 cm Dome & Seal

16 cm Kombi

JUBILEE SYSTEM

24 cm Fry Pan

20 cm High

4 Egg Poacher

Sucker Knob

COOKS FOR 4 - 8 PEOPLE

“

It was the best purchase in my whole life when I decided to switch to AMC. Mrs M. Rademeyer

”

INCLUDES AMC ACCESSORIES FOR ADDED VERSATILITY PLUS A FREE AMC BOOK FOOD FOR THOUGHT: COOK MIDWEEK MEAL STAPLES SUCH AS CHICKEN, RICE AND VEG, AS WELL AS SOUPS, STEWS AND CURRIES.

ALSO AVAILABLE AS JUBILEE GOURMET SYSTEM (USE CODE 83113)

JUNIOR B SYSTEM

20 cm Low

JUNIOR B SYSTEM

16 cm Low

20 cm Dome & Seal

24 cm Dome & Seal

4 Egg Poacher

20 cm Grater & 24 cm Inset Ring

PRICELIST: P02 TABLE: 1

PRODUCT CODE

20 cm High

88111

JUNIOR B SYSTEM

24 cm High

16 cm Kombi

20 cm Kombi

Sucker Knob

COOKS FOR 2 - 6 PEOPLE

INCLUDES AMC ACCESSORIES FOR ADDED VERSATILITY PLUS A FREE AMC BOOK

20 cm Wire Basket

FOOD FOR THOUGHT: A WONDERFUL CHOICE TO START EQUIPPING YOUR KITCHEN WITH AMC.

ALSO AVAILABLE AS JUNIOR B GOURMET SYSTEM (USE CODE 83111)

JUNIOR A SYSTEM

20 cm Low

20 cm Dome & Seal

24 cm Dome & Seal

4 Egg Poacher

20 cm Grater & 24 cm Inset Ring

JUNIOR A SYSTEM

16 cm Low

PRICELIST: P02 TABLE: 2

PRODUCT CODE

88110

24 cm Fry Pan

JUNIOR A SYSTEM

20 cm High

16 cm Kombi

20 cm Kombi

Sucker Knob

COOKS FOR 2 - 6 PEOPLE

INCLUDES AMC ACCESSORIES FOR ADDED VERSATILITY PLUS A FREE AMC BOOK

20 cm Wire Basket

FOOD FOR THOUGHT: THE PERFECT GIFT FOR A NEWLYWED COUPLE.

ALSO AVAILABLE AS JUNIOR A GOURMET SYSTEM (USE CODE 83110)

BOUNTY SYSTEM

PRODUCT CODE

88157

20 cm High

24 cm Roaster

24 cm Dome & Seal

BOUNTY SYSTEM

16 cm High

COOKS FOR 1-4 PEOPLE

INCLUDES AMC ACCESSORIES FOR ADDED VERSATILITY PLUS A FREE AMC BOOK

Sucker Knob

FOOD FOR THOUGHT: USE THE 24CM DOME FOR STACK COOKING, DOUBLE BOILING OR SIMPLY A MIXING AND STORAGE BOWL.

ALSO XXX GOURMET SYSTEM SYSTEM (USE CODE XXXXX) ALSOAVAILABLE AVAILABLEASAS BOUNTY GOURMET (USE CODE 83157)

PRICELIST: P02 PXX TABLE: 3

COLOUR 80790 BLUE

80778 RED

80789 GREEN

80791 ORANGE

VISIOTHERMS速

COLOUR VISIOTHERMS速

The AMC Visiotherms速 are currently available in bright colours that can add an exciting flair to your kitchen. These new colours look great on our Gourmet range of cookware, fitted with stainless steel handles. When ordering from this range, you can choose your cookware with either a standard black Visiotherm速 or one of our four exciting colours. Or alternatively the lid knobs can be purchased at an AMC Sales Centre or at www.amcsa.co.za.

COMPLET SYSTEM MIELIEPAP

Irrespective of whether you call it mieliepap, phutu, pap or bagobe - maize meal can be prepared with great success in AMC cookware. Simply follow the basic guideline in the table and instructions below. Perfect for a side, breakfast or meal and often served with chakalaka, smoor or buttermilk.

METHOD FOR FINE OR CHUNKY PAP:

SMOOTH PAP:

1. P our required amount of water, salt added, into an AMC unit.

Follow the same method as described,

Cover and heat on a medium temperature until the Visiotherm®

but stir water and maize meal well to

reaches 11 o’clock position. (Water should start to simmer.)

form a soft mixture in step 2, before

2. A dd required amount of maize meal, but don’t stir. Cover

continuing to cook.

with lid and continue to cook for 5 minutes on a medium temperature. 3. Stir pap thoroughly and cover again. Reduce heat to lowest setting and simmer for 20 – 30 minutes until cooked. Stir

Consistency

Maize meal

Water

occasionally. Cooking time will vary according to quantity

Fine crumbs

1 cup

prepared. As a guide, 4 ½ cups of water and 3 cups of maize

Bigger chunks

1 cup

1 ½ cups

meal will serve 4 – 6 portions of chunky pap, and cook for

Smooth/

1 cup

2 cups

about 30 minutes.

Breakfast pap

RECIPE

Chakalaka

Smoor Sous

Buttermilk

83601 PREMIER GOURMET COMBO PRODUCT CODE

24 cm Gourmet Fry Pan

PREMIIER GOURMET COMBO

20 cm Gourmet Low

30 cm Gourmet Roaster

30 cm Gourmet Grill

COOKS FOR 4-10+ PEOPLE

PLUS A FREE AMC BOOK AND A CHOICE OF OVEN GLOVE OR GOURMET GRIP* THE ABOVE SET IS IN RED BUT IS AVAILABLE IN ALL VISIOTHERM COLOURS (SEE PG 33) PLEASE SPECIFY COLOUR CHOICE ON ORDER FORM

30 cm Gourmet Super High

*Include choice of Oven Glove (50795) or Gourmet Grip (83795) on order form

FOOD FOR THOUGHT: EXCELLENT COMBO FOR LARGE FAMILIES OR FESTIVE COOKING.

PRICELIST: P03 TABLE: 1

MEGA COMBO

PRODUCT CODE

20 cm Low

20 cm High

24 cm Fry Pan

MEGA COMBO

16 cm Low

24 cm Roaster 24 cm High PLUS A FREE AMC BOOK

ALSO AVAILABLE AS MEGA GOURMET COMBO (USE CODE 83508)

PRICELIST: P03 TABLE: 2

89508

ESSENTIAL COMBO

PRODUCT CODE

88107

20 cm Low

24 cm Fry Pan

24 cm High

ESSENTIAL COMBO

16 cm Low

COOKS FOR 1-10 PEOPLE

PLUS A FREE AMC BOOK

30 cm Roaster

FOOD FOR THOUGHT: THE 30CM ROASTER IS IDEAL FOR ENTERTAINING, GIVING THIS COMBO GREAT VERSATILITY.

ALSO AVAILABLE AS ESSENTIAL GOURMET COMBO (USE CODE 83107)

PRICELIST: P03 TABLE: 3

JUMBO COMBO

PRODUCT CODE

88126

JUMBO COMBO

30 cm Roaster

30 cm Super High

COOKING FOR MANY PEOPLE

30 cm Titan

PLUS A FREE AMC BOOK

FOOD FOR THOUGHT: THINK FESTIVE COOKING, BULK COOKING, CATERING AND PRESERVE MAKING.

PRICELIST: P04 TABLE: 1

BUMPER COMBO

PRODUCT CODE

89514

BUMPER COMBO

30 cm Gourmet Grill

30 cm Roaster

COOKING FOR MANY PEOPLE

PLUS A FREE AMC BOOK AND A CHOICE OF OVEN GLOVE OR GOURMET GRIP*

30 cm Super High

FOOD FOR THOUGHT: THE 30CM GOURMET GRILL ALLOWS YOU TO PLACE THE UNIT, WITHOUT THE LID, IN THE OVEN TO GRILL AND FINISH A DISH TO PERFECTION.

*Include choice of Oven Glove (50795) or Gourmet Grip (83795) on order form

PRICELIST: P04 TABLE: 2

83602 ENTERTAINER GOURMET COMBO PRODUCT CODE

E N T E R TA I N E R G O U R M E T C O M B O

30 cm Gourmet Grill

30 cm Gourmet Roaster

COOKING FOR MANY PEOPLE

PLUS A FREE AMC BOOK AND A CHOICE OF OVEN GLOVE OR GOURMET GRIP* THE ABOVE SET IS IN GREEN BUT IS AVAILABLE IN ALL VISIOTHERM COLOURS (SEE PG 33) PLEASE SPECIFY COLOUR CHOICE ON ORDER FORM 30 cm Gourmet Super High

FOOD FOR THOUGHT: ESSENTIAL FOR THE FAMILYTHAT LOVES TO ENTERTAIN, OR FOR FESTIVE AND BULK COOKING.

PRICELIST: P04 TABLE: 3

*Include choice of Oven Glove (50795) or Gourmet Grip (83795) on order form

83607 FAMILY GOURMET COMBO PRODUCT CODE

20 cm Gourmet Low

20 cm Gourmet High

24 cm Gourmet Fry Pan

FA M I LY G O U R M E T C O M B O

16 cm Gourmet High

COOKS FOR 2-8 PEOPLE

PLUS A FREE AMC BOOK AND A CHOICE OF OVEN GLOVE OR GOURMET GRIP* THE ABOVE SET IS IN ORANGE BUT IS AVAILABLE IN ALL VISIOTHERM COLOURS (SEE PG 33) PLEASE SPECIFY COLOUR CHOICE ON ORDER FORM

24 cm Gourmet High

FOOD FOR THOUGHT: A PERFECT COMBO TO EQUIP A NEW KITCHEN. WILL FULFILL MANY COOKING NEEDS.

ALSO AVAILABLE AS FAMILY COMBO IN CLASSIC COOKWARE (USE CODE 89512) *Include choice of Oven Glove (50795) or Gourmet Grip (83795) on order form

PRICELIST: P05 TABLE: 1

BUTTERNUT & LENTIL BOBOTIE

Serves 4 - 6

• 2 onions, finely chopped

1. P reheat oven to 180°C.

• 2 cloves of garlic, crushed

2. H eat an AMC 24 cm Gourmet Fry Pan or Roaster over a medium temperature until the Visiotherm

• 10 – 15 ml freshly grated ginger • 25 ml curry powder • 2 bay leaves • 10 ml ground cumin • 15 ml ground coriander • 1 cup (250 ml) brown lentils • 500 - 600 ml vegetable or chicken stock • 600 – 700 g butternut, peeled and cut into small cubes • 20 ml smooth apricot jam • 125 ml raisins or sultanas (optional) • salt and freshly ground black pepper to taste

TOPPING: • 3 extra large eggs • 300 ml milk • salt & freshly ground black pepper to taste • 5 – 6 bay leaves

RECIPE

• 25 g slivered almonds

reaches the first red area. Brown onions for a few minutes before adding garlic, ginger and spices. Sauté for another minute or until fragrant. Add the lentils with stock to unit. Reduce heat and cook for 25 minutes or until lentils are almost tender. 3. A dd butternut, jam and raisins to the lentils. Cover with lid, increase heat slightly if needed and keep a check on the Visiotherm. Cook until butternut is almost tender and then season to taste with salt and pepper. Smooth mixture down. 4. Topping: Beat together eggs and milk and season to taste. Spoon egg mixture over lentil bobotie and place bay leaves in bobotie. Scatter almonds over the top. Bake uncovered for 10 – 15 minutes or until the egg custard has set. Serve with yellow rice, chutney and sambals.

CLASSIC COMBO

PRODUCT CODE

89013

20 cm High

24 cm High

30 cm Roaster

CLASSIC COMBO

20 cm Low

“

COOKING FOR 4-8 PEOPLE

I am enjoying cooking with my new pots and am thrilled with the results. Tricia Alcock

”

PLUS A FREE AMC BOOK

FOOD FOR THOUGHT: GREAT FOR SMALL DINNER PARTY ENTERTAINING.

ALSO AVAILABLE AS CLASSIC GOURMET COMBO (USE CODE 83013)

PRICELIST: P05 TABLE: 2

CHEF’S COMBO

16 cm High

PRODUCT CODE

89507

CHEF’S COMBO

20 cm High

24 cm Fry Pan

24 cm High

“

I shall certainly tell my friends and family that your “lifetime guarantee” is not an empty slogan! Jane Bradshaw

”

COOKS FOR 1-6 PEOPLE

PLUS A FREE AMC BOOK

FOOD FOR THOUGHT: A GREAT STARTER COMBO, OR FOR SMALLER FAMILIES. COOK EVERYDAY MEALS WITH EASE!

ALSO AVAILABLE AS CHEF’S GOURMET COMBO (USE CODE 83507)

PRICELIST: P05 TABLE: 3

Each AMC product is taken through the manufacturing process by hand. That’s right – since 1968 we have created over 200 positions for employees in our factory who measure, cut, polish and clean the finest quality cookware you’ll find on the market - all by hand. It’s no wonder then that when you invest in AMC, you invest in quality cookware – for life.

DID YOU KNOW?

AMC PRODUCTION

we’re cooking!

Gone are the days when cooking was seen as a hassle or a chore! AMC now offers free customer cooking demonstrations in and around our Sales Centres in Lansdowne, Alberton and Musgrave, to get you excited about cooking. New and existing customers are invited to join us. At these demonstrations we want to remind customers why they chose AMC, how easy it is to cook the AMC way as well as the benefits derived from it. In a fun and relaxing environment, Kaye Cox & Tamsyn Stockenstroom share simple and tasty recipes that get customers excited to be in the kitchen again. Whether customers have had their cookware for 30 years or 3 days – they’re sure to learn something new.

D E M O N S T R AT I O N S

Each demonstration has a theme and customers are invited to taste the dishes prepared. Customers are encouraged to share favourite recipes, or their own cooking, and AMC tips during the demonstrations, making each demonstration more personal and fun.

“

“These demonstrations are great reminders on how to use your cookware. Ntombehle Pitje - Soweto

CONSULTANT TRAINING DEMONSTRATIONS From May 2013 we have also started consultant training demonstrations. These demonstrations are aimed at refreshing and extending your AMC knowledge, and will hopefully also inspire you to get cooking the AMC way. For more information about the cooking demonstrations contact your sales centre.

”

83603 ELEGANT GOURMET COMBO PRODUCT CODE

ELEGANT GOURMET COMBO

20 cm Gourmet Low

24 cm Gourmet Fry Pan

COOKS FOR 4-6 PEOPLE

PLUS A FREE AMC BOOK AND A CHOICE OF OVEN GLOVE OR GOURMET GRIP* THE ABOVE SET IS IN BLUE BUT IS AVAILABLE IN ALL VISIOTHERM COLOURS (SEE PG 33) PLEASE SPECIFY COLOUR CHOICE ON ORDER FORM

30 cm Gourmet Roaster

FOOD FOR THOUGHT: A SIMPLE, NO-FUSS COMBO. USE THE TWO SMALLER UNITS FOR EVERYDAY COOKING, AND THE ROASTER FOR ENTERTAINING.

ALSO AVAILABLE AS ELEGANT COMBO IN CLASSIC COOKWARE (USE CODE 89603) *Include choice of Oven Glove (50795) or Gourmet Grip (83795) on order form

PRICELIST: P06 TABLE: 1

STANDARD COMBO

PRODUCT CODE

20 cm Low

20 cm High

24 cm Fry Pan

S TA N DA R D C O M B O

16 cm Low

89010

“

Ek is vandag meer dankbaar vir AMC CLASSIC gehalte as in 1981 toe ek dit gekoop het.

”

Baie dankbare huisvrou

COOKS FOR 1-6 PEOPLE

PLUS A FREE AMC BOOK

FOOD FOR THOUGHT: IDEAL FOR MIDWEEK MEALS FOR THE SMALLER FAMILY. THINK MASH AND MEATBALLS, CHICKEN OR SAUSAGE.

ALSO AVAILABLE AS STANDARD GOURMET COMBO (USE CODE 83010)

PRICELIST: P06 TABLE: 2

UNIQUE COMBO

PRODUCT CODE

89011

UNIQUE COMBO

20 cm High

24 cm High

COOKS FOR 4-8 PEOPLE

28 cm Chef’s Pan

PLUS A FREE AMC BOOK

FOOD FOR THOUGHT: A GREAT COMBO FOR COOKING TASTY PASTAS WITH SAUCE, FRYING EGGS OR ROTI’S AND MAKING SIMPLE SOUPS OR DELICIOUS CURRIES.

PRICELIST: P06 TABLE: 3

STARTER COMBO

PRODUCT CODE

89009

S TA RT E R C O M B O

16 cm High

20 cm High

COOKS FOR 1-6 PEOPLE 24 cm Roaster FOOD FOR THOUGHT: AN EXCELLENT COMBO TO START YOUR COOKWARE COLLECTION. GREAT FOR EASY COOKING.

ALSO AVAILABLE AS STARTER GOURMET COMBO (USE CODE 83009)

PRICELIST: P07 TABLE: 1

BASIC COMBO

PRODUCT CODE

89006

BASIC COMBO

16 cm Low

20 cm Low

COOKS FOR 1-6 PEOPLE 24 cm Fry Pan FOOD FOR THOUGHT: WHETHER YOU’RE SINGLE, NEWLYWED OR A NEW SMALL FAMILY, THIS COMBO WILL FULLFILL YOUR BASIC KITCHEN NEEDS.

ALSO AVAILABLE AS BASIC GOURMET COMBO (USE CODE 83006)

PRICELIST: P07 TABLE: 2

FLUX COMBO

PRODUCT CODE

80145

FLUX COMBO

Flux Induction Cooker

Stainless Steel Kettle

COOKS FOR 1-4 PEOPLE

FOOD FOR THOUGHT: BOIL WATER FAST ON YOUR AMC FLUX WHEN YOU NEED YOUR COFFEE OR TEA FIX. OR MAKE A POT OF PHUTU PAP IN YOUR 20CM HIGH TO ACCOMPANY A BRAAI. 20 cm High

ALSO AVAILABLE AS FLUX GOURMET COMBO (USE CODE 83145)

PRICELIST: P07 TABLE: 3

43400 FLUX INDUCTION COOKER PRODUCT CODE

FOOD FOR THOUGHT: THE AMC FLUX USES ELECTROMAGNETIC ENERGY TO INSTANTLY HEAT YOUR COOKWARE. YOUR COOKWARE NEEDS TO BE INDUCTION FRIENDLY TO FUNCTION ON THIS. ALL AMC PRODUCED FROM APRIL 2009, THE NEW GENERATION RANGE, IS INDUCTION FRIENDLY.

PRICELIST: P09

E: ces, USst spi fry! & a w Rohallomore s

FLUX INDUCTION COOKER

FOR 16CM-30CM COOKWARE UNITS

taster

FOOD FOR THOUGHT: PERFECT TO ROAST SPICES, NUTS AND SEEDS. OR USE TO SHALLOW FRY SMALL INGREDIENTS, OR EVEN AN EGG SCRAMBLED FOR ONE. Height: 3.7 cm Diameter: 16 cm Capacity: 750 Mililitres

PRODUCT CODE

80140 PRICELIST: P09

IMPRESSION CUTLERY RANGE Serving Spoon

“

One cannot think well, love well, sleep well, if one has not dined well.

”

Teaspoon

Virginia Woolf

IMPRESSION LINE

Soup Spoon

Knife

Fork

Dessert Spoon

Dessert Fork

PRICELIST: P08 TABLE: 1

REPOLISHING SERVICE We know your cookware works hard, that’s why we offer a repolishing service that will put the sparkle back in your AMC at a nominal cost. Included in the cost is a replacement of your black handles and lid knobs. If preferred, your AMC Visiotherm® can be replaced at 50% of the current retail selling price.

BEFORE

REPOLISHING SERVICE

BEFORE

AFTER

BEFORE

AFTER

“

My repolished cookware looks breathtaking - like new! I trust they will provide many more years of service and joy – thank you. Customer, Mrs. Ems Steyn

”

Simply take your cookware to the nearest AMC Sales Centre.

Repolishing charges must be paid when units are brought in.

In 4 - 6 weeks your repolished cookware will be returned directly to you, by post or delivered to your door, free of charge.

Call 086 1111 262 or visit www.amcsa.co.za to find your nearest AMC Sales Centre and put the sparkle back in your AMC cookware!

PRICELIST: P08

Meet our BRAND HELEEN MEYER

YUDHIKA SUJANANI

Heleen is no stranger to the AMC family. Previously the AMC home economist, she is now also one of our brand ambassadors and an independent food consultant.

Celebrity chef Yudhika Sujanani is very active in the community and on the media, and has pretty much become a household name already!

Her food styling appeals to a wide market and she is already a household name through her cookbooks, articles, demonstrations, TV work and a weekly radio insert on RSG (Radio Sonder Grense) entitled ‘Living green in the kitchen.

Yudhika has her own range of “Curry Me Home” recipe books and spices available in most retailers, makes regular appearances on TV and in print, and does all her cooking demonstrations with AMC cookware. Despite having her finger in so many pies, she’s even found the time to produce her very own cooking programme called “Sugar and Spice” - currently being shown on DSTV.

Heleen’s cooking and recipes have a strong focus on health, and therefore AMC forms and integral part of her service and offering. Whether she’s doing a cooking demonstration, developing recipes or sharing tips on the radio – she makes the most of emphasizing the benefits when cooking in AMC cookware.

BRAND AMBASSADORS

Heleen says she has a passion for inspiring, encouraging and teaching others about healthy wholesome food, and developing recipes that are easy to cook, delicious and healthy. All done in her AMC cookware!

“

My passion lies in

inspiring, encouraging and teaching others to prepare healthy, wholesome foods – and I can’t do that

”

without my AMC!

AMBASSADORS THE LITTLE PINK CHEF - MARYKE JOSLING With more than 10 years’ experience as a chef, travelling and cooking around the globe, Maryke Josling decided to share her passion for great food.

This curry queen also has a big heart, and for the last few years has organized a fundraising event called “The Curry Club”, which aims to increase awareness about the needs of communities, raise funds and collect food aid.

On returning to South Africa in 2009 she started The Little Pink Chef and ever since it has grown into a cooking studio teaching hundreds of clients each year. The Little Pink Chef specialises in a wide variety of cooking classes, and even offers kiddies cooking classes which has been her fastest growing class in the last two years.

Whilst growing-up, the kitchen was the heart of their home and AMC became part of her family. Now she can only attest to cooking in the best cookware and cannot do without her AMC!

Being multi-talented, Maryke not only runs the cooking studio but also offers food and wine pairings, catering and personal chef services too. Maryke uses AMC Cookware in her cooking studio and believes that cooking with AMC has improved the quality of her cooking and her classes. She is always actively promoting the benefits of AMC to her clients and is proud to be an ambassador for our brand.

“

BRAND AMBASSADORS

In my family, the kitchen was always the heart of our home, and AMC was always a part of it!

”

“

AMC has really

improved the quality of my cooking classes – and even

”

my cooking!

AMC COOKWARE 16 cm Low

16 cm Gourmet low

Diameter

16 cm

Height

6 cm

Capacity

1.1 ℓ

20 cm Low

20 cm Gourmet Low

C O O K WA R E S P E C I F I C AT I O N S

20 cm Roaster

16 cm Gourmet High

16 cm Long Handle

16 cm

10.1 cm

6 cm

10.1 cm

1.8 ℓ

1.1 ℓ

1.8 ℓ

20 cm Gourmet High

20 cm High

24 cm Chefs Pan

24 cm Fry Pan

16 cm High

16 cm High Long Handle

20 cm

24 cm

5.7 cm

7.9 cm

10.5 cm

3.8 cm

6 cm

1.6 ℓ

2.2 ℓ

3.1 ℓ

1.3 ℓ

2.3 ℓ

24 cm Gourmet Fry Pan

24 cm Roaster

24 cm Gourmet Roaster

24 cm High

24 cm Gourmet High

24 cm Super High

24 cm Gigant

24 cm

6 cm

8 cm

12 cm

14.9 cm

17.9 cm

2.3 ℓ

3.2 ℓ

5ℓ

6.5 ℓ

7.9 ℓ

30 cm Skillet

30 cm Roaster

30 cm Super High

30 cm Titan

30 cm Paella

30 cm Gourmet Grill

30 cm Gourmet Roaster

30 cm

3.6 cm

9.9 cm

15 cm

20 cm

7.6 cm

7 cm

9.9 cm

2ℓ

6.4 ℓ

10 ℓ

13.5 ℓ

4.5 ℓ

6.4 ℓ

30 cm Gourmet Super High

6 Litre Speedcooker®

8 Litre Speedcooker®

28 cm Wok

28 cm Chef’s Pan

8 Litre Electrospeed®

24 cm Electroroast®

30 cm

24 cm

28 cm

24 cm

15 cm

18 cm

7.15 cm

3.9 cm

18 cm

8 cm

10 ℓ

6ℓ

8ℓ

2.75 ℓ

2ℓ

8ℓ

3.2 ℓ

30 cm Electric Frying Pan

30 cm Electro Super High

24 cm Electric Urn

40 cm Magnum®

40 cm Electroroast®

40 cm Gourmet Roaster

30 cm

24 cm

40 cm

5.8 cm

15 cm

17.9 cm

22.5 cm

17.8 cm

12 cm

3.5 ℓ

10 ℓ

7.9 ℓ

32 ℓ

14.75 ℓ

PRICELIST: P09

S P E C I F I C AT I O N S Can cook:

• 1/2 cup of rice

Height:

6 cm

Capacity: 1.1 Litre

This handy 16 cm unit is a must have for small amounts of food and sauces. Use for boiling eggs, steam veggies for 2 - 4 people or to create a double boiler with a 16 cm Kombi.

Product code: 80305

Product code: 83304

Capacity: 1.1 Litre

This handy 16 cm unit is a must have for small amounts of food and sauces. Use for boiling eggs, steam veggies for 2 - 4 people or to create a double boiler with a 16 cm Kombi.

Can cook:

• 1.5 cups of rice

Height:

16 cm High

16 cm Gourmet Low

6 cm

Height:

10.1 cm

Capacity: 1.8 Litre

Product code: 83305

10.1 cm

Capacity: 1.8 Litre

A medium sized saucepan used to cook small amounts of food. Ideal for couples or a small family to prepare rice or vegetables, or create a double boiler with the 16 cm Kombi.

16 cm Gourmet High

C O O K WA R E S P E C I F I C AT I O N S

16 cm Low

Product code: 80304

Can cook:

16 cm Long Handle Product code: 80303

Can cook:

• 1/2 cup of rice

• 1.5 cups of rice

Height:

6 cm

Capacity: 1.1 Litre

A handy unit to toast nuts and seeds and to make sauces. Use to reheat small amounts of food, steam veggies for 2 - 4 people or to boil eggs.

Product code: 80315

Product code: 80306

Capacity: 1.8 Litre

A medium sized saucepan with a convenient detachable long handle. Ideal for couples or a small family to prepare small amounts of food, or make a white sauce or custard.

Can cook:

• 1 cup of rice

• 2 cups of rice

Height:

20 cm Roaster

16 cm High Long Handle

10.1 cm

Height:

5.7 cm

Capacity: 1.6 Litre

An ideal roasting unit for small families. Use for roasting small cuts of meat, cooking moderate quantities of veggies and rice, or use with a 20 cm Kombi as a double boiler.

20 cm Low

Product code: 80310

7.9 cm

Capacity: 2.2 Litre

A versatile saucepan for every kitchen. Use to pot-roast small cuts of meat, cook waterless vegetables or to make rice or dhal. Combine with a 20 cm Kombi or Dome as a double boiler or poach eggs with the 4-egg Poacher.

AMC COOKWARE 20 cm Gourmet Low Product code: 83310

Can cook:

• 2 cups of rice

• 2.5 cups of rice

Height:

7.9 cm

Capacity: 2.2 Litre

A versatile unit to have in your kitchen. Use for stove-top cooking and then place in the oven to grill food. Use as a roasting unit for small cuts of meat, cook moderate quantities of veggies and rice, dhals and curries.

20 cm High

Product code: 80311

10.5 cm

Capacity: 3.1 Litre

An ideal unit to prepare moderate amounts of soup, or cook larger amounts of rice and vegetables. Use to prepare pap for 4 - 6 people, or make curries or smaller pots of stew. Combine with accessories for various combinations.

20 cm Gourmet High Product code: 83311

Can cook:

• 6 - 8 chicken pieces & 1 cup of rice

• 2.5 cups of rice

• 6 - 8 eggs

Height:

10.5 cm

Capacity: 3.1 Litre

C O O K WA R E S P E C I F I C AT I O N S

Can cook:

24 cm Fry Pan Product code: 80320

Can cook:

• 6 - 8 chicken pieces & 1 cup of rice

• 6 chicken pieces • 6 eggs

• 6 - 8 eggs

24 cm Gourmet Fry pan Product code: 83320

Height:

6 cm

Capacity: 2.3 Litre

A versatile unit in which you can cook on the stove, and then place unit in the oven to grill food. Use for smaller pot-roasts, or to cook a macaroni and cheese or potato bake and then grill in the oven.

24 cm Chef’s Pan Product code: 80359

Capacity: 1.3 Litre

Can cook:

• 8 chicken pieces & 1.5 cups of rice

• 1 whole chicken & veg

• 6 - 8 eggs

Height: Product code: 80321

3.8 cm

A shallow frying pan with rounded sides, dome shaped lid and detachable long handle. Use for pan-frying meat and veg, small stir-fries, making a full fried breakfast or frying pancakes, flapjacks or roti’s.

Can cook:

24 cm Roaster

Capacity: 2.3 Litre

An essential unit in the home for frying, making pasta sauces, stews and more. Use for frying and browning meats, cooking one-dish meals, bolignaise or use with 6-egg or 4-egg Poacher (requires Inset ring) to poach eggs.

Can cook:

Height:

6 cm

Height:

8 cm

Capacity: 3.2 Litre

Ideal for pan-frying or pot-roasting meat, chicken or vegetables. Great for one-pot meals,bredies, casseroles and curries. Or use with 24 cm Dome or Kombi for double boiling.

24 cm Gourmet Roaster Product code: 83321

8 cm

Capacity: 3.2 Litre

Ideal for pot-roasting meat or chicken with vegetables. Use for stove-top cooking and then place in the oven to grill food. Also great for one-pot meals, bredies, casseroles and curries.

S P E C I F I C AT I O N S Can cook:

• 500g pasta

• 4 cups of rice

• 1 whole chicken & veg

Height:

12 cm

An excellent unit for making soups, stews and breyani for the family. Also ideal to boil pasta, cook larger amounts of pap or use with the 24 cm Wire Basket for deep frying.

Product code: 80323

28 cm Wok

Capacity: 5 Litre

An excellent unit for making soups, stews and breyani for the family. Also ideal to boil pasta, cook larger amounts of pap or use with the 24 cm Wire Basket for deep frying.

Can cook:

• 5 cups of rice

• 6 cups of rice

• 1 whole chicken & 2 cups of rice

• 1 whole chicken & 2 cups of rice and veg

• 800g pasta

• 1 kg pasta

Height:

14.9 cm

Capacity: 6.5 Litre

An excellent unit for big family pastas, soups and stews. Ideal for large casseroles or bulk cooking or making preserves, jams and chutneys.

Product code: 80361

Product code: 83322

Can cook:

Height:

24 cm Super High

24 cm Gourmet High

24 cm Gigant

Product code: 80324

17.9 cm

Capacity: 7.9 Litre

This big unit is perfect to use when catering for a large amount of people. Use for doubling up recipes for freezing, or making preserves, jams and chutneys.

Can cook:

• 2 cups of rice

• 8 - 10 chicken pieces

• 6 - 8 chicken pieces

• 8 eggs

Height:

7.15 cm

Capacity: 2.75 Litre

Sauté, stir-fry or quickly toss almost anything in this unit. Ideal for stir-fries and oriental dishes, especially for small families.

28 cm Chef’s Pan Product code: 80360

3.9 cm

Capacity: 2 Litre

Can cook: Can cook:

• 3 cups of rice

• 8 - 10 eggs

• 6 chicken pieces & 2 cups of rice

• 10 - 12 chicken pieces

Height:

30 cm Skillet

Product code: 80344

Height:

3.6 cm

Capacity: 2 Litre

A shallow skillet with large base for sautéing or pan-frying. Perfect for large roti’s, frying larger amounts of chicken pieces, full breakfast fry-ups or to quickly stir-fry vegetables.

30 cm Paella

Product code: 80340

C O O K WA R E S P E C I F I C AT I O N S

Capacity: 5 Litre

12 cm

24 cm High

Product code: 80322

Can cook:

7.6 cm

Capacity: 4.5 Litre

With rounded sides and a dome shaped lid, the ideal unit for cooking perfect paellas. Also excellent for rice dishes, one-pot meals, stir-fries, soups and Oriental cooking.

Can cook:

• 3 cups of rice

• 5 cups of rice

• 10 chicken pieces & 2 cups of rice

• 1 whole chicken & 2 cups rice and veg

Height:

30 cm Gourmet Grill Product code: 83351

Height:

7 cm

Capacity: 4.5 Litre

A versatile unit to cook on the stove and then grill in the oven (without the lid). Use for cooking and then browning the top of a cottage pie, pasta or potato bake or to steam a small breyani.

30 cm Roaster Product code: 80337

9.9 cm

Capacity: 6.4 Litre

A large roaster for stews, casseroles and roast chicken. Also perfect for succulent, pot-roasted leg of lamb with vegetables or to slowly cook oxtail or stews.

Can cook:

• 1.5 kg pasta

• 5 cups of rice

• 7 cups of rice

• 1 whole chicken & 2 cups rice and veg

• 16 - 20 chicken pieces & 4 cups rice and veg

Height:

30 cm Gourmet Roaster Product code: 83337

30 cm Gourmet Super High Product code: 83339

Height:

9.9 cm

Capacity: 6.4 Litre

Ideal to roast a joint of meat or whole chicken, then place in the oven to grill to perfection. Use for large stews, casseroles or one-pot meals.

C O O K WA R E S P E C I F I C AT I O N S

Can cook:

30 cm Super High Product code: 80339

A large unit to prepare food for big family occasions. Also great for cooking large amounts of stock, soups or preserves and jams.

Can cook:

• 7 cups of rice

• 2 kg pasta

• 1.5 kg pasta

• 8 cups of rice

• 20 chicken pieces & 4 cups rice and veg

• 20+ chicken pieces & rice and veg

Height:

15 cm

Capacity: 10 Litre

30 cm Titan

Product code: 80335

20 cm

Capacity: 13.5 Litre

An excellent choice for catering professionals or big family meals! Use to cook large amounts of food, preserves, bulk cooking for freezing or bottling or whenever you need a large unit.

Can cook:

Product code: 80326

Capacity: 10 Litre

Can cook:

A large unit to prepare food for big family occasions. Also possible to cook on the stove and then place in the oven for grilling. Perfect for cooking large amounts of stock, soups or preserves and jams. Or to cook a large breyani, layer then cover with tinfoil and steam together in the oven.

6 L Speedcooker®

15 cm

• 500 g pasta

• 1 whole chicken & veg

• 4 cups of rice

• 5 cups of rice

• 8 chicken pieces & 2 cups rice

• 10 chicken pieces & 3 cups rice

Height:

15 cm

Capacity: 6 Litre

The AMC 6 litre Speedcooker® is the ideal pressure cooker for smaller families, getting your cooking done in a third of the time! Use to quickly cook meals that usually require long cooking times such as samp and beans, oxtail, tripe and trotters or easily cooking legumes and tough cuts of meat.

8 L Speedcooker® Product code: 80330

18 cm

Capacity: 8 Litre

The AMC 8 litre Speedcooker® is the ideal pressure cooker for larger families, getting your cooking done in a third of the time! Use to quickly cook meals that usually require long cooking times such as samp and beans, oxtail, tripe and trotters or easily cooking legumes and tough cuts of meat.

S P E C I F I C AT I O N S Can cook:

• 2 kg/10 cups of rice • 4 whole chickens & veg

• 5 cups of rice • 1 whole chicken • 10 chicken pieces & 3 cups of rice

Height:

Can cook:

Product code: 83371

Capacity: 14.75 Litre

Roast large quantities of food for catering or big family gatherings. Ideal for large pot-roasts with 4 whole chickens and vegetables. Or use to sauté or fry large quanities of food or make stews, breyani, or casseroles.

24 cm Electroroast Product code: 80325

8 L Electrospeed Product code: 80332

18 cm

Capacity: 8 Litre

The AMC 8 litre Electrospeed® is the ideal pressure cooker for larger families, getting your cooking done in a third of the time! And it frees up space on your stove, uses less electricity and is easy to transport too. Use to quickly cook meals that usually require long cooking times.

Can cook:

• 1 whole chicken & veg

• 2.5 cups of rice

• 3 cups of rice

Height:

8 cm

Capacity: 3.2 Litre

An electric unit for a small family or home. Ideal for one-pot meals or a pot-roasted whole chicken with veg. Convenient to transport and reheat food and perfect for small kitchens.

30 cm Electric Frying Pan Product code: 80345

5.8 cm

Capacity: 3.5 Litre

A very popular unit! Saves on electricity and is excellent for transporting and reheating foods. Perfect to pot-roast a joint of meat with vegetables, or use for one-dish meals, stir-fries, rice dishes and casseroles or shallow-frying.

Can cook: • 16 - 20 chicken pieces & 4 cups rice and veg • 1.5 kg of pasta • 7 cups of rice

Height:

30 cm Electro Super High Product code: 80341

Height:

15 cm

Capacity: 10 Litre

A large unit to prepare food for big family occasions - simply plug in and start cooking. Perfect for transporting and reheating food, or cooking large amounts of stock, soups or jams while keeping your stove open for other cooking.

24 cm Urn

Product code: 81315

Product code: 80371

17.9 cm

Capacity: 7.9 Litre

An electric urn is essential at social events and meetings. Also perfect for large family gatherings, instead of boiling numerous kettles of water for coffee and tea.

Can cook:

40 cm Electroroast

• 2 kg/10 cups of rice

• 4 kg of rice

• 4 whole chickens & veg

• 8 whole chickens

Height:

17.8 cm

Capacity: 14.75 Litre

C O O K WA R E S P E C I F I C AT I O N S

40 cm Gourmet Roaster

12 cm

40 cm Magnum Product code: 80370

22.5 cm

Capacity: 32 Litre

Perfect for a professional caterer or for large family’s with big celebrations. Can make up to 20 litres of cooked rice, cook 8 whole chickens, 12 kg of large potatoes and make soup with 10 – 12 kg vegetables.

AMC LIFESTYLE THE AMC VACU SEAL The AMC Vacu Seal is an ideal product for keeping food fresh! Available in 20 cm and 24 cm sizes, it is basically an AMC Dome with a unique lid. The lid has a special vacuum valve fitted in the lid knob . Using the Vacu Seal hand pump, air is extracted out of the sealed container, creating a vacuum. This maintains the freshness and flavour of fresh ingredients as well as prepared foods placed in the Dome for longer.

USES:

AMC LIFESTYLE PRODUCTS

• Keeps fruits and vegetables fresher for longer. Wonderful for storing lettuce and fresh herbs or other fragile ingredients. • Maintains the crisp in open packets of snacks like biscuits, chips and nuts. • Marinate meat or chicken in half the time, and improve the flavour in the process.

PRODUCTS

Snack dishes

20 cm and 24 cm Baking Tins

30 cm Serving Tray

24 cm Vacu Seal

AMC LIFESTYLE PRODUCTS

20 cm Vacu Seal

16 cm and 20 cm Stove Plate Covers

30 cm Salad Server

Gravy Boat

Soup Tureen with Ladle

30 cm MultiServer

Serving Platter with Dome

PRICELIST: P11

AMC LIFESTYLE PRODUCTS (CONT.)

30 cm Braai-Server

AMC LIFESTYLE PRODUCTS

AMC Cooler Bag

AMC Gourmet grip

AMC Apron (folded)

24 cm Salad Bowl

30 cm Salad Bowl

AMC Oven Glove

ACCESSORIES AMC accessories are very versatile and can be a real asset in the kitchen.

Various accessories are included with the different AMC systems, but you can also purchase AMC accessories individually. On the following pages you can see our variety of Â accessories, as well as some of their uses in your Â kitchen.

THE LID

Available in all AMC unit sizes

inverted lid, safe to use on counters and table tops.

b. Rest a hot lid in the handle of a unit. This prevents dripping and keeps it out of reach of little fingers.

ACCESSORIES

a. Serve and keep food warm on an

WIRE BASKET

Available in 20 cm and 24 cm

a. Deep-fry or blanch in AMC.

b. Dripping oil or water - after deep-frying or blanching place Wire Basket in Dome.

PRICELIST: P12

ACCESSORIES

(CONT.)

STEAMER

Available in 16 cm and 20 cm

a. “Dry frying”

INSET RING

One size, enables use of 20 cm grater and 4-Egg poacher in the larger 24 cm units

in a 24 cm unit with the Inset ring and 20 cm lid to avoid oil splatters while frying.

ACCESSORIES

a. Steamer in unit

b. Stack cooking is possible using a Dome on same size unit and smaller unit on top.

EGG POACHER

Available in 4-egg (20 cm) or 6-egg (24 cm) sizes

a. 4-Egg poacher with inset ring enables use with the larger 24 cm units.

a. Two-level cooking made possible

GRATER

Available in 20 cm

with a grater (top level) and High unit (20 cm or 24 cm; requires Inset ring).

b. Grater with Dome for convenient grating.

ACCESSORIES

KOMBI

Available in 16 cm, 20 cm and 24 cm

a. Shallow double boiler

b. Shallow double boiler with lid, keeps food warm.

DOME WITH SEAL

Available in 20 cm and 24 cm

a. Increase unit capacity by using an inverted Dome and sucker knob.

b. Double boiler using Dome inside unit.

BOEBER Serves 4 – 6 Boeber is a traditional Cape Malay recipe for a sweet pudding or thick creamy drink, served on the fifteenth night of Ramadan to celebrate the middle of the fast. There are many variations to this recipe, so adjust to your liking. • 50 ml sago

1. S oak sago in 200 ml of the milk for 30 minutes.

• 1.2 litres milk

2. I n an AMC 20 cm High, melt the butter over a medium

• 50 g butter • 250 ml (100 g) vermicelli, broken into shorter lengths • 4 cardamom pods, lightly crushed • 2 sticks of cinnamon • 100 ml sugar • 100 ml sultanas • 10 ml rose water or vanilla essence

RECIPE

• 100 ml flaked almonds, toasted

temperature. Allow the butter to bubble before adding the vermicelli, cardamom and cinnamon. Sauté until the vermicelli is golden brown, stirring constantly and being careful not to burn the butter. 3. A dd the milk with the soaked sago and any remaining milk, along with the sugar. Reduce the heat slightly and simmer for 15 - 20 minutes or until sago is transparent. Stir occasionally to prevent it from sticking. 4. A dd the sultanas and cook for another 5 minutes until the boeber has thickened, stirring constantly. 5. O nce cooked, remove from heat, stir in rose water and top with flaked almonds.

GETTING STARTED The first thing you need to do is create a contact list. This will be your starting point for engaging with customers and building referrals through these networks. Even if you donâ&#x20AC;&#x2122;t sell to someone on your list, at least ask if they could suggest someone who may be interested in AMC cookware. Take a look at the following list of possible social groups and jot down the names of people that come to mind. Scroll through your cellphone contacts for more ideas.

FRIENDS Name Name Name Name

FRIENDS Name

Name

FAMILY Name Name Name Name

SCHOOLS / CLUBS Name Name Name Name

NEIGHBOURS Name Name Name Name

Name

G E T T I N G S TA RT E D

Name

FRIENDS Name Name Name Name

FRIENDS Name

G E T T I N G S TA RT E D

Name Name Name

FAMILY Name Name Name Name

SCHOOLS / CLUBS Name Name Name Name

NEIGHBOURS Name Name Name Name

FREQUENTLY ASKED QUESTIONS

HOW DO I COOK THE AMC WAY? (FAT-FREE AND WATERLESS COOKING)

Cooking the AMC way is about using medium to low temperatures to cook waterless and fat-free. This method of cooking is very easy, and will become second nature to you. Using the Visiotherm® ensures the best results. The four questions below will help you apply this cooking principal.

Q1A: Do I start in a preheated or cold unit? When frying or sautéing, preheat the empty unit on medium until the Visiotherm® reaches the first red area. When cooking ingredients like rice or vegetables, start in a cold unit and heat the food and unit together.

Q1B: Do I have to add any fat, oil or moisture? Ask yourself whether the ingredients have sufficient fat or moisture already. Skinless chicken breasts fillets, fish and eggs will always need a little oil for frying or baking, whereas chops and bacon have sufficient fat for frying. A combination of vegetables, rinsed and cooked together, only needs the water clinging to it for the cooking process. However, potatoes or gem squash on their own will need a small amount of water.

Q1C: Do I cook with or without the lid? When frying food, don’t cover the unit with the lid. On the other hand when cooking food like rice or vegetables or simmering a stew, a lid is important to retain moisture.

Q1D: Do I keep the stove plate on medium or do I adjust it to a lower setting? A general rule for frying food is that no lid is required and the stove plate remains on a medium temperature. When further cooking is required, cover the unit with a lid and reduce the temperature to a lower setting to prevent overcooking.

WHY IS AMC SO EXPENSIVE?

AMC is manufactured from the highest grade imported surgical stainless steel and all products are covered by a true lifetime guarantee – how many other products can you think of that are covered for life? AMC is not mass-produced and is virtually finished by hand – this is the exceptional finish you’ll notice when compared to other brands. Furthermore we offer an extensive after-sales customer service that is dedicated to your product and service satisfaction.

HOW DOES AMC RETAIN MOISTURE AND NUTRIENTS IN FOOD?

AMC is designed to prepare food below the boiling point of water, thereby preserving the moisture, vitamins and minerals in the food that normally gets destroyed by excessive heat.

MAY I HAVE A PRICE LIST OF YOUR PRODUCTS?

Our price list is not a picture brochure with prices. We have an extensive price list necessary for me, the consultant, to determine which AMC products and combo’s will suit your needs best.

HOW LONG IS THE LIFETIME GUARANTEE?

The lifetime guarantee has no time limit and covers any replacements or repair due to faulty material or workmanship.

WHY MUST I PAY FOR REPAIRS WHEN AMC HAS A LIFETIME GUARANTEE?

The lifetime guarantee is very comprehensive – but should anything occur not covered under our guarantee (such as negligence), then it will need to be paid for by the customer.

WHAT IS THE DIFFERENCE BETWEEN AMC AND THE OTHER BRANDS (BASTILLE, NMC, ETC.)

AMC has been in South Africa since 1968 and has for all these years (and many more to come) offered an exceptional product and service that we pride ourselves on. Our product is made of the highest quality 18/10 surgical stainless steel and is backed by a lifetime guarantee -

The AMC Recipe Book is the ideal way to learn to cook the AMC way! The recipes cover all aspects of cooking in AMC and offer variations of each - so you’ll never have a boring meal again.

F R E Q U E N T LY A S K E D Q U E S T I O N S

by customers

FREQUENTLY ASKED QUESTIONS

by customers (CONT.)

and I would be disappointed if you were not confident about your purchase. You are welcome to compare our product, but please take my contact details when you have made a decision.

HOW DO I CLEAN MY COOKWARE TO KEEP IT LOOKING SHINY AND NEW?

Using hot soapy water with a soft sponge will generally keep your cookware looking good. Always use a soft sponge and never a scourer or material that can scratch the cookware. Also ensure that you keep the bottom of the cookware clean. Rainbow coloured stains can occur when cooking starchy foods, and can easily be removed by wiping the stains with lemon juice or white vinegar. Straw coloured stains may occur if the unit has been overheated. These can be removed by using AMC Classic Cleaner or Chemico, which is available in supermarkets. If your units have been excessively overheated and have darker straw-coloured stains, these can be removed by sending the units to our factory for repolishing at a nominal charge. More information can be found in the Use and Care booklet.

Q8A. Can I put AMC in the dishwasher? Yes, most AMC cookware is safe to use in the dishwasher, although we recommend using regular dish washing powder and salts as apposed to the “all-in-one” solutions. Electrical units and the Speedcooker® lid should not be placed in the dishwasher.

F R E Q U E N T LY A S K E D Q U E S T I O N S

CAN I USE AMC ON GAS?

Yes, AMC is safe to use on gas, but remember to still work on medium to low temperatures. Don’t allow the flame to pass the base of the unit as it can burn the sides of the cookware and melt the handles.

Q10

CAN I USE AMC IN THE OVEN?

The Gourmet range of AMC has stainless steel handles. These can be used in the oven, provided that the lid has been removed.

Q11

MY CHILD IS ALLERGIC TO ALUMINIUM - CAN WE STILL USE AMC?

Yes – AMC cookware is manufactured from the highest grade surgical stainless steel. Although the base contains aluminium, it is completely encapsulated by the stainless steel. Through our unique design it is not possible for the aluminium in the base to come into contact with food cooked in the unit, and neither can the aluminium affect the stainless steel or penetrate its surrounding layer. The aluminium in the base serves to give our product it’s heat retention properties, nothing else. Therefore I can safely say that AMC is the right choice of cookware for someone allergic to aluminium.

Q12

CAN I USE AMC COOKWARE ON AN INDUCTION STOVE?

Yes absolutely. If you purchased after April 2009, you own the New Generation range of cookware. This range is induction friendly, as indicated by the “i” on the base of the unit.

COMMON OBJECTIONS BY CUSTOMERS: WHY IS AMC SO EXPENSIVE? Response Option 1: AMC is not just “good quality cookware”. It is engineered to cook food using the healthiest method known, retaining more goodness and flavour in your meals. I know you will agree that the health of your family is priceless, therefore by using AMC you are making an investment in your family’s quality of life. Besides this, AMC cookware comes with a lifetime guarantee which means you’ll never need to buy cookware again. I would appreciate the opportunity to show you the quality of AMC in your home. You have absolutely no obligation to buy. What time would suit you best?

Response Option 2: Let me ask you, why is a Mercedes so much more expensive than a Toyota? You pay more for better engineering, better performance, better sound and more in a Mercedes, because it is the best in it’s class. Now I’m not saying a Toyota is a bad car, but it is just not as good as a Mercedes, and that is the same reason why AMC is more expensive than other brands – this is the best cookware on the market.

AMC IS THE SAME AS OTHER STAINLESS STEEL COOKWARE. Response: We take pride in the quality of our cookware which is made from the finest quality 18/10 surgical stainless steel. Our Akkutherm® molecular base gives our cookware incredible heat retention properties and enables our customers to cook at low to medium temperatures, saving electricity and retaining

PRODUCT KNOWLEDGE THE COOKING PROCESS IN AMC

Steam rises from the food to the cooler sides and lid of the unit

The cooler surfaces cause condensation to occur, moisture is retained in the unit

Response: AMC saves you money each month in the form of lower electricity bills, much less oil and less shrinkage of meat. By not having AMC in your kitchen, these expenses could easily pay your monthly premium for your own set of AMC cookware. We have a very good payment plan and a variety of combinations that save you money. Let’s see if there is one to suit your pocket. If it seems your customer can truly not afford to buy now - tell them about the opportunity to sell AMC. Talk about recruiting.

I FIRST NEED TO TALK TO MY HUSBAND/WIFE/ PARTNER BEFORE I DECIDE. Response: I agree with you 100% but you cannot expect your partner to make an informed decision without having seen an AMC demonstration. Let me come and show you both with absolutely no obligation, what AMC can offer you.

AMC is designed so that it is not necessary to use excessive amounts of water, oil or fat to cook or fry food. The natural moisture (water or fat) inside the food and sometimes only a little extra liquid is used for the cooking process. When heated over a medium temperature, the Akkutherm® base conducts just enough heat to transform the moisture or fat in the food to steam. The warm steam rises to the sides and lid of the unit. The steam condenses and drips down and the process repeats itself by forming steam, rising and condensing again. The moisture also forms the important water seal between the lid and unit, to prevent steam from escaping and cold air from entering the unit. Food is cooked through this ongoing process of hot steam circulating inside the unit, limiting the loss of valuable nutrients and the food is cooked in its natural moisture. That is why the unit should not be opened during the cooking process unless it is really necessary. For the best cooking results, the unit should be filled to two-thirds of its capacity. If you have to lift the lid early during the cooking process, just add 2 or 3 tablespoons of water to compensate for potential moisture loss.

PRODUCT KNOWLEDGE

IT’S NOT A PRIORITY RIGHT NOW/I CANNOT AFFORD AMC RIGHT NOW.

Knowledge is king! Use this section to brush up your confidence when speaking about the AMC range of products.

food flavours. The purpose of good cookware is to cook food healthy, economically and hygienically and that is exactly what AMC does. Furthermore we have an exceptional after-sales service that ensures your product and service satisfaction. I would appreciate it if you give me the opportunity to show you and maybe some friends the quality of AMC on your stove at home.

D E M O N S T R AT I O N THANK

YOU! AM C

Thank your hostess for the opportunity to demonstrate AMC.

Hi, I’m Visi, let me guide you through the demo.

D E M O N S T R AT I O N Q U I C K G U I D E

AMC is not sold in shops, only through demonstrations.

Cookware is found in every home, yet is often neglected.Without proper utensils you can not cook healthy, hygienically and economically.

Now begin your cooking demonstration. Ask your hostess for permission to use her kitchen.

AMC started in Germany in 1963, in South Africa in 1968 and is currently sold in over 30 countries.

Your guests are under no obligation to buy. They can simply relax and enjoy the demonstration.

AMC’s German design and highest grade materials make it the ideal cookware for healthy and economical cooking.

Wash your hands.

8 24cm AM C

Unpack cookware and show.

Heat 24 Fry Pan on MED heat.

MED

10 16cm

Chop carrots into aluminum pot.

Pot

MED

EXPLAIN

24cm reaches first red area

MED

INFO: Handles

Once brown,

Brown chicken/meat in 24 cm.

Keep on MED

16cm

place lid in handle

Golden Brown

24cm

24 cm reaches first red area.

Explain Visiotherm®. ON SPARE LID

Place cut vegetables dripping wet into 16 cm unit, heat on MED temp. When Visiotherm® reaches first red reduce heat and cook till tender (± 20 minutes).

Remove 24 cm from stove

AM C

INFO: Frying

INFO: Heat retention

Cook for ± 6min

Pot

HIGH

Boil aluminium pot with carrots on HIGH heat.

Discuss features.

18 AM C

16cm

Lifetime Guarantee

Explain guarantee.

Show combinations.

dome 20cm

QUICK GUIDE Pour water from aluminium pot when carrots are ready.

TEA!

Dish up food.

INFO: Tea!

Taste procedure 1

Tasting procedure. 2

INFO: Savings

DO: Ask for plates

Allow guests to ask questions.

Hands out cards

Wash up.

Health and economy talk.

INFO: Cleaning

COOKING MIXED VEG IN AMC: • Short cooking veg won’t overcook. • Flavours don’t mix. • No salt & sugar required. • Odours are reduced.

DEMONSTRATION ROUND UP The number of people who have attended your demonstration or the relationship between them, will determine how you can successfully close for sales.

SINGLE DEM When there is possibly one purchaser of an AMC set or cookware units. 1

Close the sale

Ask for referrals

Recruit!

GROUP DEM When there is possibly more than one purchase of AMC sets or cookware units.

Q. W e have several payment options – cash, credit or PriceSaver. Which would suit your needs?

Q. Would you like delivery at home or work? Q. How would you like to pay the deposit? (cash, cheque or credit card?)

BOOK DEMONSTRATIONS. Ask the guests that have just seen your demonstration if they would like to host their own demonstration. Booking demonstrations are key to growing your business and opportunities for meeting interested customers. Remember – A demonstration can add value to a customer’s purchase by showing them all the benefits and features of cooking the AMC way.

Book the sales calls

Book demonstrations

Ask for referrals

ASK FOR REFERRALS.

Recruit!

Ask your guests if they enjoyed your demonstration, and then if they would refer you to people they know, who may be interested to see one. Ask for their names and contact number, and be sure to remember your guest who has referred them.

CLOSE THE SALE. Ask closing questions that, when answered by your customer will give you an indication of their intention to purchase:

Q. W ould you like an existing set or can we create a combination of units that would suit your needs?

LASTLY, RECRUIT! Recruiting is essential to growing your business, so make sure to tell your guests about the opportunity AMC has to offer.

D E M O N S T R AT I O N Q U I C K G U I D E

Ask guests to complete referral & comment card.

Referrals! Comments!

0861 111 262

021 761 5139

P.O. Box 24600, Lansdowne 7779

www.amcsa.co.za

info@amcsa.co.za