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SOCIAL MEDIA IN CHINA:

can now check in on WeChat with China Southern Airlines and pick your seat. It certainly allows more than messages but also transactions.

With its payment function, it will do wonders for commerce. There is, however, a marketing account, which can be more a traditional push platform where a brand can create content for consumers to subscribe.

WeChat has potential to do targeted messaging and lots of other things that could enable brands to engage the consumer. But, it is very careful not to make the platform too commercial or do anything that would distract the user.

A PLATFORM OF BUSINESS OPPORTUNITY Social media can be a powerful tool in business and a unique source of consumer insight, particularly in China where it plays a different and more important role compared to other markets in serving to inform and entertain some 600 million online consumers.

Sam Flemming, founder and CEO of CIC, China’s first and foremost provider of social business intelligence, provides a keen understanding of China's unique, fragmented and dynamic social media landscape and how businesses can drive performance through the word of mouth on the Internet

biz.hk: How has social media in China evolved in the past 10-15 years?

Flemming: From the early days in the late 1990s, BBS (Bulletin Board System) has been a core of social media in China. The big change came around 2005 or so when “blogs” were launched, and there was a number of platforms specifically made for “blogging” and became very popular.

When Sina launched its platform sometime in 2006, they got celebrities to write for them. The endorsement and content of celebrities made it even more popular to the extent that consumers – and even the government – started creating their own blogs.

The next big move was Kaixin in

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2009, a Facebook-like social network primary for Internet games. But it wasn’t able to sustain its popularity for too long.

The key thing with Weibo (“microblog”) was that content can be spread very fast, much faster than BBS or other traditional blogs. This is really the first time in China where social media became viral. Weibo was both a viral media and a social media – where I, for example, could take a picture of my dinner and post it for my friends to see.

More recently, much of the social activity and conversation with friends have moved to Weixin or WeChat, which is more of a personal chatting network and is more private among

friends who have agreed to accept each other as “friends.” It gives a level of privacy and functions a lot like Facebook. biz.hk: How is WeChat different from previous models?

Flemming: WeChat is said to have close to 500 million users and has things like marketing accounts. One implication is customer service, with call centers capable of not only receiving phone calls but also responding to customer request. More broadly, it gives an opportunity for brands to improve communications and to provide a convenient way to engage or to transact with the customer. You

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biz.hk: What exactly is “social business?”

Flemming: Social media, in our view, is the contrasting term to “social business.” Many companies are aware of social media, and the reason we came up with a new term (social business) is because we see social media rather limiting in terminology.

When there is an emphasis on “media,” there may also be a propensity to measure that media or influence by that media.

We want to define it as “social business” – and not just social media – partly because social media tends to be stuck within “communication or public relations only.” There are clients whose main focus is purely PR or reputation management for which they might be looking for ways to prevent or to deal with a potential crisis being spread on social media. Reputation and crisis management is very important, but there is an opportunity beyond PR, social market research or digital marketing.

More often than not, it does require the involvement of C-level management – or at the very least members of an organization who are driving strategy across the board. biz.hk: Would you give us an example of how “social business” works?

Flemming: If you look at it as “social business,” it will then be about using social media or the intelligence that

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comes from social media to have an impact on your communications and to improve the bottom line of your business. That way, it can change how you sell your products or you can involve more effective ways of communications.

One example is Mercedez-Benz when it launched a program a few years ago on Taobao (Chinese equivalent of US-based Amazon) and invited consumers to purchase its “Smart” car on the condition that the more people signed up to buy the car, the cheaper the price would be. That was also for a limited time only. These kinds of activities are not new.

A more contemporary example is Xiaomi – the Chinese mobile phone company. Their overall communication strategy uses social media to build strong advocacy for their new products. The outcome is: whenever a new product is launched, they can sell it online very quickly as information is spread so quickly. biz.hk: Will Chinese social media platform providers continue to dominate the market in China?

Flemming: The answer is most likely a yes, mainly for two reasons. One is the block that has been in place for some time and has allowed local players to develop traction in the market.

It is not clear if other international providers would be able to offer a compelling advantage or a difference to the mainstream Chinese Internet users at this time. The only advantage of an international provider in the Chinese market would be a connection with international markets – which would be an appeal for some consumers.

The second reason is that every market and culture is different.

China’s Internet market is also uniquely different – and the Internet or social media platforms that have developed there meet the needs of the local market. It is important to understand what role social media plays in a particular market. The Internet plays a very unique and even more powerful role in China than in other markets, partly because of a lack of trusted

Sam Flemming

information and a lack of entertainment. These platforms are all very informative and entertaining – almost like another TV channel with content that you can’t get anywhere else. biz.hk: Can SMEs also looking to social media in China to grow their business?

Flemming: The platform can be of value, especially to SMEs focusing on the business-to-consumer market. In China, there are restaurants that create remarkable level of service experience which are communicated on social media. They range from chain restaurants to small noodle shops that are absolutely packed with consumers. If you look at reviews of these shops on social media, they are all very positive, and they have done no other advertising.

The key to their success is that, first of all, they have a good product or service. They would grow traditionally through word-of-mouth, but now with interest in social media, word-of-mouth can be much more powerful and can reach hundreds of thousands of people very quickly.

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he communications landscape has seen a sea change, resulting in an environment rife with new, interactive channels and increased connectivity and speed. In the past year, the media industry in Hong Kong and around the globe has felt the aftershocks. Social media use has exploded, and new hybrid media sites are popping up independently and as versions of old newspaper empires. Traditional media giants such as Bloomberg and the Wall Street Journal have cut staff in ‘non-essential’ reporting groups.

Accordingly, the PR and communications industry has also shifted, with two stalwart giants, Publicis Groupe and Omnicom announcing their merger last year.

In this context, there is a need for businesses to adapt the way they communicate. Many companies in Hong Kong are asking: “how do we get more ‘likes’ on Facebook?” But what they should be asking is: “how can we harness the power of this new environment to drive business and create value for stakeholders?”

In other words, it’s not enough to get in the game just to play. To be a successful communicator; it takes strategic thinking and a creative use of a mix of marketing and PR channels and stakeholder engagement.

What about reputation?

TRUST, THE MARKETING MIX AND COMMUNICATING FOR BUSINESS SUCCESS

By Andrew Kirk, Managing Director Edelman Hong Kong and Taiwan

Before diving into strategy, it is important to take a step back and look at the context of not only the media environment, but general sentiment. There is much talk of reputation, but Edelman distinguishes this concept from Trust. Where reputation is the sum of all your past activities, Trust is the current perception and belief of what you will do in the future. Trust forms the basis of all of our consulting activities, and we invest in understanding it. For the past 14 years, Edelman and its research subsidiary Edelman Berland have conducted a global survey on the subject. Called the Edelman Trust Barometer, the research gages the level of Trust the public has in the institutions of business, government, NGOs and media.

In 2013, the Hong Kong results of the Trust Barometer brought to light a gap in Trust between institutional leaders and the institutions themselves. People in Hong Kong trusted leaders much less, specifically those in government and business. This year, we are expecting to see a further erosion of trust in the institutions themselves. Hong Kong is no longer a ‘trusting’ city.

The good news is that communications can offer companies a way to rebuild lost Trust.

A strategic mix of channels and tools As consultants, we work with businesses of all sizes and shapes. We also have the luxury of operating as a

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Andrew Kirk

third party observer, providing us with a mostly objective view of the companies that hire us. Business leaders vary in personality and management style, but one common trait is passion for their work. This is generally a positive, but sometimes leads to a schema of thinking where tactics precede strategy for communications.

This can be fatal when dealing with a milieu of fast-changing and instantaneous media.

Because of this, we encourage clients to see media as partners and not solely as an outlet and to think about a mix of channels across marketing, advertising, public relations and digital. If approached correctly, PR can work as a kind of smart bomb, accelerating trending stories or instigating clever memes with born-digital players such as BuzzFeed.

Realizing the power of search, too, can change the way we interact and act. Thinking about and messaging in terms of key words and content visualization assists to craft more impactful hybrid campaigns. Strategic planning and execution that includes media outreach, search engine optimization and hyperlinking creates a situation where positive messages can be amplified through channels effectively and trust can be built.

How: ‘Show up Differently’ Our mantra for this year is ‘Show up Differently.’

Showing up differently is a business imperative if a company is to garner the attention, trust and loyalty of its target stakeholders.

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Consumer products powerhouse Unilever* showed up differently this past November when it launched Unilever Project Sunlight. It inspires all consumers to live more sustainably through the universal and beautifully captured stories of expectant parents around the globe. Based on the insight that having a child is a life moment where people reconsider their role in the world and their behaviors, Project Sunlight in its first week received more than 30 million views and sparked more than 40,000 conversations on Unilever’s social media channels.

In a world of data and algorithms, Unilever and many others are cutting through the clutter with simple, good storytelling and the human, emotional element of relating to one another. At Edelman, we believe strongly that in order for our clients to achieve their business objectives and connect with their target stakeholders, both they and we have to do as Unilever did and “show up differently.” This means, among many things, connecting in genuine and authentic ways with employees, customers and all types of people. It is not about being a slave to data, big or small, but rather it’s about leveraging data to guide, not dictate, a way forward.

There is a real opportunity for Hong Kong businesses to seize the competitive advantage today by showing up differently, thinking differently and putting communications at the heart of everything that they do.

“Show Up Differently” is the new mantra for Edelman this year

APCO Worldwide

Edelman Hong Kong

19/F, Cambridge House, TaiKoo Place, 979 King's Road, Hong Kong Tel: (852) 2866 2313 Fax: (852) 2866 1917 Email: info@apcoworldwide.com Website: www.apcoworldwide.com Key Contacts: Amy Wendholt, managing director Mark Michelson, senior counselor Tamora Chan, senior director Year Established: 1997 Staff Size: 25 Major Business: Strategic Communication, Media Relations, Government Relations, Corporate Responsibility, Financial Communication, Investor Relations Major Awards / Projects: Large PR Firm of the Year by PR News; Public Affairs Agency of the Year and Public Affairs Agency of the Decade by The Holmes Report; Asia-Pacific SABRE Award for Public Affairs/Issues Management Campaign of the Year for the Hong Kong Wine & Spirits Industry Coalition.

Company Activities: APCO Worldwide is an award-winning, independently owned global communication consultancy with offices in major cities throughout the Americas, Europe, the Middle East and Asia. Taking advantage of the unique geographic position in the region, APCO’s Hong Kong office plays a strategic role in advising multinational companies on corporate positioning, issues management and stakeholder engagement activities across Asia-Pacific. The APCO team also assists clients in both the public and private sectors on policy research, civic engagement and issue advocacy in the local Hong Kong market. Our staff in Hong Kong includes specialists experienced in strategic communication, media relations, government relations, corporate affairs and financial communication.

Room 701 Central Plaza, 18 Harbour Road, Wanchai, Hong Kong Tel: (852) 2804 1338 Fax: (852) 2804 1303 Email: hongkong@edelman.com Website: www.edelman.hk Key Contacts: Andrew Kirk, Managing Director Hong Kong & Taiwan Andres Vejarano, Senior Director, Consumer Marketing & Technology Adrian Warr, Senior Director, Corporate Practice Year Established: 1986 Staff Size: 62 Major Awards / Projects: • • • • • • •

Greater China PR Agency of the Year – Bronze (Campaign Asia Pacific 2013) Employee Communications of the Year/Pfizer EM Asia (PR Weeks Asia 2013) Excellence in Corporate Social Responsibilities/CIC ZCB (Marketing Excellence 2012) Best Campaign of Employee Communications/DAMCO (SABRE Awards 2012) PR Consultancy of the Year – Bronze (Marketing AOTY 2011) Asia Pacific Consultancy of the Year (Holmes Report 2012) Global PR Agency of the Year (Holmes Report 2013)

Professional Associations: member of the cPRf HK Company activities: Edelman is the world’s largest public relations firm, with 67 offices and more than 4,800 employees worldwide, as well as affiliates in more than 30 cities and has a presence in 13 markets 26 offices in Asia Pacific Middle East & Africa.

Edelman owns specialty firms Edelman Berland (research), Blue (advertising), A&R Edelman (technology), BioScience Communications (medical communications), and agencies Edelman Significa (Brazil), and Pegasus (China). Visit http://www.edelman.hk for more information.

TRUST IN BUSINESS STABILIZES; WESTERN SKEPTICISM ENTRENCHED, DEVELOPING MARKETS SOAR TRUST IN BUSINESS, 2013 VS. 2014 2013

Gartner Hong Kong Ltd

2014

HIGHER TRUST IN 12 COUNTRIES

LOWER/EQUAL TRUST IN 15 COUNTRIES

Suite 2204 – 06, 22/F DCH Commercial Centre, 25 Westlands Road, Quarry Bay, Hong Kong

50%

Tel: (852) 3402 0402 Fax: (852) 2824 6138 Website: www.gartner.com Key Contacts: Gabriel Young, Country Manager Year Established: 27 Sep 1994 Staff Size: 20 Company Activities: Gartner, Inc. (NYSE: IT) is the world’s leading information technology research and advisory company. We deliver the technology-related insight necessary for our clients to make the right decisions, every day. From CIOs and senior IT leaders in corporations and government agencies, to business leaders in high-tech and telecom enterprises and professional services firms, to technology investors, we are the valuable partner to 60,000 clients in 12,000 distinct organizations.

Through the resources of Gartner Research, Gartner Executive Programs, Gartner Consulting and Gartner Events, we work with every client to research, analyze and interpret the business of IT within the context of their individual role.

Founded in 1979, Gartner is headquartered in Stamford, Connecticut, U.S.A., and has 5,200 associates, including 1,280 research analysts and consultants, and clients in 85 countries.

Gartner Research Process Our research process embodies a way of thinking that turns complex information into insight you can use for business advantage.

Research Methodologies Gartner methodologies consist of research practices, procedures and rules that distill large volumes of data into clear, precise, actionable insight so our clients can formulate plans or make difficult business decisions.

N.A.

Gartner for IT Leaders Gartner for IT Leaders is an indispensable strategic resource, delivering timely, reliable insight to guide your key decisions and get the most from your highest-priority initiatives. A service that more than pays for itself, it includes contract reviews that identify real savings, connections to peers who have walked in your shoes, and tools that save you time and money.

Source: 2014 Edelman Trust Barometer

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Gartner for Supply Chain Leaders The supply chain can make or break an organization's competitiveness, but with unstable raw materials costs, volatile demand patterns and rampant supply risks, using it to drive profitable growth and product innovation is no small feat. What's more, corporations must create demand-driven supply chains that embrace sustainability, or risk falling behind more innovative competitors. Gartner for Supply Chain Leaders delivers objective, actionable insight and best practices to help supply chain professionals build, manage and transform their global supply chains—maximizing productivity, minimizing risks and driving revenue and competitive advantage.

Gartner for Technical Professionals Gartner for Technical Professionals delivers resources tailored to the needs of your technical architects and engineers. Written by technologists for technologists, this research provides detailed technical guidance on technical planning and architecture design. GTP benefits IT organizations to accelerate project timelines, mitigate risk and develop your staff.

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International New York Times

Madison Communications Limited

1201 K Wah Ctr 191 Java Rd, North Point, HK

Rm 05, 10/F, Eastern Harbour Centre, 28 Hoi Chak Street, Quarry Bay, Hong Kong

GolinHarris 8/F Oxford Hse, Taikoo Place, 979 King’s Road, Quarry Bay, HK, China Tel: (852) 2522 6475 Fax: (852) 2810 4780

Email: ghhk@golinharris.com Website: www.golinharris.asia

Tel: (852) 2922 1188 Fax: (852) 2922 1190

Key Contacts: Jeremy Walker, Managing Director

Tel: (852) 2881 8612 Fax: (852) 2881 8716 Email: info@madison.asia Website: www.madison.asia Facebook: www.facebook.com/madison.asia

Key Contacts: Randy Weddle, MD A/P Philip McClellan, Deputy Managing Editor, Chief Editor for Asia

Year Established: 1993

Year Established: 1980

Practice Specialties: GolinHarris is a full service communications agency with specialty practice areas and capabilities including: Corporate, Financial, Public Affairs, Consumer, Hospitality, Technology and Digital. Notable clients include: Airport Authority Hong Kong, Canon, China Everbright, China Light and Power, Galaxy Macau, Hongkong Land, Jardine Matheson, Jardine OneSolution, Li & Fung, L'Oreal, Power Assets, Soul Electronics, Visa Worldwide and VTech.

Key Contacts: Mr Samuel Mak, CEO Mr David Chau, General Manager

Staff Size: 90 Major Business: Newspaper Publishers

Year Established: 2004

Major Awards / Projects: 3 Awards for Editorial Excellence 2013 from SOPA: Investigative Reporting, Business Reporting, The Scoop Award

Major Awards / Projects: 2013 Agency of the Year, Holmes Report 2013 Large Firm of the Year, PR News 2012 International Consultancy of the Year, PRWeek 2011 and 2009 PR Consultancy of the Year, Asia Pacific PR Awards

Staff Size: 12 Major Business: advertising, public relations, public affairs, event marketing and digital marketing

Professional Associations: SOPA, PATA, WAN-IFRA

Professional Associations: Council of Public Relations Firms of Hong Kong Company Activities: GolinHarris is one of the world’s leading public relations firms. We provide holistic communications, integrating the deepest insight, boldest ideas and broadest engagement into real-time conversations that connect in a complex world.

Hamilton Advisors

Email: inytsubs@nytimes.com Website: www.INYT.com

Company Activities: Madison Communications is a creative agency offering integrated communications services: advertising, public relations, public affairs, event marketing and digital marketing. We offer innovative and powerful solutions that help client’s objectives: enhance brand values, product launches, gain stakeholders’ support, restore consumer confidence or rectify rumors.

Company Activities: International New York Times is a leading international news source for opinion leaders and decision-makers around the globe.

International New York Times includes the journalism of The New York Times, tailored for a global audience, and launched in print and online on October 15, 2013, with dedicated newsrooms in Paris, London, Hong Kong and New York. International New York Times succeeds the International Herald Tribune, a publication based in Paris since 1887. For more information, visit www.NYTCo.com.

Information Express (Asia-pacific) Ltd

Hill+Knowlton Strategies Hong Kong 2909-10, 29/ F, China Resources Building, 26 Harbour Road, Wan Chai, Hong Kong

7/F, 705-07 China Merchants Bldg, 303-307 Des Voeux Rd, Central, HK, China

36/F PCCW Tower, Taikoo Place, 979 King’s Road, Quarry Bay, Hong Kong

Tel: (852) 2488 8866 Fax: (852) 2975 8042 Email: info@hamiltonadvisorsltd.com Website: www.hamiltonadvisorsltd.com

Tel: (852) 2818 9475 / (852) 8108 0805 Fax: (852) 2817 1556 Email: news@clipping.com.hk Website: www.newsmonitor.org

Key Contacts: Rachel Chan, Managing Director, Hong Kong

Key Contact: Robert Grieves, Chairman & CEO Year Established: 2009 Major Business: Public Relations, Investor Relations, Brand Building, Crisis Management, Digital and Social Media, Corporate Social Responsibility (CSR) Professional Associations: American Chamber of Commerce in Hong Kong, British Chamber of Commerce in Hong Kong, Council of Public Relations Firms of Hong Kong (CPRFHK), The Foreign Correspondents' Club, HK (FCC), Hong Kong Investor Relations Association (HKIRA) Company Activities: Hamilton Advisors is a Hong Kong-based consultancy providing premium strategic communications services to financial institutions, listed and privately-held companies, and professional associations. We help clients build brand and reputation, strengthen stakeholder relationships and achieve business objectives. Our team includes multicultural public relations experts with extensive experience in media relations, investor relations, brand building, crisis preparedness and management, digital and social media, and CSR program development.

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Tel: (852) 2894 6321 Fax: (852) 2576 3551

Email: rachel.chan@hkstrategies.com Website: asia.hkstrategies.com Year Established: 1962

Staff Size: 80

Major Business: Corporate communications, marketing communications, financial communications, public affairs, risk management and crisis communications, training and digital communications

Key Contacts: Joanna Leung, Customer Service Mgr Eliza Leung, Mktg Mgr

Notable Clients: Ping An Insurance, ICBC, Landmark Hong Kong, PICC Group, Coach, Datang Power, China Minsheng Banking Corp, McDonald’s Restaurants, PetroChina, KKR Asia, HSBC, Mongolian Mining Corp., Swire Properties, Chevron, China Railway Group, Rolex, Wing Tai Properties, Nagacorp, Jones Lang LaSalle, Tata Communications, CNOOC, Nokia, Shanghai Petrochemical, Korean Air.

Year Established: 1988 Staff Size: 30 Major Business: We provide professional News Monitoring and Clipping Services Professional Associations: IMS, ICM Company Activities: InformExpress (Est 1988) is a professional News Monitor & Press Clipping Agency, which provides tailor-made research services for Ad & PR firms, research houses and corporate bodies. We specialize in Ad News Monitor, PR Press Clipping and Brand Data Search. Customer Service Hotline (852 8108 0805) set up for special inquiry.

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Recent Major Awards: Hill+Knowlton Strategies Hong Kong has, in recent years, been nominated and won notable awards which recognise excellence in expertise and services. Most recently, H+K Strategies was nominated at the Asia-Pacific SABRE Awards 2013 in the categories of Business-to-Business Marketing, Restaurants and Food Service Sector Campaign, and Associations Sector Campaign. H+K Strategies was also previously awarded the Asia-Pacific Consultancy of the Year and Asia-Pacific Public Affairs Consultancy of the Year by The Holmes Report, Best Financial PR Company in Asia at the Asian Excellence Recognition Awards, and recognised for Excellence in Launch Marketing at Marketing Magazine’s Marketing Excellence Awards.

Professional Associations: Council of Public Relations Firms of Hong Kong, American Chamber of Commerce in Hong Kong, Canadian Chamber of Commerce in Hong Kong Company Activities: Hill+Knowlton Strategies offers communications consultancy services, bringing extensive technical expertise and strategic wisdom to help strengthen our client’s brands, reputations and bottom lines. Whether it is corporate communications, financial communications, risk management and crisis communications, research insights, digital communications, media relations, marketing communications or public affairs, H+K Strategies leads this new digital era in strategic communications and business advice. The consultancy is built on a solid foundation of trusted advisors and creative experts with an unequaled passion, standard of excellence and ability to execute. We have been in the wisdom business for more than 80 years and today, we are a global network of 86 offices in 49 countries.

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Ketchum Hong Kong

Strategic Public Relations Group

33/F, Two Chinachem Exchange Square, 338 King's Road, North Point

Room 2402 & 29A, Admiralty Centre I, 18 Harcourt Road, Hong Kong

Tel: (852) 2566 1311 Email: simeon.mellalieu@knprhk.com Fax: (852) 2510 8199 Website: www.ketchum.com/greaterchina

Tel: (852) 2527 0490 Fax: (852) 2114 4948 Email: enquiry@sprg.com.hk Website: www.sprg.com.hk / www.sprg.asia

Key Contacts: Mr. Simeon Mellalieu, Partner / General Manager Year Established: 1980

Key Contacts: Richard Tsang, Chairman of SPRG Eveline Wan, Senior Director - Asia

Staff Size: 70

Year Established: 1995

Major Business: Public Relation

Staff Size: 300

Company Activities: Ketchum is a leading global communications firm with operations in more than 70 countries across six continents. Ketchum partners with its clients to deliver strategic programming, breakthrough creative and measurable results that build brands and reputations. Areas of expertise include consumer engagement, corporate communications, financial communications, issues and crisis management, media relations, social media campaigns and training.

Branches: Bangalore, Beijing, Chennai, Guangzhou, Hyderabad, Kolkata, Mumbai, New Delhi, Pune, Shanghai, Taipei, Kuala Lumpur, Singapore, Seoul International Offices: North America, Latin America, Europe, Middle East Affiliates: Bangkok, Chengdu, Hanoi, Islamabad, Jakarta, Karachi, Manila, Sydney, Tokyo

Major Business: PR consultancy provides IPO, investor relations and corporate marketing communications Major Clients: AEON Stores, Air China, Bank of China, BMW, CFA Institute, China Blue Chemical, Deloitte Touche Tohmatsu, Fairwood Holding Ltd., Fortune REIT, Fox International Channels, Fuji Xerox, Hong Kong Deposit Protection Board, K. Wah International Holdings Ltd., KFC, Lenovo, Melco Crown Entertainment Ltd., Microsoft Hong Kong Limited, Procter & Gamble, Sarasin Rabo Investment Management, The Hong Kong Institute of Director, UC Rusal Professional Association: Partner of PROI Worldwide Company Activities: Established in 1995, Strategic Public Relations Group (SPRG) is one of the largest public relations networks in Asia and Hong Kong’s largest public relations consultancy.

In the past 5 years, SPRG has been accredited with the following recognitions: • Public Relations Agency of the Year in Asia 2013 – the Stevie Awards • Grand Stevie Award Winner 2013 – the Stevie Awards • Greater China Independent Agency of the Year (Silver) 2012 – Campaign • Local Hero – Public Relations Agency of the Year 2010, 2011, 2012 & 2013 – Marketing Magazine • Asia Pacific Financial Consultancy of the Year 2011 – the Holmes Report • Asia Pacific Network of the Year 2010 – Campaign • Local Hero – Media Relations Agency of the Year 2010 – Marketing Magazine • Hong Kong Consultancy of the Year 2009 – the Holmes Report

The PR People Consultancy Limited

Ruder Finn Asia Ltd

Sinclair Communications

Thomson Reuters

Unit B, 26/F, Two Chinachem Plaza, 68 Connaught Road Central, Hong Kong

Units C-E 24/F Neich Tower, 128 Gloucester Road, Hong Kong

22A, Wing Cheong Commercial Building, 19 Jervois Street, Sheung Wan, Hong Kong

10/F Cityplaza Three, Taikoo Shing, Quarry Bay, HK

Tel: (852) 2884 3301 Fax: (852) 2884 3302 Email: consult@pr-people.com Website: www.pr-people.com

Tel: (852) 2521 0800 Fax: (852) 2521 7088 Email: hkoffice@ruderfinnasia.com Website: www.ruderfinnasia.com

Tel: (852) 2915 1234 Fax: (852) 2805 1357 Email: talk@sinclairasia.com Website: www.sinclairasia.com

Key Contacts: Michael Tsang, Managing Director, North Asia, Thomson Reuters

Key Contacts: Uhi Hui, Managing Partner

Key Contacts: Jean-Michel Dumont, Chairman Elaine Chan, Financial Communications Practice Leader

Year Established: 2004

Year Established: 1989

Year Established: 2009

Staff Size: 25

Staff Size: 297

Staff Size: 12

Major Business: Public Relations

Professional Associations: CPRF

Notable Clients: 208 Duecento Otto, 22 Ships, Altaya Wines, Duddell's, Expedia.com.hk, Liang Yi Museum, Singapore Tourism Board, Tigerair

Company Activities: PR People Consultancy is an award-winning consultancy with offices in Hong Kong, Shanghai, and Beijing. With proven track-record in corporate communications, media relations, brand reputation enhancement, consumer marketing, issue and crisis management, PR People helps many local and international companies drive PR and business results.

PR People Consultancy was acquired by College Group in October 2013 as part of the group’s strategic move along its international growth plans. With the strategic partnership with College Group, PR People offers its clients the special advantage of direct access to most of the countries in the world.

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With over 300 professionals working from nine offices in Hong Kong, Beijing, Shanghai, Guangzhou, Taiwan, Singapore and Malaysia, SPRG is currently advising over 250 MNC and local clients on a retainer basis in Asia.

Key Contacts: Kiri Sinclair, Director

Major Business: Corporate & Public Trust; Life+Style; Health & Wellness; Arts & Culture; Financial Communications; Global Connectivity Company Activities: Ruder Finn Asia, a subsidiary of Ruder Finn Inc, one of the world’s largest privately-owned PR networks, combines global agency strength with strategic agency flexibility. It represents multinationals in areas including healthcare, life sciences, technology, corporate and financial communications, issues and crisis management, automotive, consumer, arts, CSR, travel and tourism. The INSIGHT team researches trends, producing the China Luxury Forecast and the CSR Index annually. The digital practice, RFI Studios, designs and develops internal collaboration platforms to building conversations and communities around brands.

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Major Business: A boutique brand communications, marketing and public relations agency that produces dynamic ideas to ensure corporate, event and lifestyle clients stand out from the crowd.

Creative, connected, and colourful – Sinclair Communications’ team produces engaging messages and holistic campaigns on behalf of clients.

Our emphasis is on working closely with clients on strategy that translates across multi-cultural and multi-faceted markets.

Built on strong brand messaging and excellent media relations we capitalise on consumer behaviour and marketing trends.

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Tel: (852) 2520 3688 Fax: (852) 2154 6463

Website: www.thomsonreuters.com

Staff size: 700 Major Business: Financial & Risk, Legal, Tax & Accounting, IP & Science, and Media Major Awards and Projects: - Listed as one of the “World’s Most Ethical Companies” by the Ethisphere Institute - Listed on the FTSE4Good Index - Awarded “World’s Best Foreign Exchange Providers 2014” by Global Finance - Named “Best Reference Data Provider” by Waters Rankings 2013 - Awarded “#1 Data Vendor in Support Services category” by Asia Risk Technology Rankings 2013 - Named “Best Broker for Emerging Markets” by FX Week Best Bank Awards 2013 - Listed as a “Caring Company” by The Hong Kong Council of Social Service in 2013 Company Activities: Thomson Reuters is the world's leading source of intelligent information for businesses and professionals. We combine industry expertise with innovative technology to deliver critical information to leading decision makers in the financial and risk, legal, tax and accounting, intellectual property and science and media markets, powered by the world's most trusted news organization. With headquarters in New York and major operations in London and Eagan, Minnesota, Thomson Reuters employs approximately 60,000 people and operates in over 100 countries. For more information, go to www.thomsonreuters.com

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Waggener Edstrom Communications

24/F, SUP Tower, 75-83 King’s Road, North Point, Hong Kong Tel: (852) 2578 2823 Fax: (852) 2578 2849 Email: erichards@waggeneredstrom.com Website: apac.waggeneredstrom.com Key Contacts: Matthew Lackie, Senior Vice President, Asia Pacific Emma Richards, General Manager, Hong Kong Henry Wood, Digital Lead, Greater China Notable Clients: 7-Eleven, Ash, Akamai Technologies, Autodesk, Bangkok Airways, Cole Haan, CSL, Cyberport, Fuji Xerox, HTC, Jetstar, Maxim’s, MediaTek, Microsoft, Pernod Ricard, Samsonite, Sony, Tissot, Zuji Major Awards and Projects: • 2013 APAC Consumer Consultancy of the Year, The Holmes Report APAC Consultancies of the Year • 2013 Gold in Consumer Products for LG, APAC SABRE Awards • 2012 Gold in Marketing to Consumers (Existing Products) for Zuji, APAC SABRE Awards • 2012 Gold in Product Media Relations for IPPUDO, APAC SABRE Awards • 2012 Best New Consumer Product Launch for IPPUDO, CIPRA • 2011 Mid-Size Network of the Year, APAC PR Awards • 2010 Mid-Size Network of the Year, APAC PR Awards Company Activities: Waggener Edstrom Communications is a global, integrated communications agency. In Hong Kong, Waggener Edstrom has strong expertise in the Consumer (including sectors such as F&B, fashion & luxury goods, and travel), Corporate, Healthcare, and Technology industries. It also offers a local digital strategies group called Studio D™, as well as other practices including Analyst Relations, Public Affairs, and Social Innovation. Hong Kong also serves as Waggener Edstrom’s Asia Pacific headquarters.

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www.amcham.org.hk

1904 Bank of America Tower, 12 Harcourt Road, Hong Kong, China Tel: 2530 6900

Fax: 3753 1206

E-mail: amcham@amcham.org.hk