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Rod Works Unique Iron and Home Decor
801-541-5357
Rod Works
Gourmet Mexican Food
CARPET CLEANING
Decor Unique Iron and Home
Rod Works Unique Iron and Home Decor
On
Develo
HEALTHY LIFESTYLES
Hometown Values has been Utah’s premier go-to source for great savings, entertainment and activities for 20 years. It is also Utah’s largest monthly direct-mail magazine, distributed to more than half-a-million homes.
JANUARY 2013
L.A. Dance Co. Mexican Restaurant
AXIOM Garage Door Rod Works Unique Iron and Home Decor
Hometown Values • 4770 S. 5600 W., West Valley City, UT 84118 • Phone: 800.504.0250 • Fax: 801.204.6449 • www.HometownValues.net
Exponentially HELPING BUSINESSES GROW
Hometown Values has a proven record of helping businesses grow and succeed through targeted, market-driven advertising. Our monthly, direct mail community magazines help consumers save money and help local businesses grow their bottom line.
HELPING YOUR BUSINESS SUCCEED • 15 markets, from Cache County to Southern Utah County • Target specific audiences and readers
• Full circulation insert • Superior quality • Full color • Direct-mail advertising • Exceptional customer service
• Digital components available • Social media strategy • Direct mail labeling cards • Blow-ins
”
We have been working with….Hometown Values for many, many years and have
watched our business grow exponentially as a result. In the last six months, 90 percent of our surgical patients discovered our practice out of the ad in the Hometown Values. There is no question in my mind that being a part of this publication…. has been the most beneficial marketing resource we have ever used.
Mekenna Foster, Regional Manager, Surface Medical Spa
”
Hometown Values • 4770 S. 5600 W., West Valley City, UT 84118 • Phone: 800.504.0250 • Fax: 801.204.6449 • www.HometownValues.net
Reach WHO WE
Our monthly, direct mail magazines help consumers save money on all things in life, from dining out to home improvement. Hometown Values consistently delivers results for our advertisers by focusing on what works and having the expertise to implement it effectively.
Circulation: Approx. 545,000* Target Market: Women, homeowners Distribution: Direct mail, 15 market editions - Cache County to Utah County
73%
READERS MONTHLY
$4.7 BILLION
Have at least some college
IN SPENDING POWER
83% are
Avg. HH Size
4
home owners
”
I placed my ad in a zone
outside of our typical area of reach to see if we could attract “New Customers” that wouldn’t normally
Avg. Age
Avg. HHI
45
$87k
Market Value of Home
Women
84%
$282k
32%
22%
30%
choose Doug Smith as their auto service center... By the third month we were getting 40+ NEW clients every month. Some of these new clients were driving several miles and passing multiple auto service centers to get
3+310+
3022+32+
1,309,000+
to us. Hometown Values
18-34
3%
35-49
3%
50+
Magazine definitely works, and it will now be a big part of our ongoing advertising
10%
mix.
”
Kem Thomas, Service Manager, Doug Smith Autoplex
Hometown Values • 4770 S. 5600 W., West Valley City, UT 84118 • Phone: 800.504.0250 • Fax: 801.204.6449 • www.HometownValues.net
Boutiful, West Bountiful, North Salt Lake, Woods Cross, Centerville and Farmington
MARKET 6 SOUTH DAVIS COUNTY CIRC. 36,034
84015 • 84037 • 84040 • 84041 • 84056 • 84075
Layton, Kaysville, Fruit Heights, Hill AFB. Syracuse, Clearfield, Clinton and West Point
MARKET 5 NORTH DAVIS COUNTY CIRC. 48,571 Great Salt Lake
84056
84040
84
84087
Woods Cross
84010
Bountiful
84014
15 Centerville
84025
Eden
84310
Liberty
Morgan
84050
2
84341
84332
Huntsville
84328
Paradise
84319
Hyrum
Areas
84022 • 84029 • 84069 • 84071 • 84074 • 84080
Tooele, Stansbury Park, Grantsville, Rush Valley, Dugway, Stockton and Vernon
MARKET 16 TOOELE COUNTY CIRC. 17,750
84017 • 84032 • 84049 • 84060 • 84098
Park City, Jeremy Ranch, Heber and Midway
MARKET 15 SMART (PARK CITY/HEBER) CIRC. 15,648
84102 • 84103 • 84105 • 84106 • 84108 • 84109 • 84111
Downtown Salt Lake, Avenues, Marmalade District, Federal Heights, Sugarhouse and Foothill
MARKET 14 SMART (SALT LAKE CITY) CIRC. 25,121
84601 • 84606 • 84651 • 84653 • 84655 • 84660 • 84663 • 84664
South Provo, Springville, Mapleton, Spanish Fork, Santaquin, Salem and Payson
MARKET 13 SOUTHERN UTAH COUNTY CIRC. 35,315
84326
N. Logan
84318
Hyde Park
84335
84333
Richmond
84320
Providence Millville
84317
Pineview
84339
Wellsville
CACHE COUNTY
Fruit Heights
Farmington
84037
Kaysville
84041
Hill Field Road
Layton
South Weber
84405
84056 Hill AFB
Layton
84403
84403
Ogden Riverdale
84401
Ogden
84404
Harrisville
GREAT SALT LAKE
Syracuse
84075
5
Clinton West Point 84015
DAVIS COUNTY
84050 • 84067 • 84310 • 84315 • 84317 • 84401 • 84403 • 84405
WEBER COUNTY
84067
Roy
84401
West Haven
South Ogden, Ogden, South Weber, Riverdale, Hooper, Roy and Morgan
84315
4
West Weber
Hooper
3 North Ogden
84414
Pleasant View
Brigham City Perry Willard
84302
Marriott-Slaterville
Plain City
84404
Farr West
MARKET 4 SOUTH WEBER COUNTY CIRC. 41,750
84302 • 84310 • 84317 • 84337 • 84340 • 84401 • 84404 • 84414
North Ogden, Pleasant View, Farr West, Plain City, Harrisville, West Haven, Eden, Liberty, Huntsville, Willard, Perry, Brigham City and Tremonton
MARKET 3 NORTH WEBER/BOX ELDER CIRC. 41,511
84318 • 84319 • 84320 • 84321 • 84326 • 84328 • 84332 • 84333 • 84335 • 84339 • 84341
Wellsville, Hyrum, Paradise, Providence, Logan, North Logan, Smithfield, Richmond, Hyde Park, Millville and Lewiston
MARKET 2 CACHE VALLEY CIRC. 32,061
Full distribution. All markets, including 14 Smart With or without tab option
MARKET 1 INSERT CIRCULATION 545,731
15 INDIVIDUAL GEO-ZONES OR TAKE ADVANTAGE OF FULL DISTRIBUTION
545,731 HOMES
TARGET UP TO Lewiston
TARGETED
84071
84080
16
84042 • 84057 • 84058 • 84062 • 84097 • 84604
Provo, Orem, Lindon and Pleasant Grove
MARKET 12 CENTRAL UTAH COUNTY CIRC. 35,361
84003 • 84004 • 84005 • 84043 • 84045
Alpine, American Fork, Lehi, Highland, Saratoga Springs, and Eagle Mountain
MARKET 11 NORTH UTAH COUNTY CIRC. 35,253
84020 • 84070 • 84092 • 84093 • 84094
Sandy and Draper
MARKET 10 SANDY CIRC. 44,031
84065 • 84081 • 84084 • 84088 • 84095 • 84096
MARKET 9 SOUTHWEST VALLEY CIRC. 51,108 Riverton, South Jordan, West Jordan, Herriman and Bluffdale
84118 • 84119 • 84120 • 84123 • 84128 • 84129
Taylorsville, West Valley City, Kearns and Magna
MARKET 8 OQUIRRH MOUNTAINS CIRC. 40,278
84022
84069
84029
TOOELE COUNTY
84074
84047 • 84106 • 84107 • 84109 • 84117 • 84121 • 84124
Holladay, Olympus, Cottonwood, Murray and Midvale
MARKET 7 EASTSIDE CIRC. 45,532
84010 • 84014 • 84025 • 84054 • 84087 • 84116
84120
84065
Herriman
84095
9
84123
84088
84084
Santaquin 84651
Saratoga Springs
84005
Bluffdale
Riverton
15 215
Alpine
American Fork
84003 84062
11
COU
NTY
H UTA
84004
TY
COUN
84651
Payson
Utah Lake
Utah Lake
84003
15
UTAH
LAKE SALT
Lehi
84043
84020
Draper
84092
Sandy
84093
10
84121
Olympus
84109
84109
80
84653
Salem
12
84097
84660
84098
Snyderville Jeremy Ranch
Mapleton
84664
84663
Springville
84606
13
BYU
84049
Midway
15
84068 84060
Park City
SUMMIT & WASATCH COUNTY
84602
Provo
84604
Orem
84058
Spanish Fork
84601
84042 84057
Lindon
Pleasant Grove
84062
Cottonwood Heights
215
84117
84094 84070
84047
Murray
84107
7Holladay
84124
South Salt 84106 Lake Sugarhouse
84115
14
84105
84103 84102
Midvale 84047
84045
215
Taylorsville
South Jordan
84118
West Jordan
Kearns
8
84119
84116
SALT LAKE COUNTY
West Valley City
84128
84054
North Salt Lake
DAVIS COUNTY
* Select carrier routes in each ZIP code listed
84044
80
84116
6 84101 84111
84032
Heber City
Jordanelle
Effective ad BUILDING AN
Maximize your ad campaign by consistently delivering a strong offer within an effective design.
To get the most out of your Hometown Values magazine ad, your campaign should include the following: A strong offer:
• Free - buy something, get one free (example: purchase a combo meal, get a FREE hamburger) • Half price - buy something, get 1/2 price or 50% off 2nd item (example: purchase one item at regular price, get 2nd item 1/2 price or 50% off) • Dollars off - convert % off to dollars (example: Instead of 20% Off, use $10.00 Off a $50.00 purchase) • Package deals • Percentage off (best when used on large ticket items.)
Effective ad design:
The ad should build value for its use and create a reason to buy TODAY! Keep the ad simple by using short and direct, easy-to-understand language. One word sentences are powerful and use bullets to break up copy. Make important points easy to read and lend a definitive tone.
Repetition and consistency
Having a strong offer and a great ad design will help bring new customers, however a one-time approach will only provide minimum results. The success of a marketing campaign relies on repetition and consistency. The more your ad is in front of your audience, the greater your chances of getting a response.
Other things to consider
• How long the business has been around • The offer • Time of year • Competition • Advertising of the competition • Frequency of the message • Reach of the ad • Broadness of the appeal of the business
EARLY SPRING
MARCH 2013
This ad must be presented for discount, expiration 1/31/12
25%off or 15% entire
one item
purchase Specializin g in unfinished wood crafts and • Take and Make crafts supplies • Enrichment Night and Super Saturday ideas • Craft Classes available
• Vinyl, paint, and scrapbook paper • Discounts available for large group projects
LiKE uS on fACEBOOK: www.facebook visit: www.woodcre .com/woodcreationsutah or ationsutah.com
Hours: Mon-Fri 9-6, 2100 S
X 1900 W
801.731.0788 2420 S 1900 W West Haven
2550 S
15
Sat 10-4
21st St. Exit
24th St. Exit
Hometown Values • 4770 S. 5600 W., West Valley City, UT 84118 • Phone: 800.504.0250 • Fax: 801.204.6449 • www.HometownValues.net
Example ad Strong Headline
Clean Layout
Clear Branding
Minimal Clutter
Address/Phone
Strong Offers Hometown Values • 4770 S. 5600 W., West Valley City, UT 84118 • Phone: 800.504.0250 • Fax: 801.204.6449 • www.HometownValues.net
M AKING LIFE BETTER I N P ARK CITY
NORTH DAVIS COUNTY A H OMETOWN V ALUES P RODUCT • J ANUARY 2013
TM
FATHER’S DAY JUNE 2013
ROMANCING THE HEA
RT ISSUE
FEBRUARY 2013
®
FIREWORKS
Over 180 locations across the State. ce.. Celebrate your Independen fit ort your local non-pro & supp organizations... all at one time!!
Rod Works Unique Iron and Home Decor
Retractable Patio Awnings
& Shades
Beautiful Solutions
MEDICAL SPA & WEIGHT
LOSS
By
ForrestBrook
Lighting and landscape
for all outdoors
Schedule 2014 PUBLICATION
Publication Issue
In-Home by end of week
Space Reservation
Art Due
Healthy Lifestyles
January 4, 2014
December 2, 2013
December 6, 2013
Romancing the Heart
February 8, 2014
January 6, 2014
January 13, 2014
Early Spring
March 8, 2014
February 3, 2014
February 10, 2014
Spring Home & Garden
April 5, 2014
March 3, 2014
March 10, 2014
Mother’s Day
May 3, 2014
March 31, 2014
April 7, 2014
Father’s Day
June 7, 2014
May 5, 2014
May 12, 2014
Summer Fun
July 5, 2014
June 2, 2014
June 9, 2014
Back to School
August 2, 2014
June 30, 2014
July 7, 2014
Fall Fun & Recreation
September 6, 2014
August 4, 2014
August 11, 2014
Fall Home & Garden
October 4, 2014
September 1, 2014
September 8, 2014
Early Holiday
November 1, 2014
September 29, 2014
October 6, 2014
The Holidays
December 6, 2014
November 3, 2014
November 10, 2014
Hometown Values • 4770 S. 5600 W., West Valley City, UT 84118 • Phone: 800.504.0250 • Fax: 801.204.6449 • www.HometownValues.net
Submission AD SIZES AND
Cover set-up size details
Black Dotted Line= Document size (trim-line) [Red Line= Bleed] (Blue=Live Area)
smart
SANDY/DRAPER
Tab set-up size details Tab Set-up Size Detail 8.625"
8.375"
March 2012
SUMMER EDITION
JULY 2011
1" .75"
7.625"
Bleed area: 8.625 x 11.125
10.875"
Bleed area: 8.625 x 11.125
11.125"
Live area: 8.1677 x 10.6717
10.125"
Live area: 8.1677 x 10.6717
10.875"
Live area w/ logo box: 8.5
Live area w/ logo box: 8.5
11.125"
Cover set-up size details
Black dotted line: document size (trim-line) Red line: bleed Blue: live area Ad size
Bleed
Trim
Live/non-bleed
Cover
8.625 x 11.125
8.375 x 10.875
7.625 x 10.125
Back cover
8.625 x 8.125
8.375 x 7.875
8.125 x 7.625
Full page
8.625 x 11.125
8.375 x 10.875
7.625 x 10.125
Full page tab
8.625 x 11.125
8.375 x 10.875
7.625 x 10.125
Tab
1.00 x 11.125
.75 x 10.875
–
1/2 horizontal
–
–
7.625” x 5.00”
1/3 page
–
–
7.625” x 3.325”
1/4 Page
–
–
3.735” x 5.00”
1/6 page
–
–
3.735” x 3.325”
Acceptable images
Online ad submission
All images must be in CMYK mode 300 dpi (high
provided to Hometown Values.
Go to www.hometownvalues.net. Click on
resolution).
Due to copyright issues, we will not scan pre-
“advertiser login” at the top of the page. You will
Web images are not usable for Hometown Values
printed advertising photos or other material for use
need to enter your username & password (you
Magazine. The only acceptable method of getting
in any ad.
can get this from your sales rep).
images from a website is if the website has a
All placed images must be embedded and must
Once logged in, click on “Creative Upload” in the
separate area for downloading high resolution
not be compressed, ie, LZW or JPG.
top menu bar and follow the instructions on the
images. A signed release of copyright must
All colors in document must be in CMYK mode
screen.
accompany use for such photos.
(no spot or RGB colors).
Advertiser is responsible for all copyright
All fonts (both screen and printer fonts) must be
Acceptable formats
usage and releases Hometown Values of any
embedded or converted to paths (outlined).
Press-ready PDF: Acrobat 4 (PDF 1.3)
responsibility for copyright for items/photos
compatibility or PDF X-1a. Transparencies flattened; graphics, photos and fonts embedded.
Hometown Values • 4770 S. 5600 W., West Valley City, UT 84118 • Phone: 800.504.0250 • Fax: 801.204.6449 • www.HometownValues.net
Digital/online Feature Coupons (five rotating spots) $250 per month each Monster ad online (with five rotating sponsors) 300 pixels x 600 pixels (max file size = 45K) $250 per month each Leaderboard ad online (with five rotating sponsors) 728 pixels x 90 pixels (max file size = 35K) $150 per month each Coupons free to put up after you create an account with HTV
• You can also advertise on our website with a Monster Ad and/or Leaderboard Ad • Promote your business in our business directory • Promote your event on our calendar
Social Media Like us on Facebook for contests, giveaways, Hometown Values updates and more.
Look for our digital newsletter in your inbox soon!
Monster Ad
Leaderboard Ad
Hometown Values • 4770 S. 5600 W., West Valley City, UT 84118 • Phone: 800.504.0250 • Fax: 801.204.6449 • www.HometownValues.net
Products SPECIALTY
Blow-in Cards
DML
Blow-in cards are unattached advertisements inserted into a Hometown Values magazine. They draw a lot of attention, stand out and are easy for consumers to hold on to. They allow you to affordably reach the masses and achieve a strong presence.
DML cards are postcards that are mailed with our magazine–not attached or inserted. This allows you to have a solo mail presence in the mailbox without the solo mail cost. Plus, you get the same exposure and returns.
Inserts:
Utah Women’s Run
UTAH HOME
RESOURCE GUIDE UTAH’S GUIDE TO HOME IMPROVEMENT
“HEY SALT LAKE, IT’S TIME FOR THE HOME SHOW!” - TY PENNINGTON
FALL IN LOVE WITH YOUR HOME AGAIN!
HOME SHOW OCTOBER 7-9 • SOUTH TOWNE EXPO CENTER OVER 300 COMPANIES WITH EVERYTHING FOR YOUR HOME—OUR BIGGEST FALL SHOW YET.
JOHN GIDDING IT MAY BE FALL, BUT JOHN GIDDING, ONE OF HGTV’S HOTTEST HOST’S WILL HEAT UP THE SOUTH TOWNE CENTER SATURDAY & SUNDAY
CREATIVE CRAFTING HOW TO MAKE YOUR OWN ONE-OF-KIND HOME DÉCOR
LET THEM EAT CAKE LEARN THE LATEST TRENDS IN COOKINGFROM DESSERTS TO FALL FAVORITES
SA V
E
BRYAN BAEUMLER VISITS UTAH
$4
“DIY” KING
O N TIC HO K M IN ET E S SID S. H S O E. EE W
You can place specialty inserts directly into the Hometown Values Magazine: multi-page brochures or company literature to name a few. This option can be fulfilled on a zone level or full-run level.
H O M E R ESO U RC E G U I D E
* DML card distribution is limited to 1 card per area per month, due to postal regulations.
i
24-page insert, Fall Home Show
The Utah Women’s Run is one of the states premier, woman-only runs. More than 1,200 women participate. The run consists of three options for all levels of runner: 5K, 15K and a girls-only mini run/walk.
SOUTH WEBER COUN
TY
HEALTHY LIFESTYLES
JANUARY 2013
HEALTHY LIFESTYLES
JANUARY 2013
TM
ign Interior DesTIFU RDABLE PRICES. L FURNITURE. AFFO
Holmes CLothing
TM
BEAU
FATHER’S DAY JUNE 2013
L.A. Dance Co. Mexican Restaurant
The Missionary
AXIOM Garage Door Rod Works
Experts
Unique Iron and Home Decor
Hometown Values • 4770 5600 West Valley City, 84118 • Phone: 800.504.0250 • Fax: 801.204.6449 • www.HometownValues.net Hometown Values • 4770 S. S. 5600 W.,W., West Valley City, UTUT 84118 • Phone: 800.504.0250 • Fax: 801.204.6449 • www.HometownValues.net Rod Works
Decor Unique Iron and Home
CARPET CLEANING
Alterations
Hometown Values • 4770 S. 5600 W., West Valley City, UT 84118 • Phone: 800.504.0250 • Fax: 801.204.6449 • www.HometownValues.net