2018 Legal notice Marketing Report

Legal Notice Marketing Report

2018 Legal Notice Marketing Report

Dear Legislator: Public and legal notices are legally required announcements that allow you to stay up-to-date with critical government, business and judicial decisions. Many public and legal notices announce important items such as new ordinances, foreclosures, re-zoning hearings and more.

The right to public and legal notice is in everyone’s interest. That is why it’s vital that these notices continue to be published in a trusted, independent source: your local newspaper and online at www.utahlegals.com. Newspapers are historical, verifiable documents that help secure the public’s right to know. Publishing public and legal notices in newspapers and all their media products ensures that important decisions are announced by a responsible source to the majority of Utah residents.

Eighty-nine percent of Utah residents engage with newspapers in print, online and social media each week. This ensures that public notices are not only delivered by a responsible, verifiable, independent source, but also seen by the vast majority of Utahns. The overall audience of Utah newspapers is greater than it has ever been. The Utah Press Association and it’s members are committed to providing this vital information to as many Utahns as possible.

Printed newspapers are the first rough draft of history. They are archivable and verifiable, and cannot be digitally deleted, changing the public record. Utahlegals.com provides fingertip access to public and legal notices to everyone. Other media avenues such as social media outlets, websites, apps, magazines, etc. all help reach the public masses to educate them about the importance of these notices and where and how to find them.

No other media or industry reaches more Utahns multiple times every week than the Utah Press Association. We are using that unparalleled reach to keep the public informed about public and legal notices better than they ever have been in the past, at no additional cost to our customers.

Please take a few minutes to look through the important information in this package, and feel free to contact us with any questions you may have.

Sincerely, Brian J. Allfrey Executive Director 801-237-2379 ballfrey@utahpress.com

2018 Legal Notice Marketing Report

Utah Statewide Telephone Survey Report Prepared for Utah Press Association 1 Lighthouse Research & Development, Inc. November 2018

Perceptions Regarding the posting of Legal and Public Notices

�� �� �� �� �� �� 69% of respondents

said they believe printing legal and public notices in the newspapers keeps local officials and businesses more honest.

61% of respondents

said such requirements provide them with trusted information they would not otherwise get from other sources.

76% of respondents

said they think keeping the public informed of such government and business activities through legal and public notices is a worthwhile use of government funds.

90% of respondents

feel that printing in newspapers public notices properly and on time before public meetings or asset forfeiture takes place provides important independent, third party verification.

75% of respondents

think state and local governments should be required to publish legal and public notices, including foreclosures, in the newspaper on a regular basis.

92% said they feel

government agencies should “post legal and public notices on a central website.”

2018 Legal Notice Marketing Report

Newspaper:

September 27, 2018 - December 1, 2018

Don’t

Don’t

lose your say!

Don’t

be left in the dark

Utah Press

lose your home!

A S S O C I A T I O N

Utah Press A S S O C I A T I O N

What if your local government, without warning, changed zoning ordinances that negatively impacted your property and way of life?

What if you learned that an important decision had been made by your local officials without following due process?

Without public/legal notice, you could literally have the r ug pulled out from under you.

Without public/legal notice, you may be caught unaware when it comes to important rezoning hearings that could critically change your community.

Without public/legal notice, your government, judicial, and business leaders leade could enact important decisions without your knowledge.

Visit Info.UtahLegals.com

Visit Info.UtahLegals.com

Visit Info.UtahLegals.com

Utah Press A S S O C I A T I O N

What would you do if your property were taken away through foreclosure without any warning?

1 Half 15 Full

DAILIES

W EE KLIE S

257 Quarter

40 Full

302 Full

272 Quarter

1 Half

342 Full

2018 Legal Notice Marketing Report

Landing Page:

August 20, 2018 - October 31, 2018

Page views Sessions

10.55K 9.07K

Users

8.82K

New Users

8.08K

Session Duration

18 Average

2018 Legal Notice Marketing Report

Billboard:

September 17, 2018w - November 27, 2018 Digital Board - Foreclosure - SR270 (I-15) - 8 weeks Reach: 413,406 | Frequency: 6.6 | In-Market Plan Impressions: 2,725,048

Static Board - Don’t be left in the dark - 601 S State October 3, 2018 - November 20, 2018 | DEC : 16,399

Static Board - Public Hearing Notice - 529 W 500 S October 3, 2018 - November 27, 2018 | DEC: 52,725

2018 Legal Notice Marketing Report

Social Media:

August 27, 2018 - October 31, 2018

��

Reach: 333,328 Impressions: 1,162,833 Clicks: 10,037

2018 Legal Notice Marketing Report

Email:

October 2, October 12 & October 30, 2018

��

Recipients: 801,836 Opened: 71,155 Clicks: 8,327

2018 Legal Notice Marketing Report

Programmatic: August 26, 2018 - October 31, 2018

��

Impressions: 2,762,486 Clicks: 2,177 CTR: .08%

2018 Legal Notice Marketing Report

YouTube:

October 11, 2018 - October 29, 2018

Views

340,185 648,056

Impressions View Rate

52.49%

Clicks CTR

1,016 16%

2018 Legal Notice Marketing Report

Table 1 illustrates the percentage of respondents residing in each county.

TABLE 1

In which county do you reside?

Beaver Box Elder Cache Carbon Davis Dushesne Emery Grand Iron Juab Millard Morgan Salt Lake Sanpete Sevier Summit Tooele Uintah Utah Wasatch Washington Weber

2010

2016

2018

0% 2% 5% 2% 10% 0% 0% 1% 1% 0% 1% 1% 35% 2% 2% 1% 2% 2% 17% 0% 5% 11%

1% 2% 8% 1% 13% 1% 1% 0% 3% 1% 0% 0% 32% 1% 1% 1% 3% 1% 18% 1% 5% 7%

1% 2% 5% 1% 11% 0% 0% 0% 1% 0% 0% 1% 40% 1% 0% 1% 2% 1% 18% 1% 5% 7%