Hard cheese packaging in Europe: Insights to win more consumers with data-driven decisions
1ST EDITION
We surveyed 3,176 people in France, Germany, Italy, Netherlands, Sweden and the UK. We also held 18 face-to-face sessions in France and Belgium. The objective was to find out key buying behaviors and packaging preferences for hard cheese products.
We asked a series of questions to shoppers who had bought at least one hard cheese product during the last 3 months.
Hard cheese packaging in Europe: Insights to win more consumers with data-driven decisions
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New research carried out by Amcor investigates how European consumer attitudes and expectations are changing towards packaged hard cheese.
France Germany Italy
Netherlands Sweden UK
Hard cheese packaging in Europe: Insights to win more consumers with data-driven decisions 3 02 INTRODUCTION Insight 1 04 PACKAGED HARD CHEESE IN BLOCK FORM IS THE MOST POPULAR Insight 2 07 TRANSPARENCY IS KEY FOR HARD CHEESE PACKAGING Insight 3 08 RESEALABLE PACKAGING CLEARLY INFLUENCES CUSTOMER LOYALTY Insight 4 10 RECYCLABLE PACKAGING CLAIMS RESONATE THE MOST WITH CONSUMERS Insight 5 13 CONSUMERS WANT RECYCLING INFORMATION ON THEIR PACKAGING Insight 6 15 CONSUMERS UNDER 35 ARE MORE RECEPTIVE TO DIGITAL PACKAGING 18 CONCLUSION
PACKAGED HARD CHEESE IN BLOCK FORM IS THE MOST POPULAR
Most hard cheese bought in Europe comes packaged. Our research shows 89% of people across Europe purchase it this way, with the data revealing Italy is the only country to purchase unpackaged hard cheese in similar proportions to packaged.
In Sweden, the UK, France, and the Netherlands, the respondents purchased packaged hard cheese more often than unpackaged.
Block cheese is the most purchased format, with over 90% buying cheese in blocks. Grated and sliced cheese are purchased by more than 8 in 10 consumers, whereas small chunks are the least popular of these choices.
Hard cheese packaging in Europe: Insights to win more consumers with data-driven decisions 4 Insight 1
Block cheese 93% Grated cheese 86% Sliced cheese 84% Small chunks cheese 60%
Depending on the country, the type of cheese preferred will vary dramatically. In France, the most popular hard cheese is Emmental, while it’s no surprise that Parmesan wins the hearts of Italian consumers. And cheddar is the top taste for UK consumers.
The most purchased hard cheese by country:
Hard cheese packaging in Europe: Insights to win more consumers with data-driven decisions 5
CHEDDAR PARMESAN RED LEICESTER GLOUCESTER CHESHIRE PARMESAN GOUDA GOUDA HERRGÅRDSOST GRANA PADANO EMMENTAL PARMESAN PRÅSTOST SCAMORZA EDAM BOERENKAAS GOUDA EMMENTAL PARMESAN CHEDDAR PARMESAN PECORINO BUTTERKÄSE EMMENTAL / LEERDAMMER VÄSTERBOTTEN 97% 99% 90% 86% 78% 76% 97% 85% 79% 77% 71% 87% 84% 60% 75% 56% 87% 81% 60% 75% 53% EMMENTAL COMTÉ GRUYÈRE RACLETTE PARMESAN 94% 92% 92% 89% 80% 85% 77% 58% 73% Downloadthereporttohave accesstothefullcontent
