This is my Portfolio... 1
FASH10106
What you may find...
/Work, work, work, work, work, work/
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Colour project Trend brief Stripes Possible Insights Developed Insights Brand Launch Execution Plan Fred Perry Find me online, end
Colour project... -Working with colourwhat does our colour evoke? -Bending the connotations of a colour. -Creating a flat lay/ mini shoot. -Using photoshop to create a colour strip.
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Trend brief... -Analysing trends in a specific sector. -Looking at different market levels, how did our trend differ? -How is the public styling our chosen sector? -An example of a brand, and how they promote our trend.
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An exploration of Stripes... -Looking even closer at a specific fashion trend. -Any historical or social influences?, art direction? -Creating our first indesign document, so working with grids. -Referencing, and selecting imagery.
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Insight options... -Where is there a current need in the market? -Exploring options, in lifestyle, tech and health. -Insight researching via mintel.
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Insight document... -Exploring deeper into our chosen insights. -Developing 3 ideas, collating research from mintel etc. -Creating mood boards that reflect our insights. -Finalising a choice.
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Brand Launch... -Brand launch- How we created Blink fragrance. -Logo creating on photoshop. -Conducting a photo shoot in a studio with specific models. -Analysis on why we selected each component.
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Promotional Plan... -A brand launch buisness plan on indesign. -Detailing around the creative concept. -Creating a visual time line of the next 6 months. -Developing an idea of why there is a need for our product.
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Sketch book... -Getting creative and experimenting with mixed media. -Visualising research. -Working with colour pallets. -My creative Bible.
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Fred Perry @ dot2dot..
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Blog
/Personal/ /Proffesional/
Follow me online...
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Thankyou for reading;
To end, my goals for next year;
-To develop a more signature style; to make my work more renowned. -Get an internship with a leading fashion PR company. -Work with smaller, independant brands on their social media. -Make sure my social media is on point and reflects me! -Learn more, and as much as I did this year! 31