Amelia Hobson Portfolio FCP/ N0619612
1)
Cover Image / Logo
2)
Contents
3)
Contents
Contents Page
8)
Physical portfolio design recipe
9)
CV’s
10) 11) 12) 13) 14)
Covering letter
4)
What am I like?
5) 6) 7)
Follow me, Tumblr/ Insta Self Promotion
Online portfolio design recipe
Practise business cards
Final business cards Social profiles
What I did this summer
15) 16) 17) 18) 19) 20) 21)
Contents Page
Fred Perry: Subculture
22) 23) 24) 25) 12) 13) 14) Reflection
Initial Research
Riso Workshop
Photo shoot mood board
Photo shoot images Original Zine Flat
Riso Zine / final
Other
Lord Whitney
Life Drawing
What am I like? Loud// Motivated// Extrovert// Creative
Visual// Reliable// A friend
Sociable// Kind
Loyal
FCP Insta/ https://www.instagram.com/fcpamelia/
Blog/ http://ameliajayne.tumblr.com
Follow me; Tumblr/Insta
A fashion and l i f e s t y l e platform.
Self Promotion Indervidual / An exploration of myself, in terms of design recipie for my future standing as a Fashion Creative in industry.
Online Portfolio Inspo
Online portfolio / http://ameliahobson11.wixsite.com/ameliahobsonsite
I carefully thought about how I wanted my online portfolio to look, including my self-promotion colour pallet was a must. Contrasting blush pinks and blacks dynamically catches the eye, and draw any reader in.
This mood board is representative of myself promotion design recipe, what my initial inspiration was and how I began to patch things together to create my overall composition.
Self Promo inspo
Visual CV and Standard CV
Here you can see the contrast between my Visual CV and standard one, each will be submitted however which will go to which job advert will be dependent on the company/ brand.
This was my covering letter, for the brand LuLu Guinness. Since this brand is high range, to luxury, I intended a particular tone of voice. Being concise and clear, avoiding the chatty nature I have previously been used to.
Covering Letter
Business card development Initially, I went down the route of selecting a bright colour pallet, in order to create some sense of importance on my business card. I played around with my mono print and collage skills, and developed these three examples. Once printed and placed I began to gather that these cards didn’t denote me in anyway, so then I decided to go down a graphic route and, started work on Illustrator.
Completed on Illustrator with further editing in Photoshop, this is my chosen final business card. With my trade mark logo in the centre, this will become the epitome of my self-promotion project. Not only will it be recognisable, but will be translated via both my CV, Website and portfolio. I opted for the dots in the background after researching contemporary trends in both fashion and interior. The type write font worked easily for me against my almost complicated background.
Business card
LinkedIn/ https://www.linkedin.com/ in/amelia-hobson-94a638130/
Social Profiles
Pinterest/ https://uk.pinterest.com/ ameliahobson11/
My other social platforms consist of Linkedin, and Pinterest which both contribute considerably to my self-promotion. I make sure my Linkedin is constantly updated, so future employers can acknowledge my work experience and interests. I naturally go on Pinterest up to twice a day, simply because I love the concept of pinning inspiration and creating little hubs to act as inspiration for any occasion or project. It is fair to say I have quite an aesthetic when it comes to Pinterest, and I wish to maintain this in the future.
What I did this summer... This summer I was lucky enough to travel California, driving to and from 7 places in total, including Las Vegas, LA and Phoenix. However, my favourite destination was in fact San Francisco. From a holiday perspective, yes, it has a lot of touristy things to do and see, nevertheless I saw it through the eyes of a FCP student. It became apparent a lot of fashion/ beauty/ and other respectable companies have their head offices hear, home to especially Benefit, and Air B&B. I would definitely love to go back and work, it seems like the perfect goal for the future.
Fred Perry : Subculture Indervidual and Team work/ Working along side Fred Perry’s sub brand : ‘Subculture’, contributing to their social profiles and creating a relevent zine on our chosen subculture.
Moodboards/ Initial research
As part of the Fred Perry summer brief, we had to construct 4 mood boards, alongside the titles of ‘Subculture’, ‘The Zine’, ‘The Consumer’ and ‘FP brand’. Edited and devised on Photoshop, I created a cut and stick style set of mood boards.
With Dizzy Ink, who are a Print firm, specialising in Risograph and screen printing, we had the chance to create a zine and a poster in a three-hour workshop. This I found particularly engaging, I love working with physical make, and trying new methods that I never have before.
Riso Workshop/ Rivet Head
Our Rivet head zine came out so good considering it was our first try, the green and black colour pallet mimicked the subculture we were given, and we carefully selected images that translated ‘Rivet Heads’
For our photo shoot we devised a pin board of inspiration. Including inspiration from Instagram, like @thatswhatss, and using a cut and stick visual. Also using layering with images, as well as text messages and notes to add a written visual to help interpret our series of images. We used disposable film in our photo shoot, which was initially risky however the composition after the development came out very well.
Indervidual zine moodboard
Team photos, Final Images
So, after editing away in Photoshop after our film got developed, we carefully selected our favourite images, which came out with a raw and grainy filter which actually complimented our zine ideas, and was completely the look we were going for. We then split images with more colourful back drops, in order to highlight our chosen photographs. On some we overlaid with meaningful text, that was actually collated from primary research. Adding the text into ‘Text messages’ is just a contemporary twist to translate important information.
Original Zine / Flat
My individual zine was created on InDesign. Before I completed my Zine in Riso, this was my original colour way and layout, in a flat format. The colours were taken from inspiration in the Berlin tradeshows, and magazines they had floating around. Because it such a small, digestible amount of information and visuals I wanted the text to be bold and readable, to hopefully make an impact on the reader.
Riso Zine / Final execution I opted for a Risoprint Zine, after the workshop a few months ago. I go into more detail in my Zine reflection!
My first issue of my zine named ‘The new age Mods and where to find them…’ was specifically aimed at young girls, and an almost guide, where to find this newly revolutionised subculture. The interesting part of my research was that when interviewing and messaging a number of girls, they themselves didn’t know they fitted in to my newly created title for them, and the values they portrayed. I interviewed and photographed two girls for a 2 page spread each. I decided to use a disposable film, to create rawness and exude the element of real life. I did edit in post-production later, however only adding messages or stickers to comply with my inspiration which is highlighted in my sketch book. For our photoshoot back in December, we passed on the studio time, which seemed silly, but now seeing the images in full composition I am so glad we spent the time on a disposable film and editing in Photoshop. The images came out dusky, grainy, and raw, exactly how we proposed them before actually shooting our model. Once the text and visuals were sorted, I then decided I wanted to print with ‘Dizzy Ink’ using a risograph printer. I knew this would be perfect for the aesthetic of my zine due to a previous experience at a work shop. The only doubts I had was that the full detail of the disposable images once scanned in would be reduced when finally, printed. I took a risk, and printed anyway, with the help of Ben, who really helped when splitting my images, making sure they were the right pre-sets for the printer. The main colours I went for were pink, orange, yellow and black, which created a neat and a complementing contrast. I chose a staple bound binding, simply because it appeared neater than a beak fold, and when tested the fold didn’t really suit the pages I had spent so much time on. Rather than having a coated matte/ or gloss zine, I had it printed on uncoated risograph paper which mimicked the rawness of my photography it beholds. Over all I really enjoyed creating my own zine, the process behind it is no mean easy despite the simple nature of ‘zine culture’. From the research to the visuals, I found engaging, and I will definitely try and peruse this more in the future.
Zine Reflection
At the start of this semester, when we were allocated into teams, me and my other teammates devised an overarching plan to go down the route of feminism as a title. It became apparent to us when researching that feminism was such a huge area and topic to write and present about in 5 minutes, so we narrowed it down to ‘The pressures that young girls feel’ both online and physical influences. Individually after receiving feedback for that presentation, I wanted to make sure I was more subculture specific, and had a real link to Fred Perry’s sub brand ‘Subculture’. In the end I decided to look closely at ‘Mods’ and their core values back in the 60’s and how that has transgressed into society today.
Other Relevant tasks Along side my main two projects I took part in many other workshops/ and tasks I wish to document in my portfolio.
Lord Whitney Workshop The Lord Whitney workshop was another interactive session, that tested our creative, teamwork and presenting skills. Having to present to a live client (COW vintage), was extremely nerve racking, however valuable experience. The creating of the set after only been given one word‘Kettle’, also tested us as a group to pull together and create something visual, and an interesting story. I shot the whole video on my camera, which I felt taught me how to be in control, to ultimately create something that showcased my skills.
The life drawing workshop was a first for me. Considering it was my first time, the outcome I was pleasantly surprised at. Using water colour and ink to create our drawings more visual added an element of creativity, which made once an average drawing almost come to life.
Life Drawing Workshop