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Amelia Hulme and Emily Galea, Typography for Screen Semester 1, 2015 Queensland College of Art, Griffith University Gold Coast
Contents About our campaign
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pg 4
BRANDING ... pg 6 Social Media ... pg 12 Website ... pg 14 Merchandise ... PG 18 advertising ... pg 20 Kinetic Type video
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pg 24
about our campaign
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#ConsoleCeasefire is a campaign aimed at unifying the gaming community by celebrating console diversity Gaming is all about people having fun - it shouldn’t matter which controller they pick up to do so.
branding Our branding was designed with simplicity in mind. We wanted to ensure that we incorporated elements that are universal in gaming and don’t align with any one platform or company. In this way we can include and appeal to gamers of all kinds and platform preferences.
#E8E8E8 #7E7F7F #606060 #272727 #B7565F #609360 #436C8E
Mohave - I am the heading & sub-heading font. Regular, Italic, semibold, semibold italic, bold, bold italic AaBbCcDdEeFfGgHhIiJjKkLlMmNnOoPpQqRrSsTtUuVvWwXxYyZz
Simplifica - I am the body font. AaBbCcDdEeFfGgHhIiJjKkLlMmNnOoPpQqRrSsTtUuVvWwXxYyZz
Canter - I am the Detailing Font. Light, Bold, 3d, Shadow & Strips AaBbCcDdEeFfGgHhIiJjKkLlMmNnOoPpQqRrSsTtUuVvWwXxYyZz
Mohave - I am the heading & sub-heading font. Regular, Italic, semibold, semibold italic, bold, bold italic AaBbCcDdEeFfGgHhIiJjKkLlMmNnOoPpQqRrSsTtUuVvWwXxYyZz
Simplifica - I am the body font. AaBbCcDdEeFfGgHhIiJjKkLlMmNnOoPpQqRrSsTtUuVvWwXxYyZz
Canter - I am the Detailing Font. Light, Bold, 3d, Shadow & Strips AaBbCcDdEeFfGgHhIiJjKkLlMmNnOoPpQqRrSsTtUuVvWwXxYyZz
social media
website
design
merchandise
advertising
HOW TO NOT BE An elitist ABOUT the console you use; 1. love your console. 2. respect other console choices. 3. That’s literally it. #consoleceasefire
HOW TO NOT BE An elitist ABOUT the console you use; 1. love your console. 2. respect other console choices. 3. That’s literally it. #consoleceasefire
kinetic type video
https://www.youtube.com/watch?v=kOBRtOvAQbI&feature=youtu.be