HAIR PRODUCTS
The Client Liquid Gold Hair Products are an organic hair care range based in America. Their products are all-natural, designed to bring out your hairs natural best.
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The Project For Liquid Golds products, an all-natural approach is best. With this rebranding, the aim is to convey a warm, organic feel to match their products and their message, with a crisp, modern influence to keep their aesthetic sharp.
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The Labels The product labelling is clean and simple - a product-specific colour key from the colour palette printed on to recycled card with a matte finish and adhered to the relevant product.
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The Packaging The packaging model for Liquid Goldâ&#x20AC;&#x2122;s new look is streamline and flexible; the base concept of the flat packaging net is uniform throughout, with the ability to be very quickly & easily modified to suit all the clientâ&#x20AC;&#x2122;s current and future potential packaging needs. Three options have been provided; a tall, rectangular box for shampoos and conditioners, a medium rectangular box for serums and oils, & finally a cubed box for the seasonal gift box promotion.
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The Print Media With the prominence of their online presence as a web-based store, print media is far more selective when it comes to Liquid Goldâ&#x20AC;&#x2122;s branding and promotion, but not absent and certainly not unimportant. The product booklets (the larger for the entire range, the smaller a pocket product booklet outlining the three specific products in each of the seasonal gift box promotions) contain essential product information as well as delving into the sources for each of the ingredients, the way the product is made and tips and tricks on how and when to use your product to reap the best rewards.
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HAIR PRODUCTS
product booklet 17
The Web Presence Liquid Goldâ&#x20AC;&#x2122;s web presence already consists of a website and social media pages. Weâ&#x20AC;&#x2122;re looking to both broaden and elevate this online presence with extra social media outlets and a brand new interface for the website translated to three different screen resolutions allowing for a unique, enjoyable - & most importantly, highly accessible - interactive web store experience.
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