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Contents About our campaign
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pg 4
BRANDING ... pg 6 Social Media ... pg 12 Website ... pg 14 Merchandise ... PG 18 Kinetic type video Amelia Hulme and Emily Galea, Typography for Screen Semester 1, 2015 Queensland College of Art, Griffith University Gold Coast
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pg 20
#ConsoleCeasefire is a campaign aimed at unifying the gaming community by celebrating console diversity Gaming is all about people having fun - it shouldn’t matter which controller they pick up to do so.
about our campaign
#E8E8E8 #7E7F7F
branding Our branding was designed with simplicity in mind. We wanted to ensure that we incorporated elements that are universal in gaming and don’t align with any one platform or company. In this way we can include and appeal to gamers of all kinds and platform preferences.
#606060 #272727 #B7565F #609360 #436C8E
Mohave - I am the heading & sub-heading font.
Mohave - I am the heading & sub-heading font.
AaBbCcDdEeFfGgHhIiJjKkLlMmNnOoPpQqRrSsTtUuVvWwXxYyZz
AaBbCcDdEeFfGgHhIiJjKkLlMmNnOoPpQqRrSsTtUuVvWwXxYyZz
Simplifica - I am the body font.
Simplifica - I am the body font.
AaBbCcDdEeFfGgHhIiJjKkLlMmNnOoPpQqRrSsTtUuVvWwXxYyZz
AaBbCcDdEeFfGgHhIiJjKkLlMmNnOoPpQqRrSsTtUuVvWwXxYyZz
Canter - I am the Detailing Font.
Canter - I am the Detailing Font.
Light, Bold, 3d, Shadow & Strips AaBbCcDdEeFfGgHhIiJjKkLlMmNnOoPpQqRrSsTtUuVvWwXxYyZz
Light, Bold, 3d, Shadow & Strips AaBbCcDdEeFfGgHhIiJjKkLlMmNnOoPpQqRrSsTtUuVvWwXxYyZz
Regular, Italic, semibold, semibold italic, bold, bold italic
Regular, Italic, semibold, semibold italic, bold, bold italic
social media
website
design
merchandise
kinetic type video
https://www.youtube.com/watch?v=kOBRtOvAQbI&feature=youtu.be