Infinite Designs - Major Studio Project Final

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infinitedesigns:aboutus

Infinite Designs is all about embodying your raw inner beauty; we aim to help bring to the surface your individuality by supplying you with a product as wonderful and unique as you are. You are oneof-a-kind, and the way you decorate yourself should be just so. Using ethical and sustainable natural materials sourced from small independent businesses - in the name of supporting local independent creatives - we at Infinite Designs handcraft pieces of jewellery designed to appeal to the unique creative in YOU.


branding:logos


branding:assortedlogo


branding:colourspecimen


branding:typespecimen

ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz


branding:businesscards

AmeliaHulme

Founder and Head Creative Infinite Designs AU

@infinitedesignsau on instagram

Infinite Designs AU on facebook

www.infinitedesigns.com.au


Our business cards are printed using soy ink on 100% recycled paper and will not only be sent with every product mailed out but can also be distributed through small creative stores, at markets, in cafes and even at museums, galleries and other art centres. Can be printed using the coloured logos from the full colour specimen, and the gem detailing on the reverse of the card will be printed in the same colour. Colours will be used to discern different channels of distribution, and there is the potential in the future to have certain customer rewards or savings depending on what event they may have participated in or what store they may have shopped at (potential partnership offers). Collecting the entire range may also earn the customer a special reward offer.



production:materials


products:styledphotography

From start to finish, the creative process lies in our well-worn hands. We source our beautiful, unique gemstones from independent Australian suppliers and each ring is hand-crafted from petrified wood to fit the gem it is made for. Once the pieces are shaped and finished, our partner at Joyero Jewellery takes care of adding that warm copper shimmer to each piece. The pieces are held together using urushi, a 100% organic resin used by the japanese to make ‘kintsugi’ - the art of fixing what is broken in a way that only adds to its beauty. The process canbe hazardous, and the materials difficult; not every piece comes out perfect and whole. But we embody the kintsugi message and style, further adding to each ring’s individual style, and ensuring nothing goes to waste.



products:packaging Logo-printed tissue paper in A4 sheets will be used to wrap and protect pieces for shipping. They well then be placed into a small logo-printed drawstring calico bag, which will be placed into a padded envelope for mailing.



onlinepresence:website




onlinepresence:instagram


campaign:accessoriseearth


#accessoriseearth

Infinite Designs & Friends of the Earth International

Make a purchase. Make a difference.


thelogo



Infinite Designs are a jewellery company all about natural materials, ethical practices and sustainable, long-lasting products. Friends of the Earth are an international organisation who fight on many varied and worthwhile fronts to protect our planet and its people.

who we are

#accessoriseearth is the product of both Infinite Designs and Friends of the Earth. The campaign aims to aid Friends of the Earth in their efforts to re-beautify our planet and protect our environment. It’s always nice to buy yourself something special. It’s even nicer to know you’ll be doing something special at the same time. Make a purchase. Make a difference.


Whenever you make a purchase from Infinite Design , there’s the option to #accessoriseearth. What this means is that you pay an extra $20 and that money goes to our friends at FotE to protect forests, to pay legal fees, to rehabilitate injured wildlife, to rebuild woodlands, to take care of things like toxic waste and much, much more. But we’re not expecting you to give something for nothing, because that would just be a donation. So what’s the catch? To further push our message of anti-wastage and pro-sustainability, those who choose to #accessoriseearth will not only help accessorise our planet, but themselves, by receiving a special edition pendant made from the central sliver of petrified wood from their very own ring.

what we do


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apparel:t-shirt



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wildflowers Put this seed paper in a pot or your garden and watch your wildflowers bloom. For care instructions visit www.botanicalpaperworks.com To find out about Infinite Designs, Friends of the Earth International or the work we do together, visit www.infinitedesigns.com.au - www.foei.org @accessoriseearth on Instagram or accessoriseearth on facebook

#accessoriseearth


print:businesscards



futuredirections:storeconcept



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