CREW INNOVATIONS

AMERICAN CREW® LATHER SHAVE CREAM

W/ SAMUEL PORTER, MISTER CHOP SHOP

Whenever American Crew innovates a new product they put themselves behind the barber’s chair, assuming the mindset of professionals like myself. That’s why I love using their stuff; they think about what we require to deliver the ultimate grooming experience.

Striving for that elusive blend of modern ingredients without losing the classic soul, the Lather Shave Cream is the newest American Crew creation to arrive at the shop, and it’s an instant essential in my kit.

From the very moment it hits your brush, it’s clear that this is a product made to deliver a seamless shave. It gels to the bristles with the perfect amount of hold, so that when you make contact with your client’s face it distributes beautifully, especially around those tricky jawline nooks.

Once on, you can see that the weight is superbly balanced, providing a protective cushion that prevents nicks and cuts, whilst still allowing the blade to sail on through.

Even for my clients who have sensitive skin, it’s got so much glide that things like razor burn are a non-issue. And, the fact that the ingredients actively lift the hair follicles from the skin makes the process all the more satisfying.

The alchemists at American Crew have ensured the lather shave cream hydrates the skin during use, but I always follow up by using the All in One Face Balm. The combination of the two leaves every client babyfaced and ready for whatever the day throws at them.