Americans for the Arts
2013 Media Kit
TABLEOFCONTENTS
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EVENTS
Americans for the Arts Annual Convention Exhibit: $1,700 Advertise: $975 – $2,400 Sponsor: $5,000+
National Arts Marketing Project Conference Exhibit: $1,300 Advertise: $550 – $1,900 Sponsor: $5,000+
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WEB
ARTSblog Pricing: $200 – $1,200
ArtsMarketing.org Pricing: $150 – $2,400
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PRINT & E-MAIL
Arts Link - Quarterly Magazine Pricing: $1,200
Monthly Wire - Monthly Newsletter Pricing: $150
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ADDITIONAL ADVERTISING & SPONSORSHIP
Webinars Pricing: $750 – $3,000
E-Books Pricing: $1,000 – $3,500
Job Bank Pricing: FREE (with membership) – $850
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EXHIBITADVERTISE&SPONSOR Founded in 1960, Americans for the Arts is the nation’s leading nonprofit organization for advancing the arts and arts education. We are dedicated to representing and serving local communities and to creating opportunities for every American to participate in and appreciate all forms of the arts. From offices in Washington, DC and New York City, we provide a rich array of programs that meet the needs of more than 150,000 members and stakeholders around the country. The mission of Americans for the Arts is to serve, advance and lead the network of organizations and individuals who cultivate, promote, sustain and support the arts in America. This mission is met by providing policy and advocacy, research, visibility, and professional development inititatives for organizational staff, artists, arts professionals, and community and business leaders from across the country. In this media kit, you will find affordable exhibiting, advertising, and sponsorship opportunities to reach decision makers, leaders, and stakeholders in the arts and in communities across the country. Americans for the Arts hosts a number of annual events, and print and web-based communications. Whether you choose advertising in our quarterly newsletter, Arts Link, exhibiting at the Annual Convention or the National Arts Marketing Project Conference, or sponsorship of ARTSblog, we will find the right fit to maximize the exposure of your organization and its products and services. For more information on exhibiting, advertising, or sponsorship opportunities with Americans for the Arts, please contact us at exhibits@artsusa.org or call Luke Woods at 202.371.2830.
Americans for the Arts 1000 Vermont Avenue, NW 6th Floor Washington, DC 20005 Telephone: 202.371.2830 Fax: 202.371.0424 exhibits@artsusa.org www.AmericansForTheArts.org
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EVENTS The 2013 Americans for the Arts Annual Convention will be held at the David Lawrence Convention Center, in Pittsburgh, from June 14 – 16. This event offers the unique opportunity to engage with the most extensive gathering of leaders from the entire arts field. Exhibiting, advertising, or sponsoring the Annual Convention offers you the chance to reach more than 1,000 decision makers and stakeholders from organizations across the country. Connect with artists, elected officials, foundation and corporate representatives, planners, board members, patrons, activists, and more.
EXHIBIT $1,700
Exhibiting offers a face-to-face opportunity to meet with attendees and introduce products and services. Extended networking breaks are built into the Convention program to highlight the exhibiting companies to maximize your exposure. Exhibitors can increase their visibility and receive 10 percent off an advertisement in the onsite program. Book an exhibit table before March 29 and receive a $100 early-bird discount! (Early-bird deadline 3/29, final deadline 4/19) Table Top Exhibit benefits include: • One 6’ skirted table top, two chairs and electric outlet • 50-word company description in the onsite program • 50-word company description and hotlinked logo on the convention website • Placement in one convention promotional e-blast that reaches upwards of 40,000 stakeholders • Final attendee list with names and postal addresses • One complimentary registration and three additional registrations at a discounted rate of $175
ADVERTISE $975 – $2,400
Advertisements of varying sizes are available in the printed onsite program. The program serves as a guide for attendees onsite and a resource for these individuals throughout the year. (Contract deadline 3/11, artwork deadline 4/1) Half page ad Full page ad Inside Cover (Front or Back) Back Cover
$975 $1,550 $2,200 $2,400
Full Page 10.75” x 7.75”
Half Page 4.75” x 7.75”
SPONSOR $5,000+ Sponsorship opportunities are designed to offer a wide range of methods that fit any budget while creating brand recognition and putting your company’s name in attendees’ hands. Increase your presence at the event by sponsoring one or more of these available products and services: • • • • •
Lanyards, badges, and promotional materials Onsite Wi-Fi and Cyber Café Online streaming of Keynote and Plenary sessions Convention sessions and events Ask about other customizable sponsorships designed to fit your budget and visibility needs!
For more information and contracts, please e-mail Luke Woods at Exhibits@artsusa.org or call 202.371.2830
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EVENTS The 2013 National Arts Marketing Project (NAMP) Conference brings together arts marketers from across the country to discuss the latest issues in marketing, earned income, audience development and social media. The conference will be held November 8 – 11, in Portland, OR, where more than 600 attendees will be searching for ways to win new audiences and maintain winning relationships with both customers and donors. The theme of this year’s NAMP Conference is Powered By Community – a focus on staying connected within an arts community and achieving revenue goals through increased marketing, technology, and social media initiatives.
EXHIBIT $1,300
Exhibiting offers a face-to-face opportunity to meet with attendees and introduce products and services. Extended networking breaks are built into the Conference program to highlight the exhibiting companies to maximize your exposure. Exhibitors can increase their visibility and receive 10 percent off an advertisement in the onsite program. Book an exhibit table before August 30 and receive a $100 early-bird discount! (Early-bird deadline 8/30, final deadline 9/20) Table Top Exhibit benefits include: • One 6’ skirted table top, two chairs and electric outlet • 50-word company description in the onsite program • 50-word company description and hotlinked logo on the convention website • Placement in one conference promotional e-blast that reaches upwards of 40,000 stakeholders • Final attendee list with names and postal addresses • One complimentary registration and three additional registrations at a discounted rate of $175
ADVERTISE $550–$1,900
Full Page 10.75” x 7.75”
Advertisements of varying sizes are available in the printed onsite program. The program serves as a guide for attendees onsite and a resource for these individuals throughout the year. (Contract deadline 8/2, artwork deadline 8/23)
Half Page 4.75” x 7.75”
Half page ad Full page ad Inside Cover (Front or Back) Back Cover
$550 $900 $1,400 $1,900
SPONSOR $5,000+ Sponsorship opportunities are designed to offer a wide range of methods that fit any budget while creating brand recognition and putting your company’s name in attendees’ hands. Increase your presence at the event by sponsoring one or more of these available products and services: • • • • •
Lanyards, badges, and promotional materials Onsite Wi-Fi and Cyber Café Online streaming of Keynote and Plenary sessions Conference sessions and events Ask about other customizable sponsorships designed to fit your budget and visibility needs!
For more information and contracts, please e-mail Luke Woods at Exhibits@artsusa.org or call 202.371.2830
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WEB ARTSblog The Americans for the Arts blog offers an easy way to reach a diverse arts and nonprofit audience including management professionals, artists, business leaders, advocates, and educators. ARTSblog averages 18,000 page views per month and boasts an active core group of bloggers and readers. The blog regularly hosts week-long blog salon discussions on a variety of topics throughout the year including arts education, the public sector, and arts marketing. Blog salons typically feature 20 bloggers leading discussions that garner upwards of 7,000 page views in a week. All single blog ads and salon sponsorships run on a per month basis.
Banner Advertising Space 725 pixels x 90 pixels
Sidebar Advertising Space
Visit the blog at http://blog.artsusa.org.
300 pixels x 250 pixels
2013 Blog Salon Schedule: February 11-15.......Public Art* March 18-22............Arts Education April 15-19...............Emerging Leaders* May 13-17................Animating Democracy
July 22-26....................Local Arts Agencies September 9-13.........Arts Education October 7-11...............Arts Marketing* December 2-6.............Animating Democracy
Sponsorship Opportunity Sidebar Advertisement Banner Advertisement Official Sponsor of a Blog Salon Includes: - Exclusive banner and sidebar on blog main page - Official sponsor language in communications about the blog salon Official Sponsor of a Premier Blog Salon* Includes: - Exclusive banner and sidebar on blog main page - Official sponsor language in communications about the blog salon
Price (per month) $250 $500
With Exhibit/Ad Purchase (per month) $200 $375
$1,000
$750
$1,200*
$1,000*
*Premier Blog Salons contain topics related to the Annual Convention and NAMP Conference and offer additional sponsorship benefits.
ArtsMarketing.org ArtsMarketing.org is the official website of the National Arts Marketing Project (NAMP) and host site for the NAMP Conference. ArtsMarketing.org is a comprehensive portal that offers specialized information resources; the latest research; current news in the field; online dialogues; and the latest best practices in arts marketing, development, and fundraising. With 7,500 visits and 22,000 page views every month, it’s an excellent opportunity to reach your core constituents with the products and services they are seeking. Prices range from $150 - $2,400. Find out more at http://artsmarketing.org/web-sponsorships.
For more information and contracts, please e-mail Luke Woods at Exhibits@artsusa.org or call 202.371.2830
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PRINT & E-MAIL Arts Link Delivered quarterly to the professional membership of Americans for the Arts, Arts Link is a printed and electronic magazine with the mission to help members meet their professional goals and stay connected to the industry by offering the latest trends, resources, and ideas in the field of local arts agencies and arts professionals. Arts Link is your opportunity to reach out to a diverse audience that’s looking for the latest tools, consultants, and products to better serve their needs. Arts Link has a circulation of 2,000 electronic and 4,000 mailed copies.
Spring Issue Contract deadline: January 18 Artwork deadline: January 28 Issue delivers: end of March Summer Issue Contract deadline: April 12 Artwork deadline: April 22 Issue delivers: end of June Fall Issue Contract deadline: July 19 Artwork deadline: July 29 Issue delivers: end of September Winter Issue Contract deadline: September 20 Artwork deadline: September 30 Issue delivers: mid-December *Deadlines subject to change
Monthly Wire Americans for the Arts’ monthly member e-newsletter, Monthly Wire, brings the latest information on national arts news, advocacy, funding opportunities, events, and resources to nearly 6,000 subscribers. As a direct communication to our members, this is an affordable, easy way to highlight your company, product or service.
Sidebar Advertising Space 165 pixels x 150 pixels
$150 per month *Ad location on sidebar is dependent upon content and is subject to change.
For more information and contracts, please e-mail Luke Woods at Exhibits@artsusa.org or call 202.371.2830
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ADDITIONALADVERTISING&SPONSORSHIP Webinars Americans for the Arts is pleased to provide high quality development for profesesionals in the arts industry. Presented by field experts, webinars allow member and non-member participants to host an online event for a group in their community, bring their staff together for professional development, or learn directly from a desk. This sponsorship opportunity will provide notable recognition by displaying your company name and logo on the website landing page and the title slide of a webinar. To access the webinars schedule, go to http://artsusa.org/events/webinars.
Single Webinar: $750 Webinar Series: $1,425 – 3,000
Company Logo Here E-Books Our e-book library on ArtsMarketing.org is pushing the envelope for arts marketers across the country. By delivering information on the most timely and relevant issues facing the landscape of arts marketing and audience engagement, our e-books keep leaders in the field ahead of the curve through these easily digestible and graphic-heavy e-publications. Some of our most successful e-books have garnered an average of more than 3,500 unique hits per month! Sponsor an e-book or quarterly e-book series and your organization’s logo will be prominently displayed inside the e-book of your choice as well as its landing page. Check out our growing e-book library at http://artsmarketing.org/resources/ebooks!
Single E-Book: $1,000 Quarterly E-Books Series: $3,500
Job Bank Looking to fill an important role at your organization? Americans for the Arts Job Bank is the premier electronic recruitment resource for the arts industry. Here, employers and recruiters can access the most qualified talent pool with relevant work experience to fulfill staffing needs. Target your recruiting and reach qualified candidates quickly and easily. Simply complete our online Registration Form (http://jobbank.artsusa.org/rates.cfm) and start posting jobs today! Remember, Americans for the Arts members receive a significant discount on Job Posting Packages with Job Bank (some levels of membership even receive a complimentary posting)!
For more information and contracts, please e-mail Luke Woods at Exhibits@artsusa.org or call 202.371.2830
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Americans for the Arts 1000 Vermont Avenue, NW 6th Floor Washington, DC 20005 Telephone: 202.371.2830 Fax: 202.371.0424 exhibits@artsusa.org www.AmericansForTheArts.org
For more information and contracts, please e-mail Luke Woods at Exhibits@artsusa.org or call 202.371.2830
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