Miglot
MIGLOT
FRAGRANCE LAB SHARING DREAMS! Focusing on what makes people happy. That’s what Miglot does using pleasant fragrances and sensory textures. And so, it’s no coincidence that ‘Rediscover what makes you happy’ is the core business of Belgium’s first perfume and lifestyle brand with roots in Ghent. Fragrances smell nice and easily turn everyday moments into me-time. Indeed, they harmonise your emotions and moods. Kristof Lefebre helps us look for the right fragrance. Text: STEVEN VERHAMME
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YOUR COMPANY IS BASED IN GHENT. HOW DID MIGLOT GET STARTED? A few months before graduating as a pharmacist, I took over a pharmacy in Ghent city centre. I specialised in skin care, but perfumes were already my real fascination. I noticed that fragrances affected people’s mood and behaviour. People who sometimes endured hard times in life smiled instantly amidst certain fragrances and that fascinated me. I began to study aromachology, the study of conscious and subconscious effects of fragrances on people’s behaviour and emotions. When I was 34, I left the pharmacy after 10 years and went to study in Versailles at ISIPCA, the prestigious perfume school. After the course, I lived for a while in Paris. Later, I moved to Italy, but also had spells in London and Stockholm for further study at the local universities. I searched everywhere for answers to the questions ‘why do people buy perfumes and what can a fragrance mean to people?’ By then, I knew for sure that perfume is not only much more than a charming bottle and a publicity campaign, but also radiates strength, so I decided to set up my own brand.
THAT SOUNDS LIKE A DARING EXPLOIT, BUT MIGLOT DID FINALLY EMERGE. HOW DO YOU OPERATE IN 2020 AD? We have a permanent varied collection of twenty fragrances for perfume, textile spray, home fragrances, and cleansing products. We also offer Miglot Privé, a service in making unique perfumes tailored to customers. Firstly, we meet customers and talk and listen at length. The initial interview, largely given to letting people smell various fragrances, takes about three hours. There’s always a signal
SUPERCHARGED 2021/17
