L’ORÉAL Rebranding
Packaging Design Documentation
Padmaja Amin PG VC 3
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Content
01. Design Brief...............................................................................................05 02. Information Collection...............................................................07 03. Analysis............................................................................................................08 04. Case Study..................................................................................................10 05. Conceptualization.............................................................................15 06. Label Design.............................................................................................23 07. Final Prototype.....................................................................................29
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Phase 1
Abstract
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Design Brief
The Problem Statement: We were asked to select a product from chocolates, shampoo, juice, light bulb and underwear. From the above products we had to select a product and repackage it by changing the form of the package along with the surface graphics.
Project Brief: My product is a shampoo, specifically L’ORÉAL Hair spa shampoo. I will be repackaging the shampoo bottle in a more environment friendly way. As we can see that one day the plastics will cause a world wide mayhem if not acted soon upon. So this will be my main focus in the repackaging, making it environment friendly and safe for our Earth.
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Phase 2
Research and Analysis
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Information Collection
The plastic problem While plastic has many valuable uses, we have become addicted to single-use or disposable plastic with severe environmental consequences. From the 1950s to the 70s, only a small amount of plastic was produced, so the plastic waste was somehow manageable. By the 1990s, the plastic waste generation had more than tripled in two decades, following a similar rise in its production. In the early 2000s, the output of plastic waste rose more in a single decade than it had in the previous 40 years. Today we produce about 300 million tonnes of plastic waste every year, which is almost equivalent to the weight of the entire human population.
About 60% of that plastic has ended up in either a landfill or the natural environment. More than 99% of plastics are produced from chemicals derived from oil, natural gas and coal all of which are dirty, non-renewable resources. Only 9% of all plastic waste ever produced has been recycled. About 12% has been incinerated, while the rest 79% has accumulated in landfills, dumps or the natural environment. A staggering 8 million tonnes of plastic end up in the world’s oceans every year. If current trends continue, our oceans could contain more plastic than fish by 2050.
image courtesy: www.sustainablebrands.com
image courtesy: www.zerowastage.org
Rampant Plastic Wastage
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Analysis
Few possible solutions for curbing the wastage
Refillable shampoo bottles
Refill stations for shampoo bottles
Shampoo bars
Refill pouches for shampoo bottles
Bottles from environmental friendly material
Refillable stations
Refillable shampoo bottles 8
Shampoo bars
Bottles from environment friendly material
Refined Brief
To repackage the L’ORÉAL Hair spa shampoo using a material which is more environment friendly. Using that material and still not losing the elegant experience given to the users will also be another focus point.
Brand: L’ORÉAL Product Name: Hair Spa Detoxifying Shampoo Quantity: 230ml Price: Rs 480 Shelf-life: 36 months
Original bottle
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Case study
Seed Phytonutrients
Revolutionary shower-friendly paper bottles are made of 100% postconsumer recycled paper with a post-consumer recycled plastic liner, resulting in 60% less plastic than a traditional bottle. The paper bottles are treated with a blend of minerals extracted from clay to make them completely showerfriendly.
Analysis of shampoo bottle
Paper that will be turned into Seed Phytonutrients bottles 10
Specially designed molds transform a fibrous paste into the sturdy paper packaging
By adding a combination of earth minerals, they created a water-resistant paper bottle that could stand up to the pressures of a shower. The interior liner (made with food-grade recycled plastic) is 60 percent thinner than typical plastic bottles.
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The packaging had to be recyclable and compostable—that meant glue was out. It also had to withstand a hot shower environment—when an uncoated paper container gets wet, it becomes soggy and falls apart, especially when shampoo suds further weaken the structure. And to reduce waste, the plastic pouch needed to be thinner than any other on the market.
Other products using recycled material
360 Paper Bottle- Recycled and moulded paper water bottles
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Birch- Natural wooden water bottle
Paperboy - Paper wine bottle 13
Phase 3
Design Solution
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Conceptualization
Inspirations
Architecture
Trees
Dresses
Chairs
Initial sketches
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Rough selected concept
Variations of the concept
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Final Refinements
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3d Model generation
Different stages of bottle development
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Shampoo bottle while not in use
Shampoo bottle while in use
Shampoo bottle along with material
Dimensions of the bottle
Height : 18.25 cm Length : 7 cm (max length) Thickness : 4.5 cm (max thickness) Volume : 320 ml 21
Different views of the bottle
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Label Design
Information to be included on the label
Company logo
Ingredients of the shampoo
Product name
Manufacturing address, contact information
Product tagline
MRP, batch no., packed on, best before
Volume of the bottle
Barcode
Instructions for use
Typography of the label
Deep nourishing shampoo
Hair Spa
A spa like experience at home With Water Lily and Prokeratin
Main product name
Other information
Typeface: Ke Aloha Weight: Regular
Typeface: Lato Weight: Bold Italic, Italic, Regular
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Color variations
Since the bottle’s material gives it a environment friendly feeling, the sofisticated and elegant nature of the brand might be lost in the same. Below are the color palette variations which would help retain the elegance and luxurious feel.
Color Palette 1
Color Palette 2
Color Palette 3
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Pattern variations
The patterns are variations of a combination of floral and geometric theme. These help the product enhance the feel of luxury, sofistication and elegance.
Creating a product lineup
Product 1
Product 2
Deep nourishing shampoo A spa like experience at home With Water Lily and Prokeratin
Absolute Repair shampoo A spa like experience at home With Lipidium and Prokeratin
Product 3 Color Protection shampoo A spa like experience at home With Vitamino Color A-OX 25
Deep Nourshing Shampoo
Color Palette
Pattern ess hat the ottle is made o Recycled compostable paper pulp with proprietary minerals to make it waterproof.
Easy on the Earth and hard in the showers. Hair spa shampoo enriched with Pro-Keratin complex Keratinoil Complex n tr protect n and ater l : Hair appears fri -free for up to 4 days . To use : Spread evenly through wet scalp. Rinse thoroughly. Repeat the process if necessary. In case of contact with eyes, rinse them immediately. Hair Spa is committed to helping the environment. Redesigned bottle, recycled pulp, plastic liner inside, plastic cap. INGREDIENTS: AQUA / WATER, SODIUM COCOYL ISETHIONATE, SODIUM LAURYL SULFOACETATE, DISODIUM LAURETH SULFOSUCCINATE, SODIUM LAUROYL SAROOSINATE, COCAMIDOPROPYL BETAINE, GLYCOL DISTEARATE, C11 - 15 PARETH -7, C12-12 PARETH-23, C12-13 PARETH-3, DECYL GLUCOSIDE, TOCOPHEROL, HYDROGENATED COCONUT ACID, SODIUM CHLORIDE, SODIUM ISETHIONATE, SODIUM BENZOATE, SODIUM HYDROXIDE, PHENOXYETHANOL, PPG-5-CETETH-20, PEG-55 PROPYLENE GLYCOL OLEATE, TRIDECETH-12, POLYQUATERNIUM-7, POLYQUATERNIUM-10, LIMONENE, BENZOIC ACID, BENZOPHENONE-4, BENZYL SALIOYLATE, LINALOOL, BENZYL ALCOHOL, JUNIPERUS COMMUNIS OIL/ JUNIPERUS COMMUNUNIS FRUIT OIL, AMODIMETHICONE, PROPYLENE GLYCOL, CARBOMBER, ROSMARINUS OFFICINALIS LEAF OIL,/ ROSEMARY LEAG OIL, METHYLPARABEN, METHYLCHLOROISOTHAIZOLINONE, METHYLISOTHIAZOLINONE, CITRIC ACID, LAURETH-9, I INYLDIMETHICONE/DIMETHICONE COPOLYMER, HEXYL CINNAMAL, GLYCERETH-26 GLYCERIN, PARUM/ FRAGRANCE. F.I.L C501147
Hair Spa ee no rishin sha
oo
Mfd. by: L’ORÉAL India Pvt. Ltd. Chakan, Pune - 410 501. M.Lic. No.: MPD/C-44. L’ORÉAL India Pvt. Ltd., A-Wing, 8th Floor, Marathon Futurex, N.M. Joshi Marg, Lower Parel, Mumbai- 400013 3605054263493 Any questions/ complaints? Call or Write: Consumer Use before 36 months of pkd. date Batch No.: Pkd. on:
Tel: 1800 22 4247 MRP (Incl. of all taxes): Email us:LP.India@loreal.com Net Content:
A spa like experience at home With Water Lily and Prokeratin
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}
B527421C 25-11/2018 Rs. 680 320 ml
Absolute Repair Shampoo
Color Palette
Pattern Guess what the bottle is made of? Recycled compostable paper pulp with proprietary minerals to make it waterproof.
Easy on the Earth and hard in the showers. Hair spa shampoo enriched with Pro-Keratin complex Keratinoil Complex n tr protect n and p d m: Hair appears fri -free for up to 4 days . To use : Spread evenly through wet scalp. Rinse thoroughly. Repeat the process if necessary. In case of contact with eyes, rinse them immediately. Hair Spa is committed to helping the environment. Redesigned bottle, recycled pulp, plastic liner inside, plastic cap. INGREDIENTS: AQUA / WATER, SODIUM COCOYL ISETHIONATE, SODIUM LAURYL SULFOACETATE, DISODIUM LAURETH SULFOSUCCINATE, SODIUM LAUROYL SAROOSINATE, COCAMIDOPROPYL BETAINE, GLYCOL DISTEARATE, C11 - 15 PARETH -7, C12-12 PARETH-23, C12-13 PARETH-3, DECYL GLUCOSIDE, TOCOPHEROL, HYDROGENATED COCONUT ACID, SODIUM CHLORIDE, SODIUM ISETHIONATE, SODIUM BENZOATE, SODIUM HYDROXIDE, PHENOXYETHANOL, PPG-5-CETETH-20, PEG-55 PROPYLENE GLYCOL OLEATE, TRIDECETH-12, POLYQUATERNIUM-7, POLYQUATERNIUM-10, LIMONENE, BENZOIC ACID, BENZOPHENONE-4, BENZYL SALIOYLATE, LINALOOL, BENZYL ALCOHOL, JUNIPERUS COMMUNIS OIL/ JUNIPERUS COMMUNUNIS FRUIT OIL, AMODIMETHICONE, PROPYLENE GLYCOL, CARBOMBER, ROSMARINUS OFFICINALIS LEAF OIL,/ ROSEMARY LEAG OIL, METHYLPARABEN, METHYLCHLOROISOTHAIZOLINONE, METHYLISOTHIAZOLINONE, CITRIC ACID, LAURETH-9, I INYLDIMETHICONE/DIMETHICONE COPOLYMER, HEXYL CINNAMAL, GLYCERETH-26 GLYCERIN, PARUM/ FRAGRANCE. F.I.L C501147
Hair Spa Absolute Repair shampoo
Mfd. by: L’ORÉAL India Pvt. Ltd. Chakan, Pune - 410 501. M.Lic. No.: MPD/C-44. L’ORÉAL India Pvt. Ltd., A-Wing, 8th Floor, Marathon Futurex, N.M. Joshi Marg, Lower Parel, Mumbai- 400013 3605054263493 Any questions/ complaints? Call or Write: Consumer Use before 36 months of pkd. date Batch No.: Pkd. on:
Tel: 1800 22 4247 MRP (Incl. of all taxes): Email us:LP.India@loreal.com Net Content:
A spa like experience at home With Lipidium and Prokeratin 320 ml
}
B527421C 25-11/2018 Rs. 680 320 ml
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Color Protection Shampoo
Color Palette
Pattern ess hat the ottle is ma e o Recycled compostable paper pulp with proprietary minerals to make it waterproof.
as on the arth an har in the sho ers Hair spa shampoo enriched with Pro-Keratin complex Keratinoil Complex,nutri Vitamino Color A-OX air appears fri -free for up to 4 days . To use : pread evenly through wet scalp. Rinse thoroughly. Repeat the process if necessary. In case of contact with eyes, rinse them immediately. air pa is committed to helping the environment. Redesigned bottle, recycled pulp, plastic liner inside, plastic cap. INGREDIENTS: A A / WATER, ODI M COCO L I ET IONA TE, ODI M LA R L LF OACETATE, DI ODI M LA RET LFO CCINA TE, ODI M LA R O L AROO INATE, COCAMIDOPROP L ETAINE, L COL DI TEARATE, C11 - 15 PARET -7, C12-12 PARET -23, C12-13 PARET -3, DEC L L CO IDE, TOCOP E ROL, DRO ENA TED COCON T ACID, ODI M C L ORIDE, ODI M I ET ION ATE, ODI M EN OATE, ODI M DR O IDE, P EN O ET ANO L, PP -5-CETET -20, PE -55 PROP LENE L COL OLEATE, TRIDECET -12, POL A TERNI M-7, POL A TERNI M-10, LIMONENE, EN OIC ACID, EN OP ENONE-4, EN L ALIO LATE, LINALOOL, EN L ALCO OL , J NIPE R COMM NI OIL/ J NIPER COMM N NI FR IT OIL, AMODIMET ICONE, PROP LENE L COL, CAR OM ER, RO MARIN OFFICINALI LEAF OIL,/ RO EMAR LEA OIL, MET L PARA EN, MET LC L OROI OT AI OLINONE, MET LI OT IA OLINONE, CITRIC ACID, LA RET -9, I IN LDIMET ICONE/DIMET ICONE COPOL MER, E L CINNAMAL, L CERET -26 L CERIN, PAR M/ FRA RANCE. F.I.L C501147
Hair Spa Color Protection shampoo
Mfd. by: L’ORÉAL India Pvt. Ltd. Chakan, Pune - 410 501. M.Lic. No.: MPD/C-44. L’ORÉAL India Pvt. Ltd., A-Wing, 8th Floor, Marathon Futurex, N.M. Joshi Marg, Lower Parel, Mumbai- 400013 3605054263493 Any questions/ complaints? Call or Write: Consumer Use before 36 months of pkd. date Batch No.: Pkd. on:
Tel: 1800 22 4247 MRP (Incl. of all taxes): Email us:LP.India@loreal.com Net Content:
A spa like experience at home With Vitamino Color A-OX 320 ml
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}
527421C 25-11/2018 Rs. 680 320 ml
Final Prototype
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