Stampin Success

MAR/APR 2013

DRESS UP SPRING THE WITH

SPRING CATALOG

Dear Friend, Spring is a wonderful time of year— fresh and bright and new. We’ve all been dealing with winter, so the fact that the sun is peeking out more often and the snow is melting can’t help but make us happy!

Spring is also the ideal time to mix things up a little bit with your Stampin’ Up!® business, to try something you maybe haven’t done before. When you think about your springtime parties and get-togethers, think fresh and new—and see what comes to mind! I get lots of great ideas just by browsing through the spring catalog, so that might be a great place to start as you plan your spring events.

One thing that I’d encourage you to do is make sure that your events are focused on getting Stampin’ Up! products into the hands of your guests! A lot of events are designed so that guests leave with a handful of cards or a special occasion banner or something like that. That’s a great way to interest people in attending your event, but when the event is over, they leave, without any reason to stay in touch.

You’ll find supplies for the Wish card and instructions for the candle in this month’s Online Extras.

Here’s a quick Make & Take I created, with this springtime thought in mind.

When your guests make this, they’ll enjoy the chance to touch several products while learning a new technique—plus they’ll love the simplicity of this bright card!

So here’s to spring—and fresh, new springtime ideas!

Shelli’s Message

See project ideas and read more from Shelli on her blog at soshelli.com.

Plan a springtime workshop or class or event where your guests leave with a finished project—AND some Stampin’ Up! product. Or make sure you demonstrate a project that your guests will HAVE TO HAVE! If they fall in love with what you’re demonstrating, they’ll want the products you’re using so they can make the same thing at home.

When they take product home (or receive it shortly in the mail), they are much more likely to want to stamp again. And when they feel that need to stamp, they’ll be turning to you for more ideas, training, and products.

2 © 1990–2013 STAMPIN' UP!

calendar

8

19

2013 spring catalog sales period 2012–2013 annual catalog sales period

march Sale-A-Bration

8W ho Is Not Meeting Quarterly Sales

Minimums report now available; begin preparing for April workshops

22 S ale-A-Bration ends 31 Last business day of the quarter

april 8W ho Is in Pending report now available; begin preparing for May workshops

12 M ay/June 2013 Stampin’ Success now online

28–May 4 2013 Incentive Trip 30 L ast business day of the month

»make it happen

• Teach your customers some of the things you can do with Natural Composition Specialty Designer Series Paper. “Embossing . . .

Without the Fuss” on page 8 gives you three projects to use at a party this month.

•B ring back bleaching with the technique article on page 10.

•W alk down memory lane with us. Turn to page 14 for a timeline of some of the great things that have happened at Stampin’ Up! in the last 25 years.

4

COVER CREATIONS

5

DIY

bye, bye boring clipboards

6

14

22

25 Years

plan for profit

FEATURE

16

FEATURED GUEST ARTIST a stampin’ artist

CASEing

18

7

19

STEP IT UP

8

WOW

embossing . . . without the fuss

10

TECHNIQUE bleaching 101

12

SCRAPBOOKING

MY DIGITAL STUDIO

PRODUCT

ingredients for creativity

20

WOW

put it in reverse

25

BUSINESS

24

STAMPS itty bitties

26

BUSINESS

5 ways to pique interest with pinterest

28

MAKING A DIFFERENCE

happily ever after

29

PERFORMANCE BONUSES

october–december 2012

30

TITLE PROMOTIONS

november–december 2012

divide and conquer

Table of Contents

3 © 1990–2013 STAMPIN' UP!

»using the magazine

This magazine is a tool for you, with stamping ideas and business ideas in every issue. You’ll always find: • Stamping ideas for personal creativity and for events • Sales training • Ideas on how to share the demonstrator opportunity • Training on our products • Seasonal project ideas published early to help you prepare for your seasonal events • And much more

Make the most of this beautiful publication!

»icon guide DEMO IT!

Projects marked with this logo are excellent choices for event demonstrations.

Cards can be completed in 5–8 minutes, scrapbook pages in under 15 minutes.

MAKE & TAKE Projects marked with this logo are excellent choices for event Make & Takes.

SPANISH Articles marked with this logo in the table

Cover Creations

covercreations 4

Spring is the perfect time to refresh your parties and dress things up! Share the All Dressed Up Bundle (item 131096 or item 131095 ) on page 32 of the 2013 spring catalog and any of the other ideas throughout this issue of Stampin’ Success to get your customers excited for the new stamping season.

of contents are available in Spanish on the Spanish demonstrator website under Publicaciones>Stampin’ Success>2013>Marzo.

ONLINE EXTRAS You’ll find all of our Online Extras on the demonstrator website under Publications> Stampin’ Success>2013>March.

You’ll find supplies for this project in this month’s Online Extras. © 1990–2013 STAMPIN' UP!

do it yourself tip: bye, bye boring clipboards

START WITH BLAH CLIPBOARDS; INFUSE THEM WITH COLOR, DESIGN, AND YOUR PERSONAL STYLE. You’ve probably got everything you need just sitting around the house. Quick—go and get these things: • Clipboards (old or new) • Designer Series Paper • Crystal Effects® • Sponge brush

Step-by-step: 1. A pply a thin coat of Crystal Effects to the clipboard using a sponge brush.

2. C over the clipboard with

one sheet of Designer Series Paper, smoothing out any wrinkles as you go.

•U se our Paper Snips, Stampin’ Sanding System, and a hobby blade to clean up the edges of the paper.

Fun Uses •T rendy organization. Add a to-do list to a clipboard that you create using the Sunshine & Sprinkles Digital Collection Disc.

•N ot-so-ordinary notes. Add a strip of Designer Series Paper to the top edge of a notebook.

•M y Ideas. Clip inspiration to the clipboard, like paint chips, magazine cut-outs, and more.

Designs, patterns, and colors in the Sunshine & Sprinkles Designer Series Paper were our inspiration for our DIY clipboards—what paper inspires you?

Sunshine & Sprinkles Designer Series Paper • 2013 spring catalog • item 126922 • $10.95 us/$13.50 can

3. Let it dry.

4. R emove the edges not

glued to the clipboard.

It’s really even easier than it looks! clipboards Sunshine & Sprinkles Designer Series Paper; Stampin’ Sanding System; Crystal Effects; Sunshine & Sprinkles Digital Collection Disc; sponge brush; clipboards; notebook; paint chips

DIY

5 © 1990–2013 STAMPIN' UP!

CASEing

CASE (kās) v. Copy And Share Everything In the world of papercrafting, there is no shame in copying; in fact, we encourage it! CASEing is an easy way to come up with a project quickly, and there’s more than one way to CASE. You can copy a project exactly, or you can switch out some of the elements to adapt it for different needs.

Sometimes the hardest part of making a project is coming up with the basic design. When you CASE a project, you can skip that

That said, there’s definitely enough going on with the Thanks So Much card to catch your attention. We’ve used

first step entirely, and move right on to the fun part—creating! Let us show you what we mean.

almost every stamp from the Oh, Hello Stamp Set to create patterns and designs that add to the gentle feel of this thankyou card. The zig-zag background complements the center flower image and offsets the quilt-like image on the Primrose Petals frame. The zig-zag look continues with the softer bottom border images, softened by the ribbon peeking out.

Take a look at our Miss You card (which appears in our 2012–2013 annual catalog, on page 98) and this Thanks So Much card. At first glance, the two cards couldn’t appear more different. Different colors, different images, different accents—they are two completely different cards, right?

Look closer.

Actually, the two are based on the very same design: a basic card, a cutout frame with a nice accent inside, a message banner with another accent, and a border accent. The Miss You card has lively colors, while the Thanks So Much card is more muted and elegant, simply proving that the colors you choose for your project set the tone.

miss you card (4-1/4" x 5-1/2") Lacy & Lovely Stamp Set; Netting Background Stamp; Lucky Limeade, Pacific Point, Tangerine Tango, and Whisper White Card Stock; Daffodil Delight, Lucky Limeade, Pacific Point, Rich Razzleberry, and Tangerine Tango Classic Stampin’ Pads®; Brights Stampin’ Write® Markers; Iridescent Ice Stampin’ Emboss® Powder; Rhinestone Basic Jewels; Stampin’ Dimensionals®; 1" Circle, 1-3/8" Circle, and 2-1/2" Circle Punches; Itty Bitty Shapes Punch Pack

thanks so much card (4-1/4" x 5-1/2") Oh, Hello Stamp Set; Pool Party, Primrose Petals, and Very Vanilla Cardstock; Crumb Cake, Early Espresso, Pool Party, and Primrose Petals Classic Stampin’ Pads; 2011–2013 In Color® and 2012–2014 In Color Stampin’ Write Markers; Victoria 5/8" Crochet Trim; Linen Thread; Stampin’ Dimensionals; Big Shot; Labels Collection and Ovals Collection Framelits™ Dies

CASEing

And the accents you choose are key too. The Miss You card features glitter and jewels, while the Thanks So Much card keeps it soft and subtle with flowers, thread, and crochet trim ribbon.

And to think that you can do all this without having to come up with the basic design yourself!

That’s the beauty of CASEing!

6 © 1990–2013 STAMPIN' UP!

step it up

SIMPLE CHANGES. ANY PROJECT. ANY STAMPER.

So Fun, So Easy

Take a basic design, make a few changes, and presto—you’ve just stepped up your project!

It’s as easy as 1, 2, 3: 1. Change from a plain background to a bold, bright pattern.

2. Create an engaging focal point using a die-cut accent.

3. A dd dimension by popping up a piece or two.

Add a Burst of Color Our basic card is simple, demure, and absolutely adorable. It’s almost as simple as simple gets—bright ink on a Whisper White card base, with a diminutive flower accent.

Change the color of the card base, though, and you instantly alter the card’s personality. It changes from coy and quiet to bold and bright. Color is one of the easiest changes to make, easy enough for even the newest of beginners.

(If you’re unsure of your colorcoordinating skills, invest in the Color Coach. It gives you multiple color schemes for each Stampin’ Up! color—you can’t go wrong.)

Add a patterned paper in the same color as the cardstock to add even more background interest.

image is still on a Whisper White background, but now it’s a Whisper White die-cut label. Say, “The Big Shot can cut intricate accents in seconds. Whether I need one accent or a lot, the Big Shot makes cutting quick, and each one is perfect.”

Create Focus A focal point doesn’t have to be complicated. It’s easy to create eye-catching accents and focal points using Big Shot dies. On the stepped-up card, the umbrella

Look closely at the Polka Dot Parade Designer Series Paper (item 126902). To boost its impact even more, we stamped the hearts image in some of the circles.

Make It Pop There’s nothing wrong with a flat card. But a little space between layers can lift a card to the next level. We wanted the Whisper White focal point to stand out, so we used a few well-placed Stampin’ Dimensionals to elevate it above the card base. And we could have stamped the umbrella image right on the label, but we wanted it to really stand out, so we stamped it separately, cut it out, and popped it up on the label.

thoughts card (4-1/4" x 5-1/2") Rain or Shine Stamp Set; Daffodil Delight and Whisper White Cardstock; Basic Gray and Melon Mambo Classic Stampin’ Pads; Rhinestone Basic Jewels; Itty Bitty Shapes Punch Pack

thoughts card (4-1/4" x 5-1/2"; step it up) Rain or Shine Stamp Set; Daffodil Delight, Pumpkin Pie, and Whisper White Cardstock; Polka Dot Parade Designer Series Paper; Basic Gray, Melon Mambo, and Pumpkin Pie Classic Stampin’ Pads; Rhinestone Basic Jewels; Stampin’ Dimensionals; Itty Bitty Shapes Punch Pack; Big Shot™; Labels Collection Framelits Dies

This basic card makes a great Make & Take for customers of all skill levels. But with a few ideas from you, they can see how color and a tool or two can make a big difference.

Step It Up

7 © 1990–2013 STAMPIN' UP!

embossing ... without the fuss! Welcome to your party this

month! In this article you’ll find one project to demonstrate, one to share as a Make & Take, and one to give as a hostess gift.

Feel free to change things up, but you’ll find everything you need for your next round of parties on these two pages.

Here’s a fun fact we bet you already know: our Natural Composition Specialty Designer Series Paper is splendid looking—partly because it captures all that is fabulous about the natural, organic trend, and partly because we paired that earthiness with glossy, embossed details that whisper delicious refinement. Yep, that’s right—this paper features raised, glazed designs.

just for you treat pouch (4-1/8" x 2-5/8"; hostess gift) Just Believe Stamp Set; Very Vanilla Cardstock; Natural Composition Specialty Designer Series Paper; 4" x 6" Cellophane Bags; Island Indigo and Lucky Limeade Classic Stampin’ Pads; 2011–2013 In Color Stampin’ Write Markers; Old Olive 1/8" Taffeta Ribbon; Linen Thread; Stampin’ Dimensionals; Extra-Large Tag and 1/16" Circle Punches; Simply Scored™; facial tissue; hole punch

monogram notebook Everything Eleanor Stamp Set; Pool Party, Summer Starfruit, Tangerine Tango, Very Vanilla, and Whisper White Cardstock; Natural Composition Specialty Designer Series Paper; Island Indigo, Lucky Limeade, Pool Party, and Summer Starfruit Classic Stampin’ Pads; Summer Starfruit Classic Stampin’ Ink Refill; Rhinestone Basic Jewels; Stampin’ Dimensionals; 1-3/4" Circle Punch; Itty Bitty Shapes Punch Pack; Big Shot; Typeset Alphabet Bigz™ Die; Stampin’ Spritzer; facial tissue; mini notebook; rubbing alcohol

Wow

happy birthday card (5" x 3-1/2") Made for You Stamp Set; Lucky Limeade, Pool Party, Summer Starfruit, and Whisper White Cardstock; International Bazaar Designer Series Paper; Natural Composition Specialty Designer Series Paper; Island Indigo Classic Stampin’ Pad; Whisper White Craft Stampin’ Pad; Linen Thread; Vintage Faceted Designer Buttons; Stampin’ Dimensionals; 3/4" Circle, 1-3/8" Circle, and 1-3/4" Scallop Circle Punches; Stamping Sponges

And we’ll let you in on a secret: you can spritz, sponge, or marker the non-glossy sections of this specialty paper with ink and create a customized look in minutes. You’ll be able to kick out an amazing project in no time and still be able to catch up on your yoga. Show your customers how it’s done at your next workshop with our Happy Birthday card and Monogram notebook. You’ll have time left over for a great conversation over a plate of cake pops—or something with spreadable chocolate!

Spoil Your Hostess!

Make the Just for You treat pouch for your hostess—and she may just hug you! Dangle a Tea Time Trinket from the tag for a little something extra to surprise and delight her— or add a bit of flounce with our Vanilla 5/8" Flower Trim. After all, it is not possible to over pamper your hostess!

Let Them Play Give your customers a chance to play with our Natural Composition Specialty Designer Series Paper assortment, and be sure to demonstrate different inking techniques. Show them how easy it is to incorporate this embossed look in their projects, even without adding color. Let your customers experience the joy of creativity without a lot of hassle and fuss!

8 © 1990–2013 STAMPIN' UP!

Everything you need to create the Happy »Birthday card with a party of eight people

(including the hostess) is shown on this page.

STEP 1. Sponge Whisper White Craft ink over the Natural Composition Specialty Designer Series Paper and blot the excess ink using a facial tissue. Adhere the paper to the Summer Starfruit card.

1-3/8" Circle Punch (item 119860)

STEP 2. Punch notches in the Pool Party

Cardstock strips using the 3/4" Circle Punch.

Adhere the strips to the card.

STEP 3. Cut a banner shape from the

1-3/4" Scallop Circle Punch (item 119854)

International Bazaar Designer Series Paper and adhere it to the card.

Made for You Stamp Set (item 126340

item 126342

)

Stamping Sponges (item 101610)

STEP 4. Punch a scallop circle from the

Summer Starfruit Cardstock using the 1-3/4" Scallop Circle Punch. Curl the scallops slightly upward using a Bone Folder. Punch leaf shapes from the Lucky Limeade Cardstock using the 1-3/8" Circle Punch, then adhere the leaves to the back of the scallop circle. Adhere the flower to the card using Stampin’ Dimensionals.

Vintage Faceted Designer Buttons (item 127555)

STEP 5. Stamp the sentiment in Island Indigo

ink on the Whisper White Cardstock. Punch the sentiment from the stamped cardstock using the 1-3/8" Circle Punch. Adhere the circle to the Summer Starfruit flower center using Stampin’ Dimensionals.

Glue Dots (item 103683)

STEP 6. Thread the Linen Thread through the

Vintage Faceted Designer Button, tie a bow, and adhere the button to the flower center.

Linen Thread (item 104199)

16 pieces of 3/4" x 3-1/2" Pool Party Cardstock (item 122924)

8 pieces of 3-1/2" x 1/2" International Bazaar Designer Series Paper (item 126920)

8 pieces of 5" x 7" and 8 pieces of 3" x 3" Summer Starfruit Cardstock (item 126839)

Bone Folder (item 102300)

8 pieces of 3" x 3" Whisper White Cardstock (item 100730 or item 124302) 8 pieces of 3" x 3" Lucky Limeade Cardstock (item 122926)

You’ll find instructions for all three projects in this month’s Online Extras.

8 pieces of 5" x 3-1/4" Natural Composition Specialty Designer Series Paper (item 126917) Stampin’ Dimensionals (item 104430) Island Indigo Classic Stampin’ Pad (item 126986) Whisper White Craft Stampin’ Pad (item 101731)

3/4" Circle Punch (item 119873)

Wow

9 © 1990–2013 STAMPIN' UP!

bleaching 101 tip:

Keep the Heat Tool nearby to quickly dry the bleach after spritzing or stamping if you end up using a little too much.

Fashion trends have a tendency to resurrect (remember bell-bottoms, flare jeans?), crafting trends are no different. Put on your acid-wash jeans and re-welcome bleaching!

Bleaching gives a wonderful, washed-out look to any project, and teaching your customers fun techniques will help them see the value of a demonstrator as a crafting connoisseur, not just a salesperson. You can apply bleach in several different ways; let’s look at two of them.

Always be careful when using bleach. This product can be harmful.

scrapbook page, each one will look just a little bit different— making your creations look so avant-garde!

Stamping

Spritzing

safety tip:

To keep the bleach from blotching, hold the Stampin’ Spritzer at least 4–5 inches away from the cardstock.

For best results, spritz dark cardstock, like Basic Gray.

Spritzing is meant to give a unique and random background to your project. If you’re making multiple cards or duplicating a

Spritzing + bleach seems like a messy job, but the Stampin’ Spritzer can help you keep bleach on the card and off your clothes.

While demonstrating this technique to your customers say, “If you’re someone who likes to add a fresh look to projects, the Stampin’ Spritzer will be your best friend. It is such a low cost tool! At only $2.95 us/$3.95 can, you can fill one with bleach and another with your favorite color.”

What if you want a washed out look of your favorite background stamp? Make your own bleach stamp pad!

This technique is simple enough for your beginning stampers and it has the wow-factor for your more experienced stampers.

Get out there and bleach your heart out!

make a wish card (4-1/4" x 5-1/2") Make a Wish Stamp Set; Basic Gray, Melon Mambo, Shimmery White, and Summer Starfruit Cardstock; Neutrals Designer Series Paper Stack; Basic Gray Classic Stampin’ Pad; Vintage Faceted Designer Buttons; Stampin’ Dimensionals; Big Shot; Blossom Party Originals™ Die; Labels Collection Framelits Dies; Stampin’ Spritzer; bleach; embroidery thread

STEP 1. Fold a paper towel

so it’s at least 8 layers thick and place it in an empty wood-mount placon box or other container. Pour enough bleach onto the paper towel so it is completely saturated.

Technique

STEP 2. Press your

stamp onto the bleachsoaked paper towel.

10 © 1990–2013 STAMPIN' UP!

oh, hello card (5" x 3-1/2") Oh Hello Stamp Set; Basic Gray, Melon Mambo, and Summer Starfruit Cardstock; Neutrals Designer Series Paper Stack; Basic Black Craft Stampin’ Pad; Clear Stampin’ Emboss Powder; Silver 1/8" Mini Brads; Stampin’ Dimensionals; Itty Bitty Shapes Punch Pack; Big Shot; Pinwheel Sizzlits® S Die; bleach

friend card (5-1/2" x 4-1/4") Amazing Family Stamp Set; Swallowtail Background Stamp; Melon Mambo and Summer Starfruit Cardstock; First Edition Specialty Designer Series Paper; Basic Black Craft Stampin’ Pad; Basic Black Stampin’ Write Marker; Clear Stampin’ Emboss Powder; 3/16" Neutrals Brads; Stampin’ Dimensionals; Color Spritzer Tool; Boho Blossoms Punch; bleach

STEP 3. Immediately stamp your

project. If the bleach has time to dry, you won’t see any change to your cardstock.

Technique

11 © 1990–2013 STAMPIN' UP!

divide and conquer

USE OUR 12" X 12" DIVIDED PAGE PROTECTORS TO SIMPLIFY YOUR SCRAPBOOKING When you think of fun scrapbooking products, what items come to mind?

Simply Scrappin’® Kits? Patterned Paper? Punches? All of these are fabulous products you can use to invigorate your scrapbooking, but the annual catalog introduced one of our coolest scrapbooking products yet— our 12" x 12" Divided Page Protectors.

Encourage your customers to give divided page protectors a try by bringing your current scrapbook with you to the workshop so you can show them how it’s done. Or set up a class or party at your home where you can work on your scrapbooking projects together. When you and your customers use our divided page protectors, you’re sure to conquer your pile of photos.

Scrapbooking

Most people think of page protectors as a necessity. After all, they’re what you

use to protect your completed pages. By recognizing the many ways to use our Divided Page Protectors, however, you’ll see these basics in a new light. And they’ll appeal to so many customers: people who have limited time for scrapbooking, people who take a lot of photos and want to do something with them, people who want to record the daily fun in their lives, and more.

12 © 1990–2013 STAMPIN' UP!

Use our divided page protectors to feature: • Day/week/month in the life photos • Favorite photos of the year • Photos from a fun occasion or event

Here’s how to use these page protectors to simplify your scrapbooking: •T he various panels in each of the Divided Page Protectors offer you an ideal way to use whatever you have on hand. Use up your paper and ribbon scraps—any miscellaneous

items you have available. Mixing and matching colors and embellishments can create pleasing results.

• If you only have a few minutes free for crafting, use them to create individual panels.

Make journaling spots, decorative pieces, and more. Once you’re done with one piece set it aside, and then pull them all out when you’re ready to put everything together.

• Experiment. Everything doesn’t have to be a perfect match. As long as your photos are the star of the show, you’ll be set.

Easy Upsells When customers buy our 12" x 12" Divided Page Protectors, there are a number of other products you can automatically suggest as upsells: • Simply Scrappin’ Kits • Designer Series Paper • Albums • Punches • Dies • And more!

oh, baby scrapbook pages (12" x 12") Amazing Family, Ciao Baby, Feel Goods, and Oh Hello Stamp Sets; Basic Gray, Crumb Cake, Daffodil Delight, Midnight Muse, Pretty in Pink, Real Red, Very Vanilla, and Whisper White Cardstock; Tea for Two Designer Series Paper; 12" x 12" Divided Page Protectors; Baja Breeze, Early Espresso, Gumball Green, and Island Indigo Classic Stampin’ Pads; White StazOn® Pad; Early Espresso and Real Red Stampin’ Write Markers; Calypso Coral Baker’s Twine; Silver Mini Brads; Silver Basics Designer Buttons; Hung Up Cute Clips; White Delicate Details Lace Tape; Tea Lace Paper Doilies; Boho Blossoms, Fancy Flower, Scallop Edge, Small Heart, Word Window, 3/4" Circle, 1" Circle, 2-1/2" Circle, 7/8" Scallop Circle, and 1" Square Punches; Big Shot; Beautiful Butterflies Bigz Die; Sponge Daubers; paper clip; sewing machine and thread; stapler and staples

Scrapbooking

13 © 1990–2013 STAMPIN' UP!

Enjoy the walk down memory lane Sometimes it’s good to look back at where we have been so that we can see how far we’ve come. And with Stampin’ Up! we can definitely see a long journey. We began with just a handful of demonstrators, some of whom are still part of our family today. And now we have thousands of demonstrators around the world.

1988

•S helli Gardner and her sister begin selling stamps in Las Vegas, Nevada.

1993 • Stampin’ Up! relocates to Kanab, Utah, where

it served as the largest private employer in the rural community.

1996

• S tampin’ Up! opens its corporate office in Salt Lake City, Utah.

• S tampin’ Up! is ranked 17th in Utah’s Top 25 Revenue Growth Companies and 32nd in Utah’s 100 Fastest Growing Companies

by MountainWest Venture Group.

•T he sisters move the business to Boulder City, Nevada.

• The company begins manufacturing a number

Feature

of stamp sets available only from Stampin’ Up!

• S helli receives the Utah Ernst & Young Entrepreneur of the Year® Award.

2000

1989

1992

1999

1997

• T he Stampin’ Up! stamp line becomes exclusive—meaning all stamp sets carried in the catalog are designed and manufactured by Stampin’ Up!

14 © 1990–2013 STAMPIN' UP!

2004

2005

• Stampin’ Up! receives Utah’s prestigious Best of State Statue (BOSS) for Manufacturing

and is also awarded the Best of State Medal in the Manufacturing subcategory, Rubber/ Plastic Products.

2001

•S tampin’ Up! is ranked 15th in Utah’s Top 15 Revenue Growth Companies and 56th in Utah’s 100 Fastest Growing Companies by MountainWest Venture Group.

2002

• S tampin’ Up! Canada opens for business.

•S tampin’ Up! receives the Work/ Life Award as one of Utah’s Top 10 Family-Friendly companies.

• Stampin’ Up! moves to its new home office in Riverton, Utah.

•S tampin’ Up! is honored with the Education for Life Award by the Direct Selling Association (DSA).

• Stampin’ Up! receives the prestigious Best of State Statue (BOSS) for Manufacturing in the State of Utah.

Stampin’ Up! is also honored with Best of State medals in the following subcategories: Employer (Community Development), Large Business (Community Development), and Rubber/ Plastic Products (Manufacturing).

•S tampin’ Up! is ranked 11th in Utah’s Top 15 Revenue Growth Companies and 92nd in Utah’s 100 Fastest Growing Companies

by MountainWest Venture Group.

2003

• S tampin’ Up! receives the Manufacturer of the Year/Rural Development Award by The Manufacturing Extension Partnership (MEP).

2006

• Stampin’ Up! Australia opens for business.

2007

• Stampin’ Up! New Zealand opens for business.

•S tampin’ Up! UK, France, and Germany open for business in November.

2008

•S tampin’ Up! donates 85 double-occupancy cruise cabins worth more than $300,000 to the Utah National Guard.

• Stampin’ Up! celebrates its 15th year in business and breaks ground on a new 300,000-square-foot campus in Riverton, Utah.

•S tampin’ Up! announces a national sponsorship with Ronald McDonald House Charities.

•S tampin’ Up! opens for business in Québec, Canada.

•S tampin’ Up! sponsors its first Canada only philanthropic campaign to benefit Big Brothers Big Sisters of Canada.

•S tampin’ Up! expands its United States market to include a Hispanic product offering.

•S tampin’ Up! is recognized as one of Utah’s top 10 Family-Friendly companies with the Work/Life Award.

2012

•S tampin’ Up! Austria and Netherlands opens for business.

Feature

•S tampin’ Up! is ranked 12th in Utah’s Top 15 Revenue Growth Companies and 80th in Utah’s 100 Fastest Growing Companies

by MountainWest Venture Group.

15 © 1990–2013 STAMPIN' UP!

a stampin’ artist Tamara Bertram Counselor Edmonton, Alberta

When we first approached Tamara about being the featured guest artist, we offered her the choice of two stamp sets: one that was more feminine and one that was more masculine. Her reply? “Guy cards are always tough, so it may be a good challenge to come up with four projects.” Tamara approaches her stamping with as much enthusiasm and good humor as she approaches her Stampin’ Up! business.

Initially, Tamara never intended to run a stamping “business.” She says, “I planned to download as many templates and ideas as I could for the first three months. And if I stayed active [after that], then great, but if not that was okay too. I never planned to ‘do the business’ and I was CERTAINLY never going to do home parties." That, of course, has changed in the seven years she’s been a demonstrator. Even after a “disastrous” first home party, she stuck with it and today generally holds four events a month: two technique classes, one craft night, and one home party or stamp-a-stack.

Tamara says she’s inspired to do what she does because she loves to make people smile.

“There is no better feeling than knowing you made someone’s day simply by them receiving a handmade card in the mail rather than just another stack of bills or marketing materials,” she shares. “It’s also great to SEE that smile when you hand someone a little treat just because.”

She’s found success in her business by trying to offer her customers what is best for them.

“I don't set out to recruit people,” Tamara explains. “I simply offer them the Starter Kit as an option because it is best for them! If their order is close to the $100 mark, I encourage them to consider the Starter Kit and they often buy it.

I'm finding out time and time again that if I put the customer and their needs before me and my needs it comes back to me tenfold. Most buy the kit for the discount, but you never know who is going to be your next downline Super Star!”

When it comes to booking parties, Tamara says you just have to ask! “I have been forcing myself to make a point of asking EVERY guest if they would like to host a party. I use the ‘Just Say Yes’ coupons found in Stampin’ Up!’s Printing Place. For the past six years I had never had a booking at a party. Since I have been using the coupons and directly going around the room and ASKING people I have been booking two or three at each party!” And, as Tamara explains, you should always be honest: “People quickly sense when you are trying to ‘get a sale’ versus when you have their best interest in mind. Does a beginner stamper really need a bone folder?

No. When you put the customer's needs first they trust you and when they trust you they are loyal to you.”

For Tamara, the best part of being a demonstrator is simply making people smile.

“I get that by sharing my creations and life ‘craziness’ on my blog, by sending people cards, giving them little ‘treats’ and giving them a fun, relaxing night out with friends,” she says. “I have turned my focus from ‘making money’ to ‘serving my customers.’

When you do that, the money automatically follows. It truly is all about relationships.

Featured Guest Artist

By the Tide Stamp Set • 2013 spring catalog • item 129117 129120

$27.95 us/$33.95 can • item

$19.95 us/$24.95 can • Set of 7

16 © 1990–2013 STAMPIN' UP!

»“There is no better feeling than knowing you made someone’s day simply by them receiving a handmade card in the mail.”

the best things in life bookmark card (4-1/4" x 5-1/2")

happy birthday card (5-1/2" x 4-1/4")

By the Tide and Word Play Stamp Sets; Basic Gray, Pink Pirouette, and Sahara Sand Cardstock; White Vellum 8-1/2" x 11" Cardstock; Sahara Sand Classic Stampin’ Pad; Jet Black StazOn Pad; Black Stampin’ Emboss Powder; Neutrals Designer Buttons; Simply Scored; Big Shot; Labels Collection Framelits Dies

By the Tide and Feel Goods Stamp Sets; River Rock, Soft Suede, and Very Vanilla Cardstock; River Rock, Sahara Sand, and Soft Suede Classic Stampin’ Pads; Natural 7/8" Cotton Ribbon; Stampin’ Dimensionals; 3/16" Corner and 1-3/4" Scallop Circle Punches; Big Shot; Two Tags Bigz Die; Petite Pockets Bigz XL Die; Labels Collection Framelits Dies; Fancy Fan Textured Impressions™ Embossing Folder

By the Tide and Family Reunion Stamp Sets; Basic Gray and Very Vanilla Cardstock; Basic Gray Classic Stampin’ Pad; Stampin’ Dimensionals; 1-1/4" Square and 1-3/8" Square Punches

© 1990–2013 STAMPIN' UP!

dad gift card holder Best Dad Ever, By the Tide, Family Reunion, and Wonderful Mother Stamp Sets; Not Quite Navy and Very Vanilla Cardstock; Very Vanilla Medium Envelopes; Not Quite Navy Classic Stampin’ Pad; Stampin’ Dimensionals; Large Oval and Scallop Oval Punches; Simply Scored; Big Shot; Labels Collection Framelits Dies; Fancy Fan Textured Impressions Embossing Folder

Featured Guest Artist

remember when easel card (4" x 5-1/2")

17

a

9

THANK

goodness IT’S FRIDAY

9

TUESDAY!

a

Trend-setting downloads that inspire released every Tuesday.

My Digital Studio

See them at stampinup.com

18 © 1990–2013 STAMPIN' UP!

ingredients for creativity WHAT YOU MAKE IS UP TO YOU

Kits can be so predictable. You start with a bunch of pieces, follow the instructions, and eventually you end up with something that looks more or less like the picture on the kit. But the Artisan Embellishments Kit is different. No picture, no instructions. And no “final” project.

We can’t show you what the kit makes because what the kit makes is entirely up to you.

Use Sticky Strip to adhere the lace for an almost invisible, secure hold.

»To make the kit stretch for the

Make & Takes, swap out the rose for a button, resin flower, or heart. This is a great way to show how different pieces create different moods.

This kit contains dainties for finishing creations of your choice. A lace-touched scrapbook page. A buttony card. A heart pendant. A plump, beflowered pillow. We provide the ingredients—you provide the creativity.

Each kit includes an eclectic yet coordinated assortment of this and that—lace, paper doilies, buttons, hearts, flowers, tickets, tags.

It coordinates with the products in the More Amore product suite but the exclusive colors and designs go with so much more.

As you demonstrate the kit, tell your customers, “Imagine what you could do with this kit. The pieces are so different from each other but look so good together. You can use them individually or mix and match them. There’s no right or wrong way to use this kit—it can be whatever you want to make of it.”

just for you card (5-1/2" x 4-1/4") A Little Greeting Stamp Set; Crumb Cake and Very Vanilla Cardstock; More Amore Specialty Designer Series Paper; Basic Black Classic Stampin’ Pad; Artisan Embellishments Kit

sister page (8" x 8") Amazing Family Stamp Set; Pool Party and Whisper White Cardstock; More Amore Specialty Designer Series Paper; Basic Black Craft Stampin’ Pad; Early Espresso Stampin’ Write Marker; Clear Stampin’ Emboss Powder; Artisan Embellishments Kit; Stampin’ Dimensionals

catalog • item 129328 • $9.95 us/$11.95 can © 1990–2013 STAMPIN' UP!

Product

Artisan Embellishments Kit • 2013 spring

19

put it in reverse

Welcome to your party this month! In this article you’ll find one project to demonstrate, one to share as a Make & Take, and one to give as a hostess gift. Feel free to change things up, but you’ll find everything you need for your next round of parties on these two pages.

Masking is a simple technique that expands your creative repertoire. But how often do you put that technique in reverse? If you don’t, you’re missing out on a fun and versatile stamping technique.

How It Works Think of reverse masking like using a template. Cut a shape from copy paper using our punches or Big Shot dies.

Set aside the punched image,

butterfly card (4-1/4" x 5-1/2") En Français Background Stamp; Raspberry Ripple and Whisper White Cardstock; Island Indigo Classic Stampin’ Pad; Pool Party Classic Stampin’ Ink Refill; Pearl Basic Jewels; Stampin’ Spritzer; Owl Punch; Big Shot; Beautiful Butterflies Bigz Die; rubbing alcohol

here’s to you box (hostess gift)

»Explore the options. Create a row of reverse-masked

thank you card (3" x 3") Beyond Plaid and Essentials Stamp Sets; Basic Gray and Pool Party Cardstock; Basic Gray and Island Indigo Classic Stampin’ Pads; Island Indigo Baker’s Twine; Brights Designer Buttons; Big Shot; Apothecary Accents Framelits Dies; stapler and staples

How to Use It The Here’s to You box and Butterfly card show how this technique can create a striking focal point. Use it with sharp contrast when you want to make a bold statement. Both images draw immediate attention.

The Thank You card offers a subtler tone-on-tone effect that demonstrates how you can use this technique to create an interesting background texture. Try it yourself using a combination of both. Let creativity be your guide.

Now Share It! That’s reverse masking. Give it a try, then share it with your customers. No one will argue—the results are absolutely beautiful!

»Learn more about

masking on the demonstrator website.

Go to Training>Product & Technique Training.

Wow

images. Use them to create a complete background.

We’d love to see how you use reverse masking. Share your projects with us on Stampin’ Connection.

Friendly Phrases and Oh Hello Stamp Sets; Pool Party and Whisper White Cardstock; Basic Gray and Summer Starfruit Classic Stampin’ Pads; Whisper White Baker’s Twine; Brights Designer Buttons; Big Shot; Fancy Favor Bigz XL Die; Floral Frames Framelits Dies; Brayer; white tissue paper; craft stick

then place the reverse image on your project and stamp or mist over it.

20 © 1990–2013 STAMPIN' UP!

Everything you need in order to create the »Thank You card with a party of eight people

Big Shot (item 113439)

(including the hostess) is shown on this page.

STEP 1. Cut out a label from a piece of

copy paper using the Apothecary Accents Framelits Dies.

STEP 2. Position the negative image over

Island Indigo Baker’s Twine (item 125575)

the front of the card, and stamp the argyle image in Basic Gray ink.

STEP 3. Stamp “Thank you” in Island Indigo ink on the Pool Party Cardstock. Cut out the greeting in a banner shape and staple it to the card.

Stapler and staples

STEP 4. Thread Island Indigo Baker’s Twine

Essentials Stamp Set (item 126370

)

through the button and adhere it to the card.

Brights Designer Buttons (item 119747)

Get instructions for all three projects and watch a video demonstrating the Butterfly card in this month’s Online Extras.

Basic Gray Classic Stampin’ Pad (item 126981)

Apothecary Accents Framelits Dies (item 127003)

8 pieces of 3" x 3" scrap paper 8 pieces of 3" x 7/16" Pool Party Cardstock (item 122924)

8 pieces of 3" x 6" Basic Gray Cardstock (item 121044)

Wow

Island Indigo Classic Stampin’ Pad (item 126986)

Beyond Plaid Stamp Set (item 129201 or item 129204 )

21 © 1990–2013 STAMPIN' UP!

plan for profit

THEY CAME, THEY STAMPED, THEY HAD FUN—BUT DID YOU MAKE ANY MONEY? Choose Carefully

Demonstrators love being part of Stampin’ Up! for many reasons, from simply enjoying creativity to earning money. Some focus only on the creativity and the fun, regardless of cost, while others are able to use their businesses to not only support their hobby but also earn extra income to support their families, take vacations, etc. But did you know you could do both?

Business

Let’s be honest: When you hold an event, whether you’re in it for the creativity and fun or to earn money, you actually have to do some work.

From prepping the projects to publicizing the event or working with a hostess, you invest time in putting that event together. And your time is valuable. There’s nothing wrong with focusing on the fun and the creative, but you should be able to be profitable too! Here are a few ideas to help you turn your fun hobby into an activity that actually earns you money.

You may have joined Stampin’ Up! because you’re addicted to stamping. Admit it—you want it all! But consider that, for every stamp set you buy, you will need to sell about three (depending on your total commissions) of that set to pay yourself back. That doesn’t mean you shouldn’t buy the sets you want (because you should!). It just means that once you find and buy a set you love, help your customers fall in love with it too. Use it in your next event, talk about its features and benefits in your newsletter, or post samples featuring it on your blog or website. You could even offer to include a stamped sample when someone orders the set.

However you do it, make the sets you love (and order) pay you back!

Prepare Wisely When it comes to your time, prepping for an event can be one of your biggest investments.

From creating the samples to cutting all your paper and putting kits together to organizing your supplies, it can be timeconsuming. To make your life easier, and your time worth more, why not spend an extra 10–15 minutes in one sitting and cut out Make & Takes for three workshops? If you are preparing one workshop for a given month, why not prepare

» If one of your biggest time

investments is coming up with new ideas, check out the CASEing article on page 6 for suggestions on how to repurpose your favorite samples from the catalog.

Know How to Figure Your Costs Never choose a project without knowing how much it costs.

You can plan for profit in your events by calculating your cost per project, then charging for your class or for kits accordingly to reimburse yourself for not just the cost of the products but also for your time. Choose the projects that are not only costeffective but also time-effective.

When projects require too much time to prepare, your profit per attendee will drop.

» Need help calculating your

cost per project? Try out the Excel worksheet located under My Business>My Business Resources>Cost Calculator.

Get More Mileage You love to create, and there’s nothing wrong with spending your time creating beautiful projects! When you do create, however, use those projects in every way possible. For instance, if you’ve created something for a swap that you just love, include it as a sample or demonstration in an upcoming party, or in a class.

Post the card on Pinterest and Facebook (free advertising!), or even remake it with new stamps for a different event. Get as much “mileage” as possible for the time you have spent creating that project.

» Go quick and cute! Find a simple

idea for your hostess gifts and swap out one element to make it appropriate for any time of year. For example, these petite pocket cards are quick, and the single stamped image can be changed for any season, event, or occasion. Any hostess, or customer, would be delighted to receive them!

Reflect It’s possible to get so caught up in preparing projects, taking care of our customers, and cleaning up afterward, that sometimes we forget to debrief after events. Take time to sit down after an event and take note of what went well, what did not, and which things to change for next time. Plan for profit and you will find yourself enjoying your business more than ever!

for three? You will keep all the same demonstrations and Make & Takes but use them three times.

You will get paid three times for the work you did only once!

22 © 1990–2013 STAMPIN' UP!

petite pocket cards (2" x 4") Hearts a Flutter and Papillon Potpourri Stamp Sets; Whisper White Cardstock; Calypso Coral, Lucky Limeade, Melon Mambo, Pool Party, Summer Starfruit, and Tempting Turquoise Classic Stampin’ Pads; Whisper White Baker’s Twine; Window Sheets; Bitty Butterfly Punch; Big Shot; Petite Pocket Bigz XL Die; Hearts Collection Framelits Dies

Business

23 © 1990–2013 STAMPIN' UP!

They say it’s the little things that count, and that’s definitely the truth when it comes to one of our most adorable stamp sets—Itty Bitties!

These 56 darling little images are designed to provide you— and your customers—with the perfect artwork for any occasion.

Birthday, congratulations, wedding, baby . . . you name it, you’ll find what you’re looking for to stamp a tag, personalize a notecard, decorate an envelope, or anything else you want to do on your next project.

Check out the bright banner on our Happy Birthday tag; it’s just what was needed to create

a personal touch on this fun birthday party favor. Because it’s a stamp, you can create the banner in dozens of our exclusive Stampin’ Up! colors, so it’s easy to coordinate with whatever you plan on tucking in a treat box, which we’ve cut from our Window Sheets.

You’ll also love using our Itty Bitties images to liven up a project like our Here’s to You card. The polka-dot pattern on the Designer Series Paper almost begs for an itty bitty accent, and we’re happy to oblige! Does it get any simpler than punching and embossing a greeting? Stamp a heart in each circle to finish off a special card with that extra flair.

Plus, the Itty Bitties images work great with several of our products. A row of teeny stamped butterflies creates an ideal backdrop for our irresistible Soda Pop Tops, and when you add the Melon Mambo flower accent inside the Pop Top, the card really catches your attention!

And the really exciting thing is that each of these projects truly took only an itty bit of time—a few minutes at the most! So if you’re looking for a stamp set that offers both versatility (remember, you have 56 images to choose from!) and simplicity, Itty Bitties is the set for you.

An Itty Bitty Bit of Important Information: • This irresistible stamp set is on page 25 of the 2013 spring catalog.

•T he images are double-mounted on wood blocks, just like our Simply Serif Mini Alphabet Stamp Set.

Outlined image has a coordinating punch (sold separately)

Itty Bitties Stamp Set • 2013 spring

Stamps

catalog • item 128939

$20.95 us/

$25.95 can • Set of 56

24 © 1990–2013 STAMPIN' UP!

here’s to you card (3-1/2" x 4-3/4") Friendly Phrases and Itty Bitties Stamp Sets; Crumb Cake and Temping Turquoise Cardstock; Patio Party Designer Series Paper; Tempting Turquoise Classic Stampin’ Pad; VersaMark Pad; White Stampin’ Emboss Powder; Stampin’ Dimensionals; 1-3/8" Circle Punch

thanks so much notecard (3" x 3") A Fitting Occasion and Itty Bitties Stamp Sets; Lucky Limeade and Whisper White Cardstock; Lucky Limeade, Melon Mambo, and Tempting Turquoise Classic Stampin’ Pads; Rhinestone Basic Jewels; Soda Pop Tops; Stampin’ Dimensionals; 1/2" Circle and 1" Circle Punches

happy birthday tag Itty Bitties and Teeny Tiny Wishes Stamp Sets; Whisper White Cardstock; Brights Designer Series Paper Stack; Lucky Limeade, Melon Mambo, Summer Starfruit, and Tempting Turquoise Classic Stampin’ Pads; Whisper White 1/4" Stitched Grosgrain Ribbon; Lucky Limeade Baker’s Twine; Rhinestone Basic Jewels; Window Sheets; Stampin’ Dimensionals; Extra-Large Tag and 1/16" Circle Punches; Big Shot Apothecary Accents Framelits Dies

Stamps

25 © 1990–2013 STAMPIN' UP!

5

to pique interest with

FIND NEW CUSTOMERS AND KEEP CURRENT ONES INTERESTED WITH THESE SOLID PINTEREST PRACTICES.

»Pinterest is an

easy but effective way to keep your customers engaged outside of your parties.

a separate section for your 1. Create business info in your profile.

Business

»Get #hashtag happy with your

26

pin descriptions. It will make it easier for people to find you when they’re searching.

In the About area of your profile, make sure to create a separate section for your business information. Include a description that talks about you, your passion for the craft, and what your business is all about. Tell people how to get in touch with you by directing them back to your website or blog.

When people like what they see on your board, they’ll be able to see what you have to offer outside of Pinterest and will know how to get a hold of you. Having a keyword-filled About section will also improve your visibility when people are searching for others with similar interests. © 1990–2013 STAMPIN' UP!

2. Organize your boards.

»Start following Stampin’ Up!’s

Create boards that are specific to your business and easy for people to search and find inspiration. It’s great to have personal boards such as “food” or “travel” alongside your crafting and design boards. Just make sure your business-based boards are specific and help people see what you have to offer as a Stampin’ Up! demonstrator. Your business boards could highlight specific products, current sales, the seasons, technique videos, or the current catalog.

Create an eye-catching board cover for each board and crop it to show the best part of each picture. Make sure you’re choosing the best image for the cover instead of letting Pinterest choose it for you.

Have you ever logged onto Pinterest, pinned a little of this and that, and before you knew it hours had gone by? Don’t worry. You’re not the only one. People spend tons of time on Pinterest. It’s addicting!

Who are these people spending time pinning? They’re women.

They’re creative. They’re into home décor and making things. They’re your customers. They’re going to be your customers but just don’t know it yet. Since people are spending time there and these people happen to be in the very demographic that your business attracts, it only makes sense to take advantage of Pinterest! It’s a great way to find new customers and keep your current customers interested in what you have to offer.

Pinterest page at pinterest.com/ stampinup.

smart descriptions for 3. Write boards and pins.

Instead of just writing, “Love this!” include words that will bring your board or pin to the top when people are searching for something.

Pinterest gives you lots of room to describe your boards and pins, so include words you think people would use when searching for something related to your pin. Use hashtags with your keywords within the pin description area since they’re clickable and searchable (hashtags don’t work in board descriptions).

5. Talk about it!

At your parties, events, and everywhere else you go, direct people to check out your Pinterest page. They’re spending lots of time there anyway, so they might as well be looking at all of your cool stuff. Word of mouth is still a great way to talk about social media and to get people tuned into your social space.

Here are five easy ways to have Pinterest work for you by maximizing your page and making sure your stuff gets pinned and repinned.

© 1990–2013 STAMPIN' UP!

4. Repin Stampin' Up! pins.

Stampin’ Up! adds new and fresh ideas and projects to our Pinterest page all the time. Go there and repin your favorites! Let us do the work for you.

Business

Smartly utilizing your Pinterest page is just one more way to engage your customers and put your name out there to find new ones. So give these ideas a try!

27

happily ever after THE FIRST 20 YEARS . . .

Linda Gutierrez

Making a Difference

Executive Cypress, California

Once upon a time there was a beautiful girl who fell in love with stamping. She decided the best path for her was to become a Stampin’ Up! demonstrator so she could get a discount on all of her favorite products. Sound familiar? Linda Gutierrez’s Stampin’ Up! story started out like many of yours, but it wasn’t long before it began to evolve when she realized the potential of Stampin’ Up! as a business. “I began sharing the Stampin’ Up! opportunity with just about everyone,” Linda explains, “thus establishing [a] foundation [for] becoming a ‘career demonstrator.’” At about 2-1/2 years into her 20-year run (20 years so far, that is, and still going strong), Linda—with some encouragement from her super-supportive husband— decided to quit her nursing career and focus more of her attention on Stampin’ Up! “I made the commitment back then to work my Stampin’ Up! business full time so that I would never have to work for anyone other than myself, ever again,” she shares. “So far, so good! I love Stampin’ Up!” Linda’s business has continued to evolve over the years. Just as Stampin’ Up! has had to make changes and adjustments along the way to continue our success as a company, Linda has done the same for her business. “With the introduction of the Internet and so much new technology we didn’t have 20 years ago, I’ve had to learn to accept changes I was

first resistant to,” she explains.

“We didn’t have the Internet or online ordering back when I first started. We used to ‘snail mail’ our orders in to Stampin’ Up! Through the years I’ve had to learn computer stuff. I’ve learned and am continuing to learn how to use the computer to help enhance my Stampin’ Up! business through avenues such as blogging and social media.”

Evolving has kept Linda’s business strong, and this past year she earned her very first invitation to Founder’s Circle.

Congratulations, Linda! We asked what changes she made in her business recently that contributed to her achievement.

She said she has used her downline reports over the years to help her recognize top sellers, welcome new team members, and find out who was in pending. But last year, she added something more. “This past year my main focus was to notice who in my downline was close to getting a title promotion. I made it a point to make sure they were aware that they were in the position of potentially getting a promotion and make sure they were aware of the benefits they could earn when they got there,” she explains. “And, when they did, [I] rewarded them with recognition and incentives for doing so.”

the Career Plan, evolving her business to keep up with our changing world, and using downline reports to help her recognize and encourage her downline members. Have you found your Stampin’ Up! happily ever after?

“Happy 25th Anniversary Stampin’ Up! Thank you for allowing me the opportunity to watch you grow, flourish, and thrive through all these many years. I feel very honored and blessed that I have been with you almost from the start of your humble beginnings to what you have become today.

Here’s to your continued growth and success as we head toward another 25+ years together! Cheers!”

—Linda Gutierrez

Linda has been able to find and hold on to her Stampin’ Up! happily ever after by researching

28 © 1990–2013 STAMPIN' UP!

»performance bonuses October–December 2012

UNITED STATES

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29 © 1990–2013 STAMPIN' UP!

»title promotions

November–December 2012

UNITED STATES SENIOR MANAGER

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Lorna Fuhrer

Jacqueline Cummings

Alicia Graham

Deborah Combs

Kimberly Appleby

Louise Goodman

Jana Gann

Alicia Jensen

Debra Kolek

Kimberly Wallick

Mary Jo Kersey

Jayne Ficken

Alissa Kopp

Debra Miles

Kira Nicholson

Melina Rakis-Bischel

Jeannine Fong

Allyson Meyer

Denise Adler

Kris Kok

Michelle Litwiller

Jennifer Martin

Amy Cassata

Denise Cortes

Kristy Hickson

Patti Pylant

Jessica Lewis

Amy Dickens

Diana Risher

Lauri Henry

Shannon Bradley

Julie Casper

Angela Elder

Diane Sefton

Lauri Smalley

Sondra Swenson

Karen Biedronski

Angela Fernandez

Donna Banta

Laurie Ringle

Susan Deitch

Karen Salsini

Angelia Rhen

Donna Matthews

Linda Elliott

Theresa Klawitter

Katina Martinez

Ann Crawley

Donna Neamon

Linda Frizzell

Tina Shaw

Landa Cartwright

Anna West

Donna Rastetter

Linda Mayes

Leslie Gipson

Arlyne Dagostino

Donna Schilthuis

Lisa Bosse

Linda Walsh

Audrey Sterling

Dorothea Hall

Lona Christensen

Lori Verdon

Barb Clouse

Dylana Goatee

Lori Bradley

Lynne Breland

Barbara Boyer

Ellen Bertram

Lori Lothschutz

Mary Koralewski

Barbara Smith

Ellyses Kuan

Lori Ann Brausen

Mary West

Barbara Strong

Frances Parker

LoriAnn Ball

Mary Ann Dietz

Barbara Swanhart

Gail Glidden

Lorrie Freeman

Maureen Graham

Bernadette Bliss

Heather Johnston

Mandie Lew

Michelle Redline

Bertha Schwartz

Helen Schadegg

Marcia Caldwell

Nicolette Murphy

Beth Kozik

Marcy Morris

Patricia Richardson

Beverly Pardue

Ingrid Blackburn Jacque Alvernaz

Maria Fernandes

Penny Smiley

Beverly Wilkins

Jamie Curtis

Marilyn Richard

Rebecca Coyle

Billie Snyder

Jamie DeWire

Mary Johnson

Rhonda Gurley

Bonnie Troutt

Jana Burke

Mary Kolodgie

Robyn Larsen

Brenda Hess

Jane Delau

Mary McLean

Sacha Wilson

Brenda Horn

Janice Baranowski

Mary Stevenson

Samantha Brown

Candice Crawford

SENIOR SUPERVISOR Amy Deems Angela Carter Angelina Hawks Anna Marie Medeiros Anne Dean Annette Patrick Barb Sargent Barbara Damme

Title Promotions

Belinda Rodgers

30

Brandi Boone Brooke Hershfeldt Candice Marcella Carla Blake Cathy Zampogna

Nancy Kozlowski

Nancy Peters Nicole Picadura Pam Hardy Pamela Holman Pamela Knowles Paraskevi Blaine Patricia Courtney Patricia Gorka Patricia Hoffmann Patricia Huber Patricia Lund Patricia Pandina Paula Frieders Paula Magnus Paula Scull Peggy Powers Peggy Stroup Rachel Lehmann Rachelle Van Buskirk Randi Cooley Rebecca Lai Rebecca Terry Rhonda Gin Roanna Chang Robin Agee Rose Todd Rosemary Baker Sandra Becker Sandra Nitschke Sandra Otto Sandra Vincent Sarah Kendrick Sharon Winter Shawnda Berryhill Shereen Tamashiro Sheri Clear Sheri Uchiyama Sherri Mallory Sheryl Gross

© 1990–2013 STAMPIN' UP!

contact information (800) STAMP UP

Hours: 7:00 am–7:00 pm (MT), Monday–Friday Demonstrator Support / Phone Orders (MC, Visa, Discover, Electronic Funds Transfer)

(801) 257-5476

Demonstrator Support / Phone Orders for Guam and APO/FPO

CANADA

(801) 257-5338 Gennifer Laird

Sheryl Wheatley

Tami Shadler

INSTRUCTOR

Shirley Taylor

Teresa Turner

Stephanie Bensend

Teresa Westerman

Alanna Wharf

Stephanie Carroll

Teri Halsey

COUNSELOR

Heather Parsons

Stephanie Morgan

Tomoko Sugiura

Barb Baker

Jenni Duhaime

Sunny DeWeez

Tonya Denton

Barb Stewart

JoAnn Graham

Susan Kong

Tracey Clay

Joan Jeffery

Joyce Webber

Susan League

Gisèle Perron Gloria Penwell

Vicki Mertes

Kimberly Stathakos

Julie Choi

Susan Schulgen

Wendy Kannenberg

Leena Girsa

Julie Therien

Susan Turner

Whitney Reigh Asao

Patricia Skirtschak

Karen Talajic

Susanne Brewis

Winona Dulka

The following demonstrators were inadvertently left off of the September–October 2012 promotions list in our January/February 2013 issue of Stampin’ Success. We apologize for the oversight.

Rene Brown

Maria Mehling

Rita Wright

Marie Fiebig

Roxanne Olson

Marilyn Fuller

Sandra Currie

Martha Mahar

Sara Theiler

Mary Cammack

Sharlene Palmer

Mary Noble

Sharon Guarino

Mary Prokott

Sharyn Fees

Megan DeYoung

Sheilah Neff

Melanie Hockin

Sheree Hughes

Melissa Hiester

Silke Lipperheide

Melissa Loveall

Sonia Weber

Melody Smith

Stephanie Hensley

Michele Poulin

Susan DeAngelo

Michelle Nix

Susan Dechant

Mindy Rogers

Susan Lepako

Muriel DeVries

Suzanne Myer

Nancy Garratt

Tami Wacek

Nancy Wester

Tammy Hein

Nereida Torres

Tara Nolte

Nicole Binder

Teresa Delis

Pamela Steckman

Teresa Pazos

Patricia Baker

Terri Cassidy

Patricia Cagle

Theresa Rolfe

Patricia Patullo

Tiffany Cordero

Patricia Rodriguez

Valerie Anglesey

Penny Lengwenus

Vanessa Antonsen

Rachelle Adair

Victoria Yackle

Rebecca Becerra

Wendy Carr

Rebecca Potts

Zoe Williams

Adelphine Klassen Amanda Moore Amy Cook Claudine Lapointe Heather Cooper Julie Lévesque Laura Gardiner MaryAnne Cowan Shannon Gillespie Shelly Odut

CONSULTANT Amanda Turner Angela Calvin Annie LeFebvre Barbara Stortz Carolyn Alakas Cathy Deslauriers Charlotte Kirkpatrick Christina Justus Cindy Wheeler Debbie White Denise Willerton Doris Male Erin Lockhart

Karen Turner Kelly Wirvin Kerry Visinski Kim Mouwen Kristin Harcoff Kristin Schick Laura-Lee Doucet Lilah Poltz Lisa Edie Lisa Henderson Lisa Smith Liz Wight Maryse Bouchard Melanie Rupp Murielle Breault Nancy Brouillard Patricia Mercer Shannon Pedulla Sherri Macson Sophie Bouchard Tara Goossen Teena Thompson Teresa Malaryk

www.stampinup.com

Stampin’ Up! website address

ds@stampinup.com

Demonstrator Support e-mail address

magazine@stampinup.com Magazine e-mail address

SEND US STARTER KIT AND TAX-EXEMPT MAIL ORDERS TO: Stampin’ Up!® Order Entry PO Box 550 Riverton, UT 84065-0550 (All other mail orders will be returned.)

SEND US EXCHANGE ORDERS TO: Stampin’ Up! Order Exchanges 12907 South 3600 West Riverton, UT 84065 SEND WRITTEN CORRESPONDENCE TO: Stampin’ Up! PO Box 550 Riverton, UT 84065-0550 SEND CANADIAN STARTER KIT ORDERS, TAX-EXEMPT ORDERS, WRITTEN CORRESPONDENCE, AND EXCHANGE ORDERS TO: Stampin’ Up! Canada ULC 330, 2618 Hopewell Place, N.E. Calgary (Alberta) T1Y 7J7 Canada

please note If you try to submit your orders or new recruit Starter Kit Order Forms on the last day of a commission, incentive, or sales period, you risk not getting your order in before the deadline due to heavy order volumes.

THIRD PARTY TRADEMARKS All trademarks not owned by Stampin’ Up! that appear in Stampin’ Success, if any, are the property of their respective owners.

Therese Daoust Vicky Dumont Viola DeBow

limited copy permission Stampin’ Up! publications and original artwork are trademark and copyright protected. Nevertheless, Stampin’ Up!® hereby grants permission to active demonstrators of the company to copy pages of Stampin’ Success® or the Stampin’ Up! demonstrator website for personal use (such as copying revised policy statements from the Demonstrator Manual or enlarging patterns); for training purposes (for Stampin’ Up! recruits only); and for business purposes (as in the distribution of sales promotion flyers).

Pages may not be sold, licensed or copied for distribution to customers or others without specific permission.

Title Promotions

SUPERVISOR

SENIOR CONSULTANT

Correspondence fax

31 © 1990–2013 STAMPIN' UP!

12907 South 3600 West Riverton, UT 84065

Share a little magic with our

new PAPER PUMPKIN™.

Enjoy a magical paper escape with our new Paper Pumpkin monthly kit!

With exclusive stamps, ink, and all the accessories you need to make a new project every month, what else would you wish for?

Watch for more information on the demonstrator website.