COP 3 Module Presenation
Question?
The role Emotion has in Design and the impact it has on the User -
Emotion In Design User Experience Affect on the User Interaction
“Affective design is design that’s created to intentionally trigger a conscious or unconscious emotional response.”
Practical Ideas
- Visually Impactful - Interactive - Meaningful
What resources have you looked at already?
CASE STUDIES - Cigarette Packaging 2012-2015 108,228 decrease of people - Kill Jill Campaign 242% Increase
“Clear and understandable graphic design has the power to reveal key problems and solutions.
“Clear and understandable graphic design has the power to reveal key problems and solutions. Visually compelling design has the power to increase engagement, to become culturally ‘sticky’, to increase awareness and invite dialogue.”
“Emotion bonded with information becomes memorable, resonant and actionable� (Power of Stories, 2011)
“Research has shown that negative experiences tend to demand more attention and therefore hold much more psychological weight than positive experiences�.
How will I approach the topic theoretically?
Maslow’s Hierachy (Reintepretation)
What do I develop/learn from doing this research?
- A better understanding of the audience and how to target them through design
- A better understanding of the audience and how to target them through design - Create work that Is visually impactful
- A better understanding of the audience and how to target them through design - Create work that Is visually impactful - Understand the emotional implications of design
- A better understanding of the audience and how to target them through design - Create work that Is visually impactful - Understand the emotional implications of design - Shape the designer I want to be as a Graphic Artist.