AMNA RASHDAN PORTFOLIO +31684336854 amna.rashdan@gmail.com
A natural-born artist, a skilled writer, photographer, and instinctively great communicator. Enthusiast about new challenges, with an endless stream of fresh ideas. Experience in B2B & B2C marketing, marketing coordination, design, content creation, social media and campaign management. Extensive experience in project management with high analytical skills.
Copywriting/ blogging/ social D E S I G N C O P Y W R I T I N G P H O T O G R A P H Y & E D I T I N G S O C I A L M E D I A
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CONTENTCONTENT 01 SOCIAL MEDIA ………………..………07 o Instagram Accounts …….…….……….……..…..08 o Influencer Marketing …………......………..…..16 02 WRITING & BLOGGING……..……..23 o Instagram Copy………………….……….………...24 o Blogging ….………………….…….………….………28 03 PHOTOGRAPHY & EDITING……...31 o Project01: AT Home………….……………….….32 o Project02: On The Island ….……………….….34 o Project03: Eat Play Laugh ………….………....36 o Project04: Products …………………….......….38 o Project05: Personal Picks ……….…............42 04 DESIGN…………………………………....47 o Web Design: Project01 ……………………….…48 o Web Design: Project02 ……………….........…52 o Package Design: Project01 ………….........…54 o Package Design: Project02…………………..…56 o Plates Design………………………………………….58 5
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SOCIAL MEDIASOCIAL MEDIA 7
Visual theme: minimalist, elegant, happy Wellbeing and electronic Amsterdam,products. the Netherlands TUBBLE AMSTERDAM Tubble Account 8 Tone of voice: Snappy, daring, playful
Daily stories for branding and Theengagement.themeis to match the brand identity with an elegant and relaxing look & feel, with a playful and engaging tone of voice. STORIES 9
10 Photography & Design… INTRODUCING NEW PRODUCTS INSTAGRAM STORIES
“You can’t use up creativity. The more you use it, the more you have.” – Maya Angelou
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INFLUENCER MARKETINGINFLUENCER MARKETING 1313
Crafted and marketingmicro/macrodevelopedinfluencerstrategies. A. high ROI campaigns dure to influencer’s engagement rate, content quality, content relevance and followers' demographics. Results: 400-1000 new authentic followers for each collaboration, in exchange of a small fee or a free product. MARKETINGINFLUENECERS 14
Macro and Micro Influencers collaborations Macro Influencers were chosen based on: • Target interests)(demographicscompatibilityaudienceand • Engagement rate • Brand identity match ROXANNE HAZES Dutch Actress No. of followers: 360K BLAYA No.PortugueseRODRIGUESSingeroffollowers:421K ROXANNE & MAARTJE Dutch LGTB Travel Bloggers No. of followers 70K AMSTERDAM WORLD City Photography No. of followers: 657K MUNICH WORLD City Photography No. of followers: 154K DISCOVER DUBLIN City spots reviews No. of followers: 211K EXAMPLES 15 Micro Influencers were chosen based on: • Target interests)(demographicscompatibilityaudienceand • Engagement rate • Brand identity match • quality/relevanceContent • Content creativity
Case Dublinstudy:population is 1,228,000 Target group (25-45) are 621,000. With 75% of the apartments don’t have bathtub; Dublin is considered a great prospect market Discover Dublin account introduces hidden gems in the city of Dublin, and occasionally promotes products/services. No. of followers: 211K 70% are in the targeted group Organized ana managed the collaboration, created the visual and written content, negotiated the budget, the collaboration had a very high ROI. EXAMPLE: DISCOVER DUBLIN PAGE GIVEAWAY –Description 16
1 month prior collaboration 1 month post collaboration 12 September to 12 October 2020 13 October to 12 November 2020 Google Analytics – Sales and Transactions 17
COPYWRITING & BLOGGING COPYWRITING & BLOGGING 19
B2B SOCIAL MEDIA COPY 20 LinkedIn copy for a tech company specialized in simulation training.
B2B SOCIAL MEDIA COPY 21 LinkedIn copy for a tech company specialized in simulation training.
B2C SOCIAL MEDIA COPY 22 From the heart of Amsterdam, we know how enticing a bath can be, a warm splash on a cold day! Don’t skip your bath today…
B2C SOCIAL MEDIA COPY 23
Continue reading BLOGGING Writing weekly article for That Chick In Rome website and podcast An podcastItalian-basedfocused on expats’ daily lives, introduces hidden gems, Rome,expatslightsgetawaysweekendandsheddingoncommonissuesfaceinItaly.Italy. An interview with Chef Lorenzo, a Michelin star Italian Chef in Amsterdam. 24
BLOGGING Writing optimized articles for Tubble’s blog. A B2C company specialized in health & wellbeing products Objectives: Branding , engagement, generating traffic. 25
Small Space? Still a place. (Tubble compact (the small version)) Big and Bright? Blue is just right. (Tubble Royale – blue model) Go Big. Go Royale. (Tubble Royale - best seller) WEBSITE CTAS AND TAGLINES 26 A bath shaped CTA’s and playful taglines
PRODUCT PAGE CONTENT & DESIGN Product Page 27 Link to page
PHOTOGRAPHY & EDITINGPHOTOGRAPHY & EDITING
PROJECT 01PROJECT 01 AT HOMEAT HOME 30
THE PHOTOSOOT AIM AT WARMPRODUCTSSHOWINGINCOZYSETTINGS. Model: Brand:Location:KrassimiraAmsterdamTubble 31
ON THE ISLANDON THE ISLAND PROJECT 02PROJECT 02 32
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PRODUCTSPRODUCTS PROJECT 04PROJECT 04 34
PHOTOGRAPHYPRODUCT IS ABOUT ANDFEELING,CREATINGCONTEXTELEGANCE 35
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“You don't take a photograph, you make it” - Ansel Adams 37
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DESIGNDESIGN 39
B2B - NEWSLETTER
B2B - FLYER & CASE STUDY Case StudyFlyer
Introducing a new product, using shortimagery,approach.emotional/technicalanQualitygraphsandtaglines. Scope of work: • Concept • Design • Content (visual&written) • Competitor analysis • Customer journey PRODUCT PAGE: CONTENT & DESIGN Product Page 42 Link to page
Types of pollutants graph Moving pollutants particles ProductProductUSPsUSPs 43
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Visuals and taglines
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"Everything you can imagine is real.“ - Pablo Picasso
Brief: Tubble is easy to set, in less than a minute, it’s fun and innovative. Concept: playful approach, to match the campaign (ONE, TWO, ProvokingTUBBLE) curiosity, out of the norm, and contradicts the upheld expectations when opening a webpage (by having a blank page). TUBBLE NEW CAMPAIGN HOMEPAGE DESIGN WEB DESIGN: PROJECT 02WEB DESIGN: PROJECT 02 Homepage 46
Description: A blank white screen flashes with the number “One, Two, WhenTubble”.the word Tubble flashes, the bath pumps in the center of the screen. The mouse changes to water drop when passing over the 47 TUBBLE
Tubble Essential oils package and bottle design PACKAGE DESIGN: PROJECT 01PACKAGE DESIGN: PROJECT 01 48
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Tubble Cleaner Bottle and Package Design PACKAGE DESIGN: PROJECT 02PACKAGE DESIGN: PROJECT 02 50
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“The principles of true art is not to portray, but to evoke” - Jerzy Kosinski
PLATES DESIGNPLATES DESIGN
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