A natural-born artist, skilled writer, photographer, and instinctively great communicator. Highly analytical due to engineering background. International experience in content creation, social media management, influencer marketing, writing, design.
Design/photography Copywriting/ blogging/ social media
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CONTENT 01
SOCIAL MEDIA ………………..………07
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Instagram Accounts …….…….……….……..…..08 Influencer Marketing …………......………..…..16
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WRITING & BLOGGING……..……..23
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Instagram Copy………………….……….………...24 Blogging ….………………….…….………….………28
03 PHOTOGRAPHY o o o o o
& EDITING……...31
Project01: AT Home………….……………….….32 Project02: On The Island ….……………….….34 Project03: Eat Play Laugh ………….………....36 Project04: Products …………………….......….38 Project05: Personal Picks ……….…............42
04 DESIGN…………………………………....47 o o o o o
Web Design: Project01 ……………………….…48 Web Design: Project02 ……………….........…52 Package Design: Project01 ………….........…54 Package Design: Project02…………………..…56 Plates Design………………………………………….58
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Wellbeing and electronic products. Amsterdam, the Netherlands Visual theme: minimalist, elegant, happy Tone of voice: Snappy, daring, playful
@letstubble
Tubble Account 8
Daily stories for branding and engagement. The theme is to match the brand identity with an elegant and relaxing look & feel, with a playful and engaging tone of voice.
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Photography & Design… 10
Occasional giveaways in collaboration with influencers/brands. Results: 1000 new followers, to 70% new reach, and 26% increase in engagement
10K Giveaway
Christmas Giveaway 11 11
Advanced Regenerative Aesthetic Medicine & Surgery Center. Milan, Italy. The studio has the patent IVEE regenerative medicine - the first intravenous solution in Europe. Visual Theme: Elegant, artsy, and luxurious
Tone of voice: Informative, authoritative, emotional
@studioborbon
Studio Borbon Account 12
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Design, Photography and Copy 1. La Filletteria Italiana 2020 Fine dining restaurant with wild meat varieties (horses, camel, kangaroo, gazelle, etc…) Milan, Italy. 2. District47 2019-2020 Beverages and all-day bar. Milan, Italy. 3. The Pasta Pietro 2018 Home made pasta experience. for tourists and corporates events. Milan, Italy.
(1) Wild and luxurious
(2) Fresh and happy
(3) Cheerful and friendly 14
“You can’t use up creativity. The more you use it, the more you have.” – Maya Angelou
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Crafted and developed micro/macro influencer marketing strategies. . A high ROI campaigns dure to influencer’s engagement rate, content quality, content relevance and followers' demographics. Results: 400-1000 new authentic followers for each collaboration, in exchange of a small fee or a free product.
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Macro and Micro Influencers collaborations Macro Influencers were chosen based on: • Target audience compatibility (demographics and interests) • Engagement rate • Brand identity match
ROXANNE HAZES Dutch Actress No. of followers: 360K
BLAYA RODRIGUES Portuguese Singer No. of followers: 421K
ROXANNE & MAARTJE Dutch LGTB Travel Bloggers No. of followers 70K
AMSTERDAM WORLD City Photography No. of followers: 657K
MUNICH WORLD City Photography No. of followers: 154K
DISCOVER DUBLIN City spots reviews No. of followers: 211K
Micro Influencers were chosen based on: • Target audience compatibility (demographics and interests) • Engagement rate • Brand identity match • Content quality/relevance • Content creativity
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Case study: Dublin population is 1,228,000 Target group (25-45) are 621,000. With 75% of the apartments don’t have bathtub; Dublin is considered a great prospect market
Discover Dublin account introduces hidden gems in the city of Dublin, and occasionally promotes products/services. No. of followers: 211K 70% are in the targeted group Organized ana managed the collaboration, created the visual and written content, negotiated the budget, the collaboration had a very high ROI.
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Results:
300% sales increase
1 month post collaboration
13 October to 12 November 2020
1 month prior collaboration
12 September to 12 October 2020
Google Analytics – Sales and Transactions 21
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LinkedIn copy for a tech company specialized in simulation training.
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LinkedIn copy for a tech company specialized in simulation training.
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From the heart of Amsterdam, we know how enticing a bath can be, a warm splash on a cold day! Don’t skip your bath today…
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Writing weekly article for That Chick In Rome website and podcast An Italian-based podcast focused on expats’ daily lives, introduces hidden gems, weekend getaways and shedding lights on common issues expats face in Italy. Rome, Italy. An interview with Chef Lorenzo, a Michelin star Italian Chef in Amsterdam.
Continue reading
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Writing optimized articles for Tubble’s blog. A B2C company specialized in health & wellbeing products
Objectives: Branding , engagement, generating traffic.
Continue reading
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Small Space? Still a place. (Tubble compact (the small version))
Big and Bright? Blue is just right. (Tubble Royale – blue model)
Go Big. Go Royale. (Tubble Royale - best seller)
A bath shaped CTA’s and playful taglines
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Product Page Link to page
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PRODUCT PHOTOGRAPHY IS ABOUT CREATING FEELING, CONTEXT AND ELEGANCE
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“You don't take a photograph, you make it” - Ansel Adams
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Flyer
Case Study
Introducing a new product, using an emotional/technical approach. Quality imagery, graphs and short taglines. Scope of work: • Concept • Design • Content (visual&written) • Competitor analysis • Customer journey
Product Page Link to page
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Types of pollutants graph
Moving pollutants particles
Product USPs
Product USPs
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Visuals and taglines
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"Everything you can imagine is real.“ - Pablo Picasso
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Brief: Tubble is easy to set, in less than a minute, it’s fun and innovative. Concept: playful approach, to match the campaign (ONE, TWO, TUBBLE) Provoking curiosity, out of the norm, and contradicts the upheld expectations when opening a webpage (by having a blank page).
Homepage 52
Description: A blank white screen flashes with the number “One, Two, Tubble”. When the word Tubble flashes, the bath pumps in the center of the screen.
The mouse changes to water drop when passing over the tub. 53
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Tubble Cleaner Bottle and Package Design
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“The principles of true art is not to portray, but to evoke” - Jerzy Kosinski
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