Amna Rashdan Marketing Portfolio

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A natural-born artist, a skilled writer, photographer, and instinctively great communicator. Enthusiast about new challenges, with an endless stream of fresh ideas.

Experience in B2B & B2C marketing, marketing coordination, design, content creation, social media and campaign management. Extensive experience in project management with high analytical skills.

Design/photography

Copywriting/ blogging/ social

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CONTENT

01 SOCIAL MEDIA ………………..………07

o Instagram Accounts …….…….……….……..…..08

o Influencer Marketing …………......………..…..16

02 WRITING & BLOGGING……..……..23

o Instagram Copy………………….……….………...24

o Blogging ….………………….…….………….………28

03 PHOTOGRAPHY & EDITING……...31

o Project01: AT Home………….……………….….32

o Project02: On The Island ….……………….….34

o Project03: Eat Play Laugh ………….………....36

o Project04: Products …………………….......….38

o Project05: Personal Picks ……….…............42

04 DESIGN…………………………………....47

o Web Design: Project01 ……………………….…48

o Web Design: Project02 ……………….........…52

o Package Design: Project01 ………….........…54

o Package Design: Project02…………………..…56

o Plates Design………………………………………….58

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Wellbeing and electronic products. Amsterdam, the Netherlands

Visual theme: minimalist, elegant, happy

Tone of voice: Snappy, daring, playful

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Tubble Account

Daily stories for branding and engagement. The theme is to match the brand identity with an elegant and relaxing look & feel, with a playful and engaging tone of voice.

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Photography & Design…

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Occasional giveaways in collaboration with influencers/brands.

Results: 1000 new followers, to 70% new reach, and 26% increase in engagement

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Christmas Giveaway

Advanced Regenerative Aesthetic Medicine & Surgery Center.

Milan, Italy.

Visual Theme:

Elegant, artsy, and luxurious

Tone of voice:

Informative, authoritative, emotional

The studio has the patent IVEE regenerative medicine - the first intravenous solution in Europe. @studioborbon Studio Borbon

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Account
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Design, Photography and Copy

Fine dining restaurant with wild meat varieties (horses, camel, kangaroo, gazelle, etc…) Milan, Italy.

Beverages and all-day

Home made pasta experience. for tourists and corporates events. Milan, Italy.

1. La Filletteria Italiana 2020 2. District47 2019-2020 bar. Milan, Italy. 3. The Pasta Pietro 2018
(1) Wild and luxurious (2) Fresh and happy (3) Cheerful and friendly 14
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LinkedIn copy for a tech company specialized in simulation training.

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LinkedIn copy for a tech company specialized in simulation training.

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From the heart of Amsterdam, we know how enticing a bath can be, a warm splash on a cold day!

Don’t skip your bath today…

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Writing weekly article for That Chick In Rome website and podcast

An Italian-based podcast focused on expats’ daily lives, introduces hidden gems, weekend getaways and shedding lights on common issues expats face in Italy.

Rome, Italy.

An interview with Chef Lorenzo, a Michelin star Italian Chef in Amsterdam.

Continue reading
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Writing optimized articles for Tubble’s blog. A B2C company specialized in health & wellbeing products

Objectives: Branding , engagement, generating traffic.

Continue reading
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Writing optimized commercial article for an agency to encourage people to shop for Nike online. A B2C marketing & promotion agency in Amsterdam.

Objectives: conversion, SERP ranking

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Small Space?

Still a place.

(Tubble compact (the small version))

Big and Bright?

Blue is just right.

(Tubble Royale – blue model)

Go Big. Go Royale.

(Tubble Royale - best seller)

A bath shaped CTA’s and playful taglines

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PRODUCT PHOTOGRAPHY IS ABOUT CREATING FEELING, CONTEXT AND ELEGANCE

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Flyer
Case Study

Introducing a new product, using an emotional/technical approach. Quality imagery, graphs and short taglines.

Scope of work:

• Concept

• Design

• Content (visual & written)

• Competitor analysis

• Customer journey

Product Page 40 Link to page

Types of pollutants

Product USPs

Product USPs

graph Moving pollutants particles
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Brief: Tubble is easy to set, in less than a minute, it’s fun and innovative. Concept: playful approach, to match the campaign (ONE, TWO, TUBBLE)

Provoking curiosity, out of the norm, and contradicts the upheld expectations when opening a webpage (by having a blank page).

Homepage 42

Description:

A blank white screen flashes with the number “One, Two, Tubble” .

When the word Tubble flashes, the bath pumps in the center of the screen.

TUBBLE

The mouse changes to water drop when passing over the tub.

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Tubble Cleaner Bottle and Package Design

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Turn static files into dynamic content formats.

Create a flipbook
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