Amogh Lux
Service Design
About MISSING
My Role
3
Project 1: Missing Mural Walk
2 MISSING is an anti trafficking campaign that uses art and
As design lead on the project I defined the research
technology to raise awareness
methodology, lead ideation for
about trafficking. Working locally and globally, the campaign is
service, built the chatbot, created all the artwork and helped develop
transforming public perceptions, educating individuals,
a strategic ‘lean’ expansion for the project across 6 cities.
communities and policy makers, and inspiring action to put an end to modern day slavery.
Starting a conversation on sex trafficking with urban India.
Process Highlights
Title: Missing Mural Walk Type: Service Design + Illustration + Strategic Planning Date: Sep 2017 – Aug 2018 Timeline: 4 months full time
Discovery
Definition
Develop
Deliver
- Definition - Research
- Idea Framing - Service Proposition
- Prototype
- Outcome
- Insights
2019