Missing Mural Walk

Page 1

Amogh Lux

Service Design

About MISSING

My Role

3

Project 1: Missing Mural Walk

2 MISSING is an anti trafficking campaign that uses art and

As design lead on the project I defined the research

technology to raise awareness

methodology, lead ideation for

about trafficking. Working locally and globally, the campaign is

service, built the chatbot, created all the artwork and helped develop

transforming public perceptions, educating individuals,

a strategic ‘lean’ expansion for the project across 6 cities.

communities and policy makers, and inspiring action to put an end to modern day slavery.

Starting a conversation on sex trafficking with urban India.

Process Highlights

Title: Missing Mural Walk Type: Service Design + Illustration + Strategic Planning
 Date: Sep 2017 – Aug 2018 Timeline: 4 months full time

Discovery

Definition

Develop

Deliver

- Definition - Research

- Idea Framing - Service Proposition

- Prototype

- Outcome

- Insights

2019


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